• 한국산학기술학회논문지
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• 제3권3호
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• pp.189-193
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• 2002

본 논문은 전통산업의 디지털 전략에 대해 토론한다. 인터넷의 발전과 함께 새로운 산업이 등장하고 있으며 동시에 전통산업도 변화하고 있다. 이러한 전통 산업의 변화를 디지털전략이라는 측면에서 설명할 수 있다. 대부분의 전통산업은 인터넷 환경에서 살아남기 위하여 전략적 변화를 시도하고 있는데 이를 네 가지 유형으로 나누어 설명할 수 있다. 디지털전략 유형화를 위하여 두 축을 사용한다. 첫째 축은 디지털전략 방향이며 여기에는 합리화와 신사업추구 두 가지를 들 수 있다. 다른 축은 디지털화 대상이며 제품과 프로세스로 나눌 수 있다. 이런 유형화를 바탕으로 네 가지 디지털 전략을 이름 붙여, 제품혁신전략, 신사업전략, 합리화전략 그리고 프로세스혁신전략이라 부른다.

• International Journal of Computer Science & Network Security
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• 제22권1호
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• pp.149-160
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• 2022

The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

• 한국통신학회:학술대회논문집
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• 한국통신학회 1983년도 추계학술발표회논문집
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• pp.8-15
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• 1983

Digitation of telecommunication network is to introduce digital transmission and switching components into the network. Although it is proved that digitatization is economical, it is not possible to digitalize the whole network in one step, because the initial investments and resources needed would be enormous. Digitalization will have to be a stepwixe. It is therefore important that each administration makes up its own digitalization strategy as to where, when and how the various stops of digitalization have to be taken.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.160-167
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• 2021

The authors of the article investigate the impact of digitalization on the forms change of employment and the labor market in the modern conditions. It is substantiated that digitalization processes directly affect the change of forms of employment and the range of occupations in the labor market, as well as the change of jobs. The positive and negative consequences of changing forms of employment for the economy in the process of digital transformation are analyzed, which include: reduction of personnel costs by employers; dissemination of non-standard, informal employment (electronic freelance, electronic outsourcing, start-employment); enabling employees to manage their working hours; increasing unemployment and imbalance of supply and demand in the labor market; reduction of productivity of enterprises, as a result of reduced productivity of workers with non-standard forms of employment, or with a negative indirect impact on productivity. A model for managing the process of digitalization in the labor market of Ukraine under different scenarios of their implementation, namely evolutionary and forced is devoted. To recognize the possible change in the level of employment in connection with the implementation of the forced scenario of digitalization in Ukraine, a model for estimating probable changes in the labor market is proposed. The directions of development of the state strategy of prevention of risks of reduction of number of workplaces in the course of digitalization are outlined.

• International Journal of Computer Science & Network Security
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• 제21권8호
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• pp.187-195
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• 2021

The intensification of the processes of the digital economy development is leading to the transformation of the higher education system. Universities are forced to digitalize their own educational, research, international, marketing, financial and economic activities in order to maintain a competitive position in the global market of educational services. The purpose of the article is to study the role of information and communication technologies in the development of the higher education system and to ensure its adaptability to modern challenges of digital economy. To achieve this goal, methods of content analysis, logical generalization, systematization and a structural-functional method are used. In the article, the authors substantiate the urgency of forming a holistic strategy to ensure the adaptability of higher education to the challenges of digital economy. In the structure of this strategy, the information-technological block is singled out and described. The authors specified a set of positive synergetic effects from the introduction of modern information and communication technologies in the activities of universities. The main information threats to the digitalization of higher education related to the protection of personal data and university systems from cyberattacks and fraudulent schemes are identified. In conclusion, the authors detail the measures for the strategy implementation to ensure the adaptability of higher education to digital economy.

