• 제목/요약/키워드: diversity seeking

검색결과 43건 처리시간 0.023초

The Influence of Living Abroad Experience on Clothing Benefits Sought and Brand Attitude

  • Kirn, Ji-Young;Park, Ah-Leum;Cho, Hyun-Kyung;Lee, Kyu-Hye
    • International Journal of Costume and Fashion
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    • 제12권1호
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    • pp.1-10
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    • 2012
  • This study is to examine whether those who have experiences of living abroad are influenced by overseas culture in their seeking of clothing benefits and brand attitude, to analyze and summarize the differences from those who have no such experience, and to ultimately present marketing opportunities and directions based on the analysis. Based on respected previous studies, factors affecting cloth ing benefits sought were selected and sub-factors were developed, Then, a survey questionnaire was prepared based on the selected factors/sub-factors, along with questions to ask responders to evaluate their experiences of living abroad. Men and women aged from 18 to 39 participated in the survey. According to the survey result, one's experience of living abroad had influences on their self-expression, brand attitude, and domestic and overseas brand preference as she experienced cultural diversity and developed more flexible attitude. The brand attitude was also influenced by the country in which a responder lived, but not by the staying period.

Stability condition for the evaluation of damage in three-point bending of a laminated composite

  • Allel, Mokaddem;Mohamed, Alami;Ahmed, Boutaous
    • Steel and Composite Structures
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    • 제15권2호
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    • pp.203-220
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    • 2013
  • The study of the tensile strength of composite materials is far more complex than analysis of the properties of elasticity and plasticity. Indeed, during mechanical loading, micro-cracks in the matrix, the fibers break, debonding of the interfaces are created. The failure process of composites is of great diversity and cannot be described if even we know: the strength criterion of each individual component, the state of stress and strain in the material, the propagation phenomena cracks in the structure and nature of the interface between the matrix and the reinforcement. This information is only partially known and the obtained by the analysis of a stress limit beyond which there is destruction of the material is almost impossible. To partially process the issue, a solution lies in a mesoscopic approach of seeking a law to locate the ultimate strength of the material for a plane stress state. Tests on rectangular plates in bending PEEK/APC2 and T300/914 three were made and this in order to validate our approach, the calculation has been implemented in a nonlinear finite element code (Castem 2000), in order to make comparison with the numerical results. The results show good agreement between numerical simulation and the two materials; however, it would be interesting to consider other phenomena in the criterion.

한국전통장신구의 문화원형 -백제 무령왕릉 유물을 이용한 도자장신구 개발- (Vernacular of Tradition Korean Jewelry - This study is Focused on a Ceramic Accessories Development of Baek-Jae Muryong Roayl Tomb-)

  • 김성민
    • 한국콘텐츠학회논문지
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    • 제8권5호
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    • pp.184-191
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    • 2008
  • 본 연구는 백제 무령왕릉 유물에서 장신구 문화원형을 디자인 소스화 하여, 예술적인 가치가 있는 장신구 개발을 목적으로 한다. 또한 백제문화의 다양한 이미지를 응용하여 전통성, 실용성, 예술성을 가미한 도자장신구를 제작하고자한다. 이에 본 연구는 백제 무령왕릉 전통 유물에서 장신구 소재를 찾아, 충남 공주 지역의 대표 문화유적 유물인 무령왕릉의 문화원형으로 도자장신구로 개발하여, 문화상품으로써 부가가치가 있다는 점을 제시하려 한다.

Relationship between Airline's Distribution Services SNS Content and Customer Satisfaction

  • YOO, Eunji;PARK, Soyeon
    • 유통과학연구
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    • 제18권8호
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    • pp.5-14
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    • 2020
  • This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

복원비용을 통한 습지의 가치도출에 관한 연구 (A Study on Derivation of Wetlands Through Restoration Costs)

  • 김성봉;신효중
    • 한국습지학회지
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    • 제8권2호
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    • pp.83-92
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    • 2006
  • 본 연구에서는 습지의 가치 도출 방안으로 개발 사업 추진으로 인하여 습지 등 자연생태계가 훼손될 경우 이를 복원하는데 실제 소요된 비용을 파악하고, 회복과정에서 나타나는 생태과학적 지표인 생물종다양성지수를 이용하여 복원에 소요되는 한계비용 등을 산출함으로써 습지의 진정한 가치 도출에 기여해보고자 한다. 이는 경제적 분석에서 사용되는 두 가지 측면 중 하나인 비용 측면만으로는 훼손된 습지를 얼마만큼 복원해야 하는지 알 수 없음을 의미한다. 따라서 한계비용을 도출하여 복원비용을 파악하는 것이 습지관련 프로젝트를 진행하면서 보다 더 정확한 의사결정을 내릴 수 있을 것이다.

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Trends in the effects of climate change on terrestrial ecosystems in the Republic of Korea

  • Choi, Sei-Woong;Kong, Woo-Seok;Hwang, Ga-Young;Koo, Kyung Ah
    • Journal of Ecology and Environment
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    • 제45권3호
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    • pp.117-129
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    • 2021
  • In this review, we aimed to synthesize the current knowledge on the observed and projected effects of climate change on the ecosystems of Korea (i.e., the Republic of Korea (ROK) or South Korea), as well as the main causes of vulnerability and options for adaptation in these ecosystems based on a range of ecological and biogeographical data. To this end, we compiled a set of peer-reviewed papers published since 2014. We found that publication of climate-related studies on plants has decreased in the field of plant phenology and physiology, whereas such publication has rapidly increased in plant and animal community ecology, reflecting the range shifts and abundance change that are occurring under climate change. Plant phenology studies showed that climate change has increased growing seasons by advancing the timing of flowering and budburst while delaying the timing of leafing out. Community ecology studies indicated that the future ranges of cold-adapted plants and animals could shrink or shift toward northern and high-elevation areas, whereas the ranges of warm-adapted organisms could expand and/or shift toward the areas that the aforementioned cold-adapted biota previously occupied. This review provides useful information and new insights that will improve understanding of climate change effects on the ecosystems of Korea. Moreover, it will serve as a reference for policy-makers seeking to establish future sectoral adaptation options for protection against climate change.

