• 산경연구논집
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• 제15권3호
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• pp.21-29
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• 2024

Purpose: Electronic vehicles (EV) consumption become more prevalent among Vietnamese consumers. This paper aims to empirically assess the determinants of EV purchase intention among Vietnamese consumers. The research findings are expected to promote the consumption of electric vehicles in Vietnam. Research design, data and methodology: The quantitative research approach employed the Exploratory Factor Analysis (EFA). The sample size includes 301 respodents. Research design unified Theory of Acceptance and Use of Technology (UTAUT) and UTAUT2. The data collection process employ the non-probability sampling. Questionaire survey consists of 24 questions given to respondents via Google Form link. Data is processed by SPSS version 20 software. Results: The results proposed 04 determinants of the intention to buy electric vehicles: Government Support, Environmental Concern, Price Value, and Performance. Conclusions: Theorectical implications and managerial implications are also discussed to promote the consumption of electronic vehicles in Vietnam. Besides, the findings show that Price value, Environmental Concern and Performance positively affect the purchase intention of EV among Vietnamese consumers. Remarkably, Government Support is proven to be an insignificant factor in EV purchase intention. The call for further research rely on the role of government support in order to promote EV consumption in Vietnam and other emerging markets worldwide.

• 기술혁신학회지
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• 제20권2호
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• pp.430-457
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• 2017

본 연구의 목적은 국책 연구 성과의 기술거래에서 기술공급 기관과 기술도입 기업 간에 작용하는 기술료 결정요인을 비교 분석하여 기술이전 관련 기관, 기술공급 및 도입 기업 등 이해 관계자에게 유의한 정보와 정책적 시사점을 제공하기 위함이다. 이를 위하여 본 연구에서는 2011년부터 2015년까지 농촌진흥청 차세대바이오그린21 국책 연구 사업을 추진한 N사업단의 대학과 중소기업간 기술이전 사례를 중심으로 96개 기술공급 기관과 85개의 기술도입 기업에게 2016년 9월 1일부터 10월 31일 2개월 동안 AHP 설문 조사를 실시하고 각 기술거래 당사자 간 기술료 결정요인의 중요도를 비교 분석하였다. 분석 결과 기술거래 양 당사자는 '기술 활용의 수익성'과 '경영진의 기술도입 의지'를 중요한 기술료 결정요인으로 인식하고 있는 공통점이 있는 반면, 기술공급 기관은 기술이 적용된 제품의 '시장 경쟁력' 요인을, 기술도입 기업은 '기업의 가용 예산범위'를 더 높은 상대적 중요성으로 인식하는 차이가 있었다. 본 연구를 통하여 산업 현장의 구체적 니즈를 반영한 기술수요 조사, 기술료 지불 방법의 다양화, 기술이전을 목적으로 한 연구 평가 지표의 차별화, 기술개발 시급성을 반영한 연구 과제 추진이 필요하다는 정책적 시사점이 도출되었다.

• 유통과학연구
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• 제12권9호
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• pp.65-72
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• 2014

Purpose - This study aims to provide a brief understanding of usability and its extended models with TAM as well as identifying additional determinants that had been suggested in previous studies on mobile services. Research design, data, and methodology - Empirical data were collected by conducting a field survey of potential mobile application service users. The call for participation was also made in mobile related application issues, which were widely discussed. Result - The ease of use and usefulness had a significantly positive influence on attitude and intention. It also was revealed that added value services can offer practical value to customers. Thus, positive attitudes toward the adoption of services by customers are present when they perceive higher usefulness and ease of use of mobile application services. Conclusion - It was indicated that customers who are more inclined to try new products or who have a higher demand for new things tend to think about those functionalities and added value mobile application services from the perspective of usefulness and ease of use and operation.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.236-247
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• 2016

