• 패션비즈니스
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• 제6권4호
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• pp.1-16
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• 2002

The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

• Bulletin of the Korean Chemical Society
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• 제18권1호
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• pp.14-18
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• 1997

Sulconazole nitrate, C18H16Cl3N3O3S, crystallizes in monoclinic, space group C2/c, with a=14.401(1), b=8.051(1), c=34.861(2) Å, β=95.9(1)°, g=0.58 mm-1, Dc=1.523 g/cm3, Dm=1.522 g/cm3, F(000)=1888.0, and z=8. Intensities for 2460 unique reflections were measured on a CAD4 diffractometer with graphited-monochromated Mo-Kα radiation. The structure was solved by direct method and refined by full matrix least squares to a final R=0.071 for 2182 reflections (Io > 2σIo). The bond lengths and angles are comparable with the values found in the analogues imidazole derivatives. The 2,4-dichlorophenyl ring(A) and the p-chlorophenyl ring(B) are almost planar with different heights [dihedral angle 17.3°] while the imidazole ring(C) is nearly perpendicular to the two phenyl rings[dihedral angles about the two rings A, B are 110.8° and 96.1° respectively]. In order to understand the overall conformation we calculated the selected distances (l1, l2, l3) among the center of the three rings and considered the imaginary plan D[C(7), C(9) and C(16)]. The two polar group S(8) and N(19) do not have gauche conformation and l2 value (4.47 Å) is shorter than the other imidazole derivatives. One -NO3 group are hydrogen bonded the two neighbored sulconazole molecules. The molecular crystal packing is also formed by two hydrogen bondings and van der Waals forces.

• 한국근적외분광분석학회:학술대회논문집
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• 한국근적외분광분석학회 2001년도 NIR-2001
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• pp.1263-1263
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• 2001

The amounts of organic matter present in soil and the rate of soil organic matter (SOM) turnover are influenced by agricultural management practice, such as rotation, tillage, forage plow down direct seeding and manure application. The amount of nutrients released from SOM is highly dependent upon the state of the organic matter. If it contains a large proportion of light fractions (low-density) more nutrients will be available to the glowing crops. However, if it contains mostly heavy fractions (high-density) that are difficult to breakdown, then lesser amounts of nutrients will be available. The state of the SOM and subsequent release of nutrients into the soil can be predicted by NIRS as long as a robust regression equation is developed. The NIRS method is known for its rapidity, convenience, simplicity, accuracy and ability to analyze many constituents at the same time. Our hypothesis is that the NIRS technique allows researchers to investigate fully and in more detail each field for the status of SOM, available moisture and other soil properties in Alberta soils for precision farming in the near future. One hundred thirty one (131) Alberta soils with various levels (low 2-6%, medium 6-10%, and high >10%) of organic matter content and most of dry land soils, including some irrigated soils from Southern Alberta, under various management practices were collected throughout Northern, Central and Southern Alberta. Two depths (0- 15 cm and 15-30 cm) of soils from Northern Alberta were also collected. These air-dried soil samples were ground through 2 mm sieve and scanned using Foss NIR System 6500 with transport module and natural product cell. With particle size above 150 microns only, the “Ludox” method (Meijboom, Hassink and van Noorwijk, Soil Biol. Biochem.27: 1109-1111, 1995) which uses stable silica, was used to fractionate SOM into light, medium and heavy fractions with densities of <1.13, 1.13-1.37 and >1.37 respectively, The SOM fraction with the particle size below 150 microns was discarded because practically, this fraction with very fine particles can't be further separated by wet sieving based on density. Total organic matter content, mechanical texture, ash after 375$^{\circ}C$, and dry matter (DM) were also determined by “standard” soil analysis methods. The NIRS regression equations were developed using Infra-Soft-International (ISI) software, version 3.11.

