• 한국언론정보학보
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• 제49권
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• pp.39-56
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• 2010

본 연구는 시청자가 접하는 기본적인 방송서비스로서 케이블 상품의 다양성을 연구하였다. 다양성은 방송정책의 가장 기본적인 목표로 중요한 함의를 가지고 있다. 하지만 아직까지 케이블과 같은 유료매체의 시청다양성에 대한 연구는 제한적으로 이루어져왔다. 이에 케이블 SO가 제공하는 상품별로 시청자가 제공받는 채널의 수와 공급분야의 다양성을 비교 검증하였다. 분석결과 케이블 상품의 가격별이 상승할수록, 제공되는 채널의 수와 채널이 공급하는 분야의 다양성이 증가하였다. 이는 SO의 시장 전략에 따른 당연한 결과이지만, 상품별로 다양한 채널이 제공되어야 하는 정책적 관점에서는 가격에 따라 시청자의 선택의 다양성이 상당히 제약 받을 수 있다는 것을 의미한다. 즉 시청자가 다양한 분야의 채널을 시청할 권리가 제한되고 있었다. 이러한 현상을 개선하기 위해 유료 방송서비스의 상품별 채널 다양성 지수를 관리할 필요성을 제기하였다.

• 한국CDE학회논문집
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• 제5권1호
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• pp.23-32
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• 2000

In this paper, we present a Web-enabled product data sharing system for the support of RPD (Rapid Product Development) process by incorporating STEP (STandard for the Exchange of Product model data) with Web technology such as VRML (Virtual Reality Markup Language), SGML (Structured Generalized Markup Language) and Java. Extreme competition makes product life cycle short by incessantly deprecating current products with a brand-new one, and thus urges enterprises to devise a new product faster than ever. In this environment, an RPD process with effective product data sharing system is essential to outstrip competitors by speeding up the development process. However, the diversity of product data schema and heterogeneous systems make it difficult to exchange the product data. We chose STEP as a neutral product data schema and Web as an independent exchange environment to overcome these problems. While implementing our system, we focused on the support of STEP AP 203 UoF (Units of Functionality) views to efficiently employ STEP data models that are maximally normalized, and therefore very cumbersome to handle. Our functionality-oriented UoF view approach can increase users'appreciation since it facilitates the modular usage of STEP data models. This can also enhance the accuracy of product data. We demonstrate that our view approach is applicable to the configuration control of mechanical assemblies.

• 지능정보연구
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• 제26권4호
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• pp.67-86
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• 2020

추천시스템은 시간이 흐를수록 사용자와 기업에게 점점 더 큰 영향을 주고 있다. 최근 코로나(COVID-19) 팬데믹 현상이 전 세계적으로 일어나면서 세대를 뛰어넘어 E-Commerce의 중요성이 증대되었고 추천시스템은 E-Commerce 활성화의 최중심에 있다. 추천시스템이 개발된 이래로 다수의 알고리즘이 추천시스템의 정확도를 올리는 것에 집중되어 있었고, 추천시스템의 희귀성, 다양성, 우연성 등과 같은 다른 가치들이 간과되고 있다. 본 논문에서는 사용자의 만족도는 추천시스템의 정확도에만 달려있지 않고 다양한 성능을 겸비했을 때 고객에게 만족스러운 추천서비스 경험을 제공할 것이라 생각하여 다양성을 위한 그래프 기반의 추천시스템을 개발하였다. 사용자 네트워크를 구성한 뒤 카테고리를 활용한 무게중심변화를 통해 유사도가 낮은 이질적인 사용자를 찾아 추천상품의 유사성을 낮추는 방식으로 다양성을 도모하였다. 또한, 추천의 다양성은 사용자의 다양성 선호 수준에 따라 상이할 것이라는 가정에 따라 사용자의 다양성 선호 수준을 구별하였고 다양성 모델 성능이 사용자 특성별로 다름을 확인할 수 있었다. 전체 연구 결과, 추천시스템의 정확성과 다양성이 트레이드 오프 관계에 놓여있다는 것을 확인할 수 있었지만 본 연구모델을 통해 근소한 정확도 손실 대비 높은 다양성을 얻을 수 있었다. 본 연구는 그래프 기반의 추천시스템을 통해 사용자의 만족도를 향상시키는 다양성을 실현하였다는 연구적 의의와 사용자 수준을 고려한 추천의 다양성을 적용 결과를 통해 기업의 장기적 이윤을 상승시킬 수 있는 모델 개발이라는 실무적 의의를 꼽을 수 있다.