국내에서 모바일 기기와 모바일 인터넷의 광범위한 사용을 고려하면, 모바일 커머스 사이트에서의 만족도와 실제구매에 영향을 미치는 요인을 밝혀내는 것은 중요하다. 따라서, 본 연구에서는 1) 모바일 커머스 사이트에서의 만족도에 영향을 미치는 변수와 2) 모바일 커머스에서의 구매자와 비구매자를 구분하는 결정변수를 알아보았다. 이 두 가지 종속변수에 영향을 미칠 것으로 기대되는 독립변수로 기술수용모델 (TAM; Technology Acceptance Model), 지각된 쇼핑 가치 (perceived shopping values), 상호작용성(interactivity)에서 제안된 변수들을 포함하였다. 본 연구 결과에 따르면, 모바일 커머스 사이트의 성능 (지각된 사용의 용이성 및 유용성, 속도, 풍부한 콘텐츠, 맥락적 서비스)이 모바일 커머스 사이트에서의 만족도에 영향을 미쳤다. 반면에, 모바일 사이트에서의 구매자와 비구매자를 결정하는 가장 큰 요인은 인간적 상호작용성, 특히 사용자간 소통으로 드러났다.

• 유통과학연구
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• 제22권5호
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• pp.67-79
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• 2024

Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.

• 한국IT서비스학회지
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• 제17권3호
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• pp.1-16
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• 2018

There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

• 무역학회지
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• 제44권2호
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• pp.21-35
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• 2019

This study analyzes factors that affect the corporate value of Korean companies operating in Latin American countries. Primary factors are associated with characteristics of the host country, the parent company, and subsidiaries. Empirical results show that asset specificity is the main factor influencing firm value. This region is geographically far from Korea and culturally different. Therefore, the source of competitive advantage such as asset specificity should be large enough to offset liability of foreignness for successful entry into the region. This paper also found that joint ventures are more advantageous than direct investments. Joint ventures in Latin American can minimize risk, complement technology and information, and reduce trade barriers.

• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.1-23
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• 2016

The growth of information and communication technology (ICT) has led to a rapid of business paradigm shift incurred in the creation of new social/market value, changes of a value chain and elements producing a value creation, and enlargement of the scope of market competition. It leads to the change and evolution of industrial structure, requiring innovations of policy and institution. However, most studies that have focused on the effect of policy and institution on innovation are based on thick description and qualitative evidence, while paying little attention to these linkages in an empirical way. Hence this study has attempted to empirically analyze policy and institutional factors affecting innovation performance, particularly attention to ICT industry in OECD countries. The findings derived from the empirical analysis provide important implications for catch-up countries in relation to the innovations of policy and institution for effective innovation system and start-up ecosystem.

• 지식경영연구
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• 제21권2호
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• pp.41-58
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• 2020

A plan to promote public technology-based start-ups as a way to enhance the use of public technology has been emphasized. However, the problem of creating commercial value has persisted due to the lack of reproducibility and readiness of public technology. Although gap exists in the linking process between the public and private sector, it is difficult to find objective empirical evidence as most of them are only qualitative research. Our empirical works examine the impact of subsequent support of the public research institute on the commercialization of public technologies. Then, we analyze how commercialization of public technologies affects the growth of technology-based startups using 2-stage least square (2SLS) model. We find that the linkage with the technology subject contribute to the successful commercialization of public technology, and further to the survival and growth of technology-based start-ups. Our finding suggests that knowledge management system, to facilitate interaction between technology developer and consumers, is needed for the success of public technology-based start-ups.

• 산경연구논집
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• 제10권4호
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• pp.33-41
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• 2019

Purpose - This study investigates the effect of strategic orientation on market performance with emphasis on the mediative role of innovation capability, economic value and relational value in food producer companies. Research design, data, and methodology - In this descriptive study, a population of 244 managers and employees of Food industry companies in Tehran were investigated. The respondents filled a questionnaire on strategic orientation, innovation capability, economic value, relational value and market performance, during January to August 2018. Reliability and validity were evaluated by Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, Spearman's correlation coefficient and structural equation modeling were used by SmartPLS software. Results - Effects of competitor's orientation and technology orientation on all three intermediary variables were positive and significant. The effect of customer orientation on innovation and economic value was positive and significant, but the effect of customer orientation on the value of the relationship was insignificant. Furthermore, entrepreneurial orientation has a positive and significant effect on innovation capability. The effects of three mediator variables on market performance are positive and significant. Conclusions - As the relationship between the mediator variables and market performance were positive and significant, companies should have a comprehensive plan of focus on strengthening these variables.