• 한국경영과학회지
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• 제38권1호
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• pp.89-101
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• 2013

With the growing importance of the financial industry, financial service companies need to better understand the behavior of consumers and develop effective marketing strategies accordingly. This study examines the key determinants in the satisfaction of financial services customers. According to the study, "satisfaction with branches," "product profitability," "corporate stability," "convenience" and "relational benefits" have an impact on the satisfaction levels. In particular, "branch satisfaction" was a vital factor for bank-centered customers, while "product diversity" was a key for securities-centered customers. This study will hopefully benefit not only financial companies, but also regulators and authorities in the finance industry.

• 한국경영과학회지
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• 제10권1호
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• pp.65-78
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• 1985

In this paper, the approach getting a total demand by forecasting the new demand and the replacement demand separately and adding them is used for long term forecasting of durable goods. Cross country analysis using the income as an independent variable and S-shaped growth curve as a fitting model is developed as a method of forecasting new demand. To get the replacement demand the methods using the number of ownership and the replacement rate and the methods using the past demand and the distribution of the product life are proposed. And the theoretical explannation for product life cycle's diversity, which is the one of the major considerations in the long term forecasting, is attempted by the combination of the new demand and the replacement demand patterns. This is applicated the long term forecasting of Korean passenger cars.

• 한국경영과학회지
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• 제36권4호
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• pp.125-141
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• 2011

There have been some research papers on financial services marketing, but there are only few exploratory studies that analyze characteristics of financial consumers in Korea. This study examines, based on FGI and web survey results, which factors consumers consider more important when choosing their financial services. I found that 'product profitability' is the most important factor when consumers choose their financial services, followed by 'relational benefits', 'convenience', 'product diversity', 'company stability', 'branch satisfaction', and 'social responsibility' in order of importance. The study also showed that there are differences in perception of these important factors depending on the types of consumers such as gender, age, size of financial assets, degree of risk-taking, and main financial company they are using. This study hopefully provide implications to marketing managers in financial services that they could decide which factors they have to focus on more when planning marketing strategies. Another objective of this study is to provide useful insights to the future researchers in financial services marketing.

• 대한가정학회지
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• 제23권1호
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• pp.59-69
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• 1985

Consumer satisfaction/dissatisfaction is a concept which is receiving increased attention from consumers, public policy makers, and marketers alike. The literature in this field is still meager, has been growing rapidly byt with diversity of direction. The purpose of this study is to review the conceptualization and taxonomy of CS/D in consumer research. Three types of the basic process in a general theory of CS/D are suggested; system CS/D, enterprise CS/D and product-service CS/D. It is also classified into macro marketing system CS/D, micro marketing system CS/D and consuming mix CS/D. The conceptualization of CS/D begins with a basic model of how CS/D results from the individual product purchase experience of individual consumer. Basic CS/D models are classified into process model which contains experience, information search, prepurchase evaluation and comparison process variables and psychological model which is derived from cognitive dissonance theory. Theoretical and empirical foundations about expectation model are asimilatin, contrast, generalized negativity and assimilation contrast theories.

• Asia pacific journal of information systems
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• 제12권2호
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• pp.25-44
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• 2002

The internet-based electronic commerce is considered as a new strategic alternative to boost competitiveness for small and medium-sized enterprises(SMEs). However, very little research about them has been reported. Meanwhile, the cyber shopping shops in Korea are growing rapidly in their numbers, scales, and diversity of business models. The primary purpose of this study is to investigate the factors influencing outsourcing decisions in the implementation of small and medium-sized cyber shopping shops. Based on the previous studies on IS outsourcing, marketing channel, and their related theories, three areas of determinants(IT & organizational, product, marketing channel characteristics) were identified. Responses of 125 cyber shopping shops from e-mail survey indicate that IT capability, technical specificity of shop implementation, degree of product customization, average amount of order, marketing capability are negatively associated with outsourcing of cyber shopping shop implementation. The results also indicate that the outsourcing decision on systems implementation and marketing channel selection(direct/indirect selling) is performed separately.

• 디자인학연구
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• 제4권1호
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• pp.31-37
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• 1991

Process of thinking on the form in product design includes the process in which unclear requirements are transformed into defined concepts, and the process in which the design as a form conforming to the concepts in conc1uded.(The former is called fconceptualizationJ which deals with abstract matters, and the latter "manipulation of the formJ which deals with more embodied matters) In conceptualization process the operation which transform the diverse requirements in the initial phase of de\ulcornersign to related linguistic expressions or to an image that directly suggests the form is executed. In the process of manipulation of the form the transformation to design as the description of relationships between the formal elements of the design solution resulted from the transformed requirements. It is the job of selecting the most suitable formal elements, balancing the relationships between them, out 01 the possibilities that reside in the individual attributes of formal elements, and finally leading to the design as the end solution. This writing focuses down to the wilfulness and ambiguity of design, and the diversity of design solution after the requirements, formal elements, and the process of relating the formal attributes to each other is built up the two phases.ases.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.42-45
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• 2008

Derivation of modern products from the by gone age has contributed much for the new modern living. It has been generally recognized that the various ethnicities in Borneo with different backgrounds had made Borneo a place of cultural diversity. However as time passed, most indigenous products are no longer in used or are stored in poor condition. Most products nearly aged over a century are still in a good condition with invaluable sentiments. Indigenous product is an artifact that had been designed and used by certain community of people such as tools, clothing, crafts and goods. Each design may have its own identity to the community. Some of the indigenous products which are no longer in use at present are kept by the community as their collections. The research reveals similarities in the interests of indigenous products, concerns and realities of indigenous communities from the different regions. The study suggests that learning about indigenous materials, such as hand-made products and machine-made products is necessary for the local industry to develop a product identity that is distinctly local. Most indigenous products show evidence of connections to old traditions, yet are new to the design market.

• 산업공학
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• 제7권3호
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• pp.77-90
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• 1994

Recently, it has been widely conceived that Concurrent Enginering (CE) can provide a competitive edge for companies that have confronted with rapidly changing market requirements, such as shortening of product life-cycles, high quality and low cost products, diversity of customer demand, and so on. CE is generally recognized as a practice to bridge the gap between designing a product and other various life-cycle activities, such as manufacturing, assembly, testing, and maintenance, at an early stage of design. In this paper the concepts of CE is first overviewed, and many of its supporting tools are discussed. It is then proposed an architecture of a CE support system that can provide a unifying view of the tools. Finally, a case that has successfully implemented the concepts is presented.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.85-102
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• 2013

This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

• 산업경영시스템학회지
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• 제18권33호
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• pp.71-77
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• 1995

In management contexts, mathematical programming is usually used to evaluate a collection of possible alternative courses of action on route to selecting one which is best. Using an application of linear programming known as Data Envelopment Analysis(DEA), a method is described to compare products which vary in excellence along a number of dimensions, and for each of which there might be a number of associated "costs". This paper is illustrated by comparing published benchmarks of notebook computers. Potential uses of a DEA analysis of products might be to assist corporate buyers who may need to reconcile a diversity of present and future uses in one standardised purchase; in competitor analysis; and as a normative model of product excellence against which product purchasing behavior could be compared. compared.