• Title/Summary/Keyword: desires

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A Value-based Real Time Pricing Under Imperfect Information on Consumer Behavior

  • Kim, Balho H.;Park, Jong-Bae
    • Journal of Energy Engineering
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    • v.8 no.4
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    • pp.505-511
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    • 1999
  • One of the major challenges confronting a multiservice electric utility is the establishment of the right prices, for its services. The key objectives of particular pricing schemes are reasonableness of company earnings. Economic efficiency, the responsiveness of supply and of the allocation of sources to the desires of consumers, and maintenance of some degree of competition. This paper proposes a value-based pricing mechanism amenable to the current deregulation situation in electricity market allowing service differentiation. The proposed pricing mechanism can be implemented ina nodal auction model, and can also be applied to direct load control.

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Development of an Agent-based Simulator for Shopping Path Analysis in Retail Stores (유통매장 내 쇼핑 동선 분석을 위한 에이전트 기반 시뮬레이터 개발)

  • Kim, Sang-Hee;Keshavarz, Mehdi;Lee, Yong-Han
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.91-110
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    • 2012
  • Recently the effort of retailers improving the efficiency of store operations by using the information technology (IT) is increasing. Among them, the analysis of the shoppers' flow in retail stores is one of the critical tasks since it is an essential part in optimizing store layout and item grouping, and in developing the customized services specialized to shoppers' classification. Agent-Based Modeling and Simulation (ABMS) is one of the most promising methods which support analyzing the shoppers' flow. In this paper, we suggested a shopper's behavior model and developed an agent-based simulator for optimizing the operations of retail stores. In order to model the shoppers' behavior, we analyzed the behavioral characteristics of shoppers based on their shopping lists, suggesting BDI-based agent models of the shoppers' behavior. The shopping agent model were suggested, which has an additional mental state, the shopper's behavioral characteristic, as well as the original mental states of the BDI theory which has beliefs, desires and Intentions. The result of this study can be used in as a preliminary study for modeling and simulation of retail stores congestion and in the end the optimization of item grouping and store layout.

A Study on Purchasing Behavior of Shade Cosmetics (색조화장품 구매행동에 관한 연구)

  • Cho, Byoung-Sook;Kim, Ju-Duck
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.1 s.12
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    • pp.56-70
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    • 2007
  • Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

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An Analysis of Visual Storytelling Characteristics of Desire in Animation - Regarding Affiliation, Achievement, and Nurturance (애니메이션에서 욕망 비주얼 스토리텔링 특징 분석 - 소속, 성취, 보호에 대하여)

  • Jiang, Weiyi;Wang, Yuchao;Kim, Jong Dae;Chin, Danni;Kim, Jae Ho
    • Journal of Korea Multimedia Society
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    • v.19 no.6
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    • pp.1074-1088
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    • 2016
  • Successful Visual Story Telling(VST) of desire is a crucial key for the success of animation because desire is the leading power of story development of animation. An analysis of the desire of VST using the top 5 successful American feature film animations is carried out. Totally, 147 desire shots are extracted by using the proposed Objective Selection of Desire Shots(OSDS) method based on the theory of Makee's conflict and desire pursuing modeling, Maslow's 20 desire types, Greimas's actant model, and the 17 narrative process classification. In addition to them, the 5 Beat(5B) model of a scene is proposed. Five image specialists have evaluated VST of the selected 147 desire shots. For each shot, the desire type among the 20 desires and the strength are obtained. Among them, the top 3 desires(affiliation, achievement, and nurturance) appearing 51.8% are analyzed. The composition elements of shots affecting the desire type and the strength have found. These can be used for better VST of preproduction and production of animation.

A Study on the Museum's Typology on the Third Generation of Museum Architecture (제3세대 뮤지엄 건축의 유형에 관한 연구)

