• Title/Summary/Keyword: determinants of purchase decision

Search Result 27, Processing Time 0.03 seconds

Urban Households' Purchase and Expenditure Decision Factors of Alcoholic Beverages (주류에 대한 도시가계의 구매결정과 지출결정요인)

  • 허은정
    • Journal of the Korean Home Economics Association
    • /
    • v.41 no.5
    • /
    • pp.1-13
    • /
    • 2003
  • This study examined the determinants of urban households' expenditures on alcoholic beverages, using double-hurdle models to distinguish between the decision to purchase (purchase decision) and the decision of how much to consume (expenditure decision). Data for this study were drawn from the 2000 Korean Household Income and Expenditure Survey. Households were likely to purchase alcoholic beverages with increasing of household income, tobacco expenditures, and household size. The age, sex, marital status, occupation, education level, type of house ownership, residing city were significantly related to the purchase decisions. Among those households which drink, as household income and tobacco expenditures increase, the age, sex (male), marital status (married), and education level of a household-head, house ownership, residing city (Seoul) were positively related to and the presence of young children were negatively related to the expenditure level of alcoholic beverages.

A Study on the Determinants of Purchase Intention in Online Shopping Through Augmented Reality Application (증강현실 애플리케이션을 통한 온라인쇼핑에서의 구매의도 결정요인 연구)

  • Su-Ji Moon
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.19 no.1
    • /
    • pp.257-266
    • /
    • 2024
  • This study explored the determinants that influence purchase intention in online shopping based on augmented reality applications. The main results are discussed focusing on hypotheses as follows. First, interactivity had a positive effect on psychological ownership. Second, interactivity had a positive effect on decision comfort. Third, psychological ownership had a positive effect on decision comfort. Fourth, psychological ownership had a positive effect on purchase intention. Fifth, decision comfort had a positive effect on purchase intention. Therefore, in online shopping based on augmented reality applications, interaction determines psychological ownership and decision comfort, and psychological ownership and decision comfort can be evaluated as key factors that promote product purchase intention in online shopping. In order to increase purchase intention in online shopping, a marketing strategy is required to increase interactivity, psychological ownership, and decision comfort through augmented reality applications.

A Study of Consumer Purchase Decision and Determinants of Local Food in Anseong (안성 로컬푸드에 대한 소비자 구매의사 및 구매결정요인)

  • Jeon, Young-Gil
    • Journal of Digital Convergence
    • /
    • v.14 no.11
    • /
    • pp.173-179
    • /
    • 2016
  • This study was conducted to provide basic information for future Anseong local food policy and local food activation by finding the key factor determining consumer purchasing for Anseong local food. First, we conducted a survey and derived consumer purchasing attributes for the local food. Logistic regression analysis was performed to find the main factors that determine the consumers' purchase intention for Anseong local food out of such seven attributes as 'excellent quality', 'safety', 'good for health', 'activation of local economy', 'low price', 'accessibility', 'variety of items'. The results showed that the most influencing attributes on consumers' purchase decisions for Anseong local food were 'excellent quality' and 'low price' followed by 'accessibility' and 'activation of local economy'.

Determinants in the Stage of Purchase Decision Making for Credit Cards (복수 신용카드 중 실제 이용카드의 결정요인에 관한 연구 -복수와 단일 신용카드 소지자의 사용행태에 관한 비교분석-)

  • Kim Dong-Gyoon
    • Management & Information Systems Review
    • /
    • v.3
    • /
    • pp.439-460
    • /
    • 1999
  • The purpose of this paper is to compare the characteristics between group that has only one credit card and group that has multiple credit cards in each stage of purchase decision making based on the literature in consumer behavior. Results indicated that (1) The number of credit cards that consumers has was affected by internal factor and reference factor, (2) depending on the number of credit cards, usage frequency, amount, and duration were differently showed and (3) inertia, point accumulation, and convenience were founded as determinants of using credit cards. Finally, theoretical and managerial implications of these findings are discussed.

