• Title/Summary/Keyword: destination image

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Interaction Effects of the Host Country Image and Cultural Intelligence on Organizational Attractiveness in Emerging Economies

  • KIM, Eunmi;HONG, Gahye
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.1
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    • pp.71-80
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    • 2020
  • Purpose - The purpose of this paper is to advance the understanding of the relationship between host country image and cultural intelligence (CQ) on the attractiveness of expatriate destinations. Specifically, this study compares the different impacts of CQ on the relationship between host country image and subsidiary attractiveness by comparing a US-based subsidiary and a Vietnam-based one. Research design and methodology - A total of 445 Korean full-time workers responded through an online survey. The survey randomly showed the participants one of two conditions for a potential expatriate location. The participants were asked to answer a series of questions on the organizational attractiveness of the subsidiaries from the perspective of an expatriate candidate and respond to a series of questions on individual CQ. Results - Through a two-way ANOVA test, the results reveal that Korean expatriate candidates perceive that a Vietnam-based subsidiary is a less attractive destination for international assignment when compared to a US-based subsidiary. In addition, the positive moderating effect of cultural intelligence on the relationship between the host location and the subsidiary's attractiveness is stronger when Vietnam, rather than the US, is the assignment location. Conclusions - Drawing upon AUM theory, this study confirmed that unfavorable country image affects subsidiaries' attractiveness for expatriate candidates, due to anxiety. However, this study showed the role of employees' CQ to mitigate these challenges. This study suggests providing information on positive conditions of expatriate locations and building systematic process for enhancing individual CQ for organizations.

Development of Urban Tourism through the Improvement of City Image (도시이미지 제고를 통한 도시 관광개발)

  • Kim, Boo-Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.3
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    • pp.354-380
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    • 2010
  • Cities are the most important type of tourist destination across the world, and yet urban areas have neglected in most academic studies of tourism. Urban destinations serve as gateways for tourist entry to the country, as centers of accommodation and a base for excursion to rural areas as well as destinations in their own right. Increasingly cities rely on image promotion to attract tourists to cities. A city's image is the sum of beliefs, ideas, and impressions that a people have of a city. Image has always been of great interest and concern to city marketers. The image improvement is very important especially in urban tourism development because tourism overwhelmingly depends on image. The cost and effectiveness of the image improvement strategy depends on the city's current image and real attributes. Some cities are blessed with positive images. They don't require changing the image so much as amplifying it and delivering it to more target groups. Many cities are stuck with a negative image. They need to remove it and make a positive out of a negative to correct it. Image reversals, however, are difficult to accomplish. Some cities are not well known because they are small, lack attractions, or don't advertise. They need to identify, develop, and disseminate a strong positive image for the city.

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An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer's Purchase and Visit Intentions

  • Sousa, Ana;Nobre, Helena;Farhangmehr, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.3
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    • pp.65-72
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    • 2018
  • The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

A Study on the Basic Algorithm of 3-D Navigation System of the Helicopter Utilizing TRN (TRN을 이용하는 헬리콥터 3차원 항법을 위한 기본 알고리즘에 관한 연구)

  • Kim, Eui-Hong;Jeon, Hyeong-Yong
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.10c
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    • pp.130-134
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    • 2007
  • 본 연구는 지형참조항법(TRN; Terrain Referenced Navigation)에 근거하는 헬리콥터 항법 시스템을 위한 기본 알고리즘을 개발하기 위해 수행되었다. 현재 본 연구에 위성항법장치(GPS; Global Positioning System)로부터의 정보(X, Y, Z 좌표)는 비행체가 항로를 비행하는 중 매 92.8m의 수평거리로 환산하여 수신되는 것으로 가정하였다. 비행체는 3차원 직교 좌표 체계(Cartesian coordinate system)로 표현되는 수치지형모델 (DTM; Digital Terrain Model)상에서 시점(Origination)-종점(Destination) 기법에 의해 항로를 결정한다. 본 시스템은 우선 조종사에게 지형의 사전 인식을 위해 시점-종점 주변 3차원 지형도와 항로의 종단면도를 보여준다. 본 시스템은 직접적인 지상 충돌을 피하기 위해 지형 여유 층면(terrain clearance floor)의 개념을 도입, 기복 지형 표면에 일정 높이의 완충 공간을 설정한다. 만약 비행체가 항행 중 완충 공간에 접근하게 되면 본 시스템은 즉시 경고음과 메시지를 발한다(Matlab 메뉴를 사용하였음). 물론 헬리콥터의 이착륙 시에는 불필요한 경고를 발생시키지 않기 위해 완충 공간 조정은 가능하다. 수치지형모델은 (주)첨성대가 확보하고 있는 3초 간격의 DTM을 채택, 작성하였다.

