• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2004년도 e-Biz World Conference
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• pp.98-103
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• 2004

1. Changing Business Environment; Before and After IT Revolution 2. Network as a Public Innovation; its Possibility and Fundamental Problem 3. e-Aircraft Career System; Reconstruction of 'Keynesian Cradle' from the viewpoint of MOT 4. Short Conclusion： For Plentiful Future of e-Biz Circumstances(omitted)

• 벤처창업연구
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• 제16권1호
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• pp.21-35
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• 2021

본 연구는 사회적 자본이론을 중심으로, 창업자의 사회적 역량이 사회적 네트워크의 특성을 매개로 투자유치 활동에 미치는 영향을 공식적, 비공식적 투자유치 접근방식으로 구분하여 분석하였다. 또한 창업자의 사회적 자본을 개인 네트워크와 비즈니스 네트워크로 구분하여 투자유치 시도방식에 미치는 영향을 검증하였다. 국내 창업기업의 창업자 252명을 대상으로 설문 데이터를 수집하였으며, 구조방정식 모형을 적용하여 경로분석과 매개효과 분석을 수행하였다. 본 연구는 사회적 역량이 창업자의 개인 네트워크와 비즈니스 네트워크를 각각 완전 매개하여 각기 다른 투자유치 시도방식을 선택한다는 결과를 도출하였다. 즉, 창업자의 사회적 역량 수준이 높으면 창업자 본인의 네트워크를 통하여 비공식적인 투자유치 기회를 추구하며 이들은 상대적으로 공개 투자유치 시도를 하지 않는 경향이 있음을 시사한다. 반대로 창업자의 사회적 역량 수준이 낮으면 비즈니스 네트워크를 통하여 공식적인 투자유치 기회를 추구하며, 상대적으로 이들은 지인 또는 지인소개를 통한 투자유치 시도를 하지 않는 경향이 있음을 의미한다. 이는 투자유치 맥락에서 창업자의 사회적 역량이 개인 네트워크와 비즈니스 네트워크에 상반된 영향을 미친다는 점을 실증한 국내 첫 연구로서 의의가 있다. 또한 지위 생성기(Position generator)기법으로 네트워크의 크기, 위세, 이질성을 종합한 변수를 구성하여 보다 정밀하게 네트워크 특성을 측정하였다는 방법론적인 기여가 있다.

• 한국병원경영학회지
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• 제29권2호
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• pp.57-79
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• 2024

연구의 목적: 본 연구의 목적은 중소 지방 병원 내에서 사내 기업가 활동 의도의 선행요인을 탐색함에 있다. 본 연구는 병원 종사자의 개인적 역량과 경영적 역량이 사내 기업가 지향성에 긍정적인 영향을 미칠 것으로 예측하였다. 그리고 사내 기업가 활동의도에 미치는 사내 기업가 지향성의 영향은 사내 기업가 활동의 헌신에 의해서 매개가 될 것으로 예측하였다. 연구방법론: 우리나라 창원시에 위치한 'D'병원과 'E' 병원에서 종사하는 299명의 의료인으로부터 설문자료를 수집하였다. 그리고 수집된 자료에 대하여 구조방정식 모형분석을 수행하여 연구모형과 연구가설을 통계적 유의수준에서 평가하였다. 연구결과: 본 연구의 주요 결과는 다음과 같다. 첫째, 연구대상자가 인식하는 개인적 역량과 경영적 역량은 사내 기업가 지향성에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 사내 기업가 지향성은 사내 기업가 활동 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 사내 기업가 활동 의도에 미치는 사내 기업가 지향성의 영향은 사내 기업가 활동 헌신에 의해서 매개가 되는 것으로 나타났다. 넷째, 비의료 집단 내에서의 사내 기업가 활동 헌신의 매개효과는 의료집단 내에서의 매개효과보다 크며, 관찰된 차이는 통계적으로 유의한 것으로 평가되었다. 시사점: 본 연구의 결과는 우리나라 중소병원이 가지는 어려움과 문제점을 해결하기 위해 수행해야 하는 전략 중의 하나인 사내 기업가 활동을 활성화하기 위한 중요한 전제조건과 시사점을 제공한다.

• 산학경영연구
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• 제15권
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• pp.99-114
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• 2002

최근에 e-Business에 관한 여러 가지 사업모델이 발표되고 있다. 그러나 각자의 사업환경이 상이하기 때문에 각각 주어진 여건에 적합한 사업모델이 요구된다. 즉, 자본의 규모, 기술력, 정보수집능력과 정보량, 이익이나 목표고객 등의 여건을 고려한 e-Business모델을 개발할 필요성이 있다. e-Business 기업의 가치를 창출하는 방법은 여러 가지가 있을 수 있다. 그 중에서도 기업의 핵심역량을 강화하여 일부분만 성장 발전시키는 방법이 있을 수 있다. 이는 기업의 제한된 제약조건하에 상대적 경쟁우위에 있는 핵심역량부분에 차별적으로 집중하기 위한 적정 생산 투자수준을 찾아내는 문제로 전환하여 투자의 우선 순위를 모색할 수도 있을 것이다. 본 연구는 불명확한 정보를 이용하여 의사결정을 할 때 효과적으로 투자 우선 순위를 결정하기 위한 방법을 제안하고 있다. 그 방법으로써 FGP(fuzzy goal programming)문제에 대한 허용공차를 최소화하는 모형을 제시한다.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2003년도 춘계학술대회
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• pp.183-197
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• 2003

