The purpose of this study examines the relationship among private brand value, brand trust, brand attitude and brand loyalty. Theoretical studies and the current study indicate that private brand loyalty is influenced by brand value, brand trust, and brand attitude. Through the empirical survey undertaken for this study, it was found that emotional value, social value, functional value, and brand trust including brand attitude influence brand loyalty. The results of empirical analysis can be summarized by the following: First, private brand value had a significant direct effect on brand trust and brand attitude. Second, emotional value and functional value had a positive effect on brand trust and brand attitude. Further, social value had a significant direct effect on brand attitude. And social value had a significant indirect effect on brand attitude through brand trust. Third, brand trust had a significant direct effect on brand attitude. And brand trust had a significant indirect effect on brand loyalty through brand attitude. Fourth, brand attitude had a positive effect on brand loyalty. Therefore, These finding will spawn both academic and practitioner interest in the private brand value and serve as a foundation for further research in this important area.
Kim, Jae-Won;Jeong, Myeong-Hyeok;Jang, Eun-Jung;Park, Sung-Cheol;Cakmak, Erkan;Kim, Bi-Oh;Matthias, Thorsten;Kim, Sung-Dong;Park, Young-Bae
Korean Journal of Materials Research
/
v.20
no.6
/
pp.319-325
/
2010
3-D IC integration enables the smallest form factor and highest performance due to the shortest and most plentiful interconnects between chips. Direct metal bonding has several advantages over the solder-based bonding, including lower electrical resistivity, better electromigration resistance and more reduced interconnect RC delay, while high process temperature is one of the major bottlenecks of metal direct bonding because it can negatively influence device reliability and manufacturing yield. We performed quantitative analyses of the interfacial properties of Al-Al bonds with varying process parameters, bonding temperature, bonding time, and bonding environment. A 4-point bending method was used to measure the interfacial adhesion energy. The quantitative interfacial adhesion energy measured by a 4-point bending test shows 1.33, 2.25, and $6.44\;J/m^2$ for 400, 450, and $500^{\circ}C$, respectively, in a $N_2$ atmosphere. Increasing the bonding time from 1 to 4 hrs enhanced the interfacial fracture toughness while the effects of forming gas were negligible, which were correlated to the bonding interface analysis results. XPS depth analysis results on the delaminated interfaces showed that the relative area fraction of aluminum oxide to the pure aluminum phase near the bonding surfaces match well the variations of interfacial adhesion energies with bonding process conditions.
Journal of Korean Society of Occupational and Environmental Hygiene
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v.23
no.2
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pp.75-83
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2013
Objectives: This study was conducted to estimate quartz concentrations in the airborne respirable dust from concrete manufacturing industries and to compare performance of two analytical methods, direct on filter(DOF) and the transfer methods in the Fourier Transform Infrared Spectroscopy(FTIR). Methods: Total 36 area samples were collected from 8 concrete manufacturing industries. Each respirable dust sample was collected by a 25 mm cassette attached to a 10 mm Dorr-Oliver nylon cyclone. The quartz content was estimated using the intensity of the absorption peak of quartz at $799cm^{-1}$ by FTIR. Results: By the comparison of quartz content in respirable dust between the two methods, the results of using DOF method were higher than that of transfer method. And the result of quartz concentrations in respirable dust estimated by DOF method were mostly higher than those by transfer method. Statistically significant difference of quartz concentrations in respirable dust were not found in shakeout, input, loading and transporting processes by two methods. But quartz concentrations in the molding process had the statistically significant difference between DOF and transfer method. Conclusions: The results of the study is suggested that, it be needed to correct the influence of the interferences in order to establish the DOF method when interfering minerals have an effect on quantitative analysis of quartz in respirable dust by the direct on filter method with FTIR.
