• Journal of Information Technology Services
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• v.8 no.4
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• pp.75-86
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• 2009

Unlike physical products, the distribution of digital content has involved many participants in all distribution phases from providers to consumers. The longer the distribution channel for services is, or the more participants that take part in it, the more the added value of the content increases. Consequently, the customer usefulness has been maximized. In order to enhance the values of digital content, it is utterly urgent to implement a service infrastructure that could be shared by all participants along the distribution path. Digital content is distributed from a creator to a final user through complex value chain stages. All the participants along the value chain exchange information about copyrights, marketing, and contents themselves, through the distribution channel. Recently, the more the distributed Information Technology environment has been widely used, the more the necessity of an identifier for digital content has been increased. In this paper, we examine the current status of the Korean distribution market of digital content, identify necessary distribution services of digital content, and establish a systematic roadmap to implement these services.

• ETRI Journal
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• v.27 no.5
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• pp.595-607
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• 2005

The widespread use of the Internet has led to the problem of intellectual property and copyright infringement. Digital rights management (DRM) technologies have been developed to protect digital content items. Digital content can be classified into static content (for example, text or media files) and dynamic content (for example, VOD or multicast streams). This paper deals with the protection of a multicast stream on set-top boxes connected to an IP network. In this paper, we examine the following design and architectural issues to be considered when applying DRM functions to multicast streaming service environments: transparent streaming service and large-scale user environments. To address the transparency issue, we introduce a 'selective encryption scheme'. To address the second issue, a 'key packet insertion scheme' and 'hierarchical key management scheme' are introduced. Based on the above design and architecture, we developed a prototype of a multicasting DRM system. The analysis of our implementation shows that it supports transparent and scalable DRM multicasting service in a large-scale user environment.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.05a
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• pp.229-238
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• 2007

This study was intended to point out the limit of existing digital content-centered studies, or approaches from the viewpoint of the supplier and in the aspect of business profit model and find ways to assess the quality of digital content, considering the characteristics of digital content. For this, the study is to apply value innovation strategy to digital content assessment, to analyze the applicability, and to propose a new and practical framework for digital content assessment method. To this end, this study selected the global No. 1 search service provider Google and local portal site Naver search service. The study on assessment factors by value innovation strategy was based on existing literature, while user-value elements in that respect were confined to information quality, interactivity, communication, interactive storytelling, and usability. This study objectified the relation with the value innovation strategic analysis, through qualitative and quantitative analyses on value elements of search service users.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.602-605
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• 2009

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB(Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.47-53
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• 2012

Economic crisis, efforts to overcome the digital content industry development at home and abroad have been racing in the country's future lies in the digital content industry. Therefore, the digital content industry through vision, model identification knowledge-based global digital content market-based deployment is required. For research purposes the digital content industry to derive an alternative to national industrial development that will lay the groundwork. The deployment order for the first digital content industry, SWOT analysis performed to derive the Korean-specific model. As a result, measures based on the advancement of digital content industry as a long-term vision and specific goals are presented as staged. The age of convergence of the u-media content markets in government, corporations, consumers, and these form the structure of a virtuous cycle distribution systems for energy by being active, synergistic effects are obtained. Above all, based on the content industry to secure internal and external growth is key. Vision of the digital content, the growth momentum of the national social development policies to be used as a role model by changing the way a series of courses is required.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.111-117
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• 2015

Digital content industry is expected to grow due to the development of new devices and technologies, convergence between genres and technologies. However, Financial support system for the field of digital content has not been activated due to the digital content industry has the characteristics of a lot of initial investment costs and an uncertain profitability. This paper deals with the financial plan of activation of digital content businesses using technology evaluation. For this purpose, first, examine status of digital content businesses(status and sales financing, etc). Second, discuss development methods of digital contents finance based on the analysis of the digital content industry. This study is useful for deriving the development methods of digital contents finance using the technology valuation.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.301-314
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• 2010

The digital content industry, purred by the growth of high technology content digitization is growing in demand for content technology. The development of the digital content industry and competitive technology ensure that superior digital content is essential. National policy development through business support enables the digital content industry to pursue technology development, transfer and trade, export and industrial use of digital content and value creation to maximize the time required for project. To this end, significant public and corporate funds to strengthen competitiveness for digital content on research and development. Companies perform research and development for effective decision-making, and invest in an archive to check the efficiency and soundness of technology valuation systems in place. This research studies the development of digital content, technology, and the old methods of technology commercialization to facilitate the growth and development of digital content throughout the business world. In order to assess the value of this support, a technology valuation framework has been developed and applied to this case to validate its usefulness.

• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.123-126
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• 2012

In general, there are 3 subjects of discussion in education field; namely past, present and future. Related with those facts, there is several information or knowledge that relatively hard to be presented in the real world. In this matter, digital content shows its contribution especially in the education field. Digital content can virtually represent the information or knowledge that seems to be difficult to be visualized in the real world before. In this project, researcher develops a mobile device's application that consist the skeleton's 3D virtual content. This application is expected to solve the above explained problem that usually appears during learning human skeleton in senior high-school's biology class. Besides, the application of digital content will make the learning process become easier because the student will have a visual learning tool. Last, the mobile device that is used in this prototype has offer an important beneficial namely mobility beneficial, so that the user can access the content anytime and anywhere.

• Journal of Korea Multimedia Society
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• v.14 no.8
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• pp.1020-1028
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• 2011

In this paper, we proposed a mechanism that prevents indiscreet use of digital contents, verifies created content's copyrights to provide services to granted user and protects digital contents by law by authenticating the original digital content whenever an infringement of copyright occurs in UCC environments. The proposed mechanism uses specific information and features of contents as copyrights authentication information without additional information. Also, provides the fact of violation by inferring the modification of the original digital contents. That means this mechanism infers same or similar value from the contents; fraudulent use of content, modification of content color, modification of content format, modification of content resolution and illegal use of frame not principal key frame. In that point, we found that the inferred value from the content differed according to features of content modification.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.