Research on the Development Strategies of Confucius Institute for Expanding China's Foreign Trade

  • Yanni, Qiao;Jinge, Yao;Bae, Ki-Hyung
    • International Journal of Contents
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    • 제17권3호
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    • pp.15-29
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    • 2021
  • The purpose of this paper is to explore how the Confucius Institute Chinese international promotion could better promote the development of China's foreign trade, by analyzing the distribution of the Confucius Institute worldwide, based on the theory of language economics, using SWOT analysis to analyze the advantages and disadvantages of the internal environment, opportunities and challenges of the external environment of Chinese international promotion of Confucius Institute. The following findings were gathered: as a language teaching institution and information exchange platform, Confucius Institute has the ability to share trade information and increase trade opportunities; to improve cultural identity and reduce transaction costs; to promote cultural communication and integration, and drive the development of related industries. The internal disadvantages were mainly reflected in the mismatch between the global regional distribution structure of Confucius Institutes, and the economic and trade structure, such as, the asymmetry between language, culture output, and demand. In addition, the management mechanism was not perfect. External opportunities were mainly new opportunities brought by economic globalization, cultural diversity, and the development of the Belt and Road initiative. External challenges were mainly influenced by the China threat theory and the fierce cultural competition among countries. The corresponding countermeasures were put forward based on the advantages of the platform and grasping the external opportunities: improving the quality of operation and speeding up the localization process; respecting cultural differences and realizing cultural common learning; seeking multilateral cooperation and enhancing the capacity for independent development.

럭셔리 패션 브랜드의 패션필름에 나타난 헤리티지 표현 특성 (Representation of Heritage in Luxury Brands' Fashion Film)

  • 김민주;임은혁
    • 한국의류학회지
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    • 제45권4호
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    • pp.630-647
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    • 2021
  • As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

문화 인텔리전스는 수출중소기업의 해외시장정보 활용능력을 키우는가? (Does Cultural Intelligence enhance Export SME's Capability for Utilizing Foreign Market Informations?)

  • 홍성헌
    • 통상정보연구
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    • 제19권1호
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    • pp.127-152
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    • 2017
  • 본 연구의 목적은 비교문화 연구에 비교적 새로운 개념으로서 Earley and Ang(2003)이 도입한 문화 인텔리전스(cultural intelligence : CQ)를 적용하여 중소기업 수출담당자의 문화 인텔리전스가 해외시장정보 탐색과 해외시장정보 활용능력(마케팅적응, 관계적응) 간의 관계에 어떤 영향을 미치는지를 분석하는 것이다. 구조모형 분석방법으로서 SmartPLS가 사용되었고, 94개 수출중소기업을 대상으로 실증적으로 분석한 결과, 문화 인텔리전스는 해외시장정보탐색과 해외시장정보 활용능력에 부분적으로 조절적 역할을 하는 것으로 검증되었다. 문화 인텔리전스의 선행요인으로서는 수출담당자의 외국어유창성, 해외출장빈도, 다국어구사력, 해외출장용무, 문화선행학습, 해외체류경험 등이 유의한 요인으로 검증되었다. 연구결과에 의거하면, 해외시장정보를 습득-이해-가공하는 과정에 문화 인텔리전스의 역할이 큰 것으로 추론할 수 있다. 따라서 다차원적 성격의 문화 인텔리전스 강화를 위해 기업 및 수출지원기관의 차별화된 문화역량 교육 및 훈련프로그램 개발이 필요하다.

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HMD 기반 게임 콘텐츠의 기획 방법론 제안 (Research on Design Methods about Game Contents based on Head Mounted Device(HMD))

  • 김도형;우탁
    • 한국게임학회 논문지
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    • 제16권5호
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    • pp.23-36
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    • 2016
  • 오귤러스 리프트와 같은 새로운 HMD기기 출시 이후 가상현실 산업은 다시 세간의 주목을 받고 있으나, 아직 콘텐츠의 다양성은 미비하며, 일부 시각적 몰입만이 극대화된 콘텐츠가 다수인 상황이다. 물론 이와 같은 일부 콘텐츠로의 편중 현상은 아직 새로운 미디어 기반의 콘텐츠 개발을 위한 심층적인 연구에 필요한 충분한 시간 및 재원을 충족시키지 못한 것이 그 원인이라고 할 수 있다. 따라서 본 연구는 VR콘텐츠 산업의 지속적 발전을 위한 콘텐츠의 다양성 확보를 위해 대중에게 가장 거부감이 없으면서, 시각적 몰입 외에도 심리적 몰입 요소를 적용할 수 있는 게임의 요소 중 이야기구조를 선정하여 'VR게임 콘텐츠 기획 방법론'을 제시, 향후 다양한 VR콘텐츠의 기획/제작을 위한 이론적 토대를 마련하였다.