Saemangeum reclamation project was started in 1991 with the purpose of eco-friendly reclamation, but without clear definition of eco-friendliness. This study was carried out to find out the environmental indicators to define and evaluate the eco-friendliness of Saemangeum project. The methodology to identify the indicators included the analysis of similar reclamation projects, professional discussions, and Delphi survey. The eco-friendly indicators are theoretically based on the five elements of eco-friendliness; 1) resource consumption, 2) energy consumption, 3) pollution emission, 4) bio-diversity, 5) social amenity. The 69 indicators were explained in detail for the convenient use of the indicators by the potential users. The 69 indicators were classified into three categories such as pre-evaluation, process evaluation, and post-evaluation. In terms of spatial consideration, the 69 indicators were classified into two categories such as direct influence area and indirect influence area. Also the 69 indicators were classified into 7 categories: 1) sea, 2) lake, 3) agricultural land use, 4) industrial land use, 5) residential land use, 6) tourism land use, and 7) environmental land use. Twenty core indicators were selected from the 69 indicators by surveying the importance of each indicator. The core indicators are recommended in case of time and budget strain. When there are few quantitative data accumulated for the reclamation project, 5 macro indicators are recommended to be used. Macro indicators are qualitative in nature, and may be used in order to evaluate the overall eco-friendliness of a reclamation project.
Seo, Indeok;Song, Heesub;Jeong, Jaeyun;Park, Jaeyeol;Kim, Minyoung;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
The Journal of the Korea Contents Association
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v.18
no.5
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pp.280-291
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2018
Recently, various interactions have been actively conducted through sharing and expressing opinions among users in social networks. In this process, since malicious users and fault information spread misinformation, trust is reduced irrespective of their will. To solve this problem, studies have been conducted to determine the trust of a user through direct-connected users. In this paper, we propose a enhanced user indirect trust discrimination scheme considering the connection relation and influence of users. The proposed indirect trust computation scheme derives the user's area of interest through user interaction and reconstructs the existing network considering the user connection relationship. The final indirect trust is also detected by determining whether the user is a malicious user through the influence of the user. Through various performance evaluations, we show that the proposed scheme achieves better performance than the existing method.
Journal of Korean Society for Geospatial Information Science
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v.13
no.4
s.34
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pp.19-25
/
2005
This study suggests a method for securing road safety by extracting the expected surface freezing section in planning a route using GIS. When planning a road construction in a mountainous area it is possible to confront surface freezing especially in the wintertime. In addition, it is required assessment data of surface freezing rates in the case of turnkey inspections of newly constructed or expanded roads. Consequently, an analysis method that can quantitatively estimate the surface freezing section and sunshine influence on each section of a road is needed. We can extract the expected surface freezing section which amounted to around 29km of the Donghae highway, with such techniques as three-dimensional modeling, sunshine simulation geographical database construction and spatial analysis using the overlay function of the GIS spatial analysis. This study can be used as a method to assess advance safety which has a direct influence on planning the blueprint that should be approved by a policy maker after efficiently understanding the expected surface freezing section in accordance with hill shade.
The purpose of this study was to investigate effects of large scale marine sand mining on the marine ecological community. For the study, four stations along the coast were selected and monitored in 1998 and 2001 at mining areas and non-mining areas about the Gyeonggi Bay. The result revealed that in 1998, 9 species of fishes, 16 species of crustaceans, and 6 species of mollusks were collected where as in 2001, 11 species of fishes, 5 species of crustaceans, and 2 species of mollusks were collected, uncovering the fact that fishes have diversified while crustaceans and mollusks have reduced on a grand scale. Also, there were two key characteristics regarding the changes of biological communities in mining and nonmining areas. The first was the dwindling of crustaceans inhabiting the sand area. This outcome may be accounted for by the facts that physical removal of seabed sediments and re-sediment due to expansion of floating particles cause direct influence on the ocean floor ecosystem and have continuous effect on the communities of crustaceans which feed on them. Secondly, the newly arrived species and their population during spring and summer seasons have increased in the non-mining areas and have decreased in the mining area. It can be concluded that highly nomadic fish species migrate toward areas with less disturbance or destruction of ecosystem from marine sand mining, and consequently, the communities of fishes change in the sea area. Setting aside the characteristics of the investigated sea areas where the arriving conditions of species vary by seasons, the clear differences of population of organisms in those areas are due to environmental alterations owing to the marine sand mining ; if those large-scale marine sand mining activities continue in the Gyeonggi Bay, their effects on biological communities in the areas will only grow.
