• Title/Summary/Keyword: double income

Search Result 152, Processing Time 0.025 seconds

A Study of Strategy plan for the Improvement on menu marketing Commoditization. (메뉴 상품 마케팅 전략방안에 관한 연구)

  • 김장익;홍철희
    • Culinary science and hospitality research
    • /
    • v.4
    • /
    • pp.347-367
    • /
    • 1998
  • It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

  • PDF

Structural relationships among work-family balance, resilience, job satisfaction, parenting self efficacy, and happiness of double income couples with 3-5 years old child(ren) (유아기 맞벌이 부부의 일-가족균형, 회복탄력성이 행복에 미치는 영향: 직무만족도와 양육효능감의 매개효과)

  • Ha, Kwaenam;Jung, Min-Ja
    • Journal of Family Relations
    • /
    • v.22 no.1
    • /
    • pp.111-134
    • /
    • 2017
  • Objective: The purpose of this study is to verify the structural relationships among work-family balance, resilience, job satisfaction, parenting self-efficacy and happiness of double income couples with 3~5 years child(ren). Method: This study distributed structured self-reported questionnaires and used the data of 229 couples with 3~5 years child(ren) for an analysis. A confirmatory factor analysis was conducted for checking the measurement unity and a structural equation model was performed to reveal the structural relationship using AMOS software. Results: In a structural relationships among work-family balance, resilience, job satisfaction, parenting self-efficacy and happiness, a total of 13 paths appeared significant. The influence of the husband on the wife was more significant than that of the wife on the husband, and resilience was found to have a strong influence on the happiness of wife and husband. The work-family balance was different for wife and husband. Conclusion: These results suggest that it is necessary to develop various programs and approaches for the development of resilience to promote their happiness. As a policy direction in the future, with a goal of a shift to the paradigm, 'raising children together,' an institutional support should be prepared for the concretization of the formation and practice of the value of co-parenting children.

Optimum Transplanting Date, Fertilizer Application Rate and Planting Density for Upland Cotton Culture after Naked Barley (맥후작 목화 재배 적정이식기, 시비량 및 재식밀도)

  • Kyu-Yong Chung;Bang-Myung Kae;Byeong-Han Choi
    • KOREAN JOURNAL OF CROP SCIENCE
    • /
    • v.37 no.3
    • /
    • pp.217-223
    • /
    • 1992
  • Cotton has been an important fiber crop in Korea for a long time. The objective of the study was to investigate the effects of planting and transplanting dates, transplanting density and fertilizer application rate on seed cotton and lint yields, and gross income for barley-cotton double cropping in southern part of Korea. Transplanting culture of upland cotton cultivar Mokpo 4 on June 10 to 20 produced 80 to 83% more in seed cotton yield and 79 to 82% more in lint yield compared with the yields of direct planted on June 10 just after harvesting naked-barley. Mokpo 4 was better than Suwon 17 and Paymaster for the transplanting culture after barley harvest in double cropping. Optimum fertilizer application rate was N 80-P$_2$O$_{5}$ 78-K$_2$O 106 kg /ha, and optimum transplanting density was 70$\times$20cm for the transplanting culture of upland cotton after barley in double cropping system. The highest total yields 5.03 to 5.09t /ha in barley-cotton double croppings were harvested in barley drill-seeding and cotton transplanting culture on June 10 to 20 compared with seed cotton yield 1.51t /ha of the cotton monoculture planted on May 1. Their gross income also was 40% more than that of the cotton monoculture, and 30% more than the cotton direct seeding just after barley harvest on June 10. Cotton intercropping between barley rows provided 2-11% more in gross income compared with cotton direct seeding after barley harvest on June 10. Of the cotton intercroppings between barley rows, cotton intercropping of one row between the barley rows of 60cm width provided 5 to 9% more in gross income than the other cotton intercroppings between barley rows.s.

  • PDF

A New Gerbera Variety "Red Line"; High-yielding Cultivar with Red and Semi-double for Cut-flower (적색 대륜 반겹꽃 절화용 다수성 거베라 신품종 "레드라인")

  • Park, Sang Kun;Lim, Jin Hee;Shin, Hak Ki;Kim, Mi Seon;Joung, Hyang Young;Cho, Hae Ryong;Rhee, Hye Kyung
    • Korean Journal of Breeding Science
    • /
    • v.41 no.4
    • /
    • pp.591-594
    • /
    • 2009
  • A new gerbera variety "Red Line" was released by the National Institute of Horticultural & Herbal Science (NIHHS) in 2008. A cross was made between "Mirage" with orange and double and "Rose" with red and semi-double in 2005. After investigation of the characteristics for four years (from 2005 to 2008), it was selected specially for the use of cut flower. "Red Line" is a vigorous cultivar with red (RHS R44B), black center and semi-double. The average flower diameter is 12.7 cm, large flower. And inner ray floret and disc diameter are 8.10 cm and 2.80 cm, respectively. It produces a large yield with continuous supply of flowers and has adequate peduncle height. We believe that "Red Line" has a great potential for expanding cultivated area of domestic gerbera cultivars and increasing farmers-income.

