• Asia pacific journal of information systems
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• 제27권2호
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• pp.77-98
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• 2017

The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

• 한국정보시스템학회지:정보시스템연구
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• 제20권4호
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• pp.233-254
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• 2011

Although e-commerce is growing fast, e-commerce consumers are still under higher risk and uncertainty in the comparison of the traditional commerce's. Consumer review boards of online shopping malls are good measures to help buyer's decision making, and should be managed effectively by sellers. We formulate the research model on consumer trust formation on seller managed web review boards on the background of previous literatures on e-WOM and trust. Our data analysis with 368 samples shows seller's reputation, e-service quality, perceived reviewer's benevolence and ability have significant positive effect on the trustworthiness of the board. Product involvement shows weak negative moderation effect on the relationship between perceived reviewer's benevolence and trustworthiness of review boards.

• 한국중재학회지:중재연구
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• 제10권1호
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• pp.68-90
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• 2000

This paper disscusses about the e-commerce and the various types of e-commerce disputes. Through empirical examination on the dispute consiliation system and by comparative analysis it is derived out of the weakness of current system and finally some suggestions for improvement. First, it is recommended that the more sophisticated knowledge concerning e-commerce should be proliferated through the existing institutions. For example, disputes for B2C could be managed by the consiliation system of consumer dispute consiliation in Consumer Protecion Board of Korea, while B2B by the arbitration system of the Korean Commercial Arbitraion Board. Second, the role of Korea Institute for Electronic Commerce established for the purpose of consiliation of e-commerce disputes is much emphasized. For successful achievement, it is necessarily required to reinforce the related laws, systems, institutions and human resources. Finally, it is also suggested that the the Korean Commercial Arbitraion Board and Consummer Protection Board of Korea fully cover consiliation and arbitration, while Korea Institute for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. The paper points out the last one as the most desired practice.

• 정보보호학회논문지
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• 제20권6호
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• pp.67-81
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• 2010

최근 스마트폰의 보급이 늘어남에 따라 스마트폰을 이용한 자금 이체 및 증권 거래를 하는 스마트폰 전자금융 거래가 빠르게 확산되고 있다. 은행, 증권사, 신용카드사 등 대부분의 금융회사가 스마트폰을 통한 전자금융거래서비스를 제공할 것으로 전망된다. 또한 언제 어디서나 이용 가능한 스마트폰의 특성으로 인해 스마트폰 전자금융거래서비스의 이용은 더욱 급증할 것으로 예상된다. 하지만 우리나라의 전자금융거래 법제도는 대부분 일반 PC에 국한되는 기준을 적용하고 있기 때문에 스마트폰의 특성을 제대로 반영하지 못하고 있다. 따라서 본 연구에서는 스마트폰의 특성과 보안위협을 고려하여 현행의 법제도를 공인인증서의 사용 제약, 전자금융거래의 안전성 확보 및 이용자 보호를 위한 보안 프로그램 설치 전자금융 사고 책임 주체에 대한 문제점을 중심으로 분석했으며 이에 대한 개선방안을 제시하였다.

• International Journal of Computer Science & Network Security
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• 제21권6호
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• pp.269-274
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• 2021

Businesses and manufacturing have benefited from the evolution of digital information technology. The introduction of e-commerce has changed the way companies are conducted, and the manufacturing industry is using emerging technologies to automate and synchronize production processes in order to increase productivity and profitability. The results of the study show that incorporating the internet into e-commerce has transformed the process, making it one of the most advanced and high users of digital technology. E-commerce has advanced by leaps and bounds, allowing products and services to flow electronically with minimal delays. Manufacturing has benefited from the implementation of IoT, which has increased the productivity of production processes and is gradually becoming a major beneficiary of modern computer technology.

• Asia pacific journal of information systems
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• 제14권1호
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• pp.165-184
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• 2004

This paper focused on developing and empirically testing an EAM(Electronic-Store Acceptance Model), By basing upon Davis' TAM(Technology Acceptance Model) and reflecting the characteristics of EC(Electronic Commerce), the EAM was proposed. This EAM could be regarded as a revised and extended TAM in the EC area. The theoretical rationale of this model was as following: 1) Though Davis' TAM was proposed a powerful tool to explain and predict usage of Information Technology, nowadays, TAM variables(perceived usefulness and ease of use) are posited as key drivers of e-commerce acceptance. 2) In the e-commerce and e-business studies, trust has been emerging as a potentially important antecedent of IT adoption. A famous internet book store was chosen to empirically test the EAM. In order to evaluate reliability and validity of instrument, and validate the research model, SEM(Structured equation model) analysis was conducted. The results showed that perceived usefulness and trust significantly influenced e-Store Acceptance but perceived ease of use did not have significant influence on e-Store Acceptance.