• Asian-Australasian Journal of Animal Sciences
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• 제19권6호
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• pp.892-897
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• 2006

An experiment was designed to study the nutritional value of Chinese brown rice and maize for growing pigs. Six male grower pigs (Duroc${\times}$Landrace${\times}$Large White, $24.3{\pm}1.26$ kg average initial BW) were surgically fitted with a simple T-cannula at the terminal ileum and allotted within a $2{\times}2$ Latin square design. The pigs were fed either a maize or brown rice diet in a direct method to determine their digestibility. The brown rice used in this experiment was husked from one kind of early, long grain, and non-glutinous rice (ELGNR, indica rice: non-waxy rice, containing amylopectin and amylose) in southern China. Chromic oxide was used as a marker. The diets were supplied at about 4.0% of body weight in dry matter/d. Total faeces and urine were collected on days 4 and 5; digesta was collected on days 6-8 in each period. The average body weight was 24.3 kg at the start of the experiment and 27.6 kg at the end. The results showed that the apparent ileal digestibilities of most amino acids of brown rice were significantly higher than those in maize (p<0.01), as were the apparent ileal digestibilities of crude protein (CP), digestible energy (DE), organic matter (OM) and dry matter (DM) (p<0.05). However, the apparent ileal starch digestibilities of the two treatments were similar (p>0.05). The values of the apparent faecal digestibilities derived from the two methods, marker and total faecal-collection methods, were very similar and also correlated with each other. The difference in absolute value of the apparent faecal digestibilities between brown rice and maize was smaller compared to that of the apparent ileal digestibilities. The net protein utilization was higher (p = 0.07) and the DE metabolizable rate was significantly higher (p<0.01) for brown rice than for maize. The metabolizable energy (ME) of brown rice is similar to that of maize, while the DE of brown rice was relatively lower. It can be concluded that Chinese brown rice are better than maize not only in apparent ileal digestibilities, but also in metabolizable rate of amino acids and gross energy under the present study conditions.

• Journal of Animal Science and Technology
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• 제49권6호
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• pp.819-828
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• 2007

지난 20여년 동안 항생제나 화학 요법의 문제점을 줄이고 외부 환경의 변화에 민감하게 반응하는 장내 미생물들의 균총을 유지시켜주기 위해 살아있는 미생물제제(direct-fed microbial agents, DFM)를 반추가축의 사료에 직접 첨가하고 있다. 반추동물 사료에도 생산성을 개선하기 위하여 여러 종류의 DFM이 널리 이용이 되고 있는데, DFM은 건물섭취량(dry matter intake, DMI)의 증가 및 반추위내에서의 영양소 분해율 향상 그리고 유생산량의 증가와 체온감소 등에 효과적이다(Piva 등, 1993; Higginb- otham 등, 1994; MacGilliard와 Stallings, 1998; Nocek와 Kautz, 2006). 대표적인 DFM으로는 효모균, 곰팡이, 박테리아 및 세포 구성물질 등이 이에 속한다(Beharka와 Nagaraja, 1993; Sullivan과 Martin 1999). 효모 및 효모배양물은 대표적인 DFM의 한 종류인데, 반추가축에게 효모(yeast) 및 효모 배양물(yeast culture)을 급여하였을 때 반추위 내 발효 특성을 변화시키고(Harrison 등, 1988; Martin과 Nisbet, 1990) 반추위 내에서 조단백질과 조섬유의 반추위내 분해율을 개선시키며(Gomez-Alarcon 등, 1990; Williams 등, 1991), 체내 전장소화율(Gomez-Alarcon 등, 1990; Wiede- mier 등, 1987)을 향상시키는 효과가 있다고 보고된 바 있다. 한편, 일반적으로 대부분의 Clostridium 균들은 독소를 생산하거나 인체에 유해한 물질들을 생산하여 사람과 가축에게 좋지 않은 영향을 주고 있으나, Clostridium butyricum은 장내 유익한 균으로서 유산균과의 공생이 가능하고 반추위 내에서 주요 VFA 생산에 관여하기도 하며(Araki 등, 2002a, 2002b) 많은 종류의 비타민 B군을 생산하여 유산균이 이용할 수 있게 한다. 또한 생산되어진 acetic acid와 butyric acid는 장관 상피세포를 흡수되어 상피세포에서 에너지원으로 사용되어진다고 하였다(김 등, 2001). 낙산균은 주로 단위동물에서 사용되어 왔는데, 일부 복합생균제의 형태로 사용하였을 경우 유해세균이 장 점막을 침입하는 것을 방지하고(Fuller와 Brooker, 1974), butyric acid를 생산하여 장내 pH를 저하시키며 항균작용(Under-dahl 등, 1982)을 하는 것으로 알려져 있다. S. cerevisiae는 가장 일반적으로 사용되는 균주로써 이의 효과와 효능에 관한 연구는 비육우와 착유우를 대상으로 많이 이루어져 왔지만, 낙산균은 일부 국내 젖소 사육농가에서 사용되고 있음에도 불구하고 이에 대한 연구는 단위동물 및 어린송아지의 경우(최 등, 1991)를 제외하고는 거의 이루어지지 않았다. 따라서 본 연구는 S. cerevisiae 및 C. butyricum을 단독으로 또는 혼합하여 급여할 때 면양에서의 반추위내 발효성상과 소화율, 그리고 젖소를 이용한 사양시험을 통해 산유량과 유조성에 미치는 효과를 비교하기 위하여 실시되었다.

