• 경영정보학연구
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• 제1권2호
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• pp.73-87
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• 1999

• 유통과학연구
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• 제12권2호
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• pp.49-57
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• 2014

Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.473-499
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• 2015

The limited literature on Open Source Software (OSS) customers' adoption does not provide explanations on how OSS services are adopted by customers in the presence of functionally superior commercially licensed software (CLS). This paper aims to uncover the process that shapes customer satisfaction of OSS services in comparison to CLS. Expectation Disconfirmation Theory (EDT) is adapted and integrated with pre implementation factor model that influences software customers' expectations including cost, reputation, and experience. The constructed research model is empirically validated using a field survey of OSS and CLS database management system (DBMS) customers in Korea. The theoretical contribution of the paper lies on the application of EDT to explain the wide adoption of OSS DBMS services in the presence of functionally superior CLS DBMSs. Furthermore, this paper integrates EDT with pre-implementation factors for customers' expectations, which has been considered a limitation of the theory. Among the practical contributions, this study draws attention to the substantive differences between OSS and CLS customers' expectations. Additionally, it offers initial explanations for the differences in customer behavior for OSS and CLS and the way that customers' expectations and actual performance are mingled together to form customer satisfaction.

• International Journal of Costume and Fashion
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• 제16권2호
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• pp.25-50
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• 2016

The purpose of the study was to identify dimensions of benefit sought where consumer cross-border online shoppers seek and to examine the effects of the dimensions on expectancy, perceived performance, disconformity and satisfaction with cross-border online shopping. A total of 258 data were gathered and analyzed using SPSS 22.0. The results of the study identified that six dimensions of benefit sought of cross-border online shopping, which were economic-efficiency, convenience, uniqueness, scarcity, superiority and conformity seeking. There were significant effects of economic-efficiency, scarcity and uniqueness seeking on the expectancy, perceived performance, and satisfaction. In addition, consumers were segmented as four clusters classified using benefit sought of cross-border online shopping. The four clusters were labeled as "high interest type", "disinterested type", "unique scarcity type", and "price-first unfussy type". The significant differences were found among the clusters in the research constructs of expectancy and disconfirmation theory. The findings of the study suggested practical and managerial implications.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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• pp.403-404
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• 2019

국내대학은 학령인구 감소와 등록금 동결로 재정적인 어려움을 겪고 있다. 2018년 대학기본역량진단평가를 받으면서 선택과 집중을 통한 생존전략을 모색하고, 효율적으로 대학을 운영하는 방법이 주목받고 있다. 교육서비스 품질의 향상은 대학 행정직원의 업무 몰입을 통해서 가능하며, 이는 직원 만족도의 향상을 통해 이루어진다. 대학 행정직원의 실제 만족도는 사전에 갖고 있던 일정 수준의 기대가 영향을 미친다. 본 연구에서는 사전 기대와 실제 성과의 차이인 직무기대 불일치가 전반적인 직무만족에 미치는 영향을 조사하였다. 이를 통해 지원정책의 우선순위를 제시하여 효율적인 전략수립에 도움을 주고자 한다. 남성은 여성에 비해 보수결정과정과 조직내 인간관계를 더욱 중요하게 여기고 있으며, 여성은 정년보장을 더욱 중요하게 여기고 있다. 근무기간이 짧을수록 보수결정과정, 급여의 적절성, 복지제도에서 기대불일치가 높고, 승진의 공정성에 대한 기대불일치는 낮다. 전반적인 직무만족 결과가 개인 특성별로 차이가 존재하므로 직원 지원정책 수립과정에 개인 특성을 고려한다면 제한된 재원으로 효율적인 전략을 수립할 수 있을 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.353-364
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• 2021

Originating in value congruence theory, this study aims to give a clear understanding of the transformation process of consumers from incumbent technology to disruptive innovation technology. Moreover, the moderating effect of personal innovativeness in the process of consumers' switching to disruptive innovation is investigated. This study combines value congruence with expectation-disconfirmation theory, technology-switching theory, and the personal innovativeness of the disruptive innovation product, explaining why consumers have transformed from an incumbent product into a disruptive innovation. Data was collected through a questionnaire from 280 smartphone users in China. The respondents were mainly potential consumers who had never bought Redmi phones, namely, a smart product owned by the renowned Chinese company Xiaomi. The hypothesis of the research model is based on the example of the Redmi smartphone, which has been confirmed by existing smartphone users in China. Through investigation, the results of multivariable regression analysis show the decisive variables that influence consumer intentions, and we analyze the role of personal innovativeness in moderating between dissatisfaction with the incumbent product and purchase intention of a product based on disruptive innovation. The findings of this study can provide a certain reference for the sustainable growth of Xiaomi and the development of new products.

