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Factors which Influence Customers' Intention to Switch from Call-Based Driver-for-hire Services to App-Based Driver-for-hire Services Based on Online to Offline (O2O) Business Model: Focusing on Kakao Driver service (콜 대리업체 서비스에서 O2O 방식이 적용된 대리운전 사업 모델로의 소비자 전환 의도에 관한 연구: 카카오 드라이버를 중심으로)

  • Kim, Daewon;Jeong, Hye Seung
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.51-78
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    • 2016
  • Online-to-offline (O2O) commerce is the new trend that merges online commerce with traditional industries in various fields. The primary purpose of this paper is to find out which factors influence customers' intention to switch from call-based driver-for-hire services to O2O app-based services. This study used variables and factors based on Theory of Switching Intention, and Extended Unified Theory of Acceptance and Use of Technology in order to design research questions. We surveyed 500 users of call-based driver-for-hire services. According to the result of this study, dissatisfaction with the current call-based driver-for-hire services is estimated to be a significant factor that strengthens customers' intention to switch from the call-based driver-for-hire services to the app-based services. Loyalty to the previous call-based driver-for-hire services was not seen as a crucial motivator that causes customers to switch to the new O2O driver service. Switching cost also did not play a key role in explaining the relationship between dissatisfaction with the current call-based service and the intention to use the new app-based service. Performance expectancy, easiness in use, the level of user's knowledge or available assistance in relation to the use of app-based services, and expectancy for reasonable price was found to have meaningful impacts on customers' intention to switch from the call-based driver-for-hire services to the app-based services. Age, gender and user experience on the new service were found incapable of moderating the relationship between aforementioned factors which influence customers' choice of the app-based driver-for-hire service, and customers' intent to switch to the app-based service.

Design and Implementation of Call Object Management mechanism for Customer Channel integration of Customer Relationship Management Environment (CRM 환경의 고객 채널 통합을 위한 콜 객체 관리 메저니즘 설계 및 구현)

  • Han, Yun-Ki;Koo, Yong-Wan
    • Journal of KIISE:Computing Practices and Letters
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    • v.13 no.7
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    • pp.520-533
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    • 2007
  • The CRM(Customer Relationship Management) is the business strategy model for higher profits and competitive power of the enterprise in a new business environment. The large-scale customer response service technique uses internet, e-mail, SMS (Short Message Service), Telephony service, DM(Direct Mail) by customer channel point. Recently, business model diversify for new contract and retaining existing customer to the effort for a profitable model of business. This paper is based on Avaya PDS(Predictive Dialing System) model for CRM bond center. If the number of "available" agents are less than the number of inbound channels, then there may be real-time response problems in PDS system implemented. The Organization cannot afford to have many agents in available mode because of the high cost of manpower. This paper provides two contributions to the study. First, we present Call Object Management Mechanism of Customer Channel integration for reduce outbound consulting and reduce CallBack data in the PDS. Second, we design and implement the proposed system. Our simulation results show analysis of old model and proposed model. The proposed model can be efficiently used in Large-scale CRM.

A Study of Call Service Mechanism on SIP for Emergency Communication Services (긴급통신서비스 제공을 위한 SIP에서의 호 서비스 메커니즘에 관한 연구)

  • Lee, Kyu-Chul;Lee, Jong-Hyup
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.2
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    • pp.293-300
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    • 2007
  • As the development of the various IP-based services, it is expected that Internet telephony service will gradually replace the traditional PSTN-based telephony service. But there are many issues resolved to spread the Internet telephony service. One of them is to support the emergency services in the Internet telephony. In the case of USA, it has been regulated that 911 services should be supported in the Internet telephony services using VoIP on the similar performance level to PSTN 911 service. According to the regulation, basic VoIP 911 calls should be routed to the general access line of LEA without the location information or the callback number, but the enhanced VoIP 911 calls with the location information and callback number should be routed on the dedicated 911 network and destined to the local 911 distribution center such as PSAP. But, in the current VoIP-based Internet telephony network, the emergency call service has not been handled as one of the special services as well at has a worse performance in comparison to it on PSTN. Moreover, the service has a critical problem that it can not be destined to the nearest PSAP because of the insufficient information about the location information and the call back number. In this paper, we suggest the SIP-based emergency call service mechanism in order to resolve the problems above mentioned. This suggested mechanism is implemented to show its effectiveness and efficiency.

Toward a Systemic Approach to Quality Assurance in e-Learning: An Ecological Perspective

  • JUNG, Insung
    • Educational Technology International
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    • v.11 no.2
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    • pp.25-41
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    • 2010
  • Challenges brought by applications of advanced technologies in education call for new approaches that can best ensure the provision of quality e-learning experiences. This paper presents an ecological approach as one of such approaches to quality assurance in e-learning that can monitor, assess and improve the effectiveness and the links between the various elements of e-learning. The ecological model for QA in e-learning emphasizes interrelation transactions between elements (e.g. providers, learners, cultures and policies) and systemic integration of those elements, and stresses that all these elements within a QA system play an equal role in maintaining balance of the whole. The model focuses attention both on individual and societal/cultural environmental factors as cornerstones for QA efforts in e-learning. It addresses the importance of QA efforts directed at changing QA transactions from provider-centered to 'all stakeholder-oriented', from one-size-fits-all model to 'globally oriented, locally adaptive model' and from control framework to 'culture creation framework'.

