• Journal of Venture Innovation
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• v.1 no.2
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• pp.1-12
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• 2018

The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

• Korean Journal of Culture and Social Issue
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• v.17 no.1
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• pp.131-154
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• 2011

Rapid social changes due to digitization have created new psychological challenges of adapting and coping. Plays are in the center of these changes. Plays used to be collateral activities of labor in the traditional society and industrial society, but they have become key activities embracing economy, society, culture in a digital society that has been maximized productivity and efficiency. Still, the theoretical approach of plays is based on the industrial societies. Analyzing these points, the psychological impacts of players using multimedia, social networking, and digital games utilizing both of them was dealt in this article. I dealt with multimedia, social networking, and digital games as key characteristic of digital culture. The difference between traditional psychology and Digital Cultural Psychology was dealt in the perspective of self-concept, information processing, and sex role. Then the conclusion on the future directions of Digital Cultural Psychology and its limitations will be followed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.74-75
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• 2005

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.3
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• pp.207-223
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• 2019

This study aims to explore the casual relation between construction company employees' Self-Leadership and two variables: Organization Citizenship Behaviour and Organizational Trust through Psychology Empowerment. To explain in details, this study examines how the independent variable, Self Leadership, with its behavior-focused, natural reward and constructive thought pattern strategies, affects the dependent variable, Organization Citizenship Behavior and Organizational Trust through the intervening variable, Psychology Empowerment. A survey was conducted on current employees of construction companies in metropolitan areas to empirically examine the research model. The result of study hypothesis on Self-Leadership is as follows; first, Self-Leadership showed a positive effect on Psychology Empowerment, Organization Citizenship Behaviour and Organizational Trust. Second, Psychology Empowerment showed a positive effect on Organization Citizenship Behaviour. Third, Psychology Empowerment showed a positive effect on Organizational Trust. The capacity of individuals is critical when it comes to competitiveness of construction companies. When employees willingly participate in building trust within the company, the work place will become more and more constructive; based on trust, efficiency will increase because people from different processes can work together and performance will also improve even when project managers are absent because others could help their role instead, thus driving more efficient human resource management to the company. To conclude, a company's vision can be spread wide and far when their employees engage themselves in Learning Organization with Self Leadership. They will also be satisfied with their work through improving interpersonal relationship at work.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.197-206
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• 2017

The purpose of this study is to verify the effect of positive psychology-based literacy therapy program on elementary school students' happiness by constructing a literature therapy program based on positive psychology. In order to evaluate the effectiveness of the program, the experiment group and the control group were subjected to the pre - test. The same test as that carried out in the test was conducted. The pre - and post - scores of experimental group and control group were compared and analyzed by independent sample t-test. The results of this study were as follows. First, literature therapy programs based on positive psychology were found to be effective in improving elementary school students' happiness (t = 10.175, p <.001). Second, the effects of positive psychology - based literacy therapy programs on self - esteem, optimism, friendship, and family environment were found to affect all four factors (t = 5.720, p <.001). Therefore, the children tend to equate themselves with the person in the book, so that the short and concise sentence of the poem can convey emotion and emotion to the child.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.345-358
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• 2019

The purpose of this study is to develop the Internet vulnerability index of adolescents. To do this, we used the original data of long - term follow - up survey for the internet overdependency cause analysis conducted by NIA in 2018, and analyzed the correlation between alternatives of internet vulnerability index and personal psychology by using linear regression analysis. Factor analysis showed that the relationship with the surroundings was indexed by adding 9 items to positive factors such as family acceptance, peer attachment, and teacher favorability. The relationship between the surroundings and self - stigmatization is confirmed, and the relationship between the surroundings and the Internet fragility is predicted to be negatively related, and the digital capacity is also assumed to be negatively correlated with the Internet vulnerability. In order to develop the specific form of the Internet vulnerability index, personal psychology and linear regression analysis were conducted. As a result, positive factors and R value of personal psychology were increased when considering the relationship with the environment and the digital capacity rather than the Internet overdependency model. Based on these implications, we discussed the implications and limitations of this study.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.505-512
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• 2018

The purpose of this study was to investigate the effects of Haiku writing on mindfulness and empathy cultivating of the graduate students majoring in clinical psychology, and that it would also serve as enhancements of self-compassion and acceptance. Twenty-two graduate students in clinical psychology were to writing a Haiku poem about nature, the situation and themselves during a semester. Before and after the Haiku Writing Programme, mindfulness, empathy, self-compassion, and acceptance were measured and the subjective responses were analyzed after the programme was completed. The results of the study are as follows : First of all, quantitative analyses shows that Haiku writing has a significant effects on mindfulness, empathy, self-compassion and acceptance. Even in qualitative analyses, there are positive changes on those constructs in Haiku writing. Finally, the meaningfulness of the study, limitations, and recommendations for future work were discussed.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.337-344
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• 2016

For the past half century, researches on human psychology have witnessed the flourish of various research tools in this area. Many psychological measures were developed to get objectified data and this trend has lead to the abundance of quantified results. However, considering subjectiveness and refinements of human experience, the research focused on individual's unique perspectives and explanations is needed also. In this vein, this study proposed the usefulness of photography as a research tool for human psychology. With the wide spread of smart phone, taking photo became the everyday activity for modern people and also a part of a public art. If photo could play an efficient and unique role to study human psychology, the depth and width of human understanding might change dramatically in positive way. Two friendship photos were presented to suggest the possibility of photo as a research tool and final considerations of using photo were suggested briefly.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.345-349
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• 2022

This study focused on verifying the moderating effect of Zhongyong thinking in the relationship between performance pressure and positive psychology capital. In particular, the main effects of mitigating negative effects through the Zhongyong of Oriental classics were examined. A survey was conducted on employees of local public institutions and private enterprises engaged in manufacturing and service industries. This study was used for analysis a survey on data 239 employees. The major finding are as follows. Performance pressure was found to have a negative effect on positive psychological capital. Also, Zhongyong thinking was found to have a moderating effect that alleviated the negative impact between performance pressure and positive psychological capital. In the conclusion, practical implications, and future research directions were described.

• Korean Journal of Child Studies
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• v.35 no.4
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• pp.17-40
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• 2014

The aims of this study were three-fold; to analyze the trends of research on children's media, to anticipate any transitions in the direction of the research and finally to provide a guidance for future directions in the research. For this purpose, 55 research papers were chosen. The tool used for this analysis was that developed by Meyrowitz(1998; 1999), which classifies(1998, 1999) three main viewpoints towards media. Based on these three viewpoints, this study found that the most common category is 'media as a vessel.' Furthermore, it was verified that some studies in 'media as a vessel' have a tendency to be mixed with the notion of 'media as a language.' Subsequently, all the research papers in the category of 'media as a language' were subcategorized into 6 digital literacy competencies, in the manner proposed by Hobbs(2010). Consequently, the studies in the category of 'creation' were revealed to be the most common, and it was further confirmed that the research included in the categories of 'reflection' and 'social action' both begins to partially appear. Based on these results, this study speculates on a number of educational points supporting the development of media education in the digital era.