• 지능정보연구
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• 제13권4호
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• pp.17-34
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• 2007

본 논문은 고객관계관리를 위한 시장 세분화를 하기 위해 자주 사용되는 SOM에 대하여 고찰한다. 일반적으로, SOM은 군집의 수를 미리 파악하기 위하여, 구체적인 군집 분석이 이루어지기 이전에 사용된다. 그러나 인터넷이 발달하고 수집 가능한 데이터의 종류와 양이 증가함에 따라 복합적인 분석이 필요하게 되었다. 또한, 그에 따라 한가지 주제만으로 군집을 파악하는 것보다는 여러 가지의 주제들을 대상으로 고객데이터의 군집을 파악해야 하는 경우가 많이 발생하게 된 것이다. 따라서 이 논문에서는 이렇게 한가지의 주제가 아닌 여러 가지의 주제로 군집분석을 할 경우 한번으로 이루어지는 SOM 어프로치가 과연 군집의 수를 파악할 수 있는지를 실험하였다. 이미 구조를 알고 있는 데이터를 생성하여 실험을 해본 결과, 전체 데이터를 대상으로 여러 주제를 한꺼번에 포함시킨 경우 (single SOM 방식) 에는 그 구조를 제대로 파악하지 못하였으며, 하나의 주제마다 각기 다른 SOM을 사용(multiple SOM 방식)한 결과, 미리 정해졌던 구조를 제대로 파악할 수 있었다. 따라서 이 논문은 군집분석을 하게 될 경우, 좀더 조심스러운 접근법이 필요하며, 여러가지 주제를 포함하고 있는 데이타를 다룰 경우, SOM 분석 방법에 대하여 논의하였다.

• Journal of Korea Trade
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• 제25권5호
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• pp.1-18
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• 2021

Purpose - Although Korean food export has been increasing, they will stagnate without markets. This study considers Korean halal food exports to Indonesia and Malaysia, which are two of the largest halal food markets. Given the context, this study aims to predict Indonesian and Malaysian consumers' purchase intention toward Korean halal food through their acceptance of and feeling toward Korea's image. Design/methodology - This study surveyed Indonesian and Malaysian consumers who purchased Korean halal food in the past year. The survey data were analyzed using the statistical package for the social sciences 21.0 and the analysis of moment structures 21.0. Findings - The analysis reveals that the feeling toward Korea's image and its food image significantly impacted attitudes and subjective norms, while the acceptance of Korea's image significantly impacted only subjective norms. Attitude showed no significant effect on purchase intention, whereas subjective norms exhibited a significant effect on purchase intention. The image feeling had a greater impact on attitudes in Indonesia than those in Malaysia, whereas image acceptance showed a greater influence on subjective norms in Malaysia than those in Indonesia. Originality/value - This study considers the difference between Indonesian and Malaysian consumers in relation to their acceptance of and feeling toward Korea's image and its halal food image. These findings on Korea's image can play a key role in establishing Korea's food export strategy and have strategic implications on Korean companies aiming to enter the halal food market or increase their market share.

• Asian Journal of Business Environment
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• 제11권3호
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• pp.33-43
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• 2021

Purpose: The purpose of the paper is to assess the greening of investment flows as well as the orientation of financial sources of effective environmental protection. Both India and Vietnam are considered to be two Asian countries that are radically affected by global climate change. Governments of the two countries have implimented numerous measures against environmental pollution through the banking and finance sector. Developing green banking operations in India and Vietnam is a new direction in the socio-economic development strategy coupled with effective environmental protection. Research design, data and methodology: The data was mainly based on Asia Development Bank Institution (ADBI) and Bank of India (BOI) from 2015 - 2018. This paper focused on comparing and evaluating the development of green banks between the two countries. Result: The banks' contribution to green growth and green economy is shown in two basic aspects: (i) the connection between organizations, and individuals, and management process for investment projects, including environmental risks; and (ii) the operation of banks has a direct impact on the environment, through the application of technology to pay documents and apply e-banking. Conclusion: Paper reflects, compares and evaluates green banking operations in India and Vietnam to provide new directions aiming to develop financial and economic system along with effective and efficient step toward climate change control. India's green banking operations, after a specific assessment, will be lessons for the Government of Vietnam during the process of socio-economic development and environmental protection.

