• 통상정보연구
• /
• 제7권4호
• /
• pp.117-134
• /
• 2005

B2B transaction was expected to dominate in the global market and thus many e-marketplaces have been built since 1999 in Korea. However, only a few e-marketplaces are thriving and the future of B2B e-marketplaces except MRO area seem to be uncertain. This paper explores why B2B transactions only in MRO area are rapidly increasing and examines the competing structure and business models of MRO e-marketplace. Business models of MRO e-marketplaces are various among different countries. However, they can be classified as three business models:information portal model, purchasing agent model, open market model. It is not easy to answer which business model is most competitive because each models have their own advantages and functions. Information portal model can be easily applied for the e-marketplace which operates off-line enterprises. Purchasing agent model is favorable to the e-marketplaces which has already obtained buyers and sellers. Open market model is desirable to the e-marketplace which has excess to global market.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권7호
• /
• pp.333-339
• /
• 2021

The study seeks to identify the determinants of the adoption of e-commerce by small and medium-sized enterprises (SMEs) in developing countries, in our case, in Indonesia. The aim of this study is to examine the factors influencing e-commerce adoption. This study uses the method of quantitative data collection based on a questionnaire survey of SMEs in Indonesia. The research relies on Regional Project stipulations regarding Business Development in Indonesia, to capture businesses with a range of 5 to 100 employees that are classified as SMEs. This study randomly chose 100 SMEs in Indonesia from the IndoNetwork database. Partial least square (PLS) structural model data processing was used for path coefficients analysis. Structural equation modeling is applied in this study to analyze the determinant factors on the e-commerce adoption. The study findings reveal that four factors, namely, perceived benefits, compatibility, technology readiness, and government support, significantly influence the adoption of e-commerce, whereas customer/supplier pressure does not have influence. So, this study concludes that perceived benefits, compatibility, technology readiness, and government support had a significant and positive relationship with e-commerce adoption. Meanwhile, customer/supplier pressure had no effect on the e-commerce adoption of by Indonesia SMEs.

• 한국전자거래학회지
• /
• 제9권4호
• /
• pp.1-17
• /
• 2004

본 연구는 국내 전자상거래 시장규모 예측모형의 개발을 위해 통계청의 자료를 취합하며 이를 분석하여 각 부분별 - BtoB, BtoG, BtoC -전자상거래 시장규모에 적합한 통계적 예측모형을 개발하였다. 마지막으로 개발된 예측모형에 대한 타당성 검토를 수행하며 최종적으로 가장 적절한 국내 전자상거래 시장규모 예측모형을 제안하였다.

• 산업공학
• /
• 제20권1호
• /
• pp.79-86
• /
• 2007

In B2B e-commerce environments, many initiatives for process modeling have made efforts to design business processes correctly. Especially, Petri nets have been widely used as a good theory to design and verify process models. Therefore, we propose the process modeling method for the B2B e-commerce based on Petri nets. First of all, a B2B process model based on BPSS is represented by the UML activity diagram. Second, the activity diagram is transformed to a Petri net model. For the transformation, well-behaved building blocks/control structures and the modeling rules for inter-organizational workflow processes are proposed. Third, the process is partitioned into sharable processes for individual business partners. Finally, according to needs of individual business partners, the sharable processes are modified by well-structured refinement rules. The whole procedure is explained with the purchase process of an e-bookstore.

• 통상정보연구
• /
• 제4권2호
• /
• pp.279-301
• /
• 2002

Lately, one of the most representative phases on business world is the diffusion of internet business. This change has been making new port business model called 'e-Port' in maritime transport. The focus of this article is to suggest some strategies on the implementation of e-Port in Korea. To research and analyze the e-Port realities, we first reviewed the previous study on Internet Marketing and e-Business. Six strategies that are critical on e-Port model were classified: (1) contents, (2) community, (3) commerce, (4) connection, (5) communication, (6) customization. Secondly, we chose and evaluated website of eight ports: Hongkong, Singapore, Antwerp, Hamburg, as successful e-port models. And then, we investigated actual conditions of e-Port in Pusan, Inchon, K wangwang, and Gusan. And then we try to find effective plan on the operation of e-Port.

