• Title/Summary/Keyword: digital content

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The Effects of Digital Signage Attributes and Content Type on Flow in Apparel Stores (의류매장의 디지털 사이니지 속성과 콘텐츠 유형이 몰입에 미치는 영향)

  • Ji, Kyoungha;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.5
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    • pp.855-870
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    • 2018
  • This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer's flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.

Digital Content Design Making Children Like Reading Books (아이들이 책을 좋아하게 만들 디지털 콘텐츠 디자인)

  • Wang, Lin;Lee, Ha-Na
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.20-28
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    • 2016
  • Recently, with various smart devices being used, more attention is paid to digital content development for kids. Many parents and teachers are using digital contents both at home and the classroom. However, there are many concerns on the delayed language ability development and lack of social skills due to children's overuse of digital technology. This study reviewed related literature on digital content for kids including storytelling videos, flash, animation, multimedia fairy tales, and app-books. Based on that, digital contents design guidelines were proposed. It was expected that by appropriate digital content design, children would like reading books just as they like watching digital contents.

Design & Implementation of DRM System for End-to-end Content Protection (End-to-end 콘텐츠 보호를 위한 DRM 시스템 설계 및 구현)

  • Jeong Yeon-Jeong;Yoon Ki-Song
    • The KIPS Transactions:PartC
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    • v.13C no.1 s.104
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    • pp.35-44
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    • 2006
  • Current technologies on digital rights management (DRM) have focused on security and encryption as a means of solving the issue of unauthorized copying, that is, locking the content and limiting its distribution to only purchasers. But, illegal content copy should be protected not only from purchasers but also from other principals such as media distributors and content providers. In this paper, we designed and implemented end-to-end digital lights management system that can cover a content protection on the overall value-chains of content distribution. Proposed system provides content protection and secure management of digital rights in creator, provider, and distributor like in purchaser. Accordingly it can provide an environment protecting each principal's digital rights and prohibiting illegal usage of content.

A Case Study on Digital Interactive Training Content <Tamagotchi> and <Peridot>

  • DongHee Choi;Jeanhun Chung
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.306-313
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    • 2023
  • Having pet is one of the activities people living in modern society do to relieve stress and find peace of mind. Currently, the object of companion animals has moved beyond being a real 'living entity' and has developed to a stage where the animal's upbringing process can be enjoyed in a virtual space by being programmed in digital content. This paper studies detailed elements such as character design, interaction, and realism of 'Tamagotchi (1996)', which can be said to be the beginning of digital training content, and 'Peridot (2023)', a recently introduced augmented reality-based training content. The point was that it was training content using portable electronic devices. However, while the environment in the electronic device in which Tamagotchi's character exists was a simple black and white screen, the environment in which Peridot's character operates has been changed to the real world projected on the screen based on augmented reality. Mutual communication with characters in Tamagotchi remained a response to pressing buttons, but in Peridot, it has advanced to the point where you can pet the characters by touching the smartphone screen. In addition, through object and step recognition, it was confirmed that the sense of reality had become more realistic, with toys thrown by users on the screen bouncing off real objects. We hope that this research material will serve as a useful reference for the development of digital training content to be developed in the near future.

A Study of a Scheme on the Export Promotion of the Digital Content Industry with the Spread of Hallyu Culture (한류문화 확산에 따른 디지털콘텐츠 산업의 수출확대방안 연구)

  • Lee, Chung-Bael;Lee, Jung-Min
    • International Commerce and Information Review
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    • v.8 no.2
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    • pp.79-98
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    • 2006
  • With shifting the paradigm to digital economy, the digital industry becomes one of the national strategic industries. The digital industry has not only significant effects on forward and backward related industries but is also creating its own value. Furthermore, the effects of conversion with diverse products also play an important role in adding value. Since the early 2000s, Korea's culture so called 'Hallyu' (Korean wave) has been spreading to neighboring Asian countries such as China, Japan, Hong Kong, Therefore we have a good opportunity to increase our competitiveness with the development of the digital content industry using various base resources in conjunction with the spread of Hallyu culture in the Southeast Asian region. In this paper we attempt to suggest several schemes to promote our exports of digital contents while analyzing the current status of the Korean digital industry and addressing some problems and barriers to the export of the digital content industry. There are several schemes to be proposed in order to promote Korean exports of digital contents, as follows: 1) to foster global digital contents, 2) to establish a supporting system, 3) to build a marketing and R&D center, 4) to operate a test-bed of digital contents and 5) to fund expenses such as marketing.

