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http://dx.doi.org/10.13106/jafeb.2021.vol8.no8.0565

Consumer Behavior and Purchasing Intention Toward Country of Origin Labeling Products: An Empirical Study in Vietnam  

HIEN, Luc Manh (University of Labor and Social Affairs)
TRAM, Nguyen Thi Anh (University of Labor and Social Affairs)
HA, Le Thi Hai (University of Labor and Social Affairs)
VAN, Pham Thi Thuy (University of Labor and Social Affairs)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.8, 2021 , pp. 565-572 More about this Journal
Abstract
The role of the garment and textile industry is particularly important in the economies of many countries in the context of international goods trade. There is no denying that the garment and textile industry contributes significantly to the economic growth in the global economy. The study seeks to investigate the relationship between control variables and Vietnamese consumers' intention to buy Chinese garment products. While previous research has found some control variables influencing consumers' intention to buy products, little research has been done about the influence of control variables on consumers' intention to buy Chinese garment products, in developing countries like Vietnam. In particular, the textile industry plays an important role in export, but outsourcing is accounting for a high proportion of trade, hence, it is necessary to increase innovation to increase consumers' intention to buy domestic garment products. The data is collected from a survey of 406 Vietnamese consumers' in Hanoi city and Ho Chi Minh City. The methodology includes a mixed-method, i.e. qualitative method and quantitative method. The quantitative method applies SPSS analysis to measure the control variables' influence on Vietnamese consumers' intention to buy Chinese garment products. The results identify 1 control variable that impacts Vietnamese consumers' intention to buy Chinese garment products, which is domicile.
Keywords
Consumer Behavior; Purchasing Intention; Country of Origin; Labeling; Chinese Garment Products;
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