• 제목/요약/키워드: destination image

검색결과 171건 처리시간 0.022초

틱톡의 숏폼 콘텐츠 특성이 관광지 이미지 및 방문의도에 미치는 영향 (The Impact of TikTok's Short-Form Content Features on Destination Image and Visit Intentions)

  • 송웨이;박천일
    • 스마트미디어저널
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    • 제12권8호
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    • pp.37-44
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    • 2023
  • 본 연구는 코로나19로 인해 모바일을 통한 숏폼 콘텐츠 소비가 증가한 상황에서, 중국의 대표적인 숏폼 플랫폼인 틱톡에서 여행 관련 콘텐츠가 사용자들의 여행 목적지와 여행상품에 대한 방문 의도에 미치는 영향을 조사했다. 2023년 7월에 중국 온라인 설문 기관을 통해 337명을 대상으로 조사를 실시한 결과, 틱톡의 콘텐츠 특성 중 오락성은 관광지 이미지에 영향을 미치지 않았으나, 정보성과 신뢰성은 긍정적인 영향을 미치며, 전문성과 상호작용성도 긍정적인 영향을 미친 것으로 나타났다. 이렇게 숏폼 콘텐츠를 통해 형성되는 관광지 이미지는 방문 의도에 긍정적이고 유의한 영향을 미쳤다. 이 결과는 관광지 및 마케팅 전략 수립 시 고려할 중요한 정보로 활용될 수 있다.

Cosmopolitanism and the Mediating Effect of Country Image on Consumers' Purchase, Visit and Investment Intentions

  • SOUSA, Ana;NOBRE, Helena;FARHANGMEHR, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • 제6권4호
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    • pp.159-170
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    • 2019
  • The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

소나 영상 촬영을 위한 자율항법 시스템 구현 (Implementation of AUSV System for Sonar Image Acquisition)

  • 류재훈;류광렬
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2016년도 추계학술대회
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    • pp.961-964
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    • 2016
  • 본 논문은 쏘나 영상 촬영을 위한 무인자율항법(AUSV Autonomous Unmanned Surface Vehicle) 시스템 개발에 관한 연구이다. 자율항법 시스템은 선체에 모션센서, DGPS에 의한 현재 경위도 좌표와 목표지 경위도 좌표의 차를 가지고 선체의 추진체(Thrusters)를 FF-PID 알고리즘으로 제어한다. 실험결과, 목적지 좌표에 대한 제어좌표 오차는 전체 항법거리 1km 에서 6 meter 이하이며, 자율항법 모드에서의 Sonar Image 촬영 결과물은 유인선 촬영 결과물과의 차이는 12 pixel 이하로 전체 영상 차이는 거의 식별할 수 없이 동일하다. 개발된 시스템은 유인선으로 촬영 불가능한 해저 지형에 대한 Sonar Image 촬영을 위한 새로운 방법으로 활용 가능하다.

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정확성을 향상시킨 히스토그램 명세화 방법 (A Method of Improving Accuracy of Histogram Specification)

  • 허경무
    • 제어로봇시스템학회논문지
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    • 제20권2호
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    • pp.175-179
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    • 2014
  • The histogram specification turns the shape of a histogram into that we want to specify. This technique can be applied usefully in various image processing fields such as machine vision. However, the histogram specification technique has its basic limits. For instance, the histogram does not have location information of pixels. Also, the accuracy of the specification drops because of quantization errors of the digitized image. In this paper, we proposed a multiresolution histogram specification method in order to improve the accuracy of specification in terms of resemblance between destination and source image. The experimental results show that the proposed method enhances the accuracy of the specification compared to the conventional methods.

Development of a Hand Pose Rally System Based on Image Processing

  • Suganuma, Akira;Nishi, Koki
    • IEIE Transactions on Smart Processing and Computing
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    • 제4권5호
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    • pp.340-348
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    • 2015
  • The "stamp rally" is an event that participants go the round with predetermined points for the purpose of collecting stamps. They bring the stamp card to these points. They, however, sometimes leave or lose the card. In this case, they may not reach the final destination of the stamp rally. The purpose of this research is the construction of the stamp rally system which distinguishes each participant with his or her hand instead of the stamp card. We have realized our method distinguishing a hand posture by the image processing. We have also evaluated it by 30 examinees. Furthermore, we have designed the data communication between the server and the checkpoint to implement our whole system. We have also designed and implemented the process for the registering participant, the passing checkpoint and the administration.

