• Archives of design research
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• v.18 no.2 s.60
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• pp.27-36
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• 2005

Illustrations in advertisement uses various social and cultural codes to stimulate the desire to buy in consumers in the first place, since this is an economic phenomenon orchestrated to sell a product. Hence, factors outside the product per se, such as tradition, social issues and class consciousness are introduced. Especially, in modern advertisement a strategy is adopted to differentiate standard products produced by mass production. In order to do so, such factors as mentioned above become as important as physical characteristics of the product per se and its usage value. As a result, phrases or images used for advertisement can have independent influences on the society irrespective of the sales effects on the product. In this respect, it is fair to state that advertisement reflects the phases and consciousness of a given period as a cultural phenomenon. Therefore, based on the premise of characteristics and roles attributed to the advertisement, this thesis proposes to make a comparative study on the images of women in commercial advertisement in Korea during Japanese Imperialism and China during Cultural Colonial period dating from 1900 to 1945. The starting point of this research will cover the period of foreign trade and Japanese Imperialism in Korea and interference of Western Power in China. It will also investigate on the birth of Korean advertisement by Japanese Imperialists and Chinese modern advertisement along with the modernization of Shanghai. Then, I propose to present the illustrations of women in advertisements based on comparative study of their characteristics and expressions as observed in several case studies both in Korea and China. Connotative meanings in such advertisement will be investigated in the context of political, economic and cultural dominance.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.19 no.6
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• pp.87-100
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• 2016

This research was performed for the purpose of providing useful and base data and preservation strategy of growth characteristics of Rhododendron micranthum. From the result of research, wild growth area of Rhododendron micranthum was discovered near steep forest road on 695~901m in altitude above sea level of Baekdu-daegan National Arboretum. Vegetation colony structure of Site I was resulted in Pinus densiflora(tree stratum M.I.P.=45.3%) is dominants, Betula schmidtii(arborescent M.I.P.=9.8%) is second dominant, and Site III resulted in Pinus densiflora(tree stratum M.I.P.=30.5%) is dominants, Betula schmidtii(arborescent M.I.P.=10.3%) is second dominant. Site II resulted in Betula schmidtii(arborescent M.I.P.=30.4%) is dominants and Pinus densiflora tree(tree stratum M.I.P.=8.3%) is second dominants. For herbs, it was researched that the rate of one year herb of chrysanthemum family(10), rice family(3), sedge(2) was higher than near forest area. Among Species diversity index, that of Shannon was in range of 0.7348~1.1090. After comparing this with similar area, this value was relatively low. Dominance analysis result was analyzed that various groups are evenly distributed. Monthly highest average temperature is $23.9^{\circ}$ in Site A and Site B, and monthly lowest average temperature is $-4.5^{\circ}C$ in Site I and $-4.7^{\circ}C$ in Site II. Monthly maximum average humidity is 85.6% in Site I and 83.2% in Site II. Monthly minimum average humidity is 60.9% in Site I and 60.8% in Site II and it showed that these 2 area are located far away but have similar temperature and humidity characteristic and climate environment is similar. It was analyzed that humidity is high with the result of annual average humidity is over 60%. In growth characteristic, it showed that doubt damage of Stephanitis pyrioides, exposure of roots, peeled bark was discovered and supplement on this is urgent.

• Cartoon and Animation Studies
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• s.40
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• pp.261-285
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• 2015

Transmedia has become a significant theme in the media studies sector and an academic discourse itself since its wide diffusion through Henry Jenkins' seminar book Convergence Culture. The aim of this essay is to examine the authentic intention of the proposer to understand its profound meaning and value in the research discourse. Firstly, Transmedia has originated as a part of the convergence culture research context, which is an identical approach in the 'active audience' research tradition. Thus, a history of the research in terms of Birmingham Cultural Studies tradition and its implication is scrutinized. Secondly, in respect of Pierre Levy's 'collective intelligence' which made significant influence on the making of the Convergence Culture and Transmedia Storytelling, the meaing of the transmedia discourse is studied. Thirdly and finally, the implication of this concept as a critical theory or Critique in the Cultural Studies tradition, which has highlighted the importance of the revelation of the binary oppositions and structures of dominance/resistance, with the interpretation of the role of the collective intelligence idea in the transmedia discourse, is studied.

