• Journal of Information Technology Applications and Management
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• v.17 no.2
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• pp.187-205
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• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• Knowledge Management Research
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• v.9 no.3
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• pp.77-105
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• 2008

This study primarily aims at identifying what factors significantly affect the diffusion of knowledge management systems(KMS) and finding out how these identified factors can be effectively managed, especially for Korean companies. The research model is derived based on previous researches on innovation diffusion, information systems implementation, and KMS. The model is used to examine the role of determinants in influencing the extent to which KMS is diffused within organizations. Independent variables of this research are composed of technical characteristics, organizational characteristics and environmental characteristics. 'Breadth of diffusion' and 'depth of diffusion' concept are used to measure the extent of KMS diffusion which is the dependent variable of this model. The 101 companies of total 1,000 samples responded to the survey. To analyze tile results of this empirical study, we performed the multiple regression analysis. As a result, it was shown that the relative advantage, complexity, information system maturity, size, top management support, champion, competitive pressure have influences on both the breadth and the depth diffusions. On the other hand, the organizational culture, valuation and compensation, and uncertainty of environmental factors were not verified to be significant. This empirical study will provide Korean companies with insights into effective ways to diffuse the KMS and succeed in business competition.

• Proceedings of the Korea Concrete Institute Conference
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• 2003.05a
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• pp.715-720
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• 2003

The chief factors for the penetration and diffusion of chloride ions in concrete are water-cement ratio(W/C), aging, curing conditions, chloride ions concentration of given environment., wet and dry conditions and etc. In this study, of these factors effect of curing conditions such as standard and outdoor curing on the characteristics of chloride ions diffusion in concrete were researched when environmental factors for the penetration and diffusion of chloride ions were constant. For this purpose, the voltages passing through the diffusion cell were measured by using accelerated test method using potential difference, and then diffusion coefficients of chloride ions by using Andrade's method were estimated for 44%, 49.5% and 60% of w/c, respectively. As a result., according to curing conditions correlation among diffusion coefficients of chloride ions, W/C and aging were concluded through multiple regression model.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.491-495
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• 2015

This paper aims to provide some unique insights into the verification of organisational innovation diffusion through empirically identifying the major factors determining the level of organisational innovation diffusion. The paper presents a two-stage sequential mixed method analysis: structural equation modelling analysis and regression analysis. A questionnaire survey was administrated to a sample of 223 organisations operating in Saudi Arabia. The results suggest that participative culture and, technology availability and implementation would intensify organisational climate for innovation. The results revealed compelling evidence in support of the moderating role of technology on the relationship between country socio-culture and organisational climate for innovation. Equally important, organisational innovation characteristics could play a crucial role in the intention to adopt a particular innovation. Specifically, maintaining Saudi Arabian top management's status quo is an obstacle to organisational innovation diffusion. This paper expands and improves upon the current understanding of how organisational innovation diffusion, in particular the Project Management Office (PMO), can be accelerated. By focusing on the critical factors within the conceptual model, the paper depicts the crucial role of certain factors that could leverage improved organisational innovation diffusion outcomes.

• Korea Trade Review
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• v.45 no.1
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• Proceedings of the Korea Concrete Institute Conference
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• 2002.05a
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• pp.737-742
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• 2002

The chief factors for the penetration and diffusion of chloride ions in concrete are water-cement ratio(w/c), aging, thickness of cover concrete, chloride ions concentration of given environment, wet and dry conditions and etc. In this study, effect of w/c and aging on the characteristics of chloride ions diffusion in concrete were researched when environmental factors for the penetration and diffusion of chloride ions were constant. For this purpose, the voltages passing through the diffusion cell were measured by using accelerated test method using potential difference, and then diffusion coefficients of chloride ions by using Andrade's method were estimated for 44%, 49.5% and 55% of w/c, respectively. As a result, correlation among diffusion coefficients of chloride ions, w/c and aging were concluded through multiple regression model.

• Journal of the Korea Society of Computer and Information
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• v.15 no.9
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• pp.155-164
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• 2010

Until now, most of studies on Electronic Data Interchange(EDI) have been focused on the introduction of EDI and the performance of EDI. But recently, there have been increasing researches on diffusion of Electronic Data Interchange. The aims of this study are twofold. First, to find the impacts of various factors on EDI diffusion, second, to examine the relationship between EDI diffusion factors and EDI diffusion degree. To accomplish those aims of study, two kinds of methodologies are adopted in the studies, First, model building by wide investigation on previous papers, Second, empirical research for finding the determinants of diffusion of EDI. The results of testing the hypotheses of this research are summarized as follows. First, The important EDI diffusion variables influencing internal diffusion of EDI consist of top management support, scope for EDI, IS sophistication, compatibility, complexity, relative advantages, competition intensity and external pressure. Second, Top management support, scope for EDI, IS sophistication, compatibility, relative advantages, competition intensity and external pressure are associated with external diffusion of EDI. We are aware of the important fact that top management support, scope for EDI, IS sophistication, compatibility, relative advantage, competition intensity and external pressure were simultaneously associated with internal and external diffusion of EDI.

• Journal of Technology Innovation
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• v.13 no.1
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• pp.113-139
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• 2005

The purpose of this study is to analyse the diffusion process of personal computer (PC) in Korea during the 1990's. To achieve the goal, five research steps have been done such as the literature survey of diffusion theory, set-up of theoretic equilibrium model of supply and demand, derivation of an equilibrium path using Hamiltonian, and empirical analysis. The empirical analysis has been performed based on that equilibrium path. The results can be summarized as follows : First, technological attribute of diffusing product influences the diffusion speed of Product. It has been proven that the size of the network has a significant effect on the diffusion of PC in empirical study Second, supply factors have an important role in the diffusion process. According to the empirical analysis, decreasing cost of production as a result of technological advance promotes the speed of diffusion. This point seems to be manifest theoretically, but existing empirical models have not included supply factors explicitly, Third, it has been found out that expectation of decreasing cost would influence the speed of diffusion negatively as expected ex ante. Theoretically this result is supported by arbitrage condition of purchasing timing.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.4
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• pp.65-77
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• 2005

This study aims at providing the basis for improving the applicability of ERP system in those companies which plan to introduce it or those which already introduced, but were not able to achieve the intended effect. To this end, this study focused on the empirical study to find innovation acceptance factors effecting innovation diffusion of ERP system intensively and to search the best path of innovation diffusion. Thus, it was known that innovation characteristics factors, percieved ease of use, perceived usefulnessand implementation of ERP system affected innovation diffusion directly or indirectly and there was a significant path helping companies introduce information system successfully.