• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.5
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• pp.37-45
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• 2024

This study aims to collect and systematize indicators for each stage of digital transformation at the infrastructure level to accurately diagnose the current status of digital transformation in Korea and to serve as a reference for establishing a balanced digital strategy. In order to establish a framework for digital transformation of infrastructure, 19 indicators in three categories(tangible/intangible, data) were identified across three stages of digital transformation: computerization, digitization, and digital transformation, and 19 indicators in three categories were identified to study the changes in digital infrastructure. The main findings are: First, the digital transformation of infrastructure is at a high level, moving from digitization to digital transformation. Second, the scope of digital transformation policies is expanding as digital transformation is triggered, and additional policies on inclusion and social disparities should be prepared. It is also important to improve the regulatory environment, which is relatively undervalued. Third, as data becomes more important, it is important to develop indicators and measurements to strengthen digital competitiveness in terms of data infrastructure. This study is an exploratory study of the existing indicators, which can be used to conduct specialized research on the differences in the level of digital transformation by industry, sector, company size, age, gender, region, and group, and to study indicators for the expansion of digital transformation to social and industrial sectors. The expected effect is to deepen the process of understanding the interaction between each indicator, so that future digital transformation policies can be organized and promoted, and policy outcomes can be predicted and responded to in advance.

• Proceedings of the Korea Database Society Conference
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• 1998.09a
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• pp.383-394
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• 1998

This article is an overview of the digital library project, indicating what roles Korea's diverse digital collections may play. Our digital library prototype has simple architecture, consisting of digital repositories, filters, indexing and searching, and clients. Digital repositories include various types of materials and databases. The role of filters is to recognize a format of a document collection and mark the structural components of each of its documents, We are using a database management system (ORACLE and ConText) supporting user-defined functions and access methods that allows us to easily incorporate new object analysis, structuring, and indexing technology into a repository.

• Asia pacific journal of information systems
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• v.32 no.3
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• pp.580-600
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• 2022

The purpose of this study is to investigates the effect of SMEs' digital transformation efforts in O2O platforms on customer engagement. This study focuses on digitalization, which is a practically viable phase for SMEs using O2O platforms among the three digital transformation stages (digitization, digitalization, and digital transformation). This study specifically categorizes digital transformation efforts into three categories: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conducted a zero-inflated negative binomial regression using the dataset provided by Naver SmartPlace, a representative O2O platform in South Korea. The results present that the positive relationship between these aforementioned factors and customer engagement. Thus, this study demonstrates that utilizing O2O platforms can be an effective strategy for SMEs that lack the resources to achieve a successful digital transformation.

• Journal of Platform Technology
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• v.10 no.3
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• pp.11-20
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• 2022

South Korea is now recognized as a world leader in the field of digital government thanks to a president who had insight in the field of e-Government more than 20 years ago. Today, many countries around the world are establishing various strategies to cope with the great digital transformation beyond the industrial society and the information society. The Korean government is also establishing and promoting digital government policies to respond to such a global digital transformation. In South Korea, the digital platform government policy began in 2022. Therefore, it is an early stage of policy formation, and many details are not well known yet. Recently, the Korean government announced the vision, three goals, and five strategies for realizing a digital platform government. And specific digital platform government projects that can be implemented are selected. In order to successfully implement a digital platform government, the following three policies should be prioritized. First, the digital platform government should be approached from the perspective of total government innovation, not industry revival. Second, the political perspective should be excluded from ICT policy. Third, the vision and strategy of the digital platform government should be established and clearly presented to the public. And based on this, strong governance should be formed and strongly promoted centered on the leadership of the president.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.91-101
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• 2013

