• 제목/요약/키워드: e-Business Methodology

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Key Drivers of Operational Performance of E-commerce Distribution Service Providers in Thailand

  • VONGURAI, Rawin
    • 유통과학연구
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    • 제20권12호
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    • pp.89-98
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    • 2022
  • Purpose: Due to the rapid growth of e-commerce in Thailand, the operational excellence of distribution service providers has been elevated. Thus, this research investigated the key drivers of operational performance of e-commerce distributors in Thailand. The research contains key variables: the analytics capabilities of an organization, supply chain disruption orientation, innovation capability, and operational performance. Research design, data, and methodology: An online survey is administered to top managers and key personnel (N=425) employed for at least one year in Thailand's top five e-commerce distributors. The sampling methods were conducted using purposive sampling, quota sampling, and convenience sampling. Confirmatory Factor Analysis and Structural Equation Model were applied to analyze and confirm the model's goodness-of-fit and hypothesis testing. Results: The findings reveal that an organization's analytics capabilities significantly affect supply chain disruption orientation and supply chain resilience. Furthermore, operational performance is affected by supply chain disruption, supplier quality management, and innovation capability. Nevertheless, supply chain resilience and digital supply chain have no significant effect on operational performance. Conclusions: The results imply that supply chain digitalization could drive higher operational performance. Distribution businesses are encountering transformation and disruption, which should address the high level of a digital supply chain, innovation, and quality management to maximize their profit margin and delivery service quality.

미디어 융복합 이러닝 콘텐츠 개발대가 산정기준에 관한 연구 (A Study on the Standard Policy for the Development Cost of Media Convergence e-Learning Contents)

  • 한태인;노규성
    • 디지털융복합연구
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    • 제13권7호
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    • pp.47-55
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    • 2015
  • 지금까지 이러닝 콘텐츠 개발의 대가 기준은 실제 이러닝 산업의 특성을 반영하지 않은 채 기존의 유사한 산업의 산정표나 가이드라인에 따라 산정되어 왔다. IT와 교육이 융합된 이러닝 산업에서 콘텐츠 개발 대가 기준의 부재는 이러닝 산업을 이끌어 가는 기업들에게 큰 애로사항으로 인식되어 왔다. 이러닝 산업의 특성을 반영하지 못한 개발 대가의 산정은 콘텐츠의 품질에 큰 영향을 끼치고 있으며, 이는 이러닝 산업의 성장과 발전을 저해하는 요인이다. 이러한 문제를 해결하기 위해, 본 연구에서는 이러닝 산업의 특성을 고려한 이러닝 콘텐츠 개발에 적합한 대가 기준을 제시하였다. 본문에서는 이러닝 산업의 콘텐츠 개발 대가 기준 책정에 대한 문제점과 그 특성을 분석하고, 기존의 대가 기준 산정 방식을 응용하여 이러닝 산업을 위한 콘텐츠 개발 대가 기준을 분류하고 정의하였다. 발주기관의 설문조사를 통해 이러닝 산업의 특성을 반영한 개발 대가 기준의 산정과 콘텐츠 개발 대가 기준 산정에 필요한 연구 방법론을 제시하여 이러닝 산업의 발전과 콘텐츠의 품질 향상에 기여할 수 있는 정책을 마련하고, 실질적으로 반영하여 사용함으로써 이러닝 산업이 보다 발전할 수 있을 것으로 기대한다.

데이터 불균형을 고려한 설명 가능한 인공지능 기반 기업부도예측 방법론 연구 (A Methodology for Bankruptcy Prediction in Imbalanced Datasets using eXplainable AI)