  • PDF

Determinants of BAOMAI of Chinese Customer in Duty-Free Shop: Analytical Framework and Empirical Analysis (중국관광객의 면세점 바오마이 결정요인에 대한 실증연구)

  • Sung-Hoon Lim;Song Gao;Jia-Ying Chen
    • Korea Trade Review
    • /
    • v.45 no.5
    • /
    • pp.201-222
    • /
    • 2020
  • This paper examines that determinants of BAOMAI, (i.e., behavior of Chinese tourist bulk purchase in duty free shop) with analytical framework and empirical tests. The results of applying the structural equation modeling to 196 samples suggest that Chinese tourist consumption orientations (conspicuous/compulsive/unplanned consumption) have a positive effect on BAOMAI decision value chain (perceived value and loyalty). The marketing mix of duty free shop as control variables in research framework also have a positive effect on BAOMAI perceived values (functional/social/emotional value). This paper has a contribution to prior literatures: the first empirical analysis on BAOMAI determinants with exploring scholarly definition.

An Empirical Study on the Success Factors of Inter-Firm Alliances for New Product Development: With a Focus on the SMEs in Korea

  • Suh, Sang-Hyuk;Ko, Jong-Ook;Lee, Sun-Young
    • Asian Journal of Innovation and Policy
    • /
    • v.1 no.1
    • /
    • pp.71-91
    • /
    • 2012
  • The purpose of this study is to identify the major determinants of performance of the R&D alliances, with an aim toward raising the success rate in cooperative relationships. In particular, this study assesses whether the success factors of purchasing relationship identified in the literature apply equally to SMEs in Korea. The results of this study indicate that inter-firm cooperation, experienced cooperation, and efficiency of government support have positive impacts on the purchase rate of new products. On the other hand, R&D intensity and resources of competencies of the firm do not influence it. Additionally, market attractiveness does not moderate the effects of the five independent variables on the purchase. The extracted determinants according to the results of surveys give valuable and practical hints to the SMEs when they make a decision on their R&D alliances with large enterprises.

Effects of determinants of purchasing accommodation products on purchase intention -social commerce and home shopping- (숙박상품 구매자의 구매결정요인이 구매의도에 미치는 영향 -소셜커머스와 홈쇼핑의 비교분석-)

  • Choi, Dong-Heui
    • Journal of Digital Convergence
    • /
    • v.20 no.5
    • /
    • pp.337-343
    • /
    • 2022
  • This study attempted to find out whether there is a difference between social commerce and TV home shopping in the relationship between the purchasing decision factors and the purchasing intention of accommodation product buyers. A survey was conducted for 20 days from March 7 to March 26, 2022, and 205 copies were used for empirical analysis. As a result of the analysis, the purchasing determinants were divided into four factors: reliability, playability, convenience, and economy. As a result of the analysis, it was found that the purchase determinants influenced the purchase intention in the order of playability, reliability, economy, and convenience, while social commerce had the greatest influence on playfulness and home shopping. Social commerce is considered to be important in terms of persuasion based on the product information provided, and consideration of how lively and enjoyable home shopping creates broadcasting videos.

Religiosity Role within the Halal Foods Consumptions' Antecedents.

  • Maher Toukabri
    • International Journal of Computer Science & Network Security
    • /
    • v.24 no.5
    • /
    • pp.156-164
    • /
    • 2024
  • This research aims to highlight the determinants of the intention to purchase Halal foods. In the conceptual framework we examine the different antecedents that might affect the consumer intention to choose the Halal foods. For this, we evocate the role of constructs attitude towards Halal certification, consumption habits and the subjective norm. Moreover, we attempt to study the role mediating role of the religiosity in this purchase decision process of the Muslim consumer. The empirical study will be implemented in the Saudi Halal Foods Market. Thus, we interviewed 200 invidious in the exploratory study to purify the measurements of the selected constructs that may contribute in the explanation of the intention to consume Halal. The confirmatory phase require a second sample that count 400 interviewees. The software of the data analyses that we have used were SPSS and AMOS to purify measurements, to test the research hypotheses and to validate the developed model. At the end of this research we hope to characterize and define the most important determinants' Muslim purchase intention of Halal foods. Therefore, we advance the necessary recommendations to the academicians interesting in this business field and the practices who enquiry to improve theirs offerings and theirs transactions turnover within this emerging consumption sector.

The Effect of Country-of-Origin on Customer Purchase Intention: A Study of Functional Products in Vietnam

  • Phuong, Nguyen Ngoc Duy;Dat, Nguyen Tien
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.4 no.3
    • /
    • pp.75-83
    • /
    • 2017
  • This paper examines key determinants and the effect of country-of-origin on customer's purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer's buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers' purchase intention. Customer's perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers' mind, the higher consumers' purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers' purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer's intention to purchase functional food and lead to managerial implications for business strategies.