Proceedings of the Microbiological Society of Korea Conference
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2002.10a
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pp.100-105
/
2002
The diversity of epiphytic bacterial communities on deciduous oak tree (Quercus dentate Thunb.) leaves was examined both in the natural forest area with a clean air and in the industrial estate to assess effects of acidic deposition to the phyllosphere using 16S rDNA sequence data. In addition, acid-tolerant epiphytic bacterial communities were compared. A total of 78 epiphytic and 444 acid-tolerant clones were obtained from clone libraries, resulting in 20 and 17 phylotypes by analysis of restriction fragment length polymorphism (RFLP) for PCR-amplified 16S rDNA products. A low bacterial diversity in both areas was found. As tree leaves grow older, bacterial diversities were slightly increased in the level of subphylum. The community structure of epiphytic bacteria in both areas in April consisted of only two subphyla, $\beta-and\;\gamma-Proteobacteria$. In August two additional subphyla in both areas were found, but the composition was a little different, Acidobacteria and Cytophaga-Flexibacter-Bacteroids (CFB) group in the industrial estate and a -Proteobacteria and CFB group in the natural area, respectively. Acidobacteria could be an indicator of epiphytic bacteria for acidic deposition on plant leaves, whereas a -Proteobacteria be one of epiphytic bacteria that naturally survive on leaves that are not affected by acidic deposition. The acid-tolerant bacterial communities in April were composed of two subphyla, $\gamma-Proteobacteria$ and Low G+C gram-positive bacteria in both areas, and in August a-Proteobacteria was added to the community just in the natural forest area. The direct influence of acidic deposition on the acid-tolerant bacterial phylogenetic composition could not be detected in higher taxonomic levels such as subphylum, but at narrower or finer levels it could be observed by a detection of Xanthomonadales group of $\gamma-Proteobacteria$ just in the industrial estate.
Proceedings of the Korean Geotechical Society Conference
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2009.09a
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pp.157-171
/
2009
A 151 storey super high-rise building located in an area of reclaimed land constructed over soft marine clay in Songdo, Korea is currently under design. This paper describes the design process of the foundation system of the supertall tower, which is required to support the large building vertical and lateral loads and to restrain the horizontal displacement due to wind and seismic forces. The behaviour of the foundation system due to these loads and foundation stiffness influence the design of the building super structure, displacement of the tower, as well as the raft foundation design. Therefore, the design takes in account the interactions between soil, foundation and super structure, so as to achieve a safe and efficient building performance. The site lies entirely within an area of reclamation underlain by up to 20m of soft to firm marine silty clay, which overlies residual soil and a profile of weathered rock. The nature of the foundation rock materials are highly complex and are interpreted as possible roof pendant metamorphic rocks, which within about 50m from the surface have been affected by weathering which has reduced their strength. The presence of closely spaced joints, sheared and crushed zones within the rock has resulted in deeper areas of weathering of over 80m present within the building footprint. The foundation design process described includes the initial stages of geotechnical site characterization using the results of investigation boreholes and geotechnical parameter selection, and a series of detailed two- and three-dimensional numerical analysis for the Tower foundation comprising over 172 bored piles of varying length. The effect of the overall foundation stiffness and rotation under wind and seismic load is also discussed since the foundation rotation has a direct impact on the overall displacement of the tower.
The purpose of this study was to investigate the levels of knowledge and behavior towards food hygiene among child consumers, examine the factors influencing them, and analyze the causal relationship between them. The data were collected from 521 elementary school students in Youngnam area by a self-administered questionnaire. Frequencies, Pearson's correlation analysis, multiple regression analyses, and path analysis were conducted by SPSS Windows. The results from this study were as follows. First, the level of knowledge towards food hygiene was not particularly high, and the level of behavior was somewhat more than the average. Second, the factors influencing the level of knowledge towards food hygiene were school record (upper and middle), and concerns about food hygiene. In addition, concerns about food hygiene, the frequency of food hygiene education in the family, and the level of knowledge towards food hygiene had an effect on the level of behavior towards food hygiene. Third, in the analysis of the causal relationship between the knowledge and behavior towards food hygiene, school record indirectly influenced the behavior towards food hygiene, and the frequency of food hygiene education in the family directly affected the behavior towards food hygiene. On the other hand, concerns about food hygiene had direct and indirect influence on the behavior towards food hygiene. In addition, the knowledge towards food hygiene showed a direct effect on the behavior towards food hygiene. These results imply that knowledge towards food hygiene is a very important factor to improve the children's behavior towards food hygiene and that parents' concerns and guidance for children are needed.
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