• 한국정보시스템학회지:정보시스템연구
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• 제31권1호
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• pp.289-304
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• 2022

Purpose The development of the network and mobile industries has induced companies to invest in information systems, leading a new industrial revolution. The Journal of Information Systems, which developed the information system field into a theoretical and practical study in the 1990s, retains a 30-year history of information systems. This study aims to identify academic values and research trends of JIS by analyzing the trends. Design/methodology/approach This study aims to analyze the trend of JIS by compounding various methods, named as TLS mining analysis. TLS mining analysis consists of a series of analysis including Term Frequency-Inverse Document Frequency (TF-IDF) weight model, Latent Dirichlet Allocation (LDA) topic modeling, and a text mining with Semantic Network Analysis. Firstly, keywords are extracted from the research data using the TF-IDF weight model, and after that, topic modeling is performed using the Latent Dirichlet Allocation (LDA) algorithm to identify issue keywords. Findings The current study used the summery service of the published research paper provided by Korea Citation Index to analyze JIS. 714 papers that were published from 2002 to 2012 were divided into two periods: 2002-2011 and 2012-2021. In the first period (2002-2011), the research trend in the information system field had focused on E-business strategies as most of the companies adopted online business models. In the second period (2012-2021), data-based information technology and new industrial revolution technologies such as artificial intelligence, SNS, and mobile had been the main research issues in the information system field. In addition, keywords for improving the JIS citation index were presented.

• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• 한국프랜차이즈경영연구
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• 제7권2호
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• pp.5-14
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• 2016

Purpose - Competitive industry structure and recent economic depression challenge a survival of Korean small- and medium-sized food franchising companies (SMFCs), albeit the explosive growth of the Korean food service industry for last few decades. Against this backdrop, it examines how these SMFCs overcome liabilities of smallness and resource scarcity to strengthen competitive advantage in the market. To tackle this, in this article we focus on corporate entrepreneurship and human resources as a knowledge-based asset for these SMFCs. Furthermore, the ratio of employee turnover is high in SMFCs. We view that such brain-drain may result in poor performance of the Korean SMFCs. As such, we pay attention to the role of organizational commitment to an organization as a solution for enhancing individual-level employees' loyalty toward their organization. Research design, data, and methodology - Our research question is to what extent corporate entrepreneurship (i.e., innovative organizational culture, organizational autonomy, and administrative innovation) affects an individual-level attitude toward the organization and, in turn, employee creativity and satisfaction in the Korean SMFCs context. We collected data from employees in SMFCs for three months. A total of 126 valid questionnaires were collected, and analyzed the data using partial least squares path modeling. Results - The reliable and valid measurement model feed into testing the structural model. Our findings suggest that innovative organizational culture and organizational autonomy positively affect employee commitment. Particularly, organizational autonomy has a greater effect than innovative culture on employee commitment. However, the relationship between administrative innovation and employee commitment is not significant. We also find that employee commitment positively affects both employee creativity and satisfaction. Conclusions - Our contribution to the existing franchising business and management literature is twofold. First, the conceptual model includes three antecedents in the organizational entrepreneurship dimension to organizational commitment. Second, we conceptualize organizational commitment as employee commitment, and validate its impact on employee creativity and job satisfaction at an individual performance level. Overall, this article suggests that it is critically important for the Korean SMFCs to develop corporate entrepreneurship in order to facilitate employees' positive attitudes toward their organizations.

• 지능정보연구
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• 제22권1호
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• pp.63-82
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• 2016

최근 정보기술의 발달로 인해 소비자들은 온라인상에서 많은 정보를 쉽고 빠르게 획득할 수 있다. 소비자가 제품 구매시에는 소비자들이나 전문가들이 작성한 제품 후기 정보를 주로 탐색한다. 기존의 연구들이 소비자들이 창출한 제품 후기 중심으로 주로 진행되어 왔기 때문에, 전문가 제품 후기의 영향력에 대해서는 상대적으로 소수의 연구들만 존재하고 있다. 본 연구는 전문가가 생성하는 제품 후기에 초점을 맞추어, 방대한 실제 비정형데이터인 전문가의 후기를 어떻게 언어학적인 차원과 심리학적인 차원으로 나눌 수 있는지의 방법론을 제안하며, 실제 전문가 제품 후기를 사용하여 의미 있는 다섯 가지 차원의 새로운 변수들을 도출하였다. 그 결과 소비자들이 전문가 후기에서 반응하고 있는 언어적 특성은 제품에 대한 깊이 있는 정보의 양이나 충분한 설명을 나타내는 변수인 Review Depth, 그리고 전문가가 기술하는 방식이 제품에 대한 확신이 없는 듯한 말투를 나타내는 변수인 Lack of Assurance는 소비자의 전반적인 제품평가에 유의한 상관관계가 있는 것으로 밝혀졌다. 또한, 제품에 대한 칭찬이나 긍정적인 면을 서술하는 방식인 Positive Polarity가 소비자의 제품 평가에 영향을 미치지 않았지만, 전문가가 하는 제품에 대한 비관적인 평가인 Negative Polarity는 소비자들의 평가와 유의한 음의 상관관계가 있었다는 점이다. 전문가가 스토리텔링 관점에서 자주 사용하는 Social Orientation 특성은 유의한 관계를 미치지 못함이 밝혀졌다. 본 연구는 새로운 방법론을 제안하고 이를 실제로 활용한 결과를 보여준다는 차원에서 이론적이고 실무적인 공헌을 가진다.