Time Poverty and Mental Health of Women with Children -Moderated Mediation of Income - (자녀가 있는 여성의 시간빈곤과 정신건강 -스트레스의 매개효과와 소득의 조절된 매개효과-)

  • Lee, Minuk;Kim, Jiseon;Chung, Sulki
    • Korean Journal of Family Social Work
    • /
    • no.62
    • /
    • pp.39-69
    • /
    • 2018
  • Women with children suffer from double burden of childcare and household labor. Based on the framework of social determinants of mental health, this study investigated the moderated mediation effect of income in the relationship between time poverty and mental health among women with children. The study sample included 1,505 women from the $6^{th}$ wave of Korean Longitudinal Survey of Women and Families (KLoWF). Results showed that the lower level of time poverty was associated with decreased stress and depression, and stress mediated the relationship between time poverty and depression. Income had a moderated mediation effect in the relationship between time poverty, stress, and depression. Time poor women were more vulnerable to poor mental health, and income buffered the effect of time poverty on women's mental health. This implies that women in the lower end of socioeconomic ladder are more prone to the effect of time poverty. The study speaks to the importance of social factors on mental health which has usually been considered an individual problem. Policies and services need to address women's working conditions and income security in order to increase their mental health.

A Study on Intention to live in Cohousing According to Housing Value (주거가치에 따른 코하우징 거주의사에 관한 연구)

  • Cho, Jeong-Hyun;Hong, Seo-Jung;Kwak, Yu-Mi;Kwak, In-Sook;Choi, Jung-Shin
    • Journal of the Korean housing association
    • /
    • v.18 no.5
    • /
    • pp.103-111
    • /
    • 2007
  • This is a basic study to investigate possibility to application of cohousing model into Korea. Purpose of this study is to grasp respondents' housing value, and its influence on intention to live in cohousing. Research method used for this study was a social survey. Respondents were 214 married people residing in Seoul and its outskirts by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, multiple regression and legit analysis. Result of this study was as follows. Housing values were classified into three categories named as individualism oriented housing value, tradition oriented housing value, and economy oriented housing value. Housing values were different by respondents groups. For example, individualism oriented housing value showed difference according to age and housing area. Tradition oriented housing value showed difference according to sex, occupation, and period of residence, while economy oriented housing value showed difference according to housing type, and home ownership. In detail, men than women, single-income family than double-income family, and detached house resident than flat resident had higher tradition oriented housing value. The younger than the elder, and Seoul resident than outskirts resident had higher economy oriented housing value. Also home owner than tenant, and the higher tradition oriented group had stronger intention to live in cohousing than others.

Gender Equality Consciousness among Elementary School Teachers and the 6th Graders at a rural area in Korea (일개 농촌지역 초등학교 교사와 초등학교 6학년 학생의 양성평등의식)

  • Kang, Hea-Young;Heo, Gwang-Hui;Kim, Yoo-Mi
    • Journal of the Korean Society of School Health
    • /
    • v.17 no.2
    • /
    • pp.1-10
    • /
    • 2004
  • Purpose: The purpose of this preliminary study was to investigate gender equality consciousness among elementary school teachers and the 6th graders at 3 rural area in Korea. Methods: There were 78 teachers and 323 6th graders from five elementary schools in Y area in Jeonnam province. The data was collected with 3 structured self-reported questionnaire from June to July 2003. The instrument, which was developed by Korean Women Development Institute to test gender equality consciousness, was composed of 20-items (Cronbach's ${\alpha}$ = .87 in teachr group; Cronbach's ${\alpha}$ = .83 in children group) with four subcategories: family life, school life, business life, and social life. The data was analyzed by a one-way ANOVA and t-test using SPSS/PC+. Results: 1. Teachers' gender equality consciousness: The teachers' gender equality consciousness was significantly more affirmative in females (t = 5.313, p = .001) and in the younger teacher group (F = 24.710, p = .001). On the other hand, there was no significant difference according to marital status. The differences in all four subcategories were also significantly affirmative in the female and younger teacher group. 2. Students' gender equality consciousness: The gender equality consciousness among the 6th graders was somewhat different from the teachers'. School girls (t = 8.988, p = .001) and children from double income families (t = 3.171, p = .042) were more affirmative in gender equality consciousness than the other groups. In the four sub-categories, school girls were also significantly more affirmative in all four subcategories. On the other hand, according to the family income source, the children from double income families also tended to be more affirmative only in the subcategory of family life (t = 3.196, p = .042) Conclusions: Gender equality consciousness is remarkably different according to gender both in Korean elementary school teachers and in school children. Age was a key variable in teachers for gender equality consciousness. Further research in gender equality consciousness of parents, school principals and urban school population would be useful. In order to promote gender equality consciousness, various educational materials and a mass education campaign should be developed.

