• 품질경영학회지
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• 제46권4호
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• pp.923-938
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• 2018

Purpose: O2O service are becoming popular in various industries such as food delivery and taxi. This research explores how users' motivation of O2O service influence customer loyalty through expectation-confirmation and satisfaction. this study attempts to explore the motivation factor (i.e. pricing, enjoyment, immediately, social influence) and to empirically examine the relationships between those and users' loyalty to O2O service. Methods: To test the proposed research model, a survey research methodology was used. Paper survey was distributed to O2O service users in Korea. A total of 198 data were used for the analysis. Structural equation modeling was used to test hypotheses. Results: According to our findings, this study found that satisfaction was positively influenced by users' motivation factors. all hypotheses about the effect of motivation on expectation-confirmation were statistically not significant. Conclusion: O2O service providers should consider the results of this study to satisfy users' expectations and satisfaction for building a better O2O market.

• 한국항해항만학회지
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• 제45권2호
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• pp.75-86
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• 2021

This paper intends to evaluate the policies which are considered necessary to enhance the T/S competitiveness of Busan's port, and thereby present suggestions to the government which would best implement the results of this research. This research first raises the claim that the majority of the following four conditions: location of the port, port productivity/service level, status of network with overseas ports, and cost competitiveness, should be satisfied in order to maintain a competitive T/S port. Based on these four conditions, seven policies, which are individually pertinent to the four conditions, have been drawn up for proposal, and they are also analyzed in the survey, where all the eligible samples participate to ensure if they are effective in enhancing the T/S competitiveness of Busan. Proposed important policies are a) Terminal operator integration, b) port infrastructure expansion, c) global carriers owned terminal operation, d) enhancement of national carrier's competitiveness, e) feeder carriers' owned terminal operation in new port, f) institutional support for effective and convenient environments for handling T/S cargo, and g) volume incentive expansion. From the analysis by which all the relevant parties (Carriers, Terminal Operators, Port Authority) are answered, it was found that all the seven policies have relevance in strengthening the transshipment competitiveness of Busan's port. Whereas in the analysis that uses AHP methodology to compare the significance among the different policies, it was found that terminal operator integration has the highest priority in terms of increasing transshipment competitiveness.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.39-48
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• 2022

This research aims to investigate the application of Keynes's theory in Indonesia, particularly in solving unemployment and poverty problems through government spending, economic growth, and human resource capacity. The basic concepts of the Keynesian theory were used as a method, through which government spending was harnessed toward economic growth in reducing unemployment and poverty rate. The analytical materials used were panel data for the 2017-2021 period in Central Java, Indonesia. The analytical methodology used was a multiple regression experimental design in selecting the best model according to Keynes's theory, especially for overcoming formidable problems. The main results showed that large Government spending program is ineffective in encouraging pro-growth, pro-job, pro-poor, and pro-equity development policy strategies. The causes of this failure include the violation of Keynes' assumptions about rationality and the low quality of education investment, which do not encourage productive and innovative entrepreneurship, as well as self-employment opportunities. As a result, government spending, including subsidies and direct financial assistance, used to implement the macroeconomic monetary, unstructured, and fiscal policy system is insufficient to significantly reduce the enormous difficulties. The main research results confirm that human capital capacity is the key to mitigating and reducing unemployment and poverty.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.565-572
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• 2021

The role of the garment and textile industry is particularly important in the economies of many countries in the context of international goods trade. There is no denying that the garment and textile industry contributes significantly to the economic growth in the global economy. The study seeks to investigate the relationship between control variables and Vietnamese consumers' intention to buy Chinese garment products. While previous research has found some control variables influencing consumers' intention to buy products, little research has been done about the influence of control variables on consumers' intention to buy Chinese garment products, in developing countries like Vietnam. In particular, the textile industry plays an important role in export, but outsourcing is accounting for a high proportion of trade, hence, it is necessary to increase innovation to increase consumers' intention to buy domestic garment products. The data is collected from a survey of 406 Vietnamese consumers' in Hanoi city and Ho Chi Minh City. The methodology includes a mixed-method, i.e. qualitative method and quantitative method. The quantitative method applies SPSS analysis to measure the control variables' influence on Vietnamese consumers' intention to buy Chinese garment products. The results identify 1 control variable that impacts Vietnamese consumers' intention to buy Chinese garment products, which is domicile.

• 산경연구논집
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• 제12권4호
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• pp.27-34
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• 2021

Purpose: While previous studies mainly focus on one shopping expectancy in the context of e-commerce or m-commerce, this study examines the relationship between consumers' performance and effort expectancy and their shopping intentions in the omnichannel retail environment in which both online and offline shopping channels are utilized concurrently in a single shopping journey. Research design, data and methodology: This study measured consumers' performance expectancy, effort expectancy, attitudes, and intentions toward an omnichannel shopping service. A survey was developed using an online survey platform and distributed to U.S. consumers for a 3-week period and 470 usable responses were obtained. The Confirmatory Factor Analysis and Structural Equation Modeling were performed to test the reliability and validity of the measurement model and research model portraying the hypothesized relationships among constructs. Results: The results confirm that both performance and effort expectancy from shopping affected consumers' attitudes toward omnichannel shopping. The positive attitudes increased their omnichannel shopping intentions. Conclusions: Retailers should promote omnichannel strategies as effective shopping tools to improve consumers' shopping experiences and outcomes. This study suggests that retailers should implement omnichannel strategies that synchronize the retail channels they offer and promote the strategies as effective means to enhance customers' shopping outcomes and experiences.