  • Lee, Sung-Hoon;Park, Yong-Hwan
    • Korean Institute of Interior Design Journal
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    • v.16 no.5
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    • pp.71-80
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    • 2007
  • Although the history of the contemporary museum architecture is relatively short, the concept of its existence has changed owing to its openness to the spectators at large. Within the short period of time, it has developed into a multi functional architecture with eduinfortainment function for the general publics in concert of the changes of its social activities in addition to its innate function as a museum to meet the intellectual desires of the spectators. Therefore, this study looks Into how to suffice the ever changing Intellectual desires of the spectators and the various spatial correspondences in accordance with the social and cultural roles of the museum with purpose to present the materials of the typological characteristics of the third generation museum architecture, which shows diversifying propensity, by means of an analytical study on the characteristics of the third generation museum architecture with confidence in mind that such materials are needed in the early planning stage. The chapter 2 divides the museum architecture into three generations for a comparative analytical study and presents the three classification standards thru the preceding studies related to the museum typological classifications. In accordance with the standards, 60 selective art museums have been classified by their typological patterns. The chapter 3 shows the result of the typological space classification of the 60 art museums through an analyzation on the typological characteristics and the interrelations of them. Such study is considered to furnish important measures for the realization of the substance of the museum architecture. At the same time, it Is also judged to play an instrumental role for the theoretical system of the communication function and classification required in the early designing stage as well as to play an educational role important as the designing guide line.

The Characteristics of the winter season window and indoor temperature due to the indoor plant (동계 이중외피와 내부식재에 의한 실내 온도 특성에 관한 연구)

  • Yun, Young-Il;Cho, Ju-Young
    • KIEAE Journal
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    • v.15 no.5
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    • pp.107-112
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    • 2015
  • Purpose: This study desires to investigate an effect of indoor temperature, humidity, and illuminance targeting a planting system of double-skin facade and cavity space adjacent to the outside within a certain period of winter. Through this, the study suggests a basic material about an energy conservation effect of double window system using planting to reduce heating load of a building in winter, so desires to contribute to indoor thermal comfort effect and illuminance correction study of double window and indoor plant. Method: Considering effects such as day and night climatic elements and air conditions in winter, illuminance measurement was conducted through a double-skin facade of space, a subject of the measurement, on the basis of practical residence time of a resident, and this study analyzed characteristics of indoor illuminance about this. The study measured and compared a change of insolation, dry-bulb temperature, and relative humidity at each indoor-outdoor measuring point, so measured and compared characteristics of an indoor temperature effect by elements of double-skin facade and indoor plant. Result: Through this study, the researcher could determine that indoor plant within double window in winter not only blocks solar radiation but also photosynthesizes, so is somewhat disadvantageous to winter thermal comfort reducing heating load. In addition, solar radiation going through interior plays a role to bring down somewhat high humidity to about 50% of reasonable humidity, so plays a direct role of maintenance of comfortable indoor space. Although there are effects such as blocking of solar radiation and temperature reduction, this has a positive influence on humidity control and proper illuminance distribution. The researcher could determine that illuminance, temperature, and humidity by solar radiation penetration for the whole measuring time play a role to supplement indoor environment mutually.

A Study on the Characteristics of Public Space in Specialized Restaurants at Domestic Composite Shopping Malls and Department Stores (복합쇼핑몰과 백화점 내 전문식당가의 공유 공간 특성에 관한 연구)

  • Yang, Chul-Sik;Kim, Chung-Ki
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.3-10
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    • 2009
  • Domestic distribution market is in a time of transition for the present. With consumers' diverse demands, the growth of department stores, shopping malls, specialized shops and so on has been taken place radically and the competition among them also has become severe. In order to promptly and positively cope with the radically changing trend of market and the generation of competing business entities, they are necessary to establish a discriminated indoor space plan. With such desires as the expansion of leisure activities based on the increase of personal income and the up-gradation, diversification and individualization of living standard based on economic growth, the dining-out space, one of people's life environments, need a variety of changes. In the past, the specialized restaurants of composite shopping malls and department stores were a mere mediating space of food sale between producers and consumers, but today they become a discriminated and creative indoor space which representing customers' lifestyle. The purpose of this study was to examine the characteristic of public space of specialized restaurants at composite shopping malls and department stores and then present a discriminated spatial marketing strategy in order to find out the direction of its proceeding in the future. Therefore, the purpose of this study was to work out basic data for the development of dining-out contents at the time of appearing diverse composite dining-out spaces in the future and of establishing a renovation plan of specialized restaurants at composite shopping malls and department stores in order to provide customers a space which could satisfy their desires. In this vein, the characteristic and composition of necessary space was analyzed based on the examination of cases. The investigator hopes that study findings are used as basic data for the study on the interrelationship between the sale space and dining-out space of composite commercial facilities and for the establishment of marketing strategy to attract customers.

