• Title/Summary/Keyword: destination image

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The Impact of TikTok's Short-Form Content Features on Destination Image and Visit Intentions (틱톡의 숏폼 콘텐츠 특성이 관광지 이미지 및 방문의도에 미치는 영향)

  • Wei Song;Chun Ii Park
    • Smart Media Journal
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    • v.12 no.8
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    • pp.37-44
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    • 2023
  • This study investigated the influence of travel-related content on the popular short-form platform TikTok in China on users' intentions to visit travel destinations and purchase travel products. Conducted in July 2023, amidst the rising consumption of short-form content through mobile devices due to the COVID-19 pandemic, the research surveyed 337 participants using an online survey platform in China. The findings revealed that the entertainment factor within TikTok's content did not significantly impact the perception of travel destinations, whereas informativeness and trustworthiness had positive effects. Moreover, expertise and interactivity also had positive effects. The study demonstrated that the image of travel destinations formed through short-form content on TikTok positively and significantly influenced visitors' intentions. These results provide valuable insights for crafting effective strategies in the tourism industry and marketing efforts.

Cosmopolitanism and the Mediating Effect of Country Image on Consumers' Purchase, Visit and Investment Intentions

  • SOUSA, Ana;NOBRE, Helena;FARHANGMEHR, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.159-170
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    • 2019
  • The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

Implementation of AUSV System for Sonar Image Acquisition (소나 영상 촬영을 위한 자율항법 시스템 구현)

  • Ryu, Jae-Hoon;Ryu, Conan KR
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.961-964
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    • 2016
  • This paper describes the implementation of AUSV system for Sonar Image acquisition. The system be controlled by FF-PID algorithm for the thrusters using motion sensor and DGPS. As experimental results, the control performance is that the error distance from the destination positions are under 5m in total survey track of 1km, and the image deviation is under 12 pixel from the manned survey method, which the comparison with the total image quality is almost the same as the manned survey one. Thus the AUSV system is a new method of system can be utilized on the limited survey area as the surveyor should not be able to approach on sea surface.

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A Method of Improving Accuracy of Histogram Specification (정확성을 향상시킨 히스토그램 명세화 방법)

  • Huh, Kyung Moo
    • Journal of Institute of Control, Robotics and Systems
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    • v.20 no.2
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    • pp.175-179
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    • 2014
  • The histogram specification turns the shape of a histogram into that we want to specify. This technique can be applied usefully in various image processing fields such as machine vision. However, the histogram specification technique has its basic limits. For instance, the histogram does not have location information of pixels. Also, the accuracy of the specification drops because of quantization errors of the digitized image. In this paper, we proposed a multiresolution histogram specification method in order to improve the accuracy of specification in terms of resemblance between destination and source image. The experimental results show that the proposed method enhances the accuracy of the specification compared to the conventional methods.

Development of a Hand Pose Rally System Based on Image Processing

  • Suganuma, Akira;Nishi, Koki
    • IEIE Transactions on Smart Processing and Computing
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    • v.4 no.5
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    • pp.340-348
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    • 2015
  • The "stamp rally" is an event that participants go the round with predetermined points for the purpose of collecting stamps. They bring the stamp card to these points. They, however, sometimes leave or lose the card. In this case, they may not reach the final destination of the stamp rally. The purpose of this research is the construction of the stamp rally system which distinguishes each participant with his or her hand instead of the stamp card. We have realized our method distinguishing a hand posture by the image processing. We have also evaluated it by 30 examinees. Furthermore, we have designed the data communication between the server and the checkpoint to implement our whole system. We have also designed and implemented the process for the registering participant, the passing checkpoint and the administration.

A Comparative analysis of the Pre- and Post-Construction Image Analysis of the Nakdong Estuary as Coastal Tourism Resource

  • Yhang Wii-Joo;Cho Yoon-Shik
    • Journal of Environmental Science International
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    • v.14 no.10
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    • pp.905-910
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    • 2005
  • The purpose of this study is the comparative analysis of Susan citizens' images of Eulsook-do as a coastal tourism destination before and after the construction of a road bridge across the Nakdong estuary in order to analyze local people's changes in leisure patterns. Analysis of the images of a pre-construction Eulsook-do that people aged both 40 and less and 50 and more had on five dimensions showed values higher than zero(0) that suggests neutral image, while their images of a post-construction Eulsook-do showed the shrinking size of pentagon on all five dimensions: ET(Entertainment), CA(Culture & Art), EE(Environment & Ecology), RC(Recreation) and LP(Leports) dimensions. Its pre- and post- construction image analysis conducted 20 years after it came to be built finds that the road bridge construction has led to the ecological, environmental disruption of the coast and the lower Nakdong river, having negative influence on the images of Eulsook-so.