• 유통과학연구
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• 제15권8호
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• pp.55-64
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• 2017

Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

• 대한산업공학회지
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• 제33권2호
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• pp.174-182
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• 2007

Mass customization meets various needs of customers as well as produces various products and service in low cost like mass production. However, low cost and product diversity have conflicting concepts. Therefore, in order to solve this problem, we need standardization methods. In this paper, we suggest a method for determining the product platform which is a set of common parts in a product family. To achieve the method, we used the Contradiction Analysis of TRIZ (Theory of Inventive Problem Solving), Using this approach, we found a model that obtains various products within limited resources and conditions. Also, we suggest another method that increases the flexibility of our method by Design Structure Matrix.

• 산업경영시스템학회지
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• 제21권47호
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• pp.289-302
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• 1998

Concurrent Engineering(CE) can provide a competitive edge for companies that have confronted with rapidly changing market requirements, such as shortening of product life cycles, high quality, low cost, diversity of customer demand, and so on. We construct a prototype of integrated information system to support a new product development process by CE concept. This integrated information system can be useful for considering concurrently all of the aspect in the product design process. In this system, an Engineering Database is constructed for gathering data of four departments; i.e. marketing, production, quality control and design department. Also DFM(Design For Manufacturability) is applied for analysis of product design.

• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.73-90
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• 2018

Despite of increasing studies for product recommendation, the recommendation of product repurchase timing has not yet been studied actively. This study aims to propose deep neural network models usingsimple purchase history data to predict the repurchase timing of each customer and compare performances of the models from the perspective of prediction quality, including expected ROI of promotion, variability of precision and recall, and diversity of target selection for promotion. As an experiment result, a recurrent neural network (RNN) model showed higher promotion ROI and the smaller variability compared to MLP and other models. The proposed model can be used to develop a CRM system that can offer SMS or app-based promotionsto the customer at the right time. This model can also be used to increase sales for product repurchase businesses by balancing the level of ordersas well as inducing repurchases by customers.

• 융합경영연구
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• 제12권1호
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• pp.1-15
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• 2024

Purpose: This study aims to explore the critical factors in the quality control activities of agricultural products in e-commerce companies and analyze how these factors affect customers' perceived value and repurchase intention. Finally, it further reveals the mediating role of perceived value between the factors of quality control activities of agricultural products and customer repurchase intention. Research design, data and methodology: This study identified six independent factors within agricultural product quality control activities: freshness, assurance, diversity, grading, packaging, and timeliness. Subsequently, the impact of these factors on customer repurchase intention was analyzed. Additionally, perceived value was considered as an intermediary variable between the independent and dependent variables. Data was gathered from 269 Chinese consumers who had experience purchasing on agricultural product e-commerce websites. Results: The study results indicate that the relevant factors within agricultural product quality control activities strongly influence customer repurchase intention, with perceived value mediating this relationship. Conclusions: The significance of this study lies in its exploration of the relevant factors within agricultural product e-commerce's product quality control activities. It identifies their impact on customer repurchase intention and confirms the mediating role of perceived value. The results of this research offer valuable insights and practical guidance for academics in related research fields and practitioners in the agricultural product e-commerce industry.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제7권10호
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• pp.2411-2429
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• 2013

In this paper, we extend the case of information exchange error mitigation for the distributed orthogonal space-time block code (DOSTBC) for two transmit antennas to distributed quasi-orthogonal space-time block code (DQOSTBC) for four transmit antennas. A rate 1 full-diversity DQOSTBC for four transmit antennas is designed. The code matrix changes according to different information exchange error cases, so full diversity is maintained even if not all information exchange is correct. We also perform analysis of the pairwise error probability. The performance analysis indicates that the proposed rate 1 DQOSTBC outperforms rate 1/2 DOSTBC for four transmit antennas at the same transmission rate, which is confirmed by the simulation results.

• 한국정보시스템학회지:정보시스템연구
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• 제21권1호
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• pp.69-91
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• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.