• 한국유통학회지:유통연구
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• 제15권4호
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• pp.1-19
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• 2010

최근 대형마트를 중심으로 유통업자브랜드(PB) 상품의 확대가 이루어지고 있다. 대형마트는 소비자가 상품을 구입할 때 PB를 또 하나의 고려 상표군으로 인식하길 바라고 있지만, 소비자들의 반응은 여전히 PB상품에 대해 중립적인 입장이다. 즉 소비자마다 각기 다른 평가를 내리고 있다. 따라서 본 연구는 PB상품을 구매한 소비자들의 특성을 분석하여 PB상품 개발과 판매에 있어 마케팅적 시사점을 주고자 한다. 본 연구는 서울과 경기 지역에 있는 소비자 설문조사 자료를 이용하였으며 프로빗 모형을 이용하여 PB상품을 구매하는 소비자들의 특성을 분석하였다. 분석 결과 인구통계학적 특성으로는 결혼여부, 소득수준, 거주지역이 PB상품 구매에 영향을 미치는 요인으로 나타났으며, 구매특성으로는 대형마트 방문 빈도가 유의한 요인으로 나타났다. 구체적으로 살펴보면, 미혼자보다 기혼자가 PB상품을 구입할 확률이 더 높게 나타나, DM(Direct Mail)발송이나 핸드폰 SMS(Short Message Service) 발송 등 PB상품 판촉활동의 타겟팅에 있어 기혼자에 대한 비중을 높일 필요가 있을 것으로 보인다. 둘째, 소득수준과 관련해서는 고소득계층보다 중산층(월소득 301~600만원) 소비자들이, 서울지역보다는 지방 거주 소비자들이 PB상품 구매 확률이 높았다. 이러한 소비자들의 특성은 가격에 민감하기 때문에 소비자를 위한 추가 증정, 사은품 지급, 1+1행사 등을 강화할 필요가 있을 것으로 보인다. 셋째, 대형마트 방문 빈도가 월 2회 증가할 경우, PB상품을 구매할 확률이 5.3%이상 증가하는 것으로 나타나 소비자들의 내점빈도를 높일 수 있는 재미있는 매장 만들기, 찾아오는 서비스 등 다양한 집객 전략이 필요해 보인다. 결론적으로 PB상품이 단지 가격이 저렴한 일회성 구매 상품이라는 한계를 넘어 NB상품처럼 상품에 대한 로열티를 높이고 지속적 구매가 일어나도록 하기 위해서는 PB상품을 다른 제조업체 브랜드처럼 카테고리 내에서 하나의 고려 상품군(consideration commodity set)이 될 수 있도록 하는 노력이 필요하다.