• 한국의상디자인학회지
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• 제25권2호
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• Strategy21
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• 통권45호
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• pp.33-59
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• 2019

본 논문의 목적은 최근 중국의 해양안보전략의 수단과 실행방법, 그 특징을 구체적으로 분석하는 것이다. 중국은 급격한 경제성장 및 강화된 군사력을 바탕으로 '해양강국 건설'이라는 국가목표를 설정하고 이를 달성하기 위해 노력하고 있다. 특히 해양강국을 뒷받침하기 위해 자국의 해양영토주권 수호, 배타적 해양권익 확보 등을 중점적으로 추진하고 있다. 이러한 목표 아래 추진되고 있는 중국의 해양안보전략은 그 수단과 방법 면에서 과거와는 많은 차이를 보인다. 과거 해양안보전략의 주 구현 수단이 해군이었다면 현재는 해군 뿐 아니라 준군사력이 해경과 예비전력인 해상민병도 적극 참여하고 있다. 또한 과거에는 해양에서 전면적인 무력행동을 통해 전략적 목표를 달성하려 했지만 최근은 직접적 충돌 보다는 살라미 자르기 전략, 회색지대전략 및 양배추 전략 등의 전면적 전쟁까지는 이르지 않는 분쟁 수준의 통제를 통해 자신들의 목적을 달성하려 하고 있다. 이러한 중국의 해양안보전략 추구에 대응하여 한국은 적절한 대응방안을 모색할 필요가 있다. 먼저 서해에서의 해군력 현시를 강화해야 하며, 전면전이 아닌 중강도 분쟁에 대비한 전력을 발전시켜야 한다. 또한 회색지대전략, 양배추 전략 등을 활용한 중국의 공세적 해양활동에 효과적으로 대응하기 위해 '해양전장 선점 전략'개념을 발전시킬 필요가 있다.

• 기술혁신학회지
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• 제8권spc1호
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• pp.297-322
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• 2005

많은 개발도상국들이 경제발전을 위한 전략산업으로 소프트웨어산업을 채택하고 있다. 그리고 오픈 소스 소프트웨어(open source software: OSS)가 소프트웨어 개발을 위한 하나의 대안으로 떠오르면서 OSS를 개발도상국의 소프트웨어 산업 발전을 위한 하나의 전략으로 보는 시각도 등장하고 있다. 이들 개발도상국은 OSS가 소프트웨어산업 발전과 국가경쟁력 강화의 기반으로 인식하고 있다. 소프트웨어산업을 경제발전의 토대로 발전시키기 위해서는 소프트웨어 생산을 위한 기술능력 확보와 강화가 중요하다. OSS는 소프트웨어 개발비용 절감은 물론이고 소프트웨어 기술능력을 증진시키기 위한 기술혁신의 도구로 활용될 수 있다. OSS를 통한 비즈니스 모델은 소프트웨어 판매가 아니라 지원과 서비스이다. 개발도상국들은 OSS 육성정책을 기술인력 양성을 중심으로 추진할 수 있다. 이를 통해 소프트웨어산업 전반의 기술능력을 향상시키고 기술인력을 육성하고 활용할 수 있다. 본 논문은 한국이 OSS를 통해 개발도상국의 소프트웨어산업 발전에 어떻게 기여할 수 있으며, 한국 소프트웨어산업의 해외시장 진출 전략에 어떤 시사점을 주는지 분석할 것이다.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2004년도 춘계학술대회
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• pp.122-137
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• 2004

Automation of a container terminal is a world-wide tendency nowadays. The interest of ACT (Automated Container Terminal) is increasing more and more because of necessity of container terminal with higher competitive power and ultramodern equipment to down the cost and up the efficiency. ECT (Europe Combined Terminals) and CTA (Container Terminal Altenwerder) have studied a detailed technique for the operation of ACT. In Korea, many projects related to the development of ACT are working at present. However, indiscreet introduction of ACT may cause tremendous loss. Thus it is much important thing that we search relevant automation level or type for an environment In this study, we propose the necessary strategy in developing ACT through analyzing the present condition, automated equipments and property of operation at advanced An. If the strategy is applied in development of domestic ACT, we'll be able to build ACT with higher competitive power.

