• Korea Science and Art Forum
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• v.19
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• pp.581-592
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• 2015

This study aims to find the significance of the convention-related public organizations workers' cognition about the importance of public marketing activities. As well as to analysize the outcome of convention organization of public marketing activities holding positive, negative effects and the host brands value relationship. In order to strategically maintain the importance of conventions' differentiation marketing and the brands value of exhibition organization, this research is necessary to explore the importance of public marketing activities held by the public value and brand image link here. In this research, On the convention field public marketing activities' arguments were marketing strategy. In order to construct the convention destination's competitiveness and the differentiation of public marketing strategy, it is necessary to investigate the relation of convention organizations' public marketing activities' importance recognization and destination effections, destination brand value. As the results we can propose the implication of public marketing activities can enhance the competitive.

• Journal of Smart Tourism
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• v.1 no.3
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• pp.21-29
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• 2021

This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.253-263
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• 2021

This research aims to increase the tourism destination competitiveness for the city of Malang. This research uses the extended criteria of Resource-based View (RBV): VRIOLU (Valuable, Rare, Inimitable, Organization, Large Market, Unmet Need) to analyze tourism destination competitiveness for the city of Malang. A qualitative approach with a case study research design is adopted in this research. Data was collected using data triangulation, such as an in-depth interview with the informants, direct observation in the form of field notes, and picture documentation. The data was analyzed manually by the researchers using thematic analysis. In this research, VRIOLU, the extended criteria of RBV is proven that it can be used as a tool to analyze tourism destination competitiveness by giving the researchers a framework to get the answers from the informants to achieve the research aim. Suggestions to improve the tourism destination competitiveness for the city of Malang include: (1) Actively promoting the added value that can be given by the city of Malang to the visitors; (2) Forming a tourism board to manage the city of Malang as a tourism destination in a holistic manner; (3) Creating synergistic promotion between the stakeholders of tourism operator and governments.

• Journal of Smart Tourism
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• v.2 no.2
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• pp.15-19
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• 2022

Destination marketing organizations (DMOs) utilize the official website for marketing and promotional purposes, while tourists often navigate through the official website to gather necessary information for their upcoming trips. With the advancement of business analytics, DMOs may need to exploit the clickstream data generated through their official website to develop more suitable and persuasive strategic marketing and promotional activities. As such, the primary objective of the current study is to show whether clickstream data can successfully identify the trip purposes of a particular user. Using a latent class analysis and multinomial logistic regression, this study found the meaningful and statistically significant variations in webpage visits among different trip purpose groups (e.g., weekend getaways, day-trippers, and other purposes). The findings of this study would provide a foundation for more data-centric destination marketing and management practice.

• Asia pacific journal of information systems
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• v.34 no.1
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• pp.26-48
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• 2024

Data plays an ever greater part in the tourism industry. While the platform-based sharing of open public data, private-sector intermediary platforms, and the use of social media to understand consumer trends are already well recognized, more potential for innovation exists in sharing private data among organizations in Smart Tourism Destinations. Research into the factors enabling and hindering coopetition in this kind of data sharing platforms is still in the nascent stage of development. Our case study of Sapporo, a major Japanese city endeavouring to create itself as a Smart Tourism Destination, sheds light on the initial approaches to involve organizations to such a data sharing agreement. Founding on seven interviews with ten participants of Sapporo Smart City project organization (SARD), we derived enablers and impediments that promote coopetition in data sharing as part of Smart Tourism Destination development. We also present practical recommendations and future research opportunities for such initiatives.