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Watermarking Technique for the Digital Contents Protection (디지털콘덴츠 보호를 위한 워터마킹 기술)

  • Song Hag-hyun;Kim Yoon-ho
    • Journal of Digital Contents Society
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    • v.5 no.1
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    • pp.66-72
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    • 2004
  • Beyond the digital world from the analog age, the contents are very easily copied under the illegal conditions and these are rapidly distributed by the information super highway. The increase of ilegal usage and conflict in digital content market would diminish motivation of creators for their work, furthermore break down digital content market on cyberspace. Watermarking technology support to the legal users by the protection technique based chi the digital content copyright protection method(DRM). Most of previous digital watermarking have embeded to the content. In this paper, we have researched the standardization of digital rights management and developed more efficient watermark embedding method.

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A service scheme for the efficient digital contents distribution in mobile environments (모바일 환경에서 효율적 디지털 콘텐츠 유통을 위한 서비스 방법)

  • Kim, Young-Hee;Lee, Chang-Yeol
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.1
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    • pp.9-18
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    • 2007
  • We use PKI technology for the digital content distribution in mobile environment. Encoding method is used TtipleDES and digital signature is used RSA. For the efficient methods and processes to the digital content distribution, we proposed the mechanism which consists of the sequential steps including the digital contents encoding step, rights management information signature step, and interconnection steps. As a result of this study, we propose the efficient and safe processes for the mobile content distribution environment.

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Wavelet based Watermarking Technique for the Digital Contents Protection (지적재산권 보호를 위한 웨이블릿 기반 워터마킹 기술)

  • 송학현;김윤호
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.8 no.4
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    • pp.912-917
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    • 2004
  • The increase of illegal usage and conflict in digital content market would diminish motivation of creators for their work, furthermore break down digital content market on cyber-space. Watermarking technology support to the legal users by the protection technique based on the digital content copyright protection method(DRM). Most of previous digital watermarking have embeded to the content. In this paper, we propose a wavelet based watermarking method which is used for implementing in the frequency domain.

A study about the teaser advertising effect on a digital signage in a convenience store for viewing the original content : focusing on BGF Networks' Barter advertisement (편의점 내 디지털 사이니지 티저(Teaser) 광고가 오리지널 콘텐츠 시청에 미치는 영향 연구: BGF 네트웍스의 바터(Barter)광고를 중심으로)

  • Kim, Youn-Sung;Kim, Tae-Yang
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.233-244
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    • 2020
  • We are exposed to video content and numerous information from digital signage such as convenience stores, coffee shops, restaurants, and elevators on buses and subways 365 days. However, so far, studies have focused solely on the technical effectiveness of digital signage or the consumer experience aspect of digital signage, and little has been done on the impact of teaser advertising on the intent of viewing. Through this study, we hope that the digital signage of convenience stores will develop into a differentiated digital signage area that provides diverse video content experiences to consumers and viewers and allows them to communicate, suggesting a direction as a research that shows that digital content (video) is now recognized as a product in an environment where demand for non-face-to-face and digital content is gradually increasing in 2020 after the global COVID 19.

A Study on the Usability of Digital Humans in New Media Contents

  • Jihan Kim;Jeanhun Chung
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.300-305
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    • 2023
  • This thesis is a study of content development utilizing media outlets to date through digital humans. The trend of global content is that the video content industry, including the character business, is growing. Lil Michela, who was selected as one of the 25 most influential people on the Internet by Time magazine in 2018, Nasua, who appeared in a SK Telecom commercial, and Rosie, who appeared in a Shinhan Bank commercial, are representative. Digital humans, which are driving new content, are computer-generated human characters with various characteristics and are referred to as virtual humans, metahumans, and cyber humans. With the rise of the metaverse after COVID-19, digital humans are being utilized in various forms such as media and marketing as an element of visual content. In the form of media, we can see that the boundaries between the offline and digital worlds are converging, and in the form of marketing, we can see that digital humans connect consumers and products more naturally. In the form of interaction, it is possible to achieve two-way communication through various methods of operation, and through these factors, it is possible to go beyond behavioral communication in the form of memorialization to emotional communication through AI technology. What can be seen through these processes is that through the currently developing digital human production methods and AI functions, not only experts but also non-experts can create quality contents, and new directions of contents will appear, and contents that can provide immediate feedback by bringing consumers and creators closer together have been studied.