• 제목/요약/키워드: dimension of service quality

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의류 인터넷 쇼핑몰에서 대학생들이 지각한 서비스 품질요인에 관한 연구 (A Study on university students' perceived Service Quality Factors on the Internet Apparel shopping Malls)

  • 박종순;이종만
    • 디지털산업정보학회논문지
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    • 제5권2호
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    • pp.185-197
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    • 2009
  • The Purpose of this study was to investigate of university students' perceived Service Qualities on the internet fashion and apparel shopping malls. This survey was carried out with real customers. Data were obtained from 197 internet fashion shopping mall consumer(university students) who have bought fashion products. Questionnaires related to service quality, perceived service value and loyalty. This study was investigated with focused on customer of university students itself. To find relationships among variables, exploratory factor analysis and multiple regression was carried out with collected data. The resulted were as follows: 1. The service quality dimension of fashion internet shopping malls were external quality of web, reliability quality and emotional quality. 2. The all of service quality dimensions of internet fashion and apparel shopping malls had an effect on university students perceived value and loyalty.

Measuring Service Quality for Older Adults in Continuing Care Retirement Communities

  • Seo Sunhee
    • Nutritional Sciences
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    • 제8권2호
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    • pp.140-147
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    • 2005
  • In order to promote foodservice for older adults, foodservice directors in Continuing Care Retirement Communities (CCRCs) must identify the dimensions used by residents to evaluate the service quality of dining service. A multidimensional measure of perceived service quality was developed based on residents' responses about their experiences with dining service. A survey was administered to residents in two CCRCs. Based on the results of principal component analysis, this study identified four dimensions: food quality, dining room employee's attitude and service skills, dining room employee's safety and cleanliness, and systemization of service delivery process. A new dimension that reflects residents' concern for the dining mom employees' safety and cleanliness also emerged. 1bis study points to areas of improvement for food quality and dining room employee's safety and cleanliness.

미용서비스품질과 서비스충성도간 관계에서 대안매력도의 조절효과 (A Study on the Effect of Mediating Roles on Attractiveness of Alternatives on the Relationship between the Quality of Beauty Service and the Service Loyalty)

  • 이유미;이난희
    • 패션비즈니스
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    • 제20권1호
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    • pp.173-190
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    • 2016
  • The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and trust, and switching cost during the process of the effects of service quality in the beauty industry. Assuming the attractiveness of alternatives of such structural relations may differ between paths of groups, effects of influence on the relation of each composition concept were investigated. This study adopted a three-dimensional model of service quality, "process quality", "outcome quality", and "environment quality." Amos was used to analyze the research hypotheses and the proposed model. The result of the study suggests that service quality positively influences relationship quality, and relationship quality yields service loyalty. The results also indicates that relationship quality positively influences switching cost and switching cost positively influences service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The moderating variable such as the alternatives' attractiveness is found to be important moderators of the path of the model.

의료서비스의 품질 및 고객만족 관련 변수들의 관계에 관한 실증적 연구 (An Empirical Study on The Relationships of Service Quality, Customer Satisfaction and Its Influencing Variables in Medical Service area)

  • 조현주
    • 한국병원경영학회지
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    • 제4권1호
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    • pp.171-189
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    • 1999
  • This study aims to investigate the determinants of service quality and the relationships of service quality, customer satisfaction, word of mouth and subsequent purchase intention of medical service. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of medical service quality. SERVQUAL measures service dimension of tangibles, reliability, responsiveness, assurance and empathy. The questionnaire method is used in this study. A survey is conducted on patients who are randomly selected. The questionnaire are sent to 300 patients and 208 are available. The objectives of this study were: 1) to find out the influence of determinants of service quality on medical service. 2) to investigate the relationship of medical service quality and customer satisfaction. 3) to analyze the relationship of customer satisfaction and favorable word of mouth, ubsequent purchase intention 4) to find out the gap perceived service quality between secondary and tertiary hospital. The results of this study are summarized as follows: 1) Reliability, responsiveness and assurance have a positive impact on the medical service quality. 2) Medical service quality has a positive impact on the customer satisfaction. 3) Customer satisfaction has a positive impact on the favorable word of mouth and subsequent purchase intention. 4) There is no gap between secondary and tertiary hospital of perceived service quality.

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대학행정 서비스품질 평가 연구 - 6시그마 DMAIC 프로세스 이용 - (A Study on the Service Quality Evaluation of University Administrations - The utilization of DMAIC process 6sigma -)

  • 구일섭;조인희;정경희
    • 대한안전경영과학회지
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    • 제10권4호
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    • pp.209-218
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    • 2008
  • The growth in services has focused issues of service quality both for commercial enterprises and across a range of public services and government institutions. The education sector, in particular, has undergone radical change to meet the needs of its varied constituents. This paper examines key issues in internal service, customer satisfaction, service quality, relational commitment as they apply in one particular education sector. The purpose of this study is to analyze effect of internal service on customer satisfaction, educational service quality. First, In the dimension of internal service, many factors affect internal customer's evaluation for overall satisfaction. They are categorized as five factors; tangibles, reliability, responsiveness, assurance, empathy. The results of this study supported the proposed conceptual framework overall. Therefore, we identified that internal service quality is the antecedent of an internal customer satisfaction, and the consequent variables of an internal customer satisfaction are educational service quality, external customer satisfaction. The major findings of this study are summarized as follows. First, some factors(tangibles, reliability, responsiveness, assurance, empathy) affected positively internal customer satisfaction. Second, external service quality affected positively educational service quality, external satisfaction. In other words, the more internal customers have experienced internal service, the higher internal service quality deliver educational service quality.