The purpose of this study is to empirically verify the relationship between supply chain flexibility(process flexibility and logistics flexibility) and competitive advantage strategy(cost, quality, lead time). To accomplish these purposes, the relationships among supply chain flexibility(process, logistics), competitive advantage strategy(cost, quality, lead time) were modeled based on the studies conducted in the various areas. In order to collect the related data the questionaries of 500 were distributed to the employees working at the manufacturing industry in the area of Gumi. The collected data were analyzed with SPSS 18.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, factor analysis, correlation analysis, multi regression analysis. The results of the study show that process flexibility had positively significant effect on low cost strategy and high quality strategy and logistic flexibility have positively significant effect on delivery speed strategy. However, it was found that process flexibility did not have the significant effect on delivery speed strategy, and the logistic flexibility did not have the significant effect on low cost and high quality strategy. Thus, it is expected that each enterprise can maximize corporate strategies by applying different flexibility strategy depending on the competitive advantage strategy.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.36 no.4
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• pp.265-272
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• 2023

This paper presents a conceptual strategy and technologies for the digital transformation of design and construction of reinforced concrete (RC) structures. The development of an automated detail design strategy for RC structures is described. Integrated digital platform based on 5D BIM concept is proposed for the replacement of the current technology environment-based 2D CAD. Generally, the detail design development is labor-intensive and iterative. Effective automation of relevant aspects can dramatically improve productivity and accuracy. The proposed solutions for the automated BIM modeling based on the rebar and formwork detail design automation achieves the productivity and accuracy sufficient for site application. The platform integrates and manages the information flow between each solution or application and provides it to all participants of the project. Finally, it is expected that the proposed strategy and technologies can be further enhanced to achieve the productivity and accuracy needed for widespread site application and digital transformation.

• Korea Trade Review
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• v.46 no.4
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• pp.39-60
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• 2021

Despite the fast growth and rising importance of digital trade, there still exists no multilateral agreement governing digital trade. Significant differences in policy directions regarding key digital trade issues among the U.S., EU and China are the main stumbling blocks for reaching agreement on the multilateral front. To overcome this deficiency in digital trade rules, there has been active movement among mainly countries in the Asia-Pacific region for rule-making on digital trade. Starting with the CPTPP chapter on E-Commerce in 2018, there has been a series of digital trade rules agreed in bilateral or plurilateral formats, such as the USMCA, USJDTA, DEPA, DEA and RCEP. Korea is currently only member of RCEP, which contains an e-commerce chapter with lower levels of commitment as compared to other digital trade agreements. This paper provides a broad analysis of the recently concluded digital trade agreements, comparing the different coverage of rules, levels of commitment, and rules templates. The analysis aims to provide implications for the desirable direction of rule-making on digital trade and Korea's digital trade strategy.

• Journal of Digital Contents Society
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• v.9 no.4
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• pp.551-560
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• 2008

The basic strategy of OSMU(One-source Multi-use) in digital image is a marketing that applying one source to other genres for leverage based on that cross-referencing in different genre enabled that one material(one-source) has synergy effect when reproduced to various products(multi-use) as cultural sources are available through on-line and digital format. Recently, according to the characteristics of culture industry with Window Effect, many culture contents such as movies, games, animations and characters are carefully planned at its design stage to get the maximum effect. Especially, the fact that one leading-trend source makes it easier to produce additional products with the least cost is observed and it enables organized management which resulted in low marketing and PR cost. This paper confirmed that OSMU strategy in Korea mainly get started from online to offline comparing to Japan and USA.

• Journal of the Korean Society for Precision Engineering
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• v.23 no.11 s.188
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• pp.68-77
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• 2006

Nowadays, the increasing global competition forces automobile manufacturer to increase quality and to reduce the cost and time for manufacturing planning. To solve these problems, automobile manufacturers try to apply digital manufacturing technologies. In this paper, a concept of method for planning the digital assembly system is proposed. Based on the requirements of assembly tasks obtained through product analysis, the function and sequence modeling for assembly process is executed using the IDEF0 and UML model. For implementation of digital assembly system, the selected components are modeled by using 3D CAD tools. According to the system configuration strategy, lots of the alternative solutions for the assembly system are generated. Finally, the optimal assembly system is chosen by the evaluation of the alternative solutions with TOPSIS(Technique for Order Preference by Similarity to Ideal Solution) method. According to proposed procedure, digital laser welding system is implemented in DELMIA.