• 융합경영연구
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• 제11권2호
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• pp.1-11
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• 2023

Purpose: With the rapid development of e-commerce, logistics services, as an important part of e-commerce shopping, have gradually attracted people's attention. Customer engagement behavior is a new topic in marketing, and its connotation is still being explored. The purpose of this paper is to study the relationship between logistics service quality and customer engagement behavior. Research design, data and methodology: This study employed the method of online questionnaire survey, with Chinese e-commerce platform users as the survey objects, 248 valid survey sample data were collected, and the method of factor analysis and structural equation model analysis was used to verify the research hypothesis model constructed in this paper. Results: The four dimensions of e-commerce logistics service quality have different influences on customer satisfaction, and the influence of availability on customer satisfaction is not significant. Convenience, assurance, and security have a significant positive impact on customer satisfaction; Customer satisfaction has a significant positive impact on the three dimensions of customer engagement behavior: customer repeat purchase behavior, online word-of-mouth, and customer referrals. Conclusion: The results of this study will provide useful reference for the managers of e-commerce companies to improve customer engagement behavior by improving the logistics service quality.

• 한국전자거래학회지
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• 제1권2호
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• pp.49-76
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• 1996

An industrial process is a sequence of steps intended to perform a useful task in an industrial organization, and can be described using a model or a representation framework such as function model, information model, process flow model, etc. Many researchers, however, claim that, all those models from different perspectives are required to describe complex systems such as CIMS. Thus these perspectives should be put together to build an optimal system. And the need for interconnection or transformation among different view points has arisen for effective communications between system developers and easy propogation of local changes in a model. But it seems to be difficult to integrate such models into a unified framework as they describe different aspects of the system on different purposes. This study is an attempt to interconnect these different perspectives, and thereby to support conceptual design of systems in a more effective manner. A methodology to transform the IDEFO functional model into a process flow model is proposed. The validity of the proposed approach is tested by developing a prototye of a computer-assisted design system on the operation processes of FMS installed at Seoul National University - Automation and Systems Research Institute.

• 한국전자거래학회지
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• 제2권1호
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• pp.21-37
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• 1997

As the complexity in design and manufacturing activities of distributed virtual enterprises rapidly increases, the issue of process management becomes more critical to shorten the time-to-market, reduce the manufacturing cost and improve the product quality. This paper proposes a unified framework to manage design and manufacturing processes in a distributed environment. We present a methodology which utilizes process flow graphs to depict the hierarchical structure of workflows and process grammars to represent various design processes and design tools. To implement the proposed concept, we develop a process management system which mainly consists of a cockpit and manager programs, and we finally address a preliminary implementation procedure based on the Object Modeling Technique. Since the proposed framework can be a formal approach to the process management by providing formalism, parallelism, reusability, and flexibility, it can be effectively applied to further application domains of distributed virtual enterprises.

• Asian Journal of Business Environment
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• 제4권2호
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• pp.17-21
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• 2014

Purpose - The paper analyzes basic indicators characterizing the volume of energy sector activity in the Russian Federation, Privolzhsky Federal district, Republic of Tatarstan. Research design, data, and methodology - The study analyzed data from the Privolzhsky Federal district, specifically, industrial production volume, electricity production, energy consumption, energy-balance data, capital investments, and capital investment structure. An array of data has been investigated in recent years. The dataset's dynamics were analyzed in 1998. Fixed capital investment dynamics were studied in 1946 the figures were converted to a comparable form using the index method. Trends were analyzed using multivariate statistics methods and the Statgraphics software package. Results - Hypothesis 1. There are sectoral disproportions in energy flows,taking into account the volume of electricity production and consumption. Trends in electricity production in general coincide with industrial production volume trends. Energy flows have disparities in individual territorial units, and in general. Hypothesis 2. The degree of sectoral economic stability decreases with insufficient levels of investment in fixed capital energy organizations. Conclusions - Because totalelectricity production is largely determined by fixed capital investments, the study of their trends and patterns will coordinate efforts on investment operations in this area.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2003년도 춘계학술대회
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• pp.319-328
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• 2003

With the proliferation of WWW, providing more intelligence to Web sites has become a major concern in e-business industry. In recent days, this trend is more accelerated by prosperity of CRM (Customer Relationship Management) in terms of various aspects such as product recommendation, self after service, etc. To accomplish this goal, many e-companies are eager to embed web enabled rule-based system, that is, expert systems into their Web sites and several well-known commercial tools are already available in the market. Most of those tools are developed based on CGI so far but CGI based systems inherently suffer over-burden problem when there are too many service demands at the same time due to the nature of CGI. To overcome this limitation of the existing CGI based expert systems, we propose a new form of Web-enabled expert system using hyperlink-based inference mechanism. In terms of burden to Web server, our approach is proven to outperform CGI based approach theoretically and also empirically. For practical purpose, our this approach is implemented in a software system, WeBIS and a graphic rule editing methodology, Expert Diagram is incorporated into the system to facilitates rule generation and maintenance. WeBIS is now successfully operated for financial consulting in the web site of a leading financial consulting company in Korea.