• The Journal of Industrial Distribution & Business
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• v.10 no.3
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• pp.59-72
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• 2019

Purpose - Blockchain technology, which has the characteristics of credibility, security, integrity and decentralization, has brought innovation to internet platforms that mediate peer to peer transactions, as well as changes to the contents distribution services. Blockchain-based copyright distribution platforms can solve problems which have been articulated on prior internet social networks: increased market dominance of platform business because of centralization with no reward to creators who upload on platforms, and lack of fairness, such as unfair profit distribution between the copyright holder and businesses. With this background, the current research confirmed the factors that affect the intention of usage and behaviors, targeting potential users of blockchain-based copyright distribution platforms. Research design, data, and methodology - Centered around the UTAUT2 Model, the research model was designed with 'Perceived Security' added as Construct, and 'Age' and 'Knowledge Level' added as moderating variables. For data, 607 responses were collected by an online survey, and 601 responses were included in the final analysis. We analyzed the research model and sample by using SPSS 23.0 and AMOS 23.0 on the collected responses. Results - First, results of research on whether Constructs make positive effects on Intention of use is: social influence, facilitating conditions, habit, and perceived security had positive effects on intention of use, and performance expectancy, effort expectancy, hedonic motivation, and economic value did not. Second, results of the research on whether facilitating condition, habit, and intention of use made an impact on using behaviors, it was shown that only habit and intention of use made positive effects. Third, in two groups divided by age above or under 40, group effort expectancy, intention of use, habit, and intention of use had controlling effects, and facilitating condition, intention of use, perceived security, and intention of use had effects in both groups. Conclusions - The research shows that no matter how great a blockchain-based platform is, if advantages of blockchain are not proved in various industries and utilized in real life like the internet, blockchain-based distribution systems will develop slowly. Rather than a short-term inducement emphasizing technology, there is a need for a strategic approach that can foster the environment.

• Korean Journal of Remote Sensing
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• v.27 no.5
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• pp.601-611
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• 2011

Land cover changes are occurring for a variety of reasons such as urbanization, infrastructure construction, desertification, drought, flood, and so on. Many researchers have studied the cause and effect of land cover changes, and also the methods for change detection. However, most of the detection methods are based on the dichotomy of "change" and "not change" according a threshold value. In this paper, we present a change detection method with the integration of probability, spatial autocorrelation, and hotspot detection. We used the AMOEBA (A Multidirectional Ecotope-Based Algorithm) and developed the AMOEBA-CH (core hotspot) because the original algorithm tends to produce too many clusters. Our method considers the probability of land cover changes and the spatial interactions between each pixel and its neighboring pixels using a local spatial autocorrelation measure. The core hotspots of land cover changes can be delineated by a contiguity-dominance model of our AMOEBA-CH method. We tested our algorithm in a simulation for land cover changes using NDVI (Normalized Difference Vegetation Index) data in South Korea between 2000 and 2008.

• Korean Journal of Environment and Ecology
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• v.28 no.4
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• pp.424-431
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• 2014

Analysis of the fish community in Yeongwol Hanbando wetland in Korea was investigated from April to October 2012. During the survey period, total 33 species belonged to 10 families and 7,107 individuals. There were 18 Korean endemic species (52.94 %), including to Acheilognathus signifer. Also, the dominant species were Zacco koreanus at St. 1, 2, 3 & 5, as well Acheilognathus signifer at St. 6, and Pseudopungtungia tenuicorpus at St. 7, respectively, and these species were inhabited in the midstream. But at St. 4, Carassius auratus was dominance, so there appeared to characteristics of downstream or lentic habitat. Also, according to the similarity analysis on fish species and their individuals in each sites, they were divided into three major groups (A,B and C). Among them, group C (St. 4) showed the special inverse characteristics as a stagnant pond. unlike the river branch (group A) and anthropogenic disturbances receiving stream point (group B), Therefore, the ecosystem of Yeongwol Hanbando wetland is considered to very unique and these characteristics are not found in other stream ecosystems and it is confidently believed that the ecological value is very high.

• Journal of Environmental Science International
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• v.22 no.8
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• pp.925-935
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• 2013

In this study, a comprehensive field monitoring was conducted to understand habitat conditions of fish species in up and downstream of Hoengseong Dam. Based on the monitoring data, riverine health conditions such as composition ratio of fish species, bio-diversity (dominance index, diversity, evenness and richness), index of biological integrity (IBI) and qualitative habitat evaluation index (QHEI) were assessed, and optimal ecological flowrates (OEF) were estimated using the habitat suitability indexes (HSI) established for three fish species Coreoleuciscus splendidus, Pungtungia herzi and Microphysogobio longidorsalis selected as icon species using the physical habitat simulation system (PHABSIM). The total number of species sampled was 20 species, and two species of Zacco platypus (30.4%) and C. splendidus (20.9%) dominated the fish community. As a result, it was revealed that IBI and QHEI values decreased from upstream to downstream along the river. The estimated IBI value ranged from 24 to 36 with average being 30.9 out of 50, rendering the site ecologically fair to good health conditions. HSI for C. splendidus were determined according to three different month in terms of season: Spring (April), Summer (August) and Autumn (October). HSI for flow velocity were estimated at 0.7 to 0.8 m/s for the Spring, 0.5 to 1.0 m/s for the Summer and 0.8 to 0.9 m/s for the Autumn. HSI for water depth were estimated at 0.3 to 0.5 m for the Spring; 0.3 to 0.5 m for the Summer; and 0.3 to 0.4 m for the Autumn. OEF was estimated at 4.2 and $6.5m^3/s$ for the Spring and Autumn, and $12.0m^3/s$ for the Summer. Overall, it was concluded that the Hoengseong Dam has been relatively well protected from the anthropogenic disturbance for the legally protected species including the endemic species studied in this study.