• Asia pacific journal of information systems
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• 제22권2호
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• pp.1-20
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• 2012

In recent years, C2C e-commerce has become more and more popular in China. Chinese C2C buyers use an instant messaging more commonly during transactions compared to other countries, which seems to be an interesting phenomenon. Based on the Chinese market, this study aims to examine the role of instant messenger in the C2C e-commerce context and to find how it impacts buyers' purchase intentions. In addition to use of instant messenger, we brought in two antecedents of purchase intention-trust for vendor and customer satisfaction-to establish a theoretical research model. Through an online questionnaire survey, we tested and analyzed the research model and its related hypotheses. Structural equation modeling was used to analyze the data, and the results indicated that use of instant messenger did not directly influence purchase intention but had positive effects both on trust for vendor and customer satisfaction, which in turn influenced purchase intention. In conclusion, we discussed the research findings and suggested some implications for researchers and practitioners.

• 한국중재학회지:중재연구
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• 제13권2호
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• pp.69-102
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• 2004

This paper discusses about the e-commerce and the various types of e-commerce disputes. Through empirical examination on the dispute consideration system and by comparative analysis it is derived out of the weakness of current system and finally some suggestions for improvement. First, it is recommended that the more sophisticated knowledge concerning e-commerce should be proliferated through the existing institutions. For example, disputes for B2C could be managed by the consideration system of consumer dispute consideration in Consumer Protection Board of Korea, while B2B by the arbitration system of the Korean Commercial Arbitration Board. Second, the role of Korea Institute for Electronic Commerce established for the purpose of consideration of e-commerce disputes is much emphasized. For successful achievement, it is necessarily required to reinforce the related laws, systems, institutions and human resources. Finally, it is also suggested that the Korean Commercial Arbitration Board and Consumer Protection Board of Korea fully cover consideration and arbitration, while Korea Institute for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. This study results are how to minimize the disputes and the method of dispute settlement. Therefore, a role of arbitration proposed and emphasized. To protect the dispute in advance, it's suggested to revise rules timely following on technical changes, and emphasized that the dispute has to lead to arbitration settlement not for consuming unnecessary time and finance for enterprises and consumers.

• 산업경영시스템학회지
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• 제45권2호
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• pp.56-64
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• 2022

Many studies have suggested that e-commerce value creation potential depends on four interdependent factors Lock-In, Complementarity, Efficiency, and Novelty. In order to survive in the recent fierce competition, companies have also secured e-Trust that strengthens long-term business relationships by reducing consumer uncertainty. This study, while analyzing the value creation factors (Lock-in, Complementarity, Efficiency, Novelty, e-Trust) of recent e-commerce (online shopping mall) companies from the point of view of purchase intention, customer value (Functional value, Emotional value, Social value) We present an academic proposition that can also examine the mediating effect of value). First, through previous studies on value-based strategy and value creation in e-commerce, various discussions on the theoretical background necessary for effective value-based strategy establishment and strategy execution of e-commerce (online shopping mall) companies were reviewed. Second, it provides academic discussion and practical implications by presenting academic propositions on the value creation factors of e-commerce (online shopping mall) companies, purchase intentions, and customer value, and confirming the basis through empirical analysis.

• 한국전자거래학회지
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• 제19권1호
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• pp.159-175
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• 2014

신뢰는 전자상거래 사이트의 지속적 사용에 있어서 중요한 요소로 인정되어오고 있다. 신뢰란 상호작용적임에도 불구하고 대부분의 연구는 고객의 전자상거래 사이트에 대한 신뢰에만 초점을 두어오고 있었다. 신뢰의 상호작용성 관점에서 볼 때, 고객이 특정 전자상거래 사이트가 자신에 대해 얼마나 신뢰하고 있다고 지각하는지도 지속적 사용에 영향을 줄 것으로 보이나 이를 실증 분석한 연구는 그 중요성에도 불구하고 거의 드물다. 따라서 본 연구는 고객이 사이트에 대해 얼마나 자신을 신뢰하고 있느냐 하는 지각이 그 사이트의 지속적 사용에 영향을 미치는지를 규명하고자 한다. 특히 전자상거래 사이트들이 고객으로부터 신뢰를 얻기 위해 취하는 행동이 신뢰에 어떠한 영향을 주는지에 대해서도 조사하였다. 본 연구는 전자상거래 사이트의 신뢰 구축 행동이 신뢰 및 신뢰를 받고 있다는 자각에 각각 중요한 요인임을 보였다.