• Asian Journal of Business Environment
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• 제7권2호
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• pp.21-29
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• 2017

Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.

• 4차산업연구
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• 제2권1호
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• pp.19-32
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• 2022

Purpose - As new technologies that have led the 4th industrial revolution spread after the COVID-19 pandemic, the business crisis of existing financial institutions and the threat of employee jobs are growing, especially in the financial sector. The purpose of this study is to propose a human-technology convergence curriculum for creating high value-added in financial institutions and upskilling financial manpower. Research design, data, and methodology - In this study, a curriculum was designed to strengthen job competency for Private Bankers, high-quality employees of a bank dealing with high-net-worth owners. The focus of the design is that learners acquire skills to use robo-advisors as a tool and supplement artificial intelligence ethics. Result - The curriculum is organized into a total of 16 classes, and the main contents are changes in the financial environment and financial consumers, the core technology of robo-advisors and AI ethics, and establishment and evaluation of hyper-personalized asset management strategies using robo-advisors. To achieve the educational goal, two evaluations are performed to derive individual tasks and team project results. Conclusion - Human-centered upskilling convergence education will contribute to improving employee value and expanding corporate high value-added business areas by utilizing new technologies as tools. It is expected that the development and application of convergence curriculum in various fields will continue to be advanced in the future.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.379-400
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• 2017

Purpose The purpose of this study is to investigate the effects of ICT on multilevel marketing organizations (MLMs) whose members are both salespeople and consumers. This study explores the effects of the latest ICT convergence on the direct selling, which is the oldest sales method, and suggests the direction for the development of network marketing. Therefore, we will propose the changes in direct sales brought by ICT and predict the future direction of network marketing in preparation for the 4th Industrial Revolution era. Design/methodology/approach Exploratory case study was the methodology selected for this paper. The case study enables the use of multiple methods for data collection and analysis. This study applies qualitative case-study methodology on Amway Korea, which is the top seller of MLM organizations, to better understand the impact of ICT. This study conducted an in-depth interview with four different levels of MLM members (e.g. membership, ruby, emerald, diamond) which are based on the qualification system of MLM organizations and observed their behaviors. Findings This study revealed that the ICT impact on network marketing organizations(MLMs) could be summarized as follows : new membership growth, easier communication with customers, increase in work efficiency, increase in organizational trust, change in educational environment, and increase in the use of social media. Based on the interview, we propose the changes of network marketing organizations in the fourth industrial revolution era and the future strategy of Amway Korea as follows: (1) retention of royal ABOs, (2) harmony with SMEs, (3) utilization of Big Data, (4) creation of IoT business model, and (5) construction of successful O2O business platform.

• 지능정보연구
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• 제11권2호
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• pp.151-173
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• 2005

시맨틱 웹 관련연구가 증가함에 따라 지능형 에이전트 혹은 규칙기반 시스템 등의 지능적인 웹 환경에 대한 기대 역시 커지고 있다. 그러나 규칙기반 시스템의 활용에는 아직도 규칙습득이 많은 제약이 되고 있다 이와 같은 제약을 극복하기 위해 웹 페이지로부터 규칙을 습득하기 위한 XRML 방법론이 제안되었다 XRML 방법론은 웹 페이지로부터 규칙을 식별하고 식별된 결과로부터 자동으로 규칙을 생성하는 두 단계로 구성되어 있다. 여기서 규칙의 식별은 규칙생성의 자동화 정도에 매우 중요한 영향을 미친다. 그러나 규칙을 식별하는 작업은 대부분 지식관리자의 수작업에 의존하고 있다. 이러한 지식관리자의 부담을 줄이기 위해 본 논문에서는 온톨로지 기반의 개선된 규칙식별 방법론을 제안하고자 한다. 이를 위해 먼저 OntoRule이라는 이름의 온톨로지를 설계하였다. OntoRule은 자동화된 규칙 식별을 지원하기 위해 사용되며, 규칙의 구성요소들과 구조에 대한 정보를 포함하고 있다. 그리고 OntoRule을 이용하여 규칙을 식별하는 절차를 제안하였다. OntoRule과 규칙식별 절차를 제안하는 과정에서 온톨로지 학습효과, 하향식 접근방식과 상향식 접근방식의 차이, 온톨로지 사용범위 관리, 규칙구성요소의 식별순서, 생략된 변수의 식별과 같은 논점들이 고려되었다. 마지막으로 실험을 통해 제안된 방법론의 효과를 보였다.

• 산경연구논집
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• 제11권1호
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.