• 유통과학연구
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• 제14권7호
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• pp.71-81
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• 2016

Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

The relationship between promotion focus and creativity of marketing organization,

The relationship between prevention focus and creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

• 지능정보연구
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• 제29권4호
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• pp.165-184
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• 2023

최근 구글의 BERT, OpenAI의 GPT 등, 언어모델(Language Model)을 사용한 비정형 텍스트 데이터에 대한 딥러닝(Deep Learning) 분석이 다양한 응용에서 괄목할 성과를 나타내고 있다. 대부분의 언어모델은 사전학습 데이터로부터 범용적인 언어정보를 학습하고, 이후 미세 조정(Fine-Tuning) 과정을 통해 다운스트림 태스크(Downstream Task)에 맞추어 갱신되는 방식으로 사용되고 있다. 하지만 최근 이러한 언어모델을 사용하는 과정에서 프라이버시가 침해될 수 있다는 우려가 제기되고 있다. 즉 데이터 소유자가 언어모델의 미세 조정을 수행하기 위해 다량의 데이터를 모델 소유자에게 제공하는 과정에서 데이터의 프라이버시가 침해될 수 있으며, 반대로 모델 소유자가 모델 전체를 데이터 소유자에게 공개하면 모델의 구조 및 가중치가 공개되어 모델의 프라이버시가 침해될 수 있다는 것이다. 이러한 상황에서 프라이버시를 보호하며 언어모델의 미세 조정을 수행하기 위해 최근 오프사이트 튜닝(Offsite Tuning)의 개념이 제안되었으나, 해당 연구는 제안 방법론을 텍스트 분류 모델에 적용하는 구체적인 방안을 제시하지 못했다는 한계를 갖는다. 이에 본 연구에서는 한글 문서에 대한 다중 분류 미세 조정 수행 시, 모델과 데이터의 프라이버시를 보호하기 위해 분류기를 추가한 오프사이트 튜닝을 적용하는 구체적인 방법을 제시한다. 제안 방법론의 성능을 평가하기 위해 AIHub에서 제공하는 ICT, 전기, 전자, 기계, 그리고 의학 총 5개의 대분야로 구성된 약 20만건의 한글 데이터에 대해 실험을 수행한 결과, 제안하는 플러그인 모델이 제로 샷 모델 및 오프사이트 모델에 비해 분류 정확도 측면에서 우수한 성능을 나타냄을 확인하였다.

• Journal of Korea Trade
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• 제25권7호
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• pp.75-91
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• 2021

Purpose - Social commerce (SC) is the growth of social media highlighting the e-commerce transactions and currently, the greatest challenges of e-commerce have attracted the influence of trust in social commerce intention (SCI). Based on the challenge, the study's purpose is to discover the effect of social support (informational and emotional support) on the SCI. The study also explores the mediation effect of trust and the moderation impact of culture between the USA and Korea. Design/methodology - This study used a sample of 482 surveys filled out by online shoppers from the US and Korea, two countries with divergent cultural values. Structural equation modelling (SEM) is used to analyze the hypothetical paths. In addition, bootstrapping and multi-group analysis are perform to view mediation and moderation effects respectively. Findings - The results of our study shows that both informational and emotional support significantly influences trust and SCI. Our results also supports the mediating effect of trust in social support and the moderating effect of culture in forming SCI. Originality/value - Our empirical results provide important information to businesses formulating cross-cultural SC strategies. This will help SC companies to analyze the aspects of customer trust through social support, which in turn will increase SCI and thereby established a competitive position for SCs. Our results will also be holistic directions for SC vendors in cross-cultural settings, which will offer important social and economic contributions to the sustainable growth of SC's business.

• International Journal of Internet, Broadcasting and Communication
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• 제14권3호
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• pp.171-181
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• 2022