• Journal of Contemporary Eastern Asia
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• 제21권2호
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• pp.47-68
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• 2022

Micro, Small, and Medium Enterprises (East Java, Indonesia) are one of the businesses that drive developing nations' economies with various challenges, particularly in finance and digitalization. The impact of financial literacy and the use of digitalization can affect the recording and reporting of company performance. This is quantitative research, and the population in this research is SMEs in East Java, with 401 SMEs from various businesses for the sample used. This research uses the primary data method of SMEs in East Java with the Structural Equation Model as a data analysis tool. The results showed a significant relationship between financial literacy and financial performance, and digital literacy was based on financial performance. However, digital literacy could not moderate financial literacy with the financial performance of East Java SMEs. Much of the untapped potential in this study was adopted from financial governance and digitalization. It is hoped that the subsequent study will examine other phenomena on the variables used in the post-pandemic.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2022년도 춘계학술대회
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• pp.129-134
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• 2022

This research investigates the effect of SMEs' digital transformation (DX) efforts in O2O platforms on customer engagement. Among the three DX stages (i.e., digitization, digitalization, and DX), this study focuses on digitalization, a practically viable DX phase for SMEs using O2O platforms. This study categorizes the DX efforts of SMEs into three: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conduct the zero-inflated negative binomial regression using the dataset of Naver Smartplace, one of the representative O2O platforms in South Korea. The analysis result confirms that all three factors have positive impacts on customer engagement. Therefore, this study demonstrates that employing O2O platforms can be an effective strategy for SMEs lacking resources to achieve successful DX.

• Asia pacific journal of information systems
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• 제32권3호
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• pp.580-600
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• 2022

The purpose of this study is to investigates the effect of SMEs' digital transformation efforts in O2O platforms on customer engagement. This study focuses on digitalization, which is a practically viable phase for SMEs using O2O platforms among the three digital transformation stages (digitization, digitalization, and digital transformation). This study specifically categorizes digital transformation efforts into three categories: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conducted a zero-inflated negative binomial regression using the dataset provided by Naver SmartPlace, a representative O2O platform in South Korea. The results present that the positive relationship between these aforementioned factors and customer engagement. Thus, this study demonstrates that utilizing O2O platforms can be an effective strategy for SMEs that lack the resources to achieve a successful digital transformation.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.335-343
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• 2022

The article analyzes the features of innovation and investment activities of enterprises in the context of digitalization to increase their competitiveness in the international market. Ukraine's position on the Global Innovation Index is assessed. The interrelation of management functions in the context of innovation and investment activities of enterprises is substantiated. The structure of sources of financing of innovative activity of industrial enterprises is analyzed. Trends in changes in the volume of foreign direct investment and capital investment in Ukraine are assessed. It is determined that the level of innovative development of enterprises is determined by the level of their investment support, which is determined by the level of their investment attractiveness. The components of the strategy of investment attractiveness of enterprises are outlined. Determining factors in the implementation of innovation and investment policy of enterprises are identified and the main stages that should include the processes of managing innovation and investment activities of enterprises in the context of digitalization.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.183-191
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• 2021

The advanced development of the world's economies requires a detailed study of the impact of factors on the level of digitalization, to ensure economic growth and promote the use of information and communication technologies in the digital economy. Digitalization of the world's economies is ensured through the implementation of relevant regulations and policy decisions to implement public policy and strategy of the digital economy. The purpose of the study is to establish the pattern of the impact of factors on the level of digitalization of world economies by conducting a regression analysis to reflect the dependence of the impact of factors on the level of digitalization in 25 economies (by IMD digital competitiveness), to check the level of digitalization of the world's economies. It is necessary to analyze the ranking of countries in the world according to the DiGiX Index, IMD, and DESI Digital Competitiveness Rating. Research methods: information synthesis method; regression analysis; systematization, and generalization. Results. It was found that because of regression analysis, the value of the coefficient of determination indicates that the regression model by 78% explains the relationship between future readiness of countries to implement digital technologies and information and communication technologies, but there are still a small number of other factors not included in the regression model. It is determined that the greatest progress among EU member states for the period 2015-2020 according to the DESI index belongs to Ireland, the Netherlands, Malta, and Spain. It is established that Estonia, Spain, and Denmark are in the lead in the DESI rating, in terms of e-government implementation. The study found that the impact of factors on the level of digitalization of world economies contributes to solving current economic problems through further implementation of information and communication technologies and improving legislation in the digital economy, which will ensure the implementation of effective digital policy. It is established that ensuring the appropriate level of digitalization of the world's economies should solve the problems in the digital economy sector faced by governments and businesses, which requires the implementation of measures to regulate and ensure the continued operation of the digital economy.