  • 허선우;백동현
    • 산업경영시스템학회지
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    • 제45권2호
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    • pp.65-76
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    • 2022
  • Recently, not only traditional statistical techniques but also machine learning algorithms have been used to make more accurate bankruptcy predictions. But the insolvency rate of companies dealing with financial institutions is very low, resulting in a data imbalance problem. In particular, since data imbalance negatively affects the performance of artificial intelligence models, it is necessary to first perform the data imbalance process. In additional, as artificial intelligence algorithms are advanced for precise decision-making, regulatory pressure related to securing transparency of Artificial Intelligence models is gradually increasing, such as mandating the installation of explanation functions for Artificial Intelligence models. Therefore, this study aims to present guidelines for eXplainable Artificial Intelligence-based corporate bankruptcy prediction methodology applying SMOTE techniques and LIME algorithms to solve a data imbalance problem and model transparency problem in predicting corporate bankruptcy. The implications of this study are as follows. First, it was confirmed that SMOTE can effectively solve the data imbalance issue, a problem that can be easily overlooked in predicting corporate bankruptcy. Second, through the LIME algorithm, the basis for predicting bankruptcy of the machine learning model was visualized, and derive improvement priorities of financial variables that increase the possibility of bankruptcy of companies. Third, the scope of application of the algorithm in future research was expanded by confirming the possibility of using SMOTE and LIME through case application.

Trade Facilitation for E-Commerce Export Clearance

  • Ji-Soo Yi
    • Journal of Korea Trade
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    • 제27권3호
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    • pp.179-198
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    • 2023
  • Purpose - There is a paucity of literature dealing with exporters' compliance issues in e-commerce exports. This study aims to fill this gap in the literature by exploring customs initiatives to facilitate the e-commerce exports of small and medium-sized enterprises (SMEs) in the changed compliance environment. The central question of this study was divided into five subquestions: first regarding the pros and cons of trade facilitation measures for Korean e-commerce export clearance; second and third questions about risk and compliance management for facilitation fourth about instruments, the changes in Korean SME compliance burden in e-commerce exports, and ways to improve trade facilitation for e-commerce exports. Design/methodology - This study adopts a qualitative approach using a case study method to understand the SME experience in Korean e-commerce export compliance procedures. A qualitative method was selected to answer research questions requiring an in-depth understanding of the regulatory procedures of customs administration and exporters' compliance burden. Because this study addresses the changing compliance environment for which statistical data is insufficient, a quantitative method is considered inappropriate. Based on the approach, data were collected using multiple sources, including an extensive literature review, interviews, and field observations. Thematic pattern matching was applied to interpret the data. Findings - This study examined ways to support SMEs in the changed e-commerce export compliance environment. Facilitation measures for e-commerce exports have contributed to SME access to global markets, simplifying export clearance procedures, and saving exporters' compliance costs. However, such instruments are limited in promoting SME compliance capabilities to cope with intensified competition and strengthened controls over foreign exporters in cross-border e-commerce. Therefore, this study highlights the importance of reshaping facilitation measures for e-commerce exports based on risk and compliance management theories to a system encouraging exporters' voluntary compliance. Originality/value - This study's academic significance derives from verifying the relationship between trade facilitation instruments and risk and compliance management procedures using an actual case in Korea. It is also of practical importance in navigating the directions for improving facilitation measures for e-commerce exports in a changed compliance environment.

A study on the O2O Commerce Business Process with Business Model Canvas

  • PARK, Hyun-Sung
    • 유통과학연구
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    • 제18권5호
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    • pp.89-98
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    • 2020
  • Purpose: The growth of online commerce is now becoming a major threat and a new opportunity for retailers. Existing offline retailers struggle to cope with new online retailers' threats by utilizing offline infrastructure. Besides, online retailers expand their online strengths to offline sales by opening their offline stores. Many retailers are paying close attention to the O2O business and the resulting changes. Thus, this research focuses on the O2O business model and process that retailers can adopt. Research design, data and methodology: Considering the features of products that retailers sell, this paper divides O2O business process with the following criteria: delivery lead-time and delivery area. And This research uses the business model canvas to define the features of O2O commerce business process. This paper also uses nine key elements in the business model canvas for analyzing the structure of O2O commerce business. Results: This paper suggests the delivery model of retailers respond to offline customer orders and summarizes the following results. (1) Considering characteristics such as logistics process, delivery area, and product type, we define the features of O2O business models: wide-area (warehouse) based O2O business model, regional area (store) based O2O business model and time-separated O2O business model. (2) This study checks the availability of the business model through the business cases of O2O business models. (3) This study also analyzes the O2O business model of domestic retail companies by the factors defined in the business model canvas. Conclusions: Retailers can adopt the O2O business process to fit their business requirements and strategy. The online retailers who deal with normal consumer products mainly have the wide-area based O2O business model. The wide-area based O2O business model can be suitable for retailers who manage inventory centrally. The time-separated O2O business model can be a good solution for fresh food retailers to operate the logistics process efficiently. And to shorten the delivery lead-time of fresh foods, the regional area based O2O business model can be fit to the retailer that utilizes its offline logistics or sales infrastructure. It may be much more important for retailers to share the inventory information with other branches and to change the role of offline stores.

