• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.187-205
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• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 지식경영연구
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• 제9권3호
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• pp.77-105
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• 2008

This study primarily aims at identifying what factors significantly affect the diffusion of knowledge management systems(KMS) and finding out how these identified factors can be effectively managed, especially for Korean companies. The research model is derived based on previous researches on innovation diffusion, information systems implementation, and KMS. The model is used to examine the role of determinants in influencing the extent to which KMS is diffused within organizations. Independent variables of this research are composed of technical characteristics, organizational characteristics and environmental characteristics. 'Breadth of diffusion' and 'depth of diffusion' concept are used to measure the extent of KMS diffusion which is the dependent variable of this model. The 101 companies of total 1,000 samples responded to the survey. To analyze tile results of this empirical study, we performed the multiple regression analysis. As a result, it was shown that the relative advantage, complexity, information system maturity, size, top management support, champion, competitive pressure have influences on both the breadth and the depth diffusions. On the other hand, the organizational culture, valuation and compensation, and uncertainty of environmental factors were not verified to be significant. This empirical study will provide Korean companies with insights into effective ways to diffuse the KMS and succeed in business competition.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 2003년도 봄 학술발표회 논문집
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• pp.715-720
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• 2003

The chief factors for the penetration and diffusion of chloride ions in concrete are water-cement ratio(W/C), aging, curing conditions, chloride ions concentration of given environment., wet and dry conditions and etc. In this study, of these factors effect of curing conditions such as standard and outdoor curing on the characteristics of chloride ions diffusion in concrete were researched when environmental factors for the penetration and diffusion of chloride ions were constant. For this purpose, the voltages passing through the diffusion cell were measured by using accelerated test method using potential difference, and then diffusion coefficients of chloride ions by using Andrade's method were estimated for 44%, 49.5% and 60% of w/c, respectively. As a result., according to curing conditions correlation among diffusion coefficients of chloride ions, W/C and aging were concluded through multiple regression model.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.165-180
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• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.491-495
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• 2015

This paper aims to provide some unique insights into the verification of organisational innovation diffusion through empirically identifying the major factors determining the level of organisational innovation diffusion. The paper presents a two-stage sequential mixed method analysis: structural equation modelling analysis and regression analysis. A questionnaire survey was administrated to a sample of 223 organisations operating in Saudi Arabia. The results suggest that participative culture and, technology availability and implementation would intensify organisational climate for innovation. The results revealed compelling evidence in support of the moderating role of technology on the relationship between country socio-culture and organisational climate for innovation. Equally important, organisational innovation characteristics could play a crucial role in the intention to adopt a particular innovation. Specifically, maintaining Saudi Arabian top management's status quo is an obstacle to organisational innovation diffusion. This paper expands and improves upon the current understanding of how organisational innovation diffusion, in particular the Project Management Office (PMO), can be accelerated. By focusing on the critical factors within the conceptual model, the paper depicts the crucial role of certain factors that could leverage improved organisational innovation diffusion outcomes.

• 무역학회지
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• 제45권1호
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 2002년도 봄 학술발표회 논문집
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• pp.737-742
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• 2002

The chief factors for the penetration and diffusion of chloride ions in concrete are water-cement ratio(w/c), aging, thickness of cover concrete, chloride ions concentration of given environment, wet and dry conditions and etc. In this study, effect of w/c and aging on the characteristics of chloride ions diffusion in concrete were researched when environmental factors for the penetration and diffusion of chloride ions were constant. For this purpose, the voltages passing through the diffusion cell were measured by using accelerated test method using potential difference, and then diffusion coefficients of chloride ions by using Andrade's method were estimated for 44%, 49.5% and 55% of w/c, respectively. As a result, correlation among diffusion coefficients of chloride ions, w/c and aging were concluded through multiple regression model.

• 한국컴퓨터정보학회논문지
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• 제15권9호
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• pp.155-164
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• 2010

지금까지 EDI의 연구는 EDI 도입과 성과에 초점이 맞추어져 왔다. 그러나 최근 EDI의 확산에 관한 연구가 증가하고 있다. 이 연구의 목적은 첫째, EDI 확산의 여러 요인을 찾고, 두 번째 EDI 확산 요인과 EDI 확산 정도와의 관계를 밝혀보고자 한다. 이러한 목적을 달성하기 위해 본 연구에서 채택된 두가지 방법론은 첫째, 선행연구들을 폭넓게 분석하여 모델을 구축하는 것이며, 둘째 EDI 확산요인을 탐색하는 실험적 연구방법이다. 본 연구가설을 검증한 결과 첫째, EDI 내부확산에 영향을 미치는 중요한 변수들은 최고경영자의 지원, 업무범위, 정보기반, 적합성, 복잡성, 상대적 이익, 경쟁정도, 거래상대방 압력을 들 수 있고, 둘째 EDI의 외부확산에 영향을 미치는 주요 변수들은 최고 경영자의 지원, 업무범위, 정보기반, 적합성, 상대적 이익, 경쟁정도, 거래상대방 압력 이다. 최고경영자의 지원, 업무 범위, 정보기반, 적합성, 상대적 이익, 경쟁 정도 그리고 거래상대방 압력이 EDI 내부확산과 외부확산에 동시에 영향을 미치는 것을 알 수 있다.

• 기술혁신연구
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• 제13권1호
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• pp.113-139
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• 2005

The purpose of this study is to analyse the diffusion process of personal computer (PC) in Korea during the 1990's. To achieve the goal, five research steps have been done such as the literature survey of diffusion theory, set-up of theoretic equilibrium model of supply and demand, derivation of an equilibrium path using Hamiltonian, and empirical analysis. The empirical analysis has been performed based on that equilibrium path. The results can be summarized as follows : First, technological attribute of diffusing product influences the diffusion speed of Product. It has been proven that the size of the network has a significant effect on the diffusion of PC in empirical study Second, supply factors have an important role in the diffusion process. According to the empirical analysis, decreasing cost of production as a result of technological advance promotes the speed of diffusion. This point seems to be manifest theoretically, but existing empirical models have not included supply factors explicitly, Third, it has been found out that expectation of decreasing cost would influence the speed of diffusion negatively as expected ex ante. Theoretically this result is supported by arbitrage condition of purchasing timing.

• 한국산업정보학회논문지
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• 제10권4호
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• pp.65-77
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• 2005

본 연구는 ERP시스템을 채택하는 과정에서 나타나는 혁신기술 수용요인을 파악함으로써 혁신확산을 높일 수 있는 방안을 모색하는데 목적이 있다. 이를 위하여 혁신기술 수용요인과 혁신확산에 관한 선행연구를 바탕으로 기술수용모형을 이용한 실증분석을 실시하여 효율적인 ERP시스템 채택과 혁신확산에 대한 방안을 제시한다. 혁신특성요인, 지각된 유용성과 지각된 편의성, ERP시스템 채택 그리고 혁신확산에 대한 경로분석에서 나타나는 변수들 간의 영향경로를 규명함으로써 혁신특성요인과 ERP시스템 채택 및 혁신확산간의 관계에 대한 최적경로를 탐색하려고 하였다.