• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.137-150
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• 2019

In this study, we investigated the joint effects of message framing (profit vs. loss) and source type (celeb vs. general) on the persuasive effectiveness of mass media campaign to prevent drunk driving. As a result of conducting an experimental study on 218 motorcycle drivers in Vietnam, the main effects of message framing were not significant, but the interaction effect with the type of information source consistently influenced the attitude toward the advertisement, the drunk driving prevention, and the behavior intention Specifically, it is more persuasive to send a message by a general model rather than an celebrity when the loss framing method is used while it is more persuasive to send a message by a celebrity model than a general model when the gain framing is used. This study therefore provided valuable information and practical implication to the National Traffic Safety Committee of Vietnam for establishing a campaign to prevent drunk driving. In addition, this research also has valuable theoretical implication because it examines the effect of drunk driving prevention campaign on the attitude toward not only advertisement and the drunk driving prevention but also the behavior intention.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.411-423
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• 2018

This study was conducted to identify the correlation between driving under the influence (DUI) and bicycle riding under the influence and the impact factors of DUI among Korean adults. The participants were 3,385 Korean adults. Data were collected Seventh Korea National Health and Nutrition Examination Survey. The pervasiveness of DUI was 7.8% of the adult population in Korea. The relevance of DUI and bicycle riding under the influence was a statistically significant difference. The factors affecting of DUI were bicycle riding under the influence, aerobic physical activity, one-time drinking, frequency of binge drinking, experience aboard a driving under the influence vehicle. To prevent DUI among Korean Adults, we would need to encourage aerobic physical activity in daily and workplace, recognize that bicycle drunk riding can lead to drunk vehicle driving, and that management of alcohol use disorders and be planning to the vehicle driving before drinking.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.6
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• pp.69-74
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• 2022

Even after the drunk driving law was revised through the Yoon Chang-ho Act in 2019, the proportion of habitual offenders among all drunk drivers in 2021 was 4.7%, up 0.5% from 2018. In addition, drunk driving is not easily stopped due to the addiction of alcohol, and there is a high probability of recidivism in accidents as it is often driven again. Therefore, in this paper, to prevent this, when alcohol is measured using its own sensor rather than a manual police measure, the vehicle stops and related data such as the current location and time are automatically saved. Since it is not possible to develop directly on the car, this system was developed by converging various technologies and sensors such as Arduino board, Firebase, and GPS based on the IoT environment in consideration of the simulation environment.

• The Journal of the Korea institute of electronic communication sciences
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• v.17 no.5
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• pp.969-976
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• 2022

In this paper, a drunk driving prevention system was implemented to measure drunk driving before starting to prevent drunk driving accidents caused by complacency after drinking. In order to prevent a situation in which a driver but not a driver authenticates instead of a driver, the identification means was strengthened and the alcohol sensor was implemented to operate when the wind sensor measured above the set value set. Through this system, the driver's alcohol measurement process was strengthened. Sensors were determined through various experiments, and finally, when the alcohol concentration was 0.03% or more, the DC motor was stopped and the vehicle was designed to be unable to operate, thereby implementing a system in which drunk driving was prevented in advance.

• Journal of the Korea Society of Computer and Information
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• v.24 no.10
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• pp.215-223
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• 2019

Driving after drinking is highly likely to cause accidents due to lack of responsibility and poor judgment. South Korea is seeking a sentence for accidental drinking accidents. The suspended jail term for drunk drivers accounts for more than 70 percent of the total. However, those who come to the probation office during the probation period are involuntary, subject to little motivation for change, and the large-scale, collective, and short-term education offered to them is limited in preventing re-off. In addition to small group and long-term education, we conducted intensive short-term interventions to see changes in drinking habits in three months. In the long run, the effectiveness of drinking control will be demonsstrated, making a difference in improving the programs offered to drunk drivers in the future. Drunk driving accouts for a very high percentage of the causes of traffic accidents, which, like many countries around the world, should make efforts to prevent and punish drunk driving.

• Journal of Biomedical Engineering Research
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• v.43 no.1
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• pp.27-34
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• 2022

Drunk driving defines a driver as unable to drive a vehicle safely due to drinking. To crack down on drunk driving, alcohol concentration evaluates through breathing and crack down on drinking using S-shaped courses. A method for assessing drunk driving without using BAC or BrAC is measurement via biosignal. Depending on the individual specificity of drinking, alcohol evaluation studies through various biosignals need to be conducted. In this study, we measure biosignals that are related to alcohol concentration, predict BrAC through SVM, and verify the effectiveness of the S-shaped course. Participants were 8 men who have a driving license. Subjects conducted a d2 test and a scenario evaluation of driving an S-shaped course when they attained BrAC's certain criteria. We utilized SVR to predict BrAC via biosignals. Statistical analysis used a one-way Anova test. Depending on the amount of drinking, there was a tendency to increase pupil size, HR, normLF, skin conductivity, body temperature, SE, and speed, while normHF tended to decrease. There was no apparent change in the respiratory rate and TN-E. The result of the D2 test tended to increase from 0.03% and decrease from 0.08%. Measured biosignals have enabled BrAC predictions using SVR models to obtain high Figs in primary and secondary cross-validations. In this study, we were able to predict BrAC through changes in biosignals and SVMs depending on alcohol concentration and verified the effectiveness of the S-shaped course drinking control method.