Metal-Body Images in Shinya Tsukamoto's (1989) (츠카모토 신야의 <철남(鐵男)>(1989)을 통해 살펴 본 기계적-몸 이미지)

  • Kwon, Soojin;Kwon, Hajin
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.168-178
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    • 2015
  • This article analysis the aesthetics of metal-body of (1989) and its metamorphosis of dehumanization through visual desires expressed by body images. This paper suggests theoretical analysis based on aesthetic views to understand the underlying meanings. The research categorizes three types of images; surreal image, grotesque image and eros image from the metamorphosis of dehumanization and transformation throughout the film. As the surreal image, the metamorphic process of transformation, demolition, derangement, illusion, and human desire continues to reflect the evil side of a human in everyday life. It also visualizes the images of exaggeration through weakness and bizarre side of metal-body. The grotesque image of body metamorphosis displays and symbolizes double-sides of bizarre and weak side of human in the everyday environment when malformation reaches its peak when Tetsuo finally shows his transforming figure. Finally, the eros image is analogized as a man's inner self and self-destruction in surreal world and a grotesque figure when overwhelming desire of transforming into rebirth of a perfect metal-body, Tetsuo. The surreal image, grotesque image, and eros image portraits human desires inner and outer-self into visualized image and that represents the means of excessive desire for dreaming of world domination with merging non-organic medium of metal and organic body to create a perfect body-image.

A study of simulation in Cindy Sherman's image in body and violence (신디셔먼(Cindy Sherman)의 이미지에 나타난 시뮬라시옹 분석-신체와 폭력을 중심으로)

  • Lee, Ho-Young
    • Cartoon and Animation Studies
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    • s.20
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    • pp.121-139
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    • 2010
  • As a society gets digitalized, world of simulation will expand. The world of simulation is a forced, human-making world where we are going on our lives. It is power that dominates human beings. It is a main discourse producing forces. We are using violence to ourselves to escape this forcing phenomenon. Cindy Sherman is being paid attention as an artist who expresses physical human being in the world of simulation - human who desires something, is sacrificed by violence and is using violence to himself. She is casting a question about the violence of power in the world - who are you right now in the border between the real world and the fake one? - Her method is by various symbols: masks and makeup in her works, human desires and violent realities in symbolic packages. Only when we see the world as flesh, that is a specific body, not as separated organs, can this world be something we can feel. This world is something simulacre and at the same time is bearing violence in it. She sacrifices herself to violence to avoid the very violence. This behavior is to refine or avoid gigantic violence. She is saying that the others' pains, birth and death of flowers are not only theirs but also ours.

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A Study on 'Cultivation of the Fundamental' of the Xing-Li-Xue(性理學) as Aim of Child Education (성리학의 아동교육 목적으로서 근본배양에 관한 연구)

  • Shin, Dong-Eun
    • Korean Journal of Child Studies
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    • v.26 no.1
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    • pp.91-105
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    • 2005
  • This study investigates the meaning, the method of "Cultivation of the fundamental" as aim of child education in context of the Xing-Li-Xue(性理學) educational theory. Chu-hsi understood the meaning of "Cultivation of the fundamental" as Ching(敬, the cultivation of good nature in human mind). The method of "Cultivation of the fundamental" consists of quiet sitting(정좌), attention(주의집중), moral environment(도덕적 환경) and practicing propriety(예의 실습). Through quiet sitting and attention, learners may reach a condition of mind which is free of their selfish desires and in which they can find out their original nature. The education in Confucianism accepts the environment as a significant element in forming human personality. Making moral environment has leaners to take good value with ease. Characteristic of study in Xing-Li-Xue is to emphasize to observe concrete clauses of propriety. The reason why Xing-Li-Xue emphasizes propriety is that Mind Study may be maintained through Body Study. In conclusion, the "Cultivation of the fundamental" in the Xing-Li-Xue is to form the power to regulate selfish desires and thus behave more moderately. Along these points, not only quiet sitting which relexes the body and soul, but also song and dance are not considered as contrary to Xing-Li-Xue educational theory. The various ways of "Cultivation of the fundamental" of Xing-Li-Xue educational theory make people recognize, understand and experience good innate nature of human beings. And we can reach the conclusion that education of Xing-Li-Xue uses so many methods that learner can accept moral value as naturally as possible.

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