• 아태비즈니스연구
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• 제13권3호
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• pp.311-328
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• 2022

Purpose - The purpose of this study was to examine the relationship between firm's non financial performance and its shareholder return by analyzing PCA while focusing on the classifying all the variables into three categories such as financial, characteristics, and non financial factors of the firms. Design/methodology/approach - By exploring the pattern of self tender from the 801 firms in KOSPI while focusing on the objective of stock disposal, this paper analyzes the change of shareholder return of the firm. Findings - First, the higher major ownership, the lower self tender gets, whereby the higher ownership by foreigners, the ratio of self tender is higher. Secondly, cash dividend has not significant impact on the disposal of self stock, and the high ratio of ownership by foreigners leads to the high probability of retirement rather than the general disposal. In contrast, the major ownership has a negative impact on the general disposal as well as retirement. Thirdly, the score of non financial factors such as Environment(E), Social responsibility(S), and Governance(G) shows the high value in case of the firms with self tender. More specifically, the firms with retirement has the highest value of ESG while it has the lowest value in case of the firms with general disposal. Research implications or Originality - The retirement which means the active shareholder return is strongly affected by the non financial factors. Specifically, the probability of retirement increases in case of the firms with retirement, and even such a tendency is found to the case of the firms with general disposal.

• Journal of Korea Trade
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• 제25권3호
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• pp.153-168
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• 2021

Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

• Journal of Korea Trade
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• 제25권1호
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• pp.34-46
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• 2021

Purpose - This paper aims to analyze the impact of the terms of trade, export price, and import price on the Korean economy (that is, real GDP, CPI, money market rate, and real effective exchange rate), and vice versa in the simple vector autoregression. Design/methodology - We impose two assumptions, i.e., diagonality and bloc exogeneity, to correctly identify the impact of a factor to the others in the structural equation. With two contemporaneous assumptions in the structural VAR, this paper investigates the impacts of the terms of trade on the Korean economy and vice versa. Findings - Impulse responses to the shocks in the terms of trade and Korean economy show that 1) an impact of the terms of trade on the economy is different in export prices and in import prices. A higher export price is beneficial to the economy while a higher import price hurts the economy, and 2) an increase in real effective exchange rate and in interest rate constrains domestic production and lowers consumer prices. Originality/value - Unlike the conventional perception that a depreciation of a currency would promote exports and domestic production at the price of inflation, our result shows the opposite, and 3) real GDP and consumer prices are positively correlated. That is, an increase in real GDP does not only cause inflation, but an increase in consumer prices also promote domestic production. Yet, the only difference is that export prices and import prices end up higher with an increase in real GDP, but lower with inflation.

• 지능정보연구
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• 제18권2호
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• pp.61-83
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• 2012

지식지도는 관련된 지식의 현황을 네트워크 형식으로 보여주는 일종의 도식으로, 지식 간의 상호참조적 네비게이션 관계를 기초로 하는 지식 분류 및 저장 체계 역할을 한다. 이러한 이유로 인하여 지식 및 이들 지식이 또 다른 지식과 갖는 관계를 네트워크 형식으로 형식적이고 객관적으로 묘사하기 위한 온톨로지 기반 지식지도의 필요성이 대두되어왔다. 본 논문은 지식 간의 상호참조적 네비게이션이 가능한 온톨로지 기반 지식지도를 구현하기 위한 방법론을 제시한다. 제시된 방법론에 의해 구현되는 온톨로지 기반 지식지도는 지식 간의 상호참조적 네비게이션을 가능하게 할 뿐만 아니라 이러한 지식 간 네트워크 관계에 의해 추가적인 지식 간의 관계를 추론할 수 있다. 제시된 개념의 타당성을 검증하기 위하여 두 가지의 실제 비즈니스 프로세스를 기반으로 지식지도를 구현하였고, 구현된 지식지도에 나타나는 지식 간 네트워크 구성의 유효성을 검토하였다.

• 기술혁신연구
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• 제21권1호
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• pp.279-301
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• 2013

R&D 성과활용을 위한 기술마케팅의 중요성은 지속적으로 증가함에도 불구하고 특히, 수요기업 발굴을 위한 분석방법론에 대한 구체적인 연구는 미흡한 실정이다. 이에 본 연구에서는 기술속성과 기업정보와의 관계를 분석함으로써 기술과 관련성이 높은 기업정보를 인터넷에서 발굴하는 방법론을 제시한다. 이를 위해 첫째, 대상기술의 속성을 반영한 기술 키워드를 검색하여 수집한 상위 20개의 핵심단어를 추출하였다. 둘째, 핵심단어들로 구성된 매트릭스를 구성하여 단어들 간의 공출현빈도와 거리를 측정함으로써 기업정보와 기술 속성과의 관련성에 대해 분석하였다. 셋째, 각 키워드별 분석결과를 비교하여 중복횟수가 높은 기업을 잠재 수요기업으로 선정하였다. 발굴기법의 신뢰성 확인을 위해, 국내 원천 기초연구 분야 출연연구원의 특허기술에 적용한 결과 총 100개의 잠재 수요기업 후보를 발굴하였으며 키워드별 결과를 비교하여 총 7개의 기업이 잠재 수요기업으로 도출되었다. 각 기업의 사업분야 확인을 거쳐 해당 기술과의 관련성이 높은 최종 5개의 기업이 최종 잠재 수요기업으로 선정되었다. 본 연구를 통해 시맨틱 네트워크 분석방법을 잠재적 기술수요자 발굴분야에 활용함으로써 네트워크 분석의 활용범위를 확장하였다는 점에서 학술적인 의의를 찾아볼 수 있으며, 기술수요 기업을 발굴하기 위한 실증적인 방법을 제공했다는 점에서 의미를 부여할 수 있다.