A Study on Port Improvement with the Activation of Cross-Border E-Commerce: A Study of Pyeongtaek Port

  • Choi, Hyuk-Jun;Jung, Hyun-Jae;Lee, Dong-Hyon
    • Journal of Korea Trade
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    • 제23권7호
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    • pp.34-44
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    • 2019
  • Purpose - The purpose of this study is to present what the port of Pyeongtaek, the hub of Korean trade with China, should improve in the current situation, wherein the e-commerce trade volume between Korea and China is increasing due to the development of online technology. Design/methodology - In this study, through prior research and expert interviews on e-commerce and port activation between borders, we derived the main improvement factors for 1) Administration and Systems, 2) Facilities, 3) Transport, and 4) Manpower, and selected 12 detailed variables for the major improvement factors. To identify the relative importance of the major improvement factors, the Analytic Hierarchy Process (AHP) method was applied, and a survey was conducted among 15 related experts. Findings - As a result, among the 12 detailed variables, Composition of Association (0.267) was the first factor to be improved, followed by Incentive Support (0.143) and E-Commerce Cluster (0.131). Based on these analyses, the main implications of this study are, first, in the current situation where the cross-border e-commerce market is growing, Pyeongtaek Port needs to form a consultative body among the government, local governments, and related businesses in connection with cross-border e-commerce and develop various support policies for the e-commerce market. Second, it will have to be able to provide differentiated services from competing ports by establishing e-commerce market-oriented clusters. Originality/value - In existing related studies, various improvements were presented to revitalize trade in line with the growth of the cross-border e-commerce market. However, with regard to most cross-border e-commerce businesses, one-dimensional improvement measures, such as improvement of payment systems, improvement of customs clearance services, and promotion of human resources, are presented in a piecemeal manner. In other words, none of the studies have proposed the importance and priority of each measure in terms of both the forward-looking and efficient allocation of resources, which is the purpose of this study. Therefore, this study contributed politically, practically, and academically by presenting countermeasures for ports to revitalize cross-border e-commerce and presenting strategic priorities using quantitative analysis methods.

ASP 방식을 통한 제이텔의 ERP도입사례 (A Case of JTEL's ERP Implementation through ASP)

  • 함용석;남기찬
    • 경영정보학연구
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    • 제4권1호
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    • pp.19-31
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    • 2002
  • ASP 방식으로 ERP를 단기간에 도입한 제이텔의 사례를 연구하고, 그 추진 과정과 성공적으로 도입한 효과를 살펴보았다. 추진과정의 특이점은 현업이 ERP의 best practice를 받아들이는 수용태세가 미비하거나 이러한 태도를 바꾸는 변화관리 노력이 부족하면 구축의 실패로 이어질 수 있으므로, 이를 위해 시각화된 시스템을 반복적으로 보여주고 피드백을 받는 프로토타이핑 방법론을 성공적으로 운영한 점과 이를 위해 ERP 템플릿을 사전에 구축하여 효과적으로 운영하였다는 점이다. 이러한 방법은 교육기간의 단축에도 도움이 되고 ASP의 가장 큰 성공요인인 현업의 적극적인 참여를 유도 한다는 점에서도 도움이 된다. 이러한 주의점을 고려해서 운영하면, ASP 방식은 제이텔의 사례에서 본 바와 같이 고객에게 Global e-Business 환경을 제공하고 신기술의 지속적 적용 및 시스템의 용이한 교체, 사업규모의 변화에 손쉽게 대응할 수 있다는 장점이 있으며, 적은 인원으로 핵심역량에 집중케하고 신속하게 구현할 수 있다는 점에서 In-house 구축과 비교해서 중소 기업에 주는 비용측면의 의미도 있다고 하겠다.