• Korean Journal of Culture and Social Issue
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• v.12 no.3
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• pp.23-47
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• 2006

The purpose of this research is to study the relation between the change of driver's driving confidence level in the age categories and driving behavior. To survey the driving confidence level, we used the 'Driving Confidence Scale' questionnaire and surveyed the drive career, mileage, driving days, violation of traffic regulation (drunk driving, overspeed), traffic accident experience (assaulter, sufferer) together. The subjects of investigation were from 19-year-old to 80-year-old and 1,055 persons were participated in the research totally. To examinethe structure of driving confidence level, we executed the factor analysis. We compared the driving confidence level in the age categories (under 29-year-old, 30~39, 40~49, 50~64, over 65-year-old) and studied the relation between driving confidence level and driving behavior. Driving confidence level was composed of 4 factors such as 'insensibility to situation', 'unsafe driving', 'careless concentration' and 'self-efficacy of driving', and there was decreasing tendency for driving confidence level and overall driving behavior according to increasing age. Driving confidence level had the interrelation with age range, assaulting accident, suffered accident, driving period, drunk driving, overspeed, driving career and so on. We examined the difference of driving confidence level and driving behavior by dividing the participated drivers' groups into the traffic accident experienced group, drunk driving group and overspeed driving group, and there was a significant difference on driving confidence level and driving behavior between the group who had not experienced the violation of traffic regulation or traffic accident and another group who had experienced the violation of traffic regulation or traffic accident.

• Transportation Technology and Policy
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• v.7 no.2
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• pp.79-84
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• 2010

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.01a
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• pp.177-178
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• 2022

"윤창호법" 시행 이후 음주운전이 크게 줄지 않았을 뿐 아니라 최근에는 다시 증가하는 추세를 보인다. 이에 본 논문에서는 우리나라와 일본의 음주운전 법적 기준 및 법정 형량, 등을 비교·분석하여 시사점을 제시하였다. 현재 음주운전 사상사고가 지속해서 발생하고 있고, 아직도 음주운전의 처벌이 강하지 않다는 인식이 크다. 이에 해외 사례 등을 참고하여 우리나라 현실에 부합하는 새로운 대안을 마련하고자 하며, 나아가 미래 자동차 디지털화 시대에 맞춰 변화될 법 제도의 올바른 방향에 대하여 고찰하고자 한다.

• Journal of Korean Society of Transportation
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• v.19 no.6
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• pp.33-47
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• 2001

본 연구는 운전자가 음주 후 운전여부를 결정할 때 가장 중요하게 고려하는 음주운전결정요인에 대해 탐색하고, 이들 요인들에 대해 음주운전자와 비 음주운전자 간 차이를 보이는지를 알아보는 것을 목적으로 한다. 이를 위하여 본 연구에서는 집단심층면접과 기존 문헌 고찰을 통해 얻은 음주운전에 영향을 미치는 인지적·사회심리적 요인들을 종합하여 설문지를 작성하였다. 전체 조사대상자는 음주운전 경험이 있는 운전자 136(남자 122명, 여자 13명)명이었다. 연구결과를 살펴보면, 우선 운전자들은 음주 후 운전여부를 결정할 때 1) 음주정도, 2) 음주 후 경과시간 정도, 그리고 3) 다음날 이동시의 불편함, 4) 집과의 거리 정도를 가장 중요하게 고려하는 것으로 나타났다. 다음으로 음주 후 운전여부를 결정할 때 중요하게 고려하는 요인들에 대해 음주운전자와 비 음주운전자 간 차이를 검증해 본 결과, 크게 세 가지 차원에서 차이를 보이고 있다. 첫째, '잘못된 신념'에 해당하는 요인들로 음주운전자들이 비 음주운전자들에 비해 음주단속에 걸리지 않을 것이라는 신념을 가지고 있으며, 음주단속과 교통사고 발생가능성을 낮게 평가하고, 자신의 운전실력을 과신하는 경향이 있다. 둘째, '목전단기이익 추구 경향성'에 해당하는 요인들로 음주운전자들이 비 음주운전자들보다 음주 후 차를 두고 갈 경우 야기되는 비용부담, 다음날 이동시의 불편함 그리고 집과의 거리 정도에 더욱 민감한 것으로 나타났다. 마지막으로 음주운전자들이 비 음주운전자들보다 마신 술의 양(음주량)에 대해 더욱 과소평가하는 것으로 나타났다. 본 연구는 이와 같은 연구결과들을 바탕으로 향후 음주운전에 대한 개선 방안을 함께 제시하고자 한다.