A Comparative analysis of the Pre- and Post-Construction Image Analysis of the Nakdong Estuary as Coastal Tourism Resource

  • Yhang Wii-Joo;Cho Yoon-Shik
    • 한국환경과학회지
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    • 제14권10호
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    • pp.905-910
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    • 2005
  • The purpose of this study is the comparative analysis of Susan citizens' images of Eulsook-do as a coastal tourism destination before and after the construction of a road bridge across the Nakdong estuary in order to analyze local people's changes in leisure patterns. Analysis of the images of a pre-construction Eulsook-do that people aged both 40 and less and 50 and more had on five dimensions showed values higher than zero(0) that suggests neutral image, while their images of a post-construction Eulsook-do showed the shrinking size of pentagon on all five dimensions: ET(Entertainment), CA(Culture & Art), EE(Environment & Ecology), RC(Recreation) and LP(Leports) dimensions. Its pre- and post- construction image analysis conducted 20 years after it came to be built finds that the road bridge construction has led to the ecological, environmental disruption of the coast and the lower Nakdong river, having negative influence on the images of Eulsook-so.

The Determinants of Mongolian Tourists' Purchase Intention: Moderating Effect of Involvement and Site Image

  • Davaanyam BOLORTUYA;Jin-Kwon KIM;Tony-Donghui AHN
    • 융합경영연구
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    • 제11권2호
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    • pp.47-55
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.

체험관광 방문동기가 관광지 이미지의 방문 만족에 따른 국내 관광 활성화 정책 연구 (Domestic Tourism Revitalization Policies According to the Satisfaction of Visitation with the Image of Tourist Attraction for Experiential Tourism)

  • 박환태;이윤옥
    • 한국엔터테인먼트산업학회논문지
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    • 제15권7호
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    • pp.235-247
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    • 2021
  • 본 연구의 목적은 체험 관광 방문 동기가 관광지 이미지 및 방문 만족에 따른 국내 관광 활성화에 의해 극대화 될 수 있는지를 고찰하기 위해 수행되었다. 이러한 목적을 달성하기 위하여 국내 체험 관광지에 방문한 체험 관광객들의 교육적 동기, 체험적 동기, 문화적 동기, 친교적 동기의 4가지 요인과 관광지 이미지, 방문만족을 통한 국내 관광 활성화할 수 있는 제안점을 제시하고자 하였다. 첫째, 코로나 시대에 국내 체험관광객의 방문 동기와 관광지 이미지, 방문 만족과 관련한 결과를 본 연구에 맞게 개념을 정립함으로써 이론적 의의를 찾을 수 있다. 체험관 광객의 방문 동기에 대한 4가지 요인을 통한 체험 관광지 이미지와 방문 만족에 관한 연구로 관광객 눈높이에 맞는 체험 관광프로그램을 제공함으로써의 팬데믹 코로나 시대에 관광객들의 체험 관광 방문 동기에 참여하는 새로운 변화를 추진해 나가는데 필수적인 조건임을 시사해 주고 있다. 둘째, 국내 체험 관광 사업기업체에서 운영하는 체험 관광프로그램 측면에서는 가능한 비대면 서비스를 제공할 수 있는 언택트 서비스의 특성을 살린 안전한 관광지 이미지를 알릴 수 있도록 해야 한다. 또한 팬데믹 코로나 시대에 체험 관광활동의 방문이 다소 제한적인 거시적 환경에서 비대면 서비스 확대를 통해서 지역의 직접적인 체험 프로그램 발굴 및 개발에 대한 인식 전환으로 국내 관광과 지역경제 활성화하는 데 도움을 줄 수 있을 것이다.

Self-Organization of Visuo-Motor Map Considering an Obstacle

  • Maruki, Yuji
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2003년도 ICCAS
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    • pp.1168-1171
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    • 2003
  • The visuo-motor map is based on the Kohonen's self-organizing map. The map is learned the relation of the end effecter coordinates and the joint angles. In this paper, a 3 d-o-fmanipulator which moves in the 2D space is targeted. A CCD camera is set beside the manipulator, and the end effecter coordinates are given from the image of a manipulator. As a result of learning, the end effecter can be moved to the destination without exact teaching.

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이동로보트의 궤도관제기법 (NAVUNGATION CONTROL OF A MOBILE ROBOT)

  • 홍문성;이상용;한민용
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1989년도 한국자동제어학술회의논문집; Seoul, Korea; 27-28 Oct. 1989
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    • pp.226-229
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    • 1989
  • This paper presents a navigation control method for a vision guided robot. The robot is equipped with one camera, an IBM/AT compatible PC, and a sonar system. The robot can either follow track specified on a monitor screen or navigate to a destination avoiding any obstacles on its way. The robot finds its current position as well as its moving direction by taking an image of a circular pattern placed on the ceiling.

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