This paper introduces the public-oriented e-Hub construction for strategic alliances in the community. The public-oriented e-Hub can link with all Participating internet firms on the ba business models, and consequently help them share their core competence, management resource Based upon this perspective, this paper presents the procedures corresponding with social network strategic alliances of small and medium internet firms. In addition, this paper tries to analyze th among degree of competition, potential of strategic alliance, and financial performance. The resu the firms with more easily accepting various strategic alliances make higher financial performance competitive environment. This suggests that strategic alliances through the public-oriented e-Hub virtual community provide the internet firms with various opportunities

• 경영과학
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• 제20권1호
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• pp.165-178
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• 2003

This paper introduces the public-oriented e-Hub construction for strategic alliances in the B2B virtual community. The public-oriented e-Hub can link with all participating Internet firms on the basis of their business models, and consequently help them share their core competence, management resources, and so on. Based upon this perspective, this paper presents the procedures corresponding with social network analysis for strategic alliances of small and medium internet firms. In addition, this paper tries to analyze the relationships among degree of competition, potential of strategic alliance, and financial performance. The results show that the firms with more easily accepting various strategic alliances make higher financial performance under more competitive environment. This suggests that strategic alliances through the public-oriented e-Hub in the B2B virtual community provide the internet firms with various opportunities.

• Asia Marketing Journal
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• 제14권3호
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• pp.7-26
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• 2012

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

• 유통과학연구
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• 제14권1호
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• pp.85-91
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• 2016

Purpose - Recently, the importance of rapid change in business models is more and more increasing as the change of information technology environment. Therefore, a variety of business models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology - The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the administration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and cooperation with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized information technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of information workers. Results - In this paper, E-Commerce Evaluation Model with financial and non-financial perspectives shows the possibility to be criteria in the case of measuring business model. Moreover, it gives the positive expectation to be successful criteria. But the research may have ambiguity in its essential concept because it cannot avoid the limitation in selecting evaluation tools from merely the model. It is impossible to exclude the possibility in omitting specific properties which may take place in actual case study. Therefore, In hereafter research, it is necessary to include actual case study research in selecting evaluation tools in order to improve the limit point. Actual measurement items which are derived from actual case study should be subdivided, and it would be more effective to complete the research. Conclusions - In rapid change in business models, there are various kinds of business models. But it is general situation that companies which adopted business models have not brought in revenue. For this reason, E-Commerce Evaluation Model is needed as an important factor for the structuring of the e-commerce success. Although it has the limitation in selecting evaluation tools from model, E-Commerce Evaluation Model proposes the implication for measuring business models as a valuable criteria.

• 패션비즈니스
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• 제21권6호
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• pp.31-46
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• 2017

This study views the people's propensity to rely on others' evaluations as the interpersonal trust online despite a lack of personal interactions. Therefore, this study explores the underlying dimensions of interpersonal trust and examines how interpersonal trust influences trust in the e-tailer and behavioral intent. Data of 395 adults who had purchased apparel goods online were collected nationwide using an online questionnaire. Exploratory and confirmative factor analysis identified five underlying constructs of interpersonal trust online such as peer identification, ability, integrity, shared lifegoals, and benevolence. A structural equation modeling test was conducted to examine the relationships between interpersonal trust, trust in the e-tailer, and behavioral intent. Interpersonal trust influenced on trust in the e-tailer, specifically on trust in the e-tailer's competence which subsequently increased a customer's behavioral intent such as attitude toward the e-tailer and shopping intention. Although no direct effect of interpersonal trust on the behavioral intent was found, interestingly, the effects of the interpersonal trust on the e-tailer trust which derived the behavioral intent to purchase. This result suggests that marketers devise a more effective system and environment that can encourage the interpersonal trust between customers to build a strong trust in e-tailers. It also provides a theoretical framework of online trust in the way of classifying interpersonal trust and trust in e-tailers.

• 통상정보연구
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• 제3권1호
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• pp.139-155
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• 2001

The managing strategies of each enterprise has been fundamentally changed due to the emergence of digital economics by using the internet. Therefore it is indispensable for each enterprise to be changed their business strategies. With a view to meeting the change of new economic paradigm, they are efforting to build a infrastructure for information and communication, induce foreign capital, reconsider their conditions of location, draw the law concerned and reinforce education for experts etc. In consideration of these change, the KwangYang port have to introduce e-Business for the purpose of increasing the level of their competition. We - our government, the companies - concerned with port management should recognize and use efficiently our core competence and potentiality of our port management. To achieve it, firstly port industries are to handle not only international logistic system but also communication, finance and sightseeing. Secondly, the developed off-line system have to be harmonizing with the on-line. Therefore, this paper are focused to suggest the theoretic background by analyzing the strategic points of e-port which are divided in 6C - Contents, Community, Connection, Commerce, Communication and Customization.