• Korean Journal of Health Education and Promotion
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• v.7 no.2
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• pp.15-21
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• 1990

It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.5D
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• pp.747-754
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• 2006

Real-time traffic information disseminated through VMS is known to have effects not only on driver to plan a route choice, detour the congestion, and cope with incident, but also on VMS operator to manage the traffic volume indirectly. But, the dissemination of traffic information is operated in the side of provider, not of user. Importance-Performance analysis (IPA) offers a simple, useful method for simultaneously considering both the importance and performance dimensions when evaluating or improving strategy. This technique has been successfully used in a variety of settings to define priorities and guide resource optimization decisions. This study uses IPA to evaluate traffic information strategies through VMS to make resource improvement recommendations. It gained 760 samples by field surveys, which are conducted in Korean Thanksgiving Day, weekday and weekend at the service areas of expressways. The results indicate that the motivations in quadrant I (concentrate here) are dissemination of exactly information and quick transmission, while distance of VMS, most drivers are not satisfied with that is located in quadrant III (low priority).

• Journal of Distribution Science
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• v.10 no.11
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.99-104
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• 2020

It is needed to advance into the global market at the present time, which has the best educational contents along with the Korean Wave. In this study, an analysis was conducted to emphasize the necessity of entering educational contents into the global market, and in the necessity of disseminating educational contents and branding educational contents were approached. The strategies to enter the global market for educational contents are as follows; First, the government established a strategy for disseminating and using educational contents to expand overall cultural exchange with developing countries. Second, localization strategy for continuous growth of educational contents. Third, localization of contents and formation of partnership for local resistance, which is a response to unilateral propagation. Through the advancement of educational contents to the global market, it will be possible to sustain not only the positive effect on the national image, but also the economic effect that Korean Wave originally has.

• Knowledge Management Research
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• v.9 no.4
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• pp.17-33
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• 2008

This study proposes University 2.0 as a model case of open, flexible, and distributed learning environment for higher education based on theoretical foundations and perspectives. As web 2.0 technologies emerge into the field of education, ways of generating and disseminating information and knowledge have been drastically changed. Professors are no longer the only source of knowledge. Students using internet often become prosumers of knowledge who search and access information through the web as well as publish their own knowledge using the web. A concept and framework of University 2.0 is introduced for implementing the new interactive learning paradigm with an open, flexible and distributed learning environment for higher education. University 2.0 incorporates online and offline learning environments with various educational media. Furthermore, it employs various learning strategies and integrates formal and informal learning through learning communities. Both instructors and students in University 2.0 environment are expected to be active knowledge generators as well as creative designers of their own learning and teaching.

• International Journal of Contents
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• v.8 no.3
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• pp.64-70
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• 2012

The purpose of this paper is to give some crisis communication strategies for effective cooperation and coordination among the countries in global society. Based on the theoretical discussions, in this paper, five strategic recommendations toward improving crisis communication are offered as follows; First, it is necessary that a small, dynamic team for global crisis communication function be established among the nearby countries. Second, for understanding the neighboring country's crisis situation, it is needed that the common crisis communication organizations which play an important role of disseminating accurate information and giving the collaborative efforts in each country have to be made. Third, for effective crisis management, an appropriate infrastructure that includes open and effective communication channels among different levels and across organizations must be in place. Fourth, mass communication should fulfill a variety of functions in society and provide information, interpretation of events, and its influence, etc for cooperating and coordinating the crisis management. Fifth, to acquire a correct understanding of the bordering country's crisis and calamities, intercultural education program should be established in the crisis communication system.

• Journal of Information Science Theory and Practice
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• v.10 no.4
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• pp.66-86
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• 2022

The main aim of this study is to identify the role of information dissemination on urban and rural citizens of Bangladesh during the COVID-19 pandemic and the role of misinformation in this process. The study also aimed at finding appropriate counter misinformation strategies regarding COVID-19. An online questionnaire was prepared to collect the viewpoints of the urban and rural citizens of Bangladesh regarding dissemination of information during COVID-19, misinformation regarding COVID-19, and counter misinformation strategies. Along with demographic and general information, a five-point Likert scale was used to measure COVID-19 related misinformation beliefs and how to counter them. Chi square tests were used to determine the association between current residency, information sources, the importance of information dissemination, reactions after getting COVID related information, and evaluative steps after getting information and before disseminating it. Additionally, nonparametric Mann-Whitney U and Kruskal-Wallis tests were conducted to know the significance of difference in respondents' assessment on COVID-19 related misinformation in terms of their demographic characteristics. Cronbach's alpha score was obtained to see the reliability of the questionnaire items. The current study reveals that both urban and rural citizens of Bangladesh are influenced by information dissemination regarding COVID-19 and they have lower level of misinformation belief. The respondents have differences in misinformation belief by different demographic groups. Respondents' educational status, information literacy, sources of getting information, and evaluative steps after getting information have significant differences in misinformation belief. The study also noticed the support of respondents for countering misinformation strategies regarding COVID-19.

• Journal of KIISE:Databases
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• v.30 no.6
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• pp.561-572
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• 2003

Broadcast-based data delivery has attracted a lot of attention as an efficient way of disseminating data to very large client populations. The main motivation of broadcast-based information systems (BBISs) is that the number of clients that they serve can grow arbitrarily large without any effect on their performance. The performance of BBISs depends mainly on client caching strategies and on data broadcast scheduling mechanisms. This paper addresses the former issue and proposes a new client cache management scheme, named 2Q-CFP, that is suitable to BBISs. This paper also evaluates the performance of 2Q-CFP on the basis of a simulation model. The performance results indicate that 2Q-CFP scheme shows superior performances over GRAY, LRU and CF in the average response time.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.47 no.2
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• pp.153-163
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• 2011

The main purpose of this study is to understand the marketing approaches and strategies that are used to disseminating biodegradable fishing gears and distinguish the cognition and the non-cognition group's attitudes on the product. We used a technology acceptance model for analyzing product attributes and its impacts on fishers' purchase. The result of this research shows that 'perceived usefulness and easiness of use' have positive effect on 'purchase intention,' and then give impacts on 'purchase intention' for the entire respondents. For the cognitive respondents these factors have influence on 'attitude' but they do not affect 'purchase decision.' However, 'perceived usefulness and easiness of use' have much positive impact on 'purchase intention.' In the non-cognition group, the 'perceived intention' and 'company and country of manufacturers' have direct positive effect on 'purchase intention' through 'attitude' and also 'on 'purchase intention.' This research provides some meaningful policy implications on further development and technology marketing of biodegradable fishing gears.

• The Journal of Information Technology
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• v.7 no.1
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• pp.57-67
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• 2004

Data broadcast has attracted a lot of attention as an efficient way of disseminating data to very large client populations. The main motivation of data broadcast systems is that the number of clients that they serve can grow arbitrarily large without any effect on their performance. The performance of broadcast system depends mainly on client caching strategies and on data broadcast scheduling mechanisms. This paper addresses the latter issue and proposes a new broadcast scheduling scheme, named RxW$^{\alpha}$, that is suitable to data broadcast systems. This paper also evaluates the performance of RxW$^{\alpha}$ on the basis of a simulation model. The performance results indicate that RxW$^{\alpha}$ is capable of improving the performance in the variance of response time significantly, showing a reasonable performance in the response time.