• Journal of Distribution Science
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• v.12 no.10
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• pp.37-45
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• 2014

Purpose - This study aims to analyze the relationship between trends in innovative EU industries and market distribution in smaller emerging markets under an open economy. Research design, data, and methodology - Although innovation was well-distributed, due to socio-economic factors following European integration, CEE had not achieved sustainable economic growth. However, this paper analyzes the differences among changes in CEE innovation for smaller emerging markets dominated since 2000. Market distribution has facilitated new markets for innovative industries, according to EU surveys and economic indicators. Results - The dominance of the local industrial market distribution has deterred innovation investment the survey shows that innovation investment has been shrinking, despite the EU's open innovation policy for CEE employment and R&D. For the CEE case, there were expectation gaps and uncertainty about whether to use the new distribution dominance or TNCs' innovation in smaller emerging countries without local industrial innovation. Conclusions - Innovation generates market growth and distribution power however, small growth requires stimulation, and creativity and innovative edge need further focus in local public and corporate strategy.

• Journal of Distribution Science
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• v.22 no.10
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• pp.1-12
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• 2024

Purpose: Despite significant commitments between corporations and the government on green supply chain, green logistics and sustainable production, the adoption of green and sustainable trading innovation in Vietnam continues to face many obstacles. The objective of this study is to approach the decision to adopt green and sustainable trading innovation from the perspective of the enterprise. Research Design, Methodology and Approach: A cross-sectional study with the participation of 651 employees and managers at distribution enterprises such as logistics, supply, and delivery enterprises in southern Vietnam was conducted to assess business innovation decisions through innovation awareness. Partial least squares structural equation modelling (PLS-SEM) was proposed to evaluate the structural relationships of the model. Results: The research results show that the decision to innovate an enterprise is directly positively affected by the perception of marketing innovation, process innovation and organizational innovation; in which process innovation and organizational innovation are mediators for the perception of marketing innovation. Conclusions: This study makes a significant contribution by demonstrating the impact of marketing innovation awareness on the entire process that leads to enterprise innovation decisions to fulfil customer expectations and competitive pressure in the context of the green supply chain, green logistics and sustainable production.

• Journal of Distribution Science
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• v.22 no.5
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• pp.27-37
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• 2024

Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality. Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique. Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators. Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.

• Journal of Distribution Science
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• v.21 no.9
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• pp.13-22
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• 2023

Purpose: This study investigates the direct effect of service innovation and corporate image on distribution of behavioral intention and the mediating effect of customer satisfaction on these relationships. Research design, and methodology: The study was conducted through using a questionnaire as a research tool. The data were collected from 444 banking customers who used mobile banking services in Thailand. The data were analyzed through using the structural equation model (SEM). Results: The results demonstrated that service innovation and corporate image had a statistically significant effect on distribution of behavioral intention. Customer satisfaction did not mediate the relationship between service innovation and distribution of behavioral intention. On the other hand, it was found to mediate the link between corporate image and distribution of behavioral intention partially. Conclusions: These results emphasize the significance of strategic marketing practices in shaping customers' perceptions of organizational image, which can subsequently influence their satisfaction with the services. Furthermore, this study highlights the role of service innovation in creating perceived values for customers, leading to a positive attitude toward the services and a higher intention to use them.

• Journal of Distribution Science
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• v.20 no.7
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• pp.35-46
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• 2022

Purpose: This study examines the effect of distribution knowledge sharing on innovation ability using work ethic as a variable that strengthens this effect. Research design, data and methodology: This research was conducted on 283 auditors who work at the Small Public Accounting Firm (SPAF) in Indonesia. The research method used is a verification method with a quantitative approach. The sampling technique used is a non-probability sampling technique with a purposive sampling type. Furthermore, the data analysis technique used is PLS-SEM. Results: The results of the tests that have been carried out show that distribution knowledge sharing has a significant effect on the auditor's innovation ability. Other test results show that work ethic has a significant effect on innovation ability and work ethic strengthens the effect of distribution knowledge sharing on auditors' innovation ability. Conclusions: Auditors in Indonesia have implemented distribution knowledge sharing activities optimally followed by a maximum work ethic to encourage high innovation abilities that will be able to create new methods and ideas that can be useful for clients. This research is expected to provide distribution knowledge to auditors to be able to improve their abilities, especially in the field of auditing to increase their competence as auditors.

