• 보건교육건강증진학회지
• /
• 제7권2호
• /
• pp.15-21
• /
• 1990

It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

• 대한토목학회논문집
• /
• 제26권5D호
• /
• pp.747-754
• /
• 2006

교통정보는 운전자 측면에서 통행계획 수립과 통행경로 변경, 그리고 돌발상황 대처능력 향상의 도움을, 관리자 측면에서 도로에 집중된 교통수요를 간접적으로 제어하여 효율적으로 도로를 운영할 수 있는 장점을 가지고 있다. 그러나, 현재의 교통정보 제공은 운전자 측면의 접근방식이 아닌 운영자 및 관리자 중심에서 운영되고 있다. 본 논문에서는 VMS를 중심으로 교통정보제공에 따른 운전자의 만족도와 중요도를 분석하기위해 다양한 산업분야에서 서비스 평가에 사용되는 IPA(Importance-Performance Analysis) 분석을 통해 이용자가 바라는 교통정보제공의 개선과 대응전략을 알아보았다. 설문조사는 고속도로 및 국도 휴게소에서 연휴와 평일 및 주말로 구분하여 실시되었으며, 총 760개의 표본이 수집되었다. IPA 분석결과 운전자가 가장 중점적으로 개선되기를 요구하는 사항은 정확한 정보제공과 신속한 정보제공 등의 정보내용에 관한 것이었으며, 운전자의 만족도가 가장 낮게 나타난 설치간격의 경우 중요도도 역시 낮아 우선순위가 낮은 것으로 나타났다.

• 유통과학연구
• /
• 제10권11호
• /
• pp.21-30
• /
• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• 디지털융복합연구
• /
• 제18권5호
• /
• pp.99-104
• /
• 2020

한류열풍과 함께 우수한 교육컨텐츠를 보유하는 현시점에 세계시장으로 이를 알리고 진출하는 것이 필요하다. 본 연구는 한국의 교육컨텐츠의 세계시장 진출의 필요성을 강조하기 위해 교육컨텐츠 보급의 필요성과 브랜드화에 관한 분석을 하였으며, 이를 진행하기 위한 전력방법을 제시하여 한류와 더불어 한국교육컨텐츠의 세계시장 진출방안을 모색하고자 한다. 전략방법으로는 첫째 교육컨텐츠 보급과 활용을 통한 문화교류 확대, 둘째 교육컨텐츠의 지속적인 성장을 위한 현지화 방안, 셋째 일방적 전파로 비추어질 수 있는 상황에 대처를 위한 컨텐츠 현지화 및 현지 파트너쉽 형성이 있다. 교육컨텐츠의 세계시장 진출은 국가이미지에 긍정적인 영향은 뿐만아니라 한류가 본래 가지고 있었던 경제적 효과도 지속시키는데 도움을 줄 수 있을 것이다.

• 지식경영연구
• /
• 제9권4호
• /
• pp.17-33
• /
• 2008

This study proposes University 2.0 as a model case of open, flexible, and distributed learning environment for higher education based on theoretical foundations and perspectives. As web 2.0 technologies emerge into the field of education, ways of generating and disseminating information and knowledge have been drastically changed. Professors are no longer the only source of knowledge. Students using internet often become prosumers of knowledge who search and access information through the web as well as publish their own knowledge using the web. A concept and framework of University 2.0 is introduced for implementing the new interactive learning paradigm with an open, flexible and distributed learning environment for higher education. University 2.0 incorporates online and offline learning environments with various educational media. Furthermore, it employs various learning strategies and integrates formal and informal learning through learning communities. Both instructors and students in University 2.0 environment are expected to be active knowledge generators as well as creative designers of their own learning and teaching.

• International Journal of Contents
• /
• 제8권3호
• /
• pp.64-70
• /
• 2012

The purpose of this paper is to give some crisis communication strategies for effective cooperation and coordination among the countries in global society. Based on the theoretical discussions, in this paper, five strategic recommendations toward improving crisis communication are offered as follows; First, it is necessary that a small, dynamic team for global crisis communication function be established among the nearby countries. Second, for understanding the neighboring country's crisis situation, it is needed that the common crisis communication organizations which play an important role of disseminating accurate information and giving the collaborative efforts in each country have to be made. Third, for effective crisis management, an appropriate infrastructure that includes open and effective communication channels among different levels and across organizations must be in place. Fourth, mass communication should fulfill a variety of functions in society and provide information, interpretation of events, and its influence, etc for cooperating and coordinating the crisis management. Fifth, to acquire a correct understanding of the bordering country's crisis and calamities, intercultural education program should be established in the crisis communication system.