• 한국생활과학회지
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• 제19권2호
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• pp.295-310
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• 2010

This study measured college students' levels of satisfaction with their cyber learning through an online survey of students who had taken one or more cyber learning before. 500 returned and usable questionnaires were analyzed and SPSS WIN 12.0 was used for the descriptive statistics, t-test, factor analysis and analysis of covariance structures. The results are as follows; First, college students were very interested in their cyber learning. Their decision to take the cyber learning was initiated more by emotional motives (m=3.13) than by rational motives (m=3.35). Second, the consumers' expectations for the cyber learning were divided into the 'Expectation for service quality' and the 'Expectation for economy,' and their 'Expectation for economy'(m=4.02) was higher than their 'Expectations for service quality'(m=3.60). Third, the consumers' expectations for the cyber learning and the results of the cyber learning were analyzed, and a discrepancy between these two were also analyzed. The analysis of discrepancy between the two showed that the average of the results was lower than that of the expectations, which means that the cyber learning did not meet the consumers' expectations in every aspect, However, the average satisfaction level was 3.20, which means consumers were satisfied with the cyber learning overall. Fourth, causes of dissatisfaction with the cyber learning were divided into internal factors due to personal matters and external factors due to classes and other factors. It was found that dissatisfaction due to internal factors was greater than that due to external factors. Lastly, the factors affecting satisfaction/dissatisfaction with the cyber learning and willingness to use it again were analyzed. The results showed that the motive for its use affected the formation of expectation but it did not affect the results. Satisfaction with the cyber learning affected the willingness to use it again positively. However, the effect of dissatisfaction on the willingness to use it again was not statistically significant.

• 한국IT서비스학회지
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• 제18권5호
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• pp.133-153
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• 2019

The application of mindfulness is increasing in corporation for business innovation. However, the influence of mindfulness has not been confirmed for employee in detail. Mindfulness is the awareness that arises from paying attention in the present. We often experience uncertainty abounds about what the information technology is, how well it works in the process of using information technology. According to the definition of mindfulness, mindfulness can deepen employee's thoughts and understanding of information technology and will provide a clue to the solution of the issue. This study focusses on impact of mindfulness on IT usage behavior, particularly on IT continuance usage. Research question of this study is whether mindfulness impact perceived factors related to IT continuance usage. The study of relationship between IT and mindfulness will have meaningful results because both IT and Mindfulness are aimed at corporate innovation. Based on most recent theory in IT continuance usage, called by Decomposed Expectation-Disconfirmation Model, we established hypotheses and examined the impact of mindfulness on perceived factors in process of IT continuance usage. For empirical analysis, we collected 303 employee samples and conducted Structural Equation Modeling for path analysis. We showed that mindfulness has a positive impact on perceived usefulness, usability and usefulness confirmation, usability confirmation. We also confirmed that antecedent of satisfaction is perceived usefulness, perceived usability and usefulness confirmation, usability confirmation, and satisfaction is the cause of IT continuance usage. We suggested academic and practical implication based on empirical analysis results. In academic perspective, we found the role of mindfulness in process of IT continuance usage. From practical point of view, we suggest to use of mindfulness program for IT continuance usage in corporation.

• 한국의류학회지
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• 제38권4호
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• pp.455-466
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• 2014

This study examines the effectiveness of CSR through the expectancy disconfirmation theory. The change of CSR belief after a corporate social irresponsibility (CSIR) crisis was investigated in terms of activity timing (proactive activities before CSIR crisis/reactive activities after CSIR crisis). Study 1 explores the influence of CSR belief perceptions formed through usual CSR activities on CSR belief decline after a CSIR crisis and the moderating effect of CSR activity types. Higher CSR belief perceptions are formed through usual CSR activities that result in a large CSR belief decline. The moderating effect of CSR activity types on CSR belief decline is found. Volunteer activity has the strongest depending effect on CSIR crisis. Study 2 explores the influence of CSR belief perceptions formed through CSIR crisis on a CSR belief incline after CSR activities and the moderating effect of CSR activity types. The lower CSR belief perception after CSIR crisis results in a high CSR belief incline after CSR activities. The moderating effect of CSR activity types on CSR belief incline is found. Cause-related marketing has the strongest overcoming effect on a CSIR crisis.

• 한국콘텐츠학회논문지
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• 제11권2호
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• pp.287-302
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• 2011

본 논문에서는 공연분야 중에서 뮤지컬이란 경험재를 대상으로 사용자가 만족을 느끼는 과정을 기대불일치 관점에서 규명하고자 하였다. 기대와 성과를 시간의 흐름에 따라 분석하여, 주변적인 요소에 대한 기대와 성과를 1차적 기대와 성과로, 공연자체의 콘텐츠, 관람상황에 대한 기대와 성과를 2차적 기대와 성과로 구분하여 관람객들의 만족에 미치는 과정을 동적으로 분석하였다. 연구결과 공연을 보고나서 느끼는 만족에 최종적으로 영향을 미치는 요인이 2차적 성과 즉, 공연콘텐츠와 관람상황이라는 것을 밝혀냈다. 동시에 공연장이나 서비스 등의 주변적 요인들에 대한 기대는 2차적 기대에 영향을 미치고, 이는 곧 2차적 성과에 영향을 줌으로써 만족에까지 영향이 미쳤다. 그러나 실질적으로 1차적인 성과는 2차적 기대에 영향을 주지 않음으로 공연장이나 기타 공연을 보기 전의 서비스들은 크게 관람객의 만족에 영향을 주지 않는 것을 밝힘으로서 공연장 경영을 위한 단초를 제공 할 것으로 기대된다.