의복관여도에 따른 인터넷 쇼핑몰의 의복품질과 서비스품질 지각에 관한 연구 (A Study on the Clothing Quality and Service Quality of Internet Shopping Mall According to Clothing Involvement)

  • 류은정
    • 복식
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    • 제52권5호
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    • pp.187-196
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    • 2002
  • The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

지각된 여객운송서비스품질에 관한 연구 (A Study on the Perceived Service Quality in the Passenger Transportation)

  • 김성국;조만영
    • 한국항해학회지
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    • 제24권4호
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    • pp.269-283
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    • 2000
  • Service is the source of firm's competitive advantage in recent years. The importance of service quality in any service industry doesn't need to be disputed. Customers have expected the improvement of the quality of service they receive ,so providers are struggling to meet these expectations. This study aims at finding factors of service quality in passenger transportation. An empirical investigation and the measurement on the perceived Service Quality by customers in the passenger transportation system was carried out. The purpose of this study is to clarify the factors of service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combines research tools that include both empirical study and documentary research. Data was gathered from 239 passengers by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation (SERVQUAL) model. Research findings through empirical test are as follows. First, five service quality dimensions in passenger transportation are identical to SERVQUAL dimensions defined by Parasuraman, Zeithaml, and Berry in 1988. Second, demographic segments such as gender and age don't have significant different dimension of service quality. Third, there is no significant difference between groups by experiences such as price level, abroad tour and vehicle type in determinants of transportation service quality.

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유통업태별 고객만족의 결정요인들에 관한 연구 (A Study on the Determinations of Customer Satisfactions between Department Store and Discount Store)

  • 김동균
    • 경영과정보연구
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    • 제1권
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    • pp.293-307
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    • 1997
  • This paper addresses the critical factors of customer satisfaction between department store which is characterized as a good service quality and discount store which has a competitive advantage on price dimension. The result showed that overall satisfaction of department store was slightly higher than that of discount store. Also, it was found that only service quality was a good indicator as a customer satisfaction of department store. However, overall satisfaction of discount store was significantly affected by both price and service quality. The study contributes to our understanding of how department store and discount store develop KSFs(key success factors) of customer satisfaction.

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어린이도서관 웹사이트 이용자 만족도 분석: D 어린이도서관 사례중심으로 (An Analysis of User Satisfaction on a Case of D Children's Library Website)

  • 배영미;김희섭
    • 정보관리학회지
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    • 제30권2호
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    • pp.7-33
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    • 2013
  • 이 연구의 목적은 우리나라 어린이도서관 웹사이트를 이용하는 이용자의 만족도를 분석하고 나아가 이용자 만족도, 충성도, 불평도에 영향을 미치는 요인을 분석하는 것이다. 이 연구에서 사용된 만족도 분석 방법은 김희섭과 박용재의 모형을 수정하여 사용하였으며, 이용자 만족도는 크게 콘텐츠품질, 서비스품질, 그리고 시스템품질의 세 가지 차원으로 나누었다. 자료 수집은 D 어린이도서관 이용자를 대상으로 설문지를 통하여 이루어졌으며, 수집된 자료 중 유효자료 130부를 SPSS 18로 분석하였다. 분석결과 어린이도서관 이용자의 만족도가 높을수록 충성도는 높았지만 이와는 반대로 불평도는 낮게 나타났다. 이용자 만족도와 유의한 상관관계를 보인 요인들로는 (1) 콘텐츠 차원에서는 유용성, 정확성, 이해용이성, 신뢰성, 최신성, (2) 서비스 차원에서는 유형성, 신뢰성, 응답성, 공감성, 그리고 (3) 시스템 차원에서는 응답시간, 상호작용, 접근용이성, 사용용이성 등으로 나타났다.

조직 구성원의 기업 ESG 인식과 서비스 품질: 택배 서비스를 대상으로 한 다수준 분석 (The Relationship between Employees' ESG Perception and Service Quality: A Multi-level Analysis in the Korean Parcel Delivery Industry)

  • 이수열;박재흠
    • 품질경영학회지
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    • 제50권3호
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    • pp.407-424
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    • 2022
  • Purpose: This study examines the relationship between the environment, society, and governance (ESG) perception of service providers and service quality by considering job satisfaction as a mediator in the Korean parcel delivery context. Methods: This study uses a multi-level analysis by incorporating organizational and individual levels of analysis. It employs a survey method for measuring the ESG perception of parcel delivery persons and service quality ratings from the Korean government. A hierarch regression analysis with 241 responses was used to test hypotheses. Results: The results of this study provide evidence that the ESG perception, particularly its social dimension, of parcel delivery persons is positively associated with service quality. This study also finds the positive effect of the ESG perception on job satisfaction. However, the mediating effect of job satisfaction between the ESG perception and service quality was not confirmed. Conclusion: This study presents significant implications for scholars and practitioners. Parcel delivery companies should implement relevant ESG activities and communicate them with their service persons to improve delivery service quality. The ESG perception of employees plays a critical role in the moment of truth in parcel service delivery to enhance customer satisfaction and service quality.