• 기록학연구
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• 제5호
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• pp.3-37
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• 2002

Today the market of EDMS is esteemed more than 100 billions won. It signifies a comming of age of electronic records. The traditional archival theories which are based on the paper records are confronted with a new challenge. In some leading countries of archival studies reorientation of archives management has been tried by a number of distinguished specialists such as Bearman and Hedstrom since 10 years. As a consequence new paradigm of archival theories has been developed. Also in Korea this new paradigm has been introduced by some expert such as Lee, Sang-Min, Sul, Moon-won, Lee, Seung-Eok. However their arguments are too general to offer a concrete clue for new paradigm. Faced by new age of electronic records, it's important to start a discussion for the reasonable methods of electronic records management at once. The most drastically changed part of record management by the electronic technique is the life-cycle of records. The commonly practiced three-stage life-cycle is to be reduced to the two-stage life-cycle, and the concept of the spatial movement of records is to be changed. It can be also pointed that the public emerges as user from the early creating stage of records beyond time and space. Thus is can be said that the method of the management features dynamic and cohesive. The method of appraisal must be also changed and reproduced, so that it can reflect the various levels considering dynamics of the electronic records. Supposedly it will be a core factor that causes the change of methodology in records management with the change of life-cycle theory. It must be noted that various subjects would be involved in the work of classification and description over time and space and that feedback between them is of important. Description also tends to be made at the crating stage of records and structured dynamically. It results from the change of life-cycle and the introduction of the concept of continuum. Such trend allows us to start discussions on the assumption that description of both creator and archival professionals act together an important role. Of course, it is linked with the methodology in which most descriptions are made automatically at the early drafting stage of the structure. The meat date is formed on the assumption that there should be feedback between areas of automatic description, description of creators and archival professionals. The most important thing in description is to develop a suitable way how it is structured. An alternative must be offered for managing data set. As iweb that is being operated by Myongji university shows, records created in daily business are managed not as electronic records but as date base. This is because they exist outside the repository in the EDMS system. Since data set often has various sources, an alternative for classification needs to be developed. It is now likely that database is filed according to the created year to be transferred automatically to the repository. Over a long-term the total management of database, electronic records and electronic information will be a topic. A right direction of new paradigm will be found for both iweb and E-government, when practice and studies of theories are combined and interacted.

• 경영정보학연구
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• 제23권3호
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• pp.51-75
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• 2021

세계적인 전자상거래 기업들은 지속 가능한 경쟁력을 확보하기 위해 사용자 맞춤형 추천 서비스를 제공하고 있다. 기존 관련 연구에서는 주로 평점, 구매 여부 등 정량적 선호도 정보를 사용하여 개인화 추천 서비스를 제공하였다. 하지만 이와 같은 정량적 선호도 정보를 사용하여 개인화 추천 서비스를 제공하면 추천 성능이 저하될 수 있다는 문제점이 제기되고 있다. 호텔을 이용한 사용자가 호텔 서비스, 청결 상태 등에 대하여 만족하지 못한다고 리뷰를 작성하였으나 선호도 평점 5점을 부여했을 때 정량적 선호도(평점)와 정성적 선호도(리뷰)가 불일치한 문제가 발생할 수 있다. 따라서 본 연구에서는 정량적 선호도 정보와 정성적 선호도 정보가 일치하는지를 확인하고 이를 바탕으로 선호도 정보가 일치하는 사용자를 바탕으로 새로운 프로파일을 구축하여 개인화 추천 서비스를 제공하고자 한다. 리뷰에서 정성적 선호도를 추출하기 위해 자연어 처리 관련 연구에서 널리 사용되고 있는 CNN, LSTM, CNN + LSTM 등 딥러닝 기법을 사용하여 감성분석 모델을 구축하였다. 이를 통해 사용자가 작성한 리뷰에서 정성적 선호도 정보를 정교하게 추출하여 정량적 선호도 정보와 비교하였다. 본 연구에서 제안한 추천 방법론의 성능을 평가하기 위해 세계 최대 여행 플랫폼 TripAdvisor에서 실제 호텔을 이용한 사용자 선호도 정보를 수집하여 사용하였다. 실험 결과 본 연구에서 제안한 추천 방법론이 기존의 정량적 선호도만을 고려하는 추천 방법론보다 우수한 추천 성능을 나타냄을 확인할 수 있었다.