• The Journal of Korean Society for School & Community Health Education
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• v.20 no.1
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• pp.29-41
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• 2019

Objects: This study examined the relations among college students' personality characteristics, drink motivation, and drinking behavior. This study also examined the mediating effect of drink motivation on the relationship between college students' personality characteristics and drinking behavior. Methods: The subjects of this study were 210 college students(male: 50, female: 160) attending a university in Chungnam. College students completed the personality characteristics, drink motivation, and drinking behavior scales. The data was analyzed by means of Pearson's correlation coefficients and regressions. Results: Results indicated that college students' neuroticism and extroversion were significantly related to drinking behavior. Also, college students' social motivation and coping motivation were significantly related to drinking behavior. Especially, social motivation fully mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Coping motivation fully and partially mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Conclusions: In this study, the personality characteristics directly influence the drinking behavior, but they found the influence on the drinking behavior through the drink motivation. In particular, it is very necessary to intervene in the development of health education programs that can intervene in drink motivation for college students with neurotic characteristics.

• Journal of the Korean Society of School Health
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• v.30 no.1
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• pp.48-58
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• 2017

Purpose: The purpose of this study was to identify the factors associated with energy drink consumption in Korean high school students. Methods: This cross sectional study used the secondary data from the 2015 Adolescent Health Behavior Online Survey. A total of 33,744 high school students were included in the study. Energy drink consumption was measured by asking how often they consumed energy drink during the previous week. Associated factors were categorized into socio-demographic characteristics, psychological characteristics, and health related behavioral characteristics. Complex samples logistic regression was used to analyze the influence of associated factors on energy drink consumption. Results: For socio-demographic characteristics, adolescent boys were likely to consume more energy drink than adolescent girls (Adjusted Odds Ratio [AOR]: 1.351, 95% Confidence Interval [CI]: 1.209~1.510). For psychological characteristics, depressed adolescents were likely to consume more energy drink than their counterparts (AOR: 1.697, 95% CI: 1.537~1.874). For health related behavioral characteristics, cigarette smoking (AOR: 1.336, 95% CI: 1.168~1.528), alcohol drinking (AOR: 1.126, 95% CI: 1.012~1.254), soda drink consumption (AOR: 1.800, 95% CI: 1.565~2.071), sweet drink consumption (AOR: 1.715, 95% CI: 1.431~2.054), and insufficient sleep time a day (AOR: 1.307, 95% CI: 1.197~1.427) were associated with energy drink consumption. Conclusions: In conclusion, energy drink consumption in Korean high school students were associated with such factors as psychological factors (depression) and health related behavioral characteristics (smoking, alcohol, sleep, soda and sweet drink). Thus, intervention programs in schools and communities should focus on these psychological and health related behavioral characteristics.

• Korean Journal of Health Education and Promotion
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• v.18 no.2
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• pp.27-44
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• 2001

In this study, I investigate the drinking behavior and related factors among white collar workers in seoul. Examination was executed with questionnaire to 520 white collar workers. Drinking behavior involves frequency of drinking, amount of alcohol consumption in a drinking situation and alcohol-related problem. Related factors involves the general characteristics, the knowledge about alcohol, the allowable attitude about drinking, work stress and stress copying. This was analyzed with percentage, mean, standard deviation, t-test, ANOV A and pearson's correlation. The results are as follows: Data shows that about 96.3% of the respondents drink at least during the last year and 89.8% of the respondents drink at least during the last month. 59.4% male respondents drink 3-8 times a month, 44.8% female respondents drink 1-2 times a month. High prevalence rates were found in male, married person and those with low-religious spirit in a usual amount of drinking(p〈0.05), male in the latest amount of drinking(p〈0.05), male, forties, married person and those with the highest monthly family income and those with low-religious spirit in frequency of drinking during the latest month(p〈0.05). The score of alcohol-related problem(ARP) was as follows: male workers-2.61, female workers-1.61 out of 35. The score of ARP was statistically significantly different according to sex(p〈0.05). A positive correlation was observed between amount of drinking, frequency of drinking and ARP(p〈0.01). The score of knowledge about alcohol was 3.6 and any correlation and statistically significant difference were not observed between the knowledge about alcohol and drinking behavior. The score of allowable attitude about drinking was statistically significantly different according to sex(p〈0.05), age(p〈0.05). A positive correlation was observed between attitude about drinking and amount of drinking, frequency of drinking, ARP(p〈0.01). The work stress and stress copying had no significant relations with drinking behavior. Most respondents do not drink at stress situation.

• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.577-588
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• 2010

This study was conducted to investigate the changes in alcohol consumption of male university students in Daegu, Korea and their drink-related behavior. The study focused on these changes over a decade using self-administered questionnaire surveys and health examinations that were carried out at a university campus in 1999 and in 2009. In both years more than 85% of students responded that they drank alcohol. However, significant increases in the frequency and amount of alcohol consumption were found (p<.001). The main influence on students' drinking behavior was friends/peers in both years. The most frequently preferred alcohol of respondents was so-ju (a traditional Korean liquor) in both years. However, the most frequently preferred type of food to accompany drinking had significantly changed (p<.01). Other changes including the increase of drinking speed and smoking during drinking were found to have significantly changed (p<.05) while significant difference regarding the decrease in food intake during drinking was not found. No significant difference in the amount of alcohol consumed was noted between underage drinkers and drinkers of above the legal drinking age. Heavy drinkers in the 2009 population had significantly higher systolic blood pressure than non-drinkers and moderate drinkers (p<.01). This study also indicates that there may be a rise in heavy drinking and/or binge drinking among drinkers including underage students. The results of this study suggest that alcohol-blood pressure associations are considered to be of concern even in young adults. This study also suggests the need for special alcohol prevention programs or campaigns to intervene in the behavior of students.