• Korean Journal of Environmental Biology
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• v.28 no.1
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• pp.30-39
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• 2010

We researched community structure, species composition, and habitat environment of Dendropanax morbifera populations distributed in Goheung, Haenam, Wando (I.), and Bogildo (I.) at south coast of the Korean Peninsula. Our research was also estimated possible area for growth of Dendropanax morbifera by analyzing meteorological factors of the habitat thereof. Dendropanax morbifera community divided into Castanopsis cuspidata var. sieboldii group and Carpinus laxiflora group by difference of species composition. Broad-leaved evergreens showed high dominance value in view of rNCD in Dendropanax morbifera community as follows: Camellia japonica (100.0), Quercus acuta (88.6), Castanopsis cuspidata var. sieboldii (55.8), Dendropanax morbifera Lev. (41.4), Trachelospermum asiaticum var. intermedium (23.8), Eurya japonica (19.9) and Ligustrum japonicum (11.5). In the population distribution, 94.2% of Carpinus laxiflora group consisted of sapling and small size class that are less than 5 cm in DBH while 54.2% of Castanopsis cuspidata var. sieboldii group did. The soil environment of habitat showed low soil acidity, good organic matter and water content, and good drainage. The distribution area of Dendropanax morifera habitat had $13^{\circ}C$ or more in annual mean temperature, $7.4^{\circ}C$ or more in daily minimum temperature, $100^{\circ}C$ month or more in warmth index, and approximately 1,344 mm in mean annual precipitation. Dendropanax morifera habitat corresponded to evergreen broad-leaved forest zone located in islands and coast in the southwest region of the Korean Peninsula. The northern limit line of Dendropanax morifera community was determined as Gunsan-Jeongeup-Gwangju-Jinju-Pohang-Youngdeok line based on $13^{\circ}C$ in annual mean temperature that was confirmed in natural habitat of Dendropanax morifera community.

• Weed & Turfgrass Science
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• v.2 no.4
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• pp.341-347
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• 2013

The survey of weed occurrence was conducted to identify problematic weed species on the paddy field. Total 524 sites of the 17 regions in Chungnam Province in Korea were investigated from June to August, 2013. In the whole region, 23 weed species were identified including 19 annuals and 4 perennials. The most dominant weed species in Chungnam paddy fields were Echinochloa crus-galli (25.3%), followed by Monochoria vaginalis (11.9%), Eleocharis kuroguwai (10.3%), Bidens tripartite (9.3%) and Aneilema japonicum (8.5%). The 95.2% of the investigation sites was determined under dominance value 1 (range of cover <10: numerous individuals) by Braun-Branquet indicating proper weed control in the paddy fields. This information could be useful for estimation of future weed occurrence, weed population dynamics and establishment of weed control methods in Chungnam Province in Korea.

• Weed & Turfgrass Science
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• v.2 no.4
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• pp.413-420
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• 2013

The climate change affects the growth and development of weeds as well as the outbreak of weeds. Especially, the occurrences of problematic paddy weeds due to climate change might cause the difficulties in weed control. This study therefore, investigated the current dominance and distribution of paddy weeds. As a result of the study on paddy weeds in northern Gyeonggi-do, there were total of 65 taxonomy groups including 23 family, 41 genus, 57 species, 7 subspecies and 1 variety. Among all the plants, 46 species were annual plants and 16 were perennial plants. Echinochloa crus-galli was the highest in importance analysis and the followings were in order of Ludwigia prostrate and Lemna paucicostata. The similarity of different paddy weeds in different regions observed through TWINSPAN analysis was distinguished by Fimbristylis miliacea, Rotala indica and Cyperus flaccidus. Regional differences shown in CCA analysis using weed species and soil environment revealed that Gimpo-si and Namyangju-si has difference soil and weeds, which are features that distinguished them from other regions. In northern Gyeonggi-do the result of paddy weed research showed the interregional difference not in dominant weeds but in distribution species.