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A Study on Development of Touristic Subregions in Rural Area - Case Study in the Haenahm County, Chonnam - (농촌지역 관광지개발에 있어 관광권 설정에 관한 연구 -전남 회남로를 사례로-)

  • 홍성권
    • Journal of the Korean Institute of Landscape Architecture
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    • v.18 no.1
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    • pp.9-17
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    • 1990
  • This study was carried out in the Haenahm county as a part of project, the'89 Comprehensive Planning of Rural Area. In order to increase household income of rural area and to meet increasing tourism demand in urban area, several tourism development directions and strategies were suggested in terms of resources, services, and transportation. The major results of this study are summarized as follows ; 1) Core tourism market has to be maintained by inforcement of unique image of the Haenahm county, such as the southern extremeity of Korean peninsula and tourism resources rich land. 2) New tourism products need to be introduced to attract fringe market of this area by use of natural and cultural resources in the Haenahm county, such as terrain, climate, provincial park, music, dance and artifacts. 3) image of this county as a touristic resort would be escalated by development of high quality andclusterized accommodation in urbanized area of the Haenahm county 4) Development of private lodging, production of local brand by native food, beverage and artifacts, introduction of festival by folk song and folk dance would be helpful to stabilize a seasonal fluctuating demand level of ourismandlocalresidentsincome. 5) Diversification of tourism product needs to be provided for tourists in order to increase chances for enjoyment in the destination and to be involved in socially comfortable atmosphere. 6) Package tour by diversification of touristic subregions in this county and linkage system with touristic regions of other counties would helpful to lead visitors to stay long, resulting in increased expenditure.

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Influence of Electronic Word of Mouth on Visitor's Interest to Tourism Destinations

  • APRILIA, Fitri;KUSUMAWATI, Andriani
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.993-1003
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    • 2021
  • The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

Real-time Parking Lot Information Service Using Machine Learning-Based Object Detection (머신러닝 기반의 물체 인식을 이용한 실시간 주차장 정보 제공 서비스)

  • Seo, Gyu-seung;Seo, Young-tak;Baek, Chun-ki;Moon, Il-young
    • Journal of Practical Engineering Education
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    • v.13 no.3
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    • pp.491-496
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    • 2021
  • In this thesis, we intend to use CCTVs installed in existing parking lots to understand the current status of parking lots and provide real-time information to users through Android applications. It describes how to set the ROI in the parking area using YOLO V3 and how to provide the number of vacancies that change in real time through the set ROI, and describes how to link CCTV-server-user using IMAGE ZMQ and FIREBASE. The user can know the real-time situation of the parking lot near the destination before arriving through the application and can come up with various measures accordingly.

Sensor System for Autonomous Mobile Robot Capable of Floor-to-floor Self-navigation by Taking On/off an Elevator (엘리베이터를 통한 층간 이동이 가능한 실내 자율주행 로봇용 센서 시스템)

  • Min-ho Lee;Kun-woo Na;Seungoh Han
    • Journal of Sensor Science and Technology
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    • v.32 no.2
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    • pp.118-123
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    • 2023
  • This study presents sensor system for autonomous mobile robot capable of floor-to-floor self-navigation. The robot was modified using the Turtlebot3 hardware platform and ROS2 (robot operating system 2). The robot utilized the Navigation2 package to estimate and calibrate the moving path acquiring a map with SLAM (simultaneous localization and mapping). For elevator boarding, ultrasonic sensor data and threshold distance are compared to determine whether the elevator door is open. The current floor information of the elevator is determined using image processing results of the ceiling-fixed camera capturing the elevator LCD (liquid crystal display)/LED (light emitting diode). To realize seamless communication at any spot in the building, the LoRa (long-range) communication module was installed on the self-navigating autonomous mobile robot to support the robot in deciding if the elevator door is open, when to get off the elevator, and how to reach at the destination.

A Techniques for Information Hiding in the Steganography using LSB and Genetic Algorithm (유전적 알고리즘과 LSB를 이용한 스테가노그래피의 정보은닉 기법)

  • Ji, Seon-Su
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.3
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    • pp.277-282
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    • 2018
  • The goal of the secret message communication on the internet is to maintain invisibility and confidentiality. Digital steganography is a technique in which a secret message is inserted in a cover medium and transmitted to a destination so that a third party can not perceive the existence of the message itself. Steganography is an efficient method for ensuring confidentiality and integrity together with encryption techniques. In order to insert a secret (Hangul) message, I propose a image steganography method that the secret character is separated and converted into binary code with reference to the encryption table, the cover image is divided into two areas, and the secret message and the right l-LSB information of the second area are encrypted and crossed, concealing the k-LSB of the first region. The experimental results of the proposed method show that the PSNR value is 52.62 and the acceptable image quality level.

A CNN Image Classification Analysis for 'Clean-Coast Detector' as Tourism Service Distribution

  • CHANG, Mona;XING, Yuan Yuan;ZHANG, Qi Yue;HAN, Sang-Jin;KIM, Mincheol
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.15-26
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    • 2020
  • Purpose: This study is to analyze the image classification using Convolution Neural Network and Transfer Learning for Jeju Island and to suggest related implications. As the biggest tourist destination in Korea, Jeju Island encounters environmental issues frequently caused by marine debris along the seaside. The ever-increasing volume of plastic waste requires multidirectional management and protection. Research design, data and methodology: In this study, the deep learning CNN algorithm was used to train a number of images from Jeju clean and polluted beaches. In the process of validating and testing pre-processed images, we attempted to explore their applicability to coastal tourism applications through probabilities of classifying images and predicting clean shores. Results: We transformed and augmented 194 small image dataset into 3,880 image data. The results of the pre-trained test set were 85%, 70% and 86%, and then its accuracy has increased through the process. We finally obtained a rapid convergence of 97.73% and 100% (20/20) in the actual training and validation sets. Conclusions: The tested algorithms are expected to implement in applications for tourism service distribution aimed at reducing coastal waste or in CCTVs as a detector or indicator for residents and tourists to protect clean beaches on Jeju Island.