• Korean Journal of Health Education and Promotion
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• v.23 no.1
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• pp.23-43
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• 2006

Objectives: To investigate the drinking behavior and related factors of community residents in G city. Methods: Examination was executed with questionnaire to 1973 adults. Data were collected from October 1, 2005 to November 16, 2005. Drinking behavior involves rate of drinking, frequency of drinking, age of starting drinking, drinking amount, rate of attempts to drink moderately and reasons for reducing drinking. Related factors involves the general characteristics, the habits of health behaviors. This was analyzed with frequency, percentage, mean, standard deviation, x2-test, t-test, ANOVA and logistic regression. Results: The drinking rate of the respondents was 67.4%, that rate of male was 83.1%, while that rate of female was 52.5%. The drinking rate was higher in groups of younger aged and highly educated people than that rate of the other groups. The highest level of drinking frequency was ones or twice a week. The drinking frequency of those who drank more than three times weekly was higher in the groups of male, old aged, married people, low educated people, rural residents, farmers or fisherman or laborers and those who unemployed or who did not exercise frequently and control their body weight. These individuals also preferred salty food and meat and fish, dined out frequently, did not visit dental clinic regularly, and tend to be smokers. The mean of the age of starting drinking was 21.17 year-old, that of males was 19.94 year-old, that of females was 22.82 year-old. The mean of the age of starting drinking was lower in groups of male, young aged, unmarried, college educated, rural residents, clerks, high monthly income, healthy and no illness, and smokers than that of the other group. The average of the drinking amount was 5.77 pack, that of males was 7.41 pack, and that of females was 3.31 pack. The drinking amount is much more in groups of males, fifties, unmarried, college educated, rural residents, self-employed, healthy people, and smoker than the other. 33.4% of the respondents attempted to drink moderately. According to the reasons of trying to drink moderately, the rate of prevention illness was highest. Conclusions: The variables of influencing drinking were sex, marital status, education, smoking, monthly income, health status, and stress.

• Journal of Distribution Science
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• v.20 no.5
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• pp.105-117
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• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.1
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• pp.11-19
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• 2010

This study was conducted to investigate consumer behavior and perception related to alcoholic beverages and Korean rice wines (yakju). Self-administered questionnaires were collected from 254 male and female adults in the Gyunggi-area of Korea. Male respondents were significantly more likely to drink more often, consume greater amounts and spend more on alcoholic beverages. Male respondents preferred, in order, soju, beer and wine. Female respondents preferred, in order, beer, wine and soju. Most of the respondents (69.2%) showed conservative consumption behaviors, and indicated they would drink a new product when it became popular. Flavor/taste was the most important attribute when selecting alcoholic beverages. The reasons for drinking yakju were "high quality" and "considering health". The most answered reason for low market share of yakju was lack of publicity and marketing.

• Korean Journal of Social Welfare
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• v.56 no.4
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• pp.35-55
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• 2004

Effects of job stress and drinking motivations on the drinking behavior of Korea's mentally challenged in sheltered employment. The purpose of this article was to investigate job stress, drinking motivations, and factors influencing the drinking behavior of Korea's mentally challenged. The 97 subjects' average job stress level was slightly below average. The subjects were found to experience salary-related stress the most out of the five sub-areas of job stress. The strongest motivations of drinking was the social motivation. In terms of drinking behavior, the most common drinking frequency was 3-4 times a year. The most common drinking amount was two 500cc mugs of beer. The significant predictors to explain the variance of the frequency of drinking was motivations to cope with, age, and salary-related stress. The mentally challenged drink more often when they have coping motivations and salary-related stress, and when they are younger. The significant predictors to explain the variance of the amount of drinking was motivations to emotional uplifting, drinking colleagues, stress from role overload. The mentally challenged drink more when they have motivations to emotionally uplift themselves and less role overload-related stress and as they drink alone.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.45-50
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• 2020

This study used data from the 15th (2019) Youth Health Behavior Online Survey. A study was conducted to investigate the relationship between oral health behaviors and drink intake and oral symptoms in adolescents. The collected data was analyzed using SPSS/WIN 25.0 program, a software for statistical analysis. Logistic regression analysis using oral symptoms as a dependent variable revealed that gender, school classification, academic performance, dental treatment experience, carbonated beverages, energy drinks, and sweet drink intake were associated with oral symptoms. Based on the above results, consumption of carbonated beverages, energy drinks, and sweet beverages was found to have a negative effect on oral symptoms. In the future, it is thought that oral health education related to drinking intake will be needed by setting guidelines for sugar intake.

• Journal of Korean Public Health Nursing
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• v.19 no.2
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• pp.349-358
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• 2005

Purpose: This study investigated the prevalence of drinking behavior among elementary students, and the results may serve as the basic data for developing a drinking prevention program. Method: For this study, questionnaires were given to 734 fourth, fifth and sixth graders in five elementary schools in U county, North Chungcheong Province. The data was were collected from December 8 to December 20, 2003 and the data was analyzed using SPSS/PC for the descriptive and chi-square statistics. Results: Of these students, 72.8% reported that they had drunk alcohol. They reported that the first drinking started during the third and fourth grade (37.8%), at family gatherings (41.0%), and by mistake (26.0%). They reported that alcohol was tasteless when they first drank (53.1%). The drinking experiences were significantly related to gender. Similarly, environmental characteristics such as the residential area, parental attention, the home atmosphere, and drinking parents were significantly related to drinking behavior. Among the non-drinkers, 70.5% intended not to drink and 6.5% reported they would like to drink in the future. Conclusion: This study suggests the necessity of developing drinking prevention programs with considering the students' demographic and environmental characteristics.