Voice Quality Criteria for Heterogenous Network Communication Under Mobile-VoIP Environments

  • Choi, Jae-Hun;Seol, Soon-Uk;Chang, Joon-Hyuk
    • The Journal of the Acoustical Society of Korea
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    • v.28 no.3E
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    • pp.99-108
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    • 2009
  • In this paper, we suggest criteria for objective measurement of speech quality in mobile VoIP (Voice over Internet Protocol) services over wireless mobile internet such as mobile WiMAX networks. This is the case that voice communication service is available under other networks. When mobile VoIP service users in the mobile internet network based on packet call up PSTN and mobile network users, but there have not been relevant quality indexes and quality standards for evaluating speech quality of mobile VoIP. In addition, there are many factors influencing on the speech quality in packet network. Especially, if the degraded speech with packet loss transfers to the other network users through the handover, voice communication quality is significantly deteriorated by the transformation of speech codecs. In this paper, we eventually adopt the Gilbert-Elliot channel model to characterize packet network and assess the voice quality through the objective speech quality method of ITU-T P. 862. 1 MOS-LQO for the various call scenario from mobile VoIP service user to PSTN and mobile network users under various packet loss rates in the transmission channel environments. Our simulation results show that transformation of speech codecs results in the degraded speech quality for different transmission channel environments when mobile VoIP service users call up PSTN and mobile network users.

TOPICS ON FUNDAMENTAL TOPOLOGICAL ALGEBRAS

  • ANSARI-PIRI, E.
    • Honam Mathematical Journal
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    • v.23 no.1
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    • pp.59-66
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    • 2001
  • A class of topological algebras, which we call it a fundamental one, has already been introduced to generalize the locally bounded and locally convex algebras. To prove the basic theorems on fundamental algebras, the first successful step is the new version of the Cohen factorization theorem. Here we recall it and prove some new results on fundamental topological algebras.

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Handover Ranging Power Adjustment Using Uplink Channel Information in IEEE 802.16e/m

  • Kim, Ji-Su;Kim, Jae-Hyun
    • ETRI Journal
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    • v.32 no.5
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    • pp.823-826
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    • 2010
  • This letter proposes a handover ranging power adjustment scheme to improve handover performance. Incorrect ranging power can degrade handover performance due to the increased handover latency; therefore, the proposed scheme exploits the uplink channel information to adjust the uplink handover ranging power. Simulation results demonstrate that the proposed scheme reduces call outage probability by 33% compared to that of the conventional scheme. It also improves the number of users who satisfy the system requirements for handover interruption time.

UML Sequence Diagram Based Test Case Extraction and Testing for Ensuring Reliability of Web Applications (웹 응용 신뢰성 확보를 위한 UML 순차도 기반의 시험사례 추출 및 시험)

  • 정기원;조용선
    • The Journal of Society for e-Business Studies
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    • v.9 no.1
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    • pp.1-19
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    • 2004
  • The systematic testing is frequently regretted in recent web applications because of time and cost pressure. Moreover developers have difficulties with applying the traditional testing techniques to testing web application. The approach of creating test cases for a web application from a sequence model is proposed for the rapid and efficient testing. Test cases for web application are extracted from call messages (including self-call messages) of UML (Unified Modeling Language) sequence diagram. A test case consists of messages, script functions, or server pages and additional values. Moreover a simple testing tool for web application is proposed. A URL for testing web application is created and executed by this testing tool. The URL consists of server page address and additional values. This test tool is made using Microsoft Visual Basic. The efficiency of proposed method and tool has been shown using a practical case study which reflects the development project of the web application for supporting member management.

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Consensus of Corporate e-Learning System Stakeholders Regarding the Satisfaction of End-Users (기업 이러닝시스템 성과에 대한 이해관계자 인식 부합 관점의 연구)

  • Kim, Jae-Sik;Yang, Hee-Dong;Um, Hye-Mi;Kim, Jae-Kyoung
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.27-60
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    • 2005
  • The purpose of this study is to call attention to the consensus of stakeholders of corporate e-Learning system for the sake of its success. We identified the critical success factors(contents, technical features, management, and organizational support) as major components of corporate e-Learning systems and questioned whether stakeholders' consensus on the importance of these components facilitates the successful implementation of these components. We also questioned whether the influence of these components on user satisfaction could be moderated by contextual factors. Based on empirical testing of 18 e-Learning user companies, we verified that the consensus of stakeholders regarding the importance of content, technological features, and organizational support has a positive influence on the perceived quality of these factors in their e-Learning systems, which in turn is positively related to user satisfaction. The learning subjects and learning style did significantly moderate the influences of these perceived qualities on user satisfaction.