• Korean Journal of Environment and Ecology
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• v.27 no.3
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• pp.396-404
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• 2013

The purpose of this study is to propose the method to improve management aspect and facilities plan to enhance spatial cognition of visitors through visitors' analysis of spatial cognition regarding tourism destination facilities. The research model was established by factors affecting spatial cognition such as facilities characteristics and visitor characteristics as well as spatial cognition of visitors' facilities to achieve objectives of research, and actual proof analysis was made to visitors to Nami Island tourism destination based of this. As a result of analysis, it was proved that visitor characteristics including their gender and age, and tour map use as well as facilities characteristics of facilities type, location, etc showed a statistically significant difference in visitors' spatial cognition. In addition, it is deemed as a result of analysis that Nami Island requires re-organization of symbolic features and attractiveness of food and beverage facility, while needing additional installment and rearrangement of information facilities and related facilities. The result of this research suggests that close analysis and application of factors affect spatial cognition such as facilities and visitors' characteristics to plan and manage the tourism destination facilities effectively. Moreover, visitors' spatial cognition is related to spatial characteristics of tourism destination, therefore it is analyzed that the uniqueness of facilities played an important role in improving female's spatial cognition. In particular, the result of this study is meaningful in that in light of plan and management for tourism destination facilities, the function to provide tourism destination plays a major role in improving visitors' spatial cognition regardless of complexity of spatial structure of tourism destination.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.2
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• pp.43-51
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• 2017

Recently, MANET has been used in many fields as the range of applications increases. However, the dynamic topology that MANET has makes it difficult to route and provides the cause of exposure to security vulnerabilities. Therefore, the security features that can be robust to many attacks must have been applied in the routing technique provided in the MANET. In this paper, we propose a secure routing method that secure route is established by reliability evaluation of nodes and secure data communication has applied through key exchange mechanism. The proposed technique used hierarchical structure for efficiency of reliability evaluation of nodes. The reliability of nodes is performed by trust management node and reliability of nodes managed periodically is broadcasted. And the key exchange for secure data transmission is dene without CA as the certificate issuing organization. This allows fast key exchange and the integrity of data transmission improved. The proposed technique improves the security of the data transmission because a secure route to the destination node is established by the reliability evaluation and the data transmission is performed after the key between the source node and the destination node is exchanged through the established route.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.143-161
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• 2015

The South Asian Association for Regional Cooperation (SAARC) nations are a potpourri of diverse religions, races and cultures with rich natural and cultural heritage but yet to tap the full potential of tourism. An investigation into the glorifying heritage of these eight SAARC nations pinpoints towards their rich food and culinary heritage that is yet to be explored to carve them as food destinations that would definitely help ameliorating tourism too. The Global Report on Food Tourism of the United Nations World Tourism Organization (UNWTO) reveals results from a survey on food tourism marketing promotion, from which internet marketing tools, such as websites have been effectively utilized to promote food tourism in a particular destination. (UNWTO, 2012). Sensing the importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of SAARC nations to evaluate their performance from the perspective of promotion of culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to examine the websites. The study reflects on the relative strength and weakness of the tourism websites of SAARC nations in promoting food tourism and as well help suggesting the remedial measures catalyzing the food tourism promotion through websites.

• Journal of Smart Tourism
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• v.2 no.4
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

• Management & Information Systems Review
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• v.36 no.2
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• pp.81-92
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• 2017

This study was to investigate the elasticity in tourism demand of Chinese tourists visiting Malaysia through ARDL models by using Chinese tourists arrivals, GDP, CPI, transportation costs and others. When China was implementing an open-door policy with foreign countries in the early 15th century, the movement of Chinese was very limited, and then communication between China and other countries was very weak. However, the Chinese government persistently and entirely implemented an open-door policy by participating in the World Trade Organization(WTO) in 2001. The Chinese government has opened the economy through foreign direct investment by providing various incentives for foreign investment. As a result, inbound and outbound Chinese movements increased in the early 21st century. China was one of the top five most visited tourist destinations in the world by 2016, and also Chinese tourists traveling abroad increased, so they made Malaysia a popular tourists destination because of increase sharply to around 1.41 million. This study examined the significance of major economic factors affecting the increase in Chinese tourists arriving in Malaysia. Other factors that induced their arrival included income, tourism prices, transportation costs and promotional activities. Short-run shocks from the Asian economic crisis and the outbreak of SARS were included to understand how tourism demand in Malaysia was affected. Finally this study found that the combination of the ARDL and the Error Correction Model were useful to statistically estimate the elasticities of tourism demand.