The Determinants of Mongolian Tourists' Purchase Intention: Moderating Effect of Involvement and Site Image

  • Davaanyam BOLORTUYA;Jin-Kwon KIM;Tony-Donghui AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.47-55
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between product characteristics, product preference and purchase intention for Mongolian tourists visiting Korea, and in particular, to analyze the moderating effect of product involvement and tourist image in the relationship between product characteristics and purchase intention. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on Mongolian tourists visiting Korea. SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism product characteristics affect the product preference and purchase intention. Tourist image and involvement have moderating effects between product preference and purchased intention. Conclusions: This study demonstrated that product characteristics at travel destinations is a key factor in order to enhance the product preference and purchase intention for foreigners visiting Korea. On the other hand, since the purchase intention of the tourism destination vary depending on tourist image and involvement, it suggests that travel industry practitioners or researchers should try to various efforts to enhance the factors which affect the involvement or the tourists or image of the tourist site.

Domestic Tourism Revitalization Policies According to the Satisfaction of Visitation with the Image of Tourist Attraction for Experiential Tourism (체험관광 방문동기가 관광지 이미지의 방문 만족에 따른 국내 관광 활성화 정책 연구)

  • Park, Hwan-Tae;Lee, Youn-Oak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.235-247
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    • 2021
  • The purpose of this study was to examine whether the motivation for visiting experiential tourism can be maximized by revitalization of domestic tourism according to tourist image and visit satisfaction. In order to achieve this purpose, the four factors of educational motive, experiential motive, cultural motive, and communion motive of experiential tourists who visited domestic experiential tourist destinations, as well as the image of tourist destination, and suggestions for revitalizing domestic tourism through visit satisfaction were proposed. Therefore, the implications of this study are as follows. First, theoretical significance can be found by establishing the concept of domestic experience tourists' visit motives, image of tourist destinations and results related to visit satisfaction in the COVID-19 according to this study. It suggests that it is an essential condition for promoting a new change in which tourists participate in experiential tourism motives in the era of the pandemic by providing experiential tourism programs that are tailored to the level of tourists through research on the image of tourist destinations and their satisfaction with their visit motives. are giving Second, in terms of experiential tourism programs operated by domestic experiential tourism companies, it should be possible to promote the image of a safe tourist destination utilizing the characteristics of untact services that can provide non-face-to-face services. In addition, in an environment where visits to experiential tourism activities are somewhat limited in the era of the pandemic corona, it will help to revitalize domestic tourism and the local economy by expanding the non-face-to-face service to discover and develop direct experience programs in the region.

Self-Organization of Visuo-Motor Map Considering an Obstacle

  • Maruki, Yuji
    • 제어로봇시스템학회:학술대회논문집
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    • 2003.10a
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    • pp.1168-1171
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    • 2003
  • The visuo-motor map is based on the Kohonen's self-organizing map. The map is learned the relation of the end effecter coordinates and the joint angles. In this paper, a 3 d-o-fmanipulator which moves in the 2D space is targeted. A CCD camera is set beside the manipulator, and the end effecter coordinates are given from the image of a manipulator. As a result of learning, the end effecter can be moved to the destination without exact teaching.

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NAVUNGATION CONTROL OF A MOBILE ROBOT (이동로보트의 궤도관제기법)

  • 홍문성;이상용;한민용
    • 제어로봇시스템학회:학술대회논문집
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    • 1989.10a
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    • pp.226-229
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    • 1989
  • This paper presents a navigation control method for a vision guided robot. The robot is equipped with one camera, an IBM/AT compatible PC, and a sonar system. The robot can either follow track specified on a monitor screen or navigate to a destination avoiding any obstacles on its way. The robot finds its current position as well as its moving direction by taking an image of a circular pattern placed on the ceiling.

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