• 경영과정보연구
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• 제1권
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• pp.413-443
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• 1997

In today's hospital-management, information system and the information by it will be a necessary administrative materials of organization with man-power, funds, equipment and resources. This study is for figuring out steps to utilize information-system, an important strategy to grow the hospital applying to the change of surroundings, improving the service for patients, accelerating medical examination, improving it in quality and suggesting a basis be able to manage it effectively by putting information system in practice such as economic effect by shorting time and the effect of medical study by computerizing clinical data. And the result of it is as follows: From the Nolan's 6 step - model about the degree using information system in hospital-management, the 1st group of hospital-size came to 1st and 2nd step, the 2nd group to the 3rd and 4th step and the 3rd group to the 5th and 6th step, which correspond to the survey- results that information system increases with the size of the hospital to propagation, regulation and integration step and that the number of the hospital developing to the step managing information is increasing.

• Asian Journal of Innovation and Policy
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• 제5권1호
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• pp.78-91
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• 2016

To counter-attack against piracy, the movie industry is continuously developing new technologies for the protection of intellectual properties, only to find them instantly useless especially in the digital age. This study shifts the focus from technology to customer behavior, and analyzes customer behaviors vis-à-vis piracy using economic models. The theoretical model of optimal holdback strategy under the threat of piracy was derived and the result shows that holdback can be used as a tool not only for hedging the loss due to piracy, but also for reducing piracy. Based on the theoretical model, we suggested proper holdback strategy for each type of movie piracy.

• 한국항만경제학회지
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• 제20권1호
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• pp.21-42
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• 2004

This paper addresses the operation, problems, and development policy of Gwangyang Port, Korea. This paper aims to analyze the operation condition and problems of Gwangyang Port and suggest long-term policies for developing Gwangyang Port as a logistic hub in northeast period. It is made up of three main sections: the operation, problems, and forecast of freight volumes; analysis of operational results of Gwangyang Port; development strategies of Gwangyang Port as a Logistics Hub. This paper was mainly based on a review of current papers/reports, an analysis of secondary data, and questionnaire survey. The major development strategies identified consisted of expansion regular service sea-route, formation of inter-modal transportation system, strengthening of port sales for Gwangyang port's recognition, securing operation-profits by fixed cargo volume, and promotion of free tread zone.

• 한국가구학회지
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• 제25권4호
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• pp.277-287
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• 2014

Current Korea furniture market is holding and leading with Hanssem, Livart, and other 10 main furnitures companies. The Hanssem furniture company is the first sales in Korea. And whole sales revenue was over 1 trillion KRW. Recently in Korea furniture market is changing rapidly by announcement of IKEA of expansion to Korea. IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA's brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2005년도 Proceedings of ISRS 2005
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• pp.745-748
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• 2005

These days, vehicle is evolving from the isolated space of transportation to the third digital life space connected to the information world via wired and wireless internet and in which the various activities are possible. According to this trend, the speed of growth in the development of Telematics technology and standard is being accelerated due to the government's IT839 strategy and market needs in Korea. ETRI, TTA, and the Telematics Standardization Forum play key role in developing domestic Telematics standard of core technology needed by industry in relation with each other. The international standards are mainly developed by de-facto standardization organizations such as OSGi, OMA, ERTICO, etc. currently. In this paper, we discuss the trends and issues in Telematics standardization and future strategy.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2005년도 춘계공동학술대회 발표논문
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• pp.651-657
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• 2005

This study figures out the objectives of supply chain integration and proposes a conceptual framework for classifying the type of supply chain integration in order to help developing supply chain integration strategy. We figure out the objectives of supply chain integration by structural integration and functional integration and then develop a conceptual framework for classifying the type of supply chain integration by combining the clusters of structural integration factors and functional integration factors. Using the framework, a firm would be able to figure out which type of supply chain it belongs to and develop appropriate supply chain integration strategy.