Consumer's Use of Credit as a Financing Medium : The Impact of Employment Instability (미국 소비자들의 소비자 신용 이용 분석: 고용불안정성 요인의 효과를 중심으로)

  • Baek Eunyoung
    • Journal of Family Resource Management and Policy Review
    • /
    • v.8 no.1
    • /
    • pp.79-100
    • /
    • 2004
  • This study attempted to examine the employment instability on consumer's use of credit as a financing medium. The purpose of this study was 1) to examine the effect of employment related factors on consumers' use of credit; 2) to compare the results between the two different economic situations. A conceptual framework was developed based on the permanent income hypothesis, family stress theory, and the previous empirical studies. Using data on working households ih the 1992 and 1998 Survey of Consumer Finances (SCF), double-hurdle analyses were conducted. The results suggested that employment related factors that measured employment stability were significantly related to the likelihood of having an outstanding balance on their credit account but were not the influential factors in determining the amount of the outstanding balance. Among other factors, resources factor played the most significant role in determining both the likelihood of having an outstanding balance and the amount of the balance. Although the 1992 and 1998 data represent economic downturn and economic prosperous period, the effects of the factors including employment instability factors were similar between the two periods. This imply that employment instability has increased even in the economic prosperous period. From the findings, several implications for policy makers, credit industry, and financial educators were suggested.

  • PDF

A Comparison of the Goodness-of-Fit between Two Models of Expenditure Function: a Single-Equation Model versus a Complete- System-of-Demand-Equation Model (단일방정식과 관련방정식체계를 적용한 소비지출 함수의 모델 적합성 비교)

  • 황덕순;김숙향
    • Journal of Families and Better Life
    • /
    • v.20 no.1
    • /
    • pp.45-56
    • /
    • 2002
  • The main purposes of this article are to introduce the theoretical backgrounds and empirical application methods of two different Models for the function of expenditure, and to compare the goodness-o(-fit of the two models: a single-equation model and a complete-system-of-demand-equation model. For the empirical analysis of the single-equation model, a linear formula and a double-leg formula were employed. In order to test the complete-system-of-demand-equation model empirically, the \"Linear Approximation/Almost Ideal Demand System (LA/AIDS)" was used. The independent variables were the total living expense and expenditure categories Price index. The data used in this study were obtained from the quarterly statistics of "The Annual Report on the Urban Family Income and Expenditure Survey (Dosigagyeyonbo)" and "The Annual Report on the Consumer Price Index (Sobijamulgajaryo)," for the years 1994 to 1997. The goodness-of-fit (R-square) was higher with the complete-system-of-demand-equation model than with the single-equation model for the budget share on food (excluding eating-out expenses) and for the share on cultural and recreational activities. However, there was no difference between the two models in terms of the proportion of the expenditure on automobile fuel.fuel.

Evaluating the social benefit of providing marketing information of livestock products

  • Kim, Sounghun;Jeon, Sang Gon
    • Korean Journal of Agricultural Science
    • /
    • v.48 no.2
    • /
    • pp.219-230
    • /
    • 2021
  • In Korea, the industry and marketing of livestock has grown because of increases in consumers' income and changes in food consumption trends. Livestock production and consumption increased tenfold from 1970 to 2018, and this rise will continue. However, the quality of marketing information for Korean livestock has remained low. The Korea Institute for Animal Products Quality Evaluation (KAPE) operates programs that provide marketing information on livestock, but the social benefits of these programs have not been objectively evaluated. The purpose of this study was to estimate the social benefit of the programs offering marketing information on Korean livestock. Survey and analysis using an economic model (double-bounded dichotomous choice contingent valuation model), revealed a few findings. First, the users of the marketing information programs offered by KAPE recognized the value of these programs and demonstrated their willingness to pay for this marketing information. Second, the social values of the programs offering marketing information on livestock were estimated as 1.1 billion won (marketing information on main livestock) or 5.3 billion won (price information on poultry), and these social values were 2 or 6 times greater than the cost to operate the programs for offering information. Finally, the program that provides marketing information on domestic livestock provides sufficient social benefits, so KAPE should expand these programs.