• 한국전자거래학회지
• /
• 제6권3호
• /
• pp.81-99
• /
• 2001

The world is now meeting the era of e-commerce by development of information technology and the fast increase of use of internet. So, Korean government prepared "the colligation plan for electronic commerce activating" and WTO decides to prolong no custom on e-commerce till November 2001 when the fourth WTO Ministerial Conference holds a meeting. OECD discussed the construction of intellectual property rights of the global dimension at the Global Forum on January 2001 and reached to research the social influence of B-to-B e-commerce and to pursue the acceleration of e-commerce. UNCITRAL(United Nations Commission on International Trade Law) enacted UNCITRAL Model Law on Electronic Commerce in order to activate e-commerce, and Bolero.net serves electronic Bill of Lading to facilitate cyber trading. The purpose of this paper is to present the direction of confrontation to the these internal and external changes of business environment to Korean enterprises. Off-line enterprises should move fast to e-commerce on the condition that the existing trading at the original markets runs parallel with e-commerce. n needed, off-line enterprises should consider M&A with existing on-line firms. Also, off-line firms make use of Bolero system so that they can carry through paperless trade which means the achievement of efficiency in trading, On-line enterprises should advertise in the form of banner by combination of push and pull styles. B-to-B e-commerce firms should not depend on only the commissions, but they should create characteristic earnings by their peculiar services.

• 유통과학연구
• /
• 제17권7호
• /
• pp.15-25
• /
• 2019

Purpose - e-Commerce is now one of the alternatives in shopping. Ease of Use and convenience aspects are the main supporting reasons that e-commerce is a trend for most people today. This study examines the relationship between the theory of technology to consumer behavior in using e-commerce applications. Research design, data, and methodology - The number of samples in this study was 600 samples from four major e-commerce made in Indonesia. The research method of this study Structural Equation Model (SEM) with AMOS and SPSS applications as analysis tools. Results - The results of this study state that most hypotheses support prior research and grand theory. On the other hand, the components of technology acceptance theory are mostly able to moderate variable consumer behavior in the digital era. Conclusions - The combination of essential elements of technology theory are oriented to the fundamental aspects of human beings as social beings. The most important thing for the development of the e-commerce industry to develop and be sustainable is the obligation to increase consumer confidence. The combination of components of technology theory and CCT can be a comprehensive marketing strategy and innovation to competitive advantage in the future.

• 디지털콘텐츠학회 논문지
• /
• 제18권7호
• /
• pp.1281-1291
• /
• 2017

본 연구는 e-커머스의 진화 과정을 정리하면서 초기의 사업모델부터 최근 페이스북을 중심으로 나타나고 있는 새로운 형태의 커머스인 스마트 커머스의 출현까지 지난 20여 년 동안 국내 전자상거래 산업이 어떻게 진화되어 왔는지를 단계별로 고찰하였다. 연구자들은 단계별 진화 과정을 나선형 진화 이론을 적용, 비즈니스 모델의 진화, 플랫폼의 진화, 고객 서비스 가치의 진화, 분석과 평가 등 네 가지 진화 요인을 중심으로 설명하였고, 또 단계별 진화 과정에서 축적된 기술과 경험의 축을 중심으로 사업자의 관점과 사용자의 관점에서 탐색과 활용 이론을 적용, 혁신적인 기술과 고객의 피드백을 분석, 혁신적인 비즈니스 모델을 제시하였다. 연구자들은 산업의 진화 연구를 통해 미래를 예측할 수 있다는 측면에서 본 연구가 e-커머스 산업과 정책에 대한 이론적, 실무적 공헌 점이 있을 것으로 기대한다.

• 보건의료산업학회지
• /
• 제3권2호
• /
• pp.17-27
• /
• 2009

The purpose of this study was to identify the impact of e-commerce system satisfaction on e business success factors. We developed the questionnaire for measuring system satisfaction and success factors and tested internal reliability and construct validity. Cronbach's alphas of all system satisfaction factors were above .79 and that of e business success factors were above .82 except partnership (.66). In the regression models, we tried to identify all possible independent variables such as individual factors, organizational factors, system vendor size, order items in their systems and system satisfactions. Using Partial F-test, the regression model with system satisfaction factors, individual and organizational factors was identified as the optimal model in explaining the dependant variable. In the best model, system readiness and timeliness was significant determinants of e-business success evaluation. After using 7 success evaluations factors as the dependant variables, only three models were significant linear models, which were the models with partnership, CEO willingness to e-commerce and e-commerce support. In those models, system readiness and timeliness showed consistent influences to success factors.

• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
• /
• pp.697-699
• /
• 2022

Based on the integrated analysis of the existing literature, this study combined with S-O-R model to explore the impact of e-commerce live broadcast characteristics on consumers' impulse purchase intention. Among them, interactive, entertaining, economical and visual features are selected as the features of e-commerce live broadcast; Select pleasure and arousal to measure consumer sentiment, and build a theoretical model among e-commerce live broadcast features, consumer sentiment and consumers' impulsive purchase intention to specifically explore the impact of each feature on emotion and the further impact of emotion on impulsive purchase intention.