• The Journal of Information Systems
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• v.12 no.2
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• pp.151-163
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• 2003

This research studied E-Biz strategy based on the types of internet shopping-mall and user group. This study classified types of internet user into suffer group, searcher group, and confusion group according to navigation characteristics. The types of internet shopping-mall were divided into total directed mall, total mediated mall, special directed mall, and special mediated mall. The empirical study revealed that the intention of purchase has positive relationship with the assurance of e-SERVQUAL. Mediated type shopping-mall had higher market share than directed type in the use of internet shopping-mall. Suffer group was the target market of total mediated shopping-mall. Users of this group considered importantly the trust of e-SERVQUAL. Searcher group targeted special mediated shopping-mall. They had significant consideration to the responsiveness of e-SERVQUAL. Confusion group targeted direct shopping-mall. These groups had important consideration to the assurance of e-SERVQUAL.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.809-818
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• 2003

The purpose of this study was to identify importance of gender in dynamic relationship structure in fashion internet shopping mall and to provide marketers e-CRM marketing strategy. Out of 473 customers, 470 who had purchased fashion products in fashion Internet shopping mall were surveyed for this study. The data was analyzed by factor analysis, 1-test, correlation analysis, Structural Equation Model(SEM) using AMOS program. As the results, both men and women had ‘relationship maintenance intention’ in e-CRM. However, only women had ‘intention to discontinue relationship’, when shopping mall made mistakes to them. Also, in men's group, ‘service’ only had effect on ‘Trust’, while ‘service’and ‘financial benefit’ had effects on‘Trust’ in women's group. If women would be dissatisfied with a shopping mall, they have a strong intention to disconnect with it. Based on these results, it could be concluded that men have more tolerance for shopping mall's mistakes than women have. Therefore, the results of this study provide e-CRM marketing strategy for fashion internet marketers.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.670-679
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• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

• Management & Information Systems Review
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• v.23
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• pp.135-156
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• 2007

The aims of this study are to determine if the perceived risk of e-commerce affect the Internet shopping mall users' decision to pre-purchase an item via e-commerce, to find out if there are differences among the induced perceived risk according to gender, and to verify if the perceived risk according to gender have a correlation to a person's decision to pre-purchase an item via e-commerce. It can thus be concluded that the pre-perceived risk of e-commerce affect the Internet shopping mall users' purchase intention. Different results were obtained, though, according to gender. Moreover, the perceived risk of e-commerce based on gender and the purchase intention of the Internet shopping mall users were shown not to have a correlation. This means that although slightly different study results were presented, e-commerce purchasers can use these results to recognize the risk of e-commerce.

• The Journal of Society for e-Business Studies
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• v.3 no.1
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• pp.95-115
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• 1998

The growth of the internet shopping mall has led to a critical mass of consumers and firms participating in a global online marketplace. This study is devoted to providing a conceptual framework for describing and analyzing the characteristics of internet shopping mall. We proposed a model which classifies internet shopping mall into four types, including (1) general intermediary (2) general direct-sales (3) specialized intermediary (4) specialized direct-sales. Our framework facilitates greater understanding of the internet shopping mall as commercial medium and allows examination of internet shopping mall in terms of the opportunities and challenges firms facing online business.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.765-774
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• 2010

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were analyzed by using factor analysis, Cronbach's alpha, and path analysis using LISREL 8.53 program. The results of this study suggest that the consumer innovativeness, such as Internet-innovativeness and Fashion-innovativeness affect shopping mall attributes including Loading, Visual, Information, Variety, and Price/Fashion. These attributes and the shopping mall satisfaction partially mediated the impact of consumer innovativeness on e-loyalty of shopping malls through the Internet. Especially, consumer satisfaction was the most important determinant to build up e-loyalty for the online shopping of fashion products. The findings provide implications for e-retailers to develop strategies related to consumer innovativeness, shopping mall attributes, and the e-loyalty of shopping malls for fashion products.

• International Commerce and Information Review
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• v.5 no.2
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• pp.3-17
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• 2003

This paper examined a e-Business utility of on-line shopping mall firms. Based on the literature review and cases study, the following results were found. First, in e-business policy, it was found that partnership between government and market are very important to e-business utility. Second, e-CRM of on-line shopping mall firms should be considered web site design based on commodity, cafe based on experience and information shares, and transaction confirm service. Third, B2C e-commerce model should be contained firm-specific force, customer oriented force, social force, and technology force.

• International Commerce and Information Review
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• v.7 no.1
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• pp.3-18
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• 2005

The purpose of this study is to investigate the determinants of critical success and to analyze the main factors which are affecting the successful implementation of Internet shopping mall. The major findings of empirical analysis are as follows : 1) The degree of searching easuness in the internet shopping mall is statistical significance. 2) The degree of customer response is the important success factor. 3) The speed of connection exert a beneficial influence upon the performance of shopping mall. 4) The standard of security system is be in direct proportion to the performance of shopping mall The result of this study will be useful for the chief executive officers to make more rational decision making for e-Business strategies is related to the Internet shopping mall. The paper also strives to provoke debate in this area with to encouraging further research on the topic.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.43
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• pp.423-453
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• 2009

Import Agency Service Mall, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to grow rapidly. Accordingly, this study examined the e-Trust by analyzing the characteristics of IASM, determinants of trust, risk perception and its association with e-Trust in IASM, and finally applying the result to general internet shopping mall(referred to hereafter as GISM). The following results came out from the analysis: First, from the result of checking these two types of internet shopping mall consumers have different determinants of trust. Second, from the question if two types perceive different risk, purchasing the foreign goods, it came out that they showed critical difference in variable relevant to goods delivery and customer service. IASM perceived risk from those two variables more than GISM Third, from the review of the relationships between determinants of trust and risk perception variables, IASM showed interrelation among all the variables except between customer service and perceived risk. Fourth, the researcher examined how the risk perceived in the course of purchasing goods has an effect on consumers e-Trust. In case of IASM, risk perception relevant to customer service had an effect on consumer e-Trust. To the contrary, incase of GISM, risk perception didn't have any effect on e-Trust. Finally, from the review of interrelation between determinants of trust and consumer e-Trust, it came out that for IASM capability had an effect on consumer e-Trust and for GISM consumer service had an effect on consumer e-Trust.

• Korean Journal of Human Ecology
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• v.20 no.2
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• pp.391-400
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• 2011

Internet shopping malls for fashion products(e.g., apparel, cosmetics and accessory) may become a major player with a promising future because of its tremendous growth in e-commerce. In addition, the fashion market has been segmented by various types of shopping malls on the internet. For many types of internet shopping malls, literatures give us numerous types, such as general mall, specialty mall, open-market, mall-in-mall, department-mall, brand-mall, and a specialized category mall, etc. Although each mall specializes in different activities, a unified categorization with managerially meaningful implications has not been made. This paper aims to explore criteria of internet shopping malls based on previous research related to shopping mall types for fashion products. The results found that internet shopping malls for fashion products were classified based on physical space, openness of the mall, number of companies, method of profit, specialization of products, number of product categories, and brand products dealt with. Internet shopping mall for fashion products was classified into online malls versus online malls versus offline mall, open mall versus closed mall, single mall versus multi mall, retail-trade mall versus syndicated mall, general mall vs specialize mall, one-product category mall versus multi-product category mall, and brand mall versus non-brand mall. These findings could offer an important contribution in research and practice, and an insight into developing appropriate strategies for effective fashion shopping mall management related products.