• 산경연구논집
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• 제13권10호
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• pp.9-14
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• 2022

Purpose: With the rapid development of China's e-commerce industry, the express delivery industry is also advancing by leaps and bounds. While express brings convenience to people's life, a large number of express packages are disposed of at will, which not only increases a large amount of domestic waste, but also causes environmental pollution and waste of resources. Therefore, express packaging recycling has become a consensus in all fields of society. Research design, data and methodology:According to the characteristics of express packaging recycling, other variables were introduced into the TPB model proposed by AJZEN, and based on previous literature research and research assumptions, a model of influencing factors of consumer behavior in express packaging recycling was constructed. Results: The results show that in addition to reward factors, other factors have a significant positive impact on the respondents' willingness to recycling. Conclusions: In order to enhance consumers' willingness to recycle express delivery and effectively carry out express packaging recycling, the following suggestions are put forward: the government should formulate a comprehensive express delivery recycling policy, strengthen policy publicity, and standardize consumers' express packaging recycling behavior. Improve consumers' awareness of express packaging recycling, and promote the increase in the scale of express packaging recycling.

• Journal of Korea Trade
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• 제25권1호
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• pp.133-151
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• 2021

Purpose - This study examines the effects of expatriate transfer on foreign affiliate's labor productivity. Design/methodology - Using Korean-owned foreign affiliate-level data, we estimate the effect of expatriate transfer on foreign affiliate's labor productivity using the system generalized method of moments model. We also consider foreign affiliate- and host country-specific contingencies and test how they are associated with expatriates in enhancing foreign affiliate's labor productivity. Findings - We consider foreign production intensity and cultural distance between the home (i.e., South Korea) and host countries as key contingencies that influence the effect of expatriates on foreign affiliate's labor productivity. We find that expatriates are effective in enhancing the labor productivity of less production-intensive foreign affiliates. This effect is strengthened as expatriates are deployed to countries that share cultural similarities with the home country. Originality/value - Considering that previous studies provide mixed results on the effect of expatriates, our findings suggest that foreign affiliate-specific operational orientation and cultural distance should be considered jointly to understand the true effect of expatriate staffing on foreign affiliate performance.

• Journal of Korea Trade
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• 제24권3호
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• pp.55-72
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• 2020

Purpose - In this paper, we provide recommendations for Korea's long-term direction and strategic measures to attract inward foreign direct investment (FDI) in response to Japan's export regulations. In doing so, we analyze the current situation and characteristics of trade between Korea and Japan, focusing on the parts and materials industry, which is particularly affected by Japan's trade regulations. Design/methodology - Based on the analysis of five successful inward FDI cases (e.g. Toray, IGK, Delkor, GlobalWafers, DuPont) and statistic trend review in the parts and materials industry, we consider various factors pertaining to successful inward FDI in Korea and propose valuable investment attraction strategies. Findings - For a successful investment attraction strategy, we studied some statistical trends in the internal and external environments of the parts and materials industry and successful investment attraction cases in Korea. We have found that in order to increase the probability of success in attracting investment, we need a mid-to long-term strategy considering multiple factors such as "Production-oriented, Demand-linked, Global Value Chain (VGC) linked, and Policy-linked investment attraction." Originality/value - We suggest several specific measures and important strategic implications for the Korean government and firm's managers to attract inward FDI successfully.

• 아태비즈니스연구
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• 제12권4호
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• pp.179-192
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• 2021

Purpose - This study is aim to stimulate ESG management of SMEs in Korea with SWOT analysis. Presently, ESG is also affecting a company's supply chain and sales. We tried to make the complementary point of Korea SMEs through domestic and foreign cases. Design/methodology/approach - We divide foreign cases into three countries, and in Korea, also divide into three groups of government, major companies, SMEs to conduct SWOT analysis. Findings - We confirmed that ESG activities were delayed in Korea compared to overseas, but the government and major companies were responding quickly. However, SMEs are complaining of difficulties in ESG activities due to cost issues and limited information. Nevertheless, some SMEs companies show the possibility by carrying out ESG activities based on their own strengths. Research implications or Originality - We suggested the need for SMEs' ESG management. The SMEs are inevitably vulnerable to ESG management compared to other groups. Therefore, We suggested the direction of SMEs ESG management expansion, that are R&D and distribution of eco-friendly activities through collaboration with universities(E), social program to improve working places(S), and expansion of governance that guarantees autonomy(G).

• 유통과학연구
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• 제21권6호
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• pp.119-129
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• 2023

Purpose: The study is developed in order to describe the trends of scientific production of blockchain technologies for sustainability within the supply chains. Research design, data and methodology: This study is developed from the documentary field from the application of bibliometric techniques to analyze the trends of scientific production indexed in the Scopus database, for which processing is carried out in the R and VOS Viewer software. Results: The results show a total of 461 documents, of which 58% of the articles, 17% are conference articles and the remaining 25% are made up of other formats. Conclusions: 78% of the articles are concentrated in the years 2020, 2021 and 2022. India, United Kingdom, China, United States and Italy are the countries where 70% of all the publications were published. 23% of the articles have been published in four journals: Sustainability (Switzerland), Journal of Cleaner Production, Computers and Industrial Engineering and Business Strategy and the Environment. Sarkis, J. is the author with the most published articles with fifteen publications and, finally, 13% of the total publications were concentrated in: Uttaranchal University, Yasar University, Malaviya National Institute of Technology, Centro Di Ricerca Ingegneria e Trasformazioni Agroalimentari and University of Hong Kong.