Purpose: In this paper, we show our blending ratio of 10 types of Essential Oils that survives beneficial bacteria and kills harmful bacteria in the scalp, and we investigate the possibility of application of our blending ratio to the development of anti-dandruff products and the possibility of being used as a raw material for clinical beauty and customized cosmetics. Methods: The scalp microorganisms used in our study were M. furfur, S. epidermidis, E. coli, and P. nitroreducens. There are a total of 10 Essential Oils such as True Lavender, Lime, Roman chamomile, Rosemary camphor, Cedarwood, Geranium, Clove, Tea tree, Palmalosa, and Peppermint. The antibacterial test of the blended Essential Oil was carried out according to the test method of the standardized evaluation methodology of "Food and Food Additives Code". Since M. furfur is related to the growth of sebum in the scalp, in this study we used the fnLNB and the fnLNA with 20 ㎖ of whole fat cow milk added. Results: The blending ratio of EO, which inhibits dandruff-causing bacteria such as M. furfur, S. epidermidis, E. coli, and does not inhibit P. nitroreducens showing dominant growth in a healthy scalp, was B8(Clove 0.2%, Roman chamomile 0.5%, Tea tree 0.3%), B9(Geranium 0.1%, Palmarosa 0.1%, Roman chamomile 0.5%, Tea tree 0.3%), B10(Clove 0.1%, Geranium 0.1%, Palmarosa 0.1%, Roman chamomile 0.5%, Tea tree 0.2%). Conclusion: It is thought that the blending ratio of BEO obtained as a result of this study can provide a basis for use as an alternative to antibiotics in developing anti-dandruff drugs and emerge as a new alternative to solve scalp microbial imbalance. In order for EO to be used as a useful raw material for anti-dandruff preparation, researches on 1) Standardization (the effects of products differ according to the types, regions, climate, extraction methods, etc.), 2) Antimicrobial effects, 3) Safety, etc., must be established.

• 산경연구논집
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• 제9권7호
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• pp.61-70
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• 2018

Purpose - The purpose of this research is reflected on the rapid development of online tourism industries. The study was to establish the strategy for Korean tourism enterprises to develop tourist commodities suitable for Chinese tourists and attract them to visit Korea by the empirical analysis of the relation between repurchase intention of tourists and its premise variables (e-service quality, perceived value and satisfaction). Research design, data, and methodology - This research carried out a questionnaire survey on Chinese tourists who visited Korea with experience of using the online travel agency web sites. A total 398 answers were recovered, 41 of them were excluded due to the dishonest answers and 357 of them were finally analyzed. The data was analyzed with IBM SPSS AMOS 22.0. Results - The research results show that in the online travel agency web site e-service quality, convenience, interactivity, information validity, credibility had a positive impacts on perceived value and satisfaction. The perceived value of online travel agency website users has positive impart on satisfaction and repurchase intention. Satisfaction of online travel agency web site users have positive impacts on repurchase intention. But safety has no impact on perceived value while positive impacts on satisfaction was affected. Conclusions - First, in the online travel agency web site e-service quality, safety has no impact on perceived value while it was shown to have positive impacts on satisfaction because the users of online travel agency web sites believe that the protection of personal information, the defense of cracker and the safeguard of payment security are the basic premises of website operation. Although safety does not have impacts on perceived value, users benefits will suffer damage when hacker intrusion and other accidents occur so that online travel agency web sites should not ignore the security concerns. Second, credibility is a major concern for online travel agency web site users. At this time, it is necessary for the web site to establish a system to display both the commodity information and the using experience published on the user's SNS, thus improving the credibility of the website information.

• 지능정보연구
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• 제25권3호
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• pp.89-115
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• 2019

본 연구는 고전 추리 소설 작가로 유명한 아서 코난 도일과 애거서 크리스티의 문체적 차이점을 데이터 분석을 통해 제시하고, 나아가 텍스트 마이닝에 입각한 문체 연구의 해석적 방법론을 제시하고자 시행되었다. 추리 소설의 핵심 요소인 사건과 인물에 더해 작가의 문법적인 집필 방식을 문체로 정의하고 분석을 시도하였다. 작가 별로 각 2권, 총 4권의 책을 선정하였으며 문장 단위로 텍스트를 나누어 데이터를 확보하였다. 각 문장에 따른 감성 점수를 부여한 뒤 페이지 진행에 따른 감성을 시각화하였으며, 페이지에 따라 토픽 모델링을 적용하여 소설 속 사건 진행 흐름을 파악할 수 있었다. 동시 발생 매트릭스(co-occurrence matrix)를 구성하고 네트워크 분석(Network Analysis)을 시행함으로써 사건이 진행되는 과정에서 인물들 간 관계의 변화를 확인할 수 있었다. 또한 전체 문장을 총 6가지 문체를 기준으로 문법적인 체계를 나누어 작가 간, 그리고 작품 간 집필 방식의 차이점을 확인하였다. 이러한 일련의 연구 과정은 문체에 대한 이해를 바탕으로 글 전체의 맥락을 파악할 수 있도록 도움을 줄 수 있으며, 나아가 기존에 개별적으로 진행되었던 문체 연구를 통합시킴으로써 문체 구조에 대한 이해를 도울 수 있다. 그리고 이러한 선행된 이해를 통해 온라인 텍스트를 비롯한 비정형 데이터 속 문체의 존재를 발견하고 구체화하는 작업에 기여할 수 있다. 뉴미디어를 포함한 온라인 텍스트를 심도 있게 분석하고자 하는 시도가 증가하고 있는 상황에서 해당 연구들과 연계를 통해 보다 의미 있는 온라인 텍스트 분석에 기여할 것으로 기대된다.