AHP 기법을 활용한 외식산업의 발전 전략에 관한 연구: COVID-19 팬더믹 이후의 디지털, 비대면 전환에 대한 인식 (The Strategy Development of the Restaurant Industry through the AHP Analysis: Focusing on the Digital Conversion and Non-Contact Service after COVID-19 Pandemic)

  • 이봉식;박민재
    • 아태비즈니스연구
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    • 제12권4호
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    • pp.271-288
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    • 2021
  • Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

ESG 영역별 평가등급이 중국 상장기업 가치에 미치는 영향 (The Effect of ESG Ratings on the Value of Chinese Listed Companies)

  • 동맹;백강
    • 아태비즈니스연구
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    • 제13권1호
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    • pp.153-166
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    • 2022
  • Purpose - ESG(Environmental, Social and Governance) rating is an indicator to predict the sustainable development and long-term value creation of enterprises, which is becoming more and more important. This study divided the ESG rating into each sector(E, S and G) to identify which ESG elements are effective in enhancing enterprise value according to the characteristics of the enterprise, which is different from previous studies. Design/methodology/approach - In this study, Bloomberg ESG Disclosure Score was used to empirically analyze the relationship between ESG ratings and corporate value by taking the listed companies of China's Shanghai Composite Index from 2017 to 2020 as the object. Findings - First, the relationship between ESG ratings and enterprise value shows a statistically significant positive correlation, which supports the results of previous studies. Second, the analysis results from the classification of ownership structure of enterprises (state-owned enterprises and non-state-owned enterprises) show that compared with state-owned enterprises, the ESG ratings of non-state-owned enterprises is more closely related to enterprise value. Third, the analysis of various industries (manufacturing and non-manufacturing) shows that compared with manufacturing, ESG scores of non-manufacturing has a more positive effect on enterprise value. Lastly, the analysis by industry type (heavy-contaminated companies, non-contaminated companies) confirmed that ESG scores of non-contaminated companies has a positive effect on corporate value than heavy-contaminated companies. Research implications or Originality - This study classified ESG evaluation grades(E, S and G) for listed companies in China and analyzed in detail how they affect corporate value according to corporate characteristics, drawing implications for what ESG indicators should be focused on to increase corporate value.

프랜차이즈 외식기업의 운영적 가치가 초기가맹비용결정에 미치는 영향: 가치기반 가격결정전략을 기반으로 (How does the Operational Value Affect the Determination of Initial Fees in Franchise Restaurant Businesses? Based on a Value-Based Pricing Strategy)

  • 김승현;선경아
    • 한국프랜차이즈경영연구
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    • 제14권4호
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    • pp.35-50
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    • 2023
  • Purpose: This study aims to uncover the mechanism of how initial fees are determined in the restaurant franchise business. Since the initial fees can be considered as a price of utilizing business models and operational knowledge of a certain franchise brand, it is critical to understand the fee decision-making process based on the strategic pricing theories. Therefore, this study investigates the influence of operational value on the determination of initial franchise fees grounded on a value-based pricing strategy. The Operational value is specifically categorized into profitability, growth, and stability of the franchise system. Research design, data, and methodology: The data used were collected through franchise disclosure documents and brand equity index provided by Korea Management Association Consulting. Data from 44 franchise restaurants during 2018 to 2021 are included in the sample. The panel dataset was analyzed by using generalized least squares estimation with R-Studio. Results: Profitability and stability positively influence initial franchise fees. However, growth did not influence initial franchise fees. Conclusions: The results of the study demonstrate that the operational value plays a critical role in determining the franchise fees. Specifically, franchisees recognize how much revenue a franchise system generates for them (i.e., profitability) and how stable the entire system is for operating business (i.e., stability) when they make purchasing decisions for franchise. The findings extend the pricing literature by applying pricing theories in the franchise fee context. Also, the study contributes to franchising and restaurant management literature by providing knowledge of how franchise fees are determined.