• Journal of Information Science Theory and Practice
• /
• 제10권4호
• /
• pp.66-86
• /
• 2022

The main aim of this study is to identify the role of information dissemination on urban and rural citizens of Bangladesh during the COVID-19 pandemic and the role of misinformation in this process. The study also aimed at finding appropriate counter misinformation strategies regarding COVID-19. An online questionnaire was prepared to collect the viewpoints of the urban and rural citizens of Bangladesh regarding dissemination of information during COVID-19, misinformation regarding COVID-19, and counter misinformation strategies. Along with demographic and general information, a five-point Likert scale was used to measure COVID-19 related misinformation beliefs and how to counter them. Chi square tests were used to determine the association between current residency, information sources, the importance of information dissemination, reactions after getting COVID related information, and evaluative steps after getting information and before disseminating it. Additionally, nonparametric Mann-Whitney U and Kruskal-Wallis tests were conducted to know the significance of difference in respondents' assessment on COVID-19 related misinformation in terms of their demographic characteristics. Cronbach's alpha score was obtained to see the reliability of the questionnaire items. The current study reveals that both urban and rural citizens of Bangladesh are influenced by information dissemination regarding COVID-19 and they have lower level of misinformation belief. The respondents have differences in misinformation belief by different demographic groups. Respondents' educational status, information literacy, sources of getting information, and evaluative steps after getting information have significant differences in misinformation belief. The study also noticed the support of respondents for countering misinformation strategies regarding COVID-19.

• 한국정보과학회논문지:데이타베이스
• /
• 제30권6호
• /
• pp.561-572
• /
• 2003

방송에 기초한 데이타 전달 방식은 방대한 규모의 클라이언트에게 데이타를 전파하기 위한 효과적인 기술로서 큰 관심을 끌고 있다. 방송에 기초한 정보 시스템(broadcast-based information system: BBIS)의 주된 동기는 자신이 지원하는 클라이언트의 수는 시스템의 성능에 전혀 영향을 미치지 않고 임의로 증가될 수 있다는 것이다. BBIS의 성능은 클라이언트 캐슁 전략과 데이타 방송 스케쥴링 기법에 크게 영향을 받는다. 본 논문은 전자의 문제를 취급하여 BBIS에 적합한 2Q-CFP로 명명된 새로운 클라이언트 캐쉬 관리 기법을 제안한다. 그리고 모의 실험 모델을 통하여 2Q-CFP 기법의 성능을 평가한다. 성능평가 결과에 의하면 2Q-CFP 기법은 GRAY, LRU, 그리고 CF 기법보다 평균 응답시간에 있어서 더 우수한 성능을 보인다.

• 수산해양기술연구
• /
• 제47권2호
• /
• pp.153-163
• /
• 2011

The main purpose of this study is to understand the marketing approaches and strategies that are used to disseminating biodegradable fishing gears and distinguish the cognition and the non-cognition group's attitudes on the product. We used a technology acceptance model for analyzing product attributes and its impacts on fishers' purchase. The result of this research shows that 'perceived usefulness and easiness of use' have positive effect on 'purchase intention,' and then give impacts on 'purchase intention' for the entire respondents. For the cognitive respondents these factors have influence on 'attitude' but they do not affect 'purchase decision.' However, 'perceived usefulness and easiness of use' have much positive impact on 'purchase intention.' In the non-cognition group, the 'perceived intention' and 'company and country of manufacturers' have direct positive effect on 'purchase intention' through 'attitude' and also 'on 'purchase intention.' This research provides some meaningful policy implications on further development and technology marketing of biodegradable fishing gears.

• 정보학연구
• /
• 제7권1호
• /
• pp.57-67
• /
• 2004

데이타 방송은 방대한 규모의 클라이언트에게 데이타를 전파하기 위한 효과적인 기술로서 큰 관심을 끌고 있다. 데이타 방송 시스템의 주된 동긴ㄴ 자신이 지원하는 클라이언트의 수는 시스템의 성능에 전혀 영향을 미치니 않고 임의로 증가될 수 있다는 것이다. 방송 시스템의 성능은 클라이언트 캐슁 전략과 데이타 방송 스케쥴링 기법에 의해 크게 영향을 받는다. 본 논문은 후자의 문제를 취급하여 데이타 방송 시스템에 적합한 RxW${\alpha}$로 명명된 새로운 방송 스케쥴링 기법을 제안한다. 그리고 모의 실험 모델을 통하여 RxW${\alpha}$ 기법의 성능을 평가한다. 성능 평가 결과에 의하면 RxW$^{\alpha}$ 기법은 적당한 수준의 응답시간 성능을 보이면서도 응답시간의 분산 성능을 크게 개선할 수 있다.