• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.257-268
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• 2011

We define a 'dominant emotion' as acting dominantly for unit time, and propose methodology to extract dominant emotion in a literature automatically. Due to the nature of the Korean language, it is able to be changed or reversed owns meanings as desinence. But it might be possible to extract a dominant emotion in a text has a small quantity like a fiction or an essay. A process to extract a dominant emotion in a literature is as follows. At first, extract morphemes in a whole text. And dispart words having emotional meaning as matching emotion terms database. Map disported terms to a affective circumplex model and matching it with basic emotion. Finally, analyze dominant emotion according to matched basic emotion. And we adjust our methodology to two literature; modem fiction 'A lucky day' by Jingeon, Hyun and essay 'An old man who shave a bat' by Woyoung, Yun. As a result, it was possible to grasp flows of dominant emotion.

• Korean Journal of Cognitive Science
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• v.22 no.3
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• pp.299-326
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• 2011

The text such as stories, blogs, chat, message and reviews have the overall emotional flow. It can be classified to the text having similar emotional flow if we compare the similarity between texts, and it can be used such as recommendations and opinion collection. In this paper, we extract emotion terms from the text sequentially and analysis emotion terms in the pleasantness-unpleasantness and activation dimension in order to identify the emotional flow of the text. To analyze the 'dominant emotion' which is the overall emotional flow in the text, we add the time dimension as sequential flow of the text, and analyze the emotional flow in three dimensional space: pleasantness-unpleasantness, activation and time. Also, we suggested that a classification method to compute similarity of the emotional flow in the text using the Euclidean distance in three dimensional space. With the proposed method, we analyze the dominant emotion in korean modern short stories and classify them to similar dominant emotion.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.239-248
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• 2012

This paper looks to extract personality traits from the drama characters within a drama script, and to apply it them to a character that has an artificial emotion. The method of applying the personality of a character from a drama script is as follows. First, we separate a drama script into several pieces, by the characters therin. Next, we extract emotion-related terms by matching morphemes analysis and by using an emotion terms database. Next, we analyze a dominant emotion using extracted emotion terms. Finally last, we apply the analyzed dominant emotion to an equation pertaining to artificial emotion. We made progress in developing user evaluation that features blind testing, to verify that the artificial emotion character bears the personality of a drama character. We apply three drama character personalities to artificial emotion characters bearing the same appearance. The user had to match three artificial emotion characters and drama characters according to personality. The users had a high percentage of correct answers, thus confirming the efficacy of our method of applying a personality, using information from a drama script.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.53-54
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• 2011

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.439-448
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• 2017

Facial expression is important factor on social interaction. Facial muscle movement provides emotion information to develop social network. However, facial movement has less determined to recognize social emotion. This study is to analyze facial micro-movements and to recognize the social emotion such as intimacy, empathy, and valence. 76 university students were presented to the stimuli for social emotions and was measure their facial expression using camera. As a results, facial micro-movement. showed significant difference of social emotion. After extracting the movement amount of 3 unconscious muscles and 18 conscious muscles, Dominant Frequency band was confirmed. While muscle around the nose and cheek showed significant difference in the intimacy, one around mouth did in the empathy and one around jaw in the valence. The results proposed new facial movement to express social emotion in virtual avatars and to recognize social emotion.

• Proceedings of the Korean Society for Language and Information Conference
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• 2007.11a
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• pp.311-320
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• 2007

Interrogative sentences are generally used to perform speech acts of directly asking a question or making a request, but they are also used to convey such speech acts indirectly. In the utterances, such indirect uses of interrogative sentences usually carry speaker's emotion with a negative attitude, which is close to an expression of anger. The identification of such negative emotion is known as a difficult problem that requires relevant information in syntax, semantics, discourse, pragmatics, and speech signals. In this paper, we argue that the interrogatives used for indirect speech acts could serve as a dominant marker for identifying the emotional attitudes, such as anger, as compared to other emotion-related markers, such as discourse markers, adverbial words, and syntactic markers. To support such an argument, we analyze the dialogues collected from the Korean soap operas, and examine individual or cooperative influences of the emotion-related markers on emotional realization. The user study shows that the interrogatives could be utilized as a promising device for emotion identification.

• Science of Emotion and Sensibility
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• v.18 no.1
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• pp.67-78
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• 2015

This study investigated whether people experience a correspondence between color hue-tone and the main characters' emotions in the 2012 British musical drama film, Les $Mis\grave{e}rables$ through three practical experiments. Six screen images, which represent the characters' different emotions (Parrot's six primary types including love, joy, surprise, anger, sadness, and fear) were selected. For each screen image, participants were asked to judge the degree of the character's dominant emotions evoked from 17 varied screen images, which consisted of original chromatic and achromatized images as well as 15 color-filtered images (5 hues X 3 tones of the IRI color system). These tasks revealed that a chromatic color scheme is more effective to deliver the characters' positive emotions (i.e. love and joy) than an achromatic one. In addition, they proved that the hue and tone dimensions partially influence the relationships between the character emotions and colors.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.91-102
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• 2010

This study investigates the dominant degree of product design factors through the process of change of design factors. The previous research suggested a concrete measurement method of dominant designs, but it did not investigate empirically the degree of dominance due to the limited data for changes of designs. In this research, thus, after collecting design data of mobile phones and we measured the dominance and structure change of the designs by year. The analyses showed the following two things. First, in design factors of mobile phone the dominance on the body form and the edge grows more and both of them as dominant design factors tend to converge into the rectangular body form and the round edge, respectively. Second, the dominance on other design factors(e.g. the button type, the open type, whether or not to have digital multimedia broadcasting(DMB) and video telephony functions, the combination of colors and the body color) increases and decreases; and hence, design levels tend to diverge. In conclusion, the measurement of dominance on product design factors contributes to marketing managers and designers who are required to establish a strategy for products under the rapidly changing circumstances of market. This research aims to provide those managers and designers with a guide line for a successful development of new product to prepare for the dominant design from this empirical study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.273-277
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy. This study was to survey brand awareness and analyze brand image and consumer's seeking image. The 700 questionnaires were distributed and 656 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, factor analysis, analysis of variance, Duncan's multiple range test, Peason's correlation test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levi" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image, the result showed that "Vov" was best represented for sophisticated 8t trendy brand images, "Storm" for sophisticated brand image, "Jambangee" for reasonable price & comfortable brand images, and "Levis" for classic & design/color brand images. 3. As a result of factor analysis on consumer's seeking image, six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated, active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables, preferred design, fashion interest.

• Science of Emotion and Sensibility
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• v.26 no.4
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• pp.93-102
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• 2023

Emojis and avatars are widely used in online communications, but their emotional conveyance lacks research. This study aims to contribute to the field of emotional expression in computer-mediated communication (CMC) by exploring the effectiveness of emotion recognition, the intensity of perceived emotions, and the perceived preferences for emojis and avatars as emotional expression tools. The following were used as stimuli: 12 photographs from the Yonsei-Face database, 12 Memojis that reflected the photographs, and 6 iOS emojis. The results of this study indicate that emojis outperformed other forms of emotional expression in terms of conveying emotions, intensity, and preference. Indeed, the study findings confirm that emojis remain the dominant form of emotional signals in CMC. In contrast, the study revealed that Memojis were inadequate as an expressive emotional cue. Participants did not perceive Memojis to effectively convey emotions compared with other forms of expression, such as emojis or real human faces. This suggests room for improvement in the design and implementation of Memojis to enhance their effectiveness in accurately conveying intended emotions. Addressing the limitations of Memojis and exploring ways to optimize their emotional expressiveness necessitate further research and development in avatar design.