• Journal of Distribution Science
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• v.19 no.8
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• pp.37-46
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• 2021

Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

• Journal of Distribution Science
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• v.21 no.4
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• pp.11-20
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• 2023

Purpose: 1) develop a learning model involving design thinking to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) evaluate the impact of design thinking on creative economy innovation 3) evaluate the impact of design thinking on digital entrepreneurial ability. Research design, data and methodology: 1) develop a learning model involving design thinking in order to develop creative economy innovation and the characteristics of digital entrepreneurs. 2) Evaluating creative economy innovation involving design thinking. 3) Assessing the characteristics of digital entrepreneurs based on design concepts. Results: 1) the development of a learning model involving design thinking to develop creative economy innovation and digital entrepreneurial competency 2) The students who studied using the learning model involving a design thinking process had the highest overall scores in terms of creative economy innovation 3) The scores for the assessment of digital entrepreneurial activity for the students who studied by using the design thinking learning model were at a high level. Conclusions: The development of the design thinking learning model can encourage students to be able to develop creative economy innovations and to empower digital entrepreneurs' ability for distribution strategy. Educational institutions that would like to succeed in developing creative economy innovative and digital entrepreneurship characteristics with the support of design thinking.

• Journal of Distribution Science
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• v.22 no.8
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• pp.37-53
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• 2024

Purpose: Global warming is increasingly aggravated by environmental degradation, a challenge that can be mitigated through strategic logistic policies. This study introduces the dynamics of green trade in environmental goods for the Organisation of Islamic Cooperation (OIC) nations. It is a region known for its high environmental degradation, political risk and instability. This study examines how technological innovation and political factors influence the geographic distribution of green trade among OIC nations from 1994 to 2021 using the structural gravity model. The COVID-19 pandemic further emphasised the need for resilient and eco-friendly approaches. Research design, data and methodology: The main objective of the study is to analyse the impact of technological innovation along with scrutinising political determinants of green trade in the OIC region from 1994 to 2021 using the structural gravity model. Results: The results reveal geographic proximity, RTA, and innovation significantly boost green trade. Similarly, OIC's green trade performance has been impeded by high political risk and instability. Conclusions: The research recommends fostering political stability, and conducting further research using longitudinal studies and machine learning to strengthen the understanding of innovation and green trade in the OIC. This will inform policies for sustainable economic growth through green trade.

• Journal of Information Technology Services
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• v.12 no.3
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• pp.1-21
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• 2013

This study attempts to explain the mechanism behind the migration from vertically integrated value chain architecture to an innovation ecosystem consisting of horizontally separated layers in value chain. We first present a comprehensive framework based on the theoretical analysis of the drivers for migration to an innovation ecosystem, which are standard (institution), capability distribution, and transaction costs. The theoretical framework suggests that the migration to an innovation ecosystem is explained by the influence of standard on the evolutionary change of capability distribution and transaction costs. In particular, when the new de-jure standard competes with the de-facto standard, the new de-jure standard has the greatest impact on the distribution capabilities and the transaction costs. Based on this theoretical framework, we analyze the latest SDN (Software Defined Networking) case of the network industry. SDN standard has transformed the industry from a vertically integrated value chain architecture to a horizontally separated one with its influence on the distribution capabilities and the transaction costs in the industry.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.860-874
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• 2018

This study aims at empirical analysis of the new international trade theory (Melitz, 2012, 2014, 2015). The new international trade theory is centered on the effect of heterogeneous firms on the technological competitiveness on the trade effect and resulted from the important assumption that the form of the enterprise technology distribution determines the trade effect. This study empirically estimated the distribution of enterprise technology in Korean manufacturing. For the purpose of this study, we divided Korea's total enterprise technology distribution into technological innovation and technical imitation distribution, then statistically verified the distribution type and evaluated the appropriateness of the new international trade theory. Based on the empirical results of this study, we briefly suggested the direction of technology policy.