• 제목/요약/키워드: desires

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A Value-based Real Time Pricing Under Imperfect Information on Consumer Behavior

  • Kim, Balho H.;Park, Jong-Bae
    • 에너지공학
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    • 제8권4호
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    • pp.505-511
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    • 1999
  • One of the major challenges confronting a multiservice electric utility is the establishment of the right prices, for its services. The key objectives of particular pricing schemes are reasonableness of company earnings. Economic efficiency, the responsiveness of supply and of the allocation of sources to the desires of consumers, and maintenance of some degree of competition. This paper proposes a value-based pricing mechanism amenable to the current deregulation situation in electricity market allowing service differentiation. The proposed pricing mechanism can be implemented ina nodal auction model, and can also be applied to direct load control.

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유통매장 내 쇼핑 동선 분석을 위한 에이전트 기반 시뮬레이터 개발 (Development of an Agent-based Simulator for Shopping Path Analysis in Retail Stores)

  • 김상희;메디 케사바즈;이용한
    • 한국전자거래학회지
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    • 제17권1호
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    • pp.91-110
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    • 2012
  • 최근 유통업체의 운영 효율화를 위한 IT 활용 노력이 증대되고 있다. 이 가운데 유통매장 내 고객 흐름에 대한 분석은, 매대 배치와 상품 그룹핑의 최적화 및 매대별, 지역고객 특성별 서비스 개발에 있어서 핵심적인 부분이다. 에이전트 기반 모델링 및 시뮬레이션(ABMS)은 유통매장 내 고객 흐름을 분석하는데 가장 유망한 방법 중 하나이다. 본 논문에서는 고객 흐름 분석 기반의 유통매장운영 최적화를 위한 ABMS의 기초 연구로서 고객들의 행동을 분석하여 모델링하고 시뮬레이션 하였다. 고객 행동 모델링을 위하여 구매 물품 리스트에 따른 실제 고객의 행동 특성을 조사하였고, 이를 바탕으로 BDI 기반의 고객 에이전트 모델을 제시하였다. 고객 모델은 BDI 이론의 구성요소인 믿음(Beliefs), 소망(Desires), 그리고 의도(Intentions)와 고객의 특성(Characteristics)을 포함하고 있다. 본 연구 결과는, 향후 매장 내 혼잡도 분석을 위한 모델링 및 시뮬레이션, 그리고 이를 바탕으로 한 상품 그룹핑 및 매대 배치 최적화에 활용될 수 있을 것이다.

색조화장품 구매행동에 관한 연구 (A Study on Purchasing Behavior of Shade Cosmetics)

  • 조병숙;김주덕
    • 한국패션뷰티학회지
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    • 제5권1호
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    • pp.56-70
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    • 2007
  • Shade cosmetics that were considered to be women's exclusive possession, are now expanding its market to men and teenagers. As a result, development of subdivided shade cosmetics is becoming active. In these market environments consumers demand various personalized desires through beauty care, therefore enterprises have to establish marketing strategies to meet these desires. Accordingly this study aimed to provide information actually needed in cosmetics development by researching shade cosmetics in subdivision according to items and basic data that will be helpful in establishing marketing strategies of shade cosmetics. The survey was conducted among adult females with age of 20 to 26, living in Seoul and several local cities. 387 survey papers were used in the analysis among 500 survey papers distributed. The results were summarized as following. First of all, many women were doing overall makeup generally. The younger they tended to do partial makeup more and the older they tended to do overall makeup more according to the analysis on actual conditions of using shade cosmetics. Many women got information related to shade cosmetics from friends or family. This is an example of the fact that shows collecting information from human relationship such as friends and family played an important role and surrounding environment can be a factor that can have impact on purchasing behavior. Purpose of makeup was mostly to show courtesy and the younger they tend to answer that they do makeup to look beautiful. The order of the most frequently used shade makeup was makeup base>foundation>two way cake. The most important focusing point in shade makeup was the eye. In choosing colors they chose their favorites colors most frequently.

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애니메이션에서 욕망 비주얼 스토리텔링 특징 분석 - 소속, 성취, 보호에 대하여 (An Analysis of Visual Storytelling Characteristics of Desire in Animation - Regarding Affiliation, Achievement, and Nurturance)

  • 강위역;왕위차오;김종대;진단니;김재호
    • 한국멀티미디어학회논문지
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    • 제19권6호
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    • pp.1074-1088
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    • 2016
  • Successful Visual Story Telling(VST) of desire is a crucial key for the success of animation because desire is the leading power of story development of animation. An analysis of the desire of VST using the top 5 successful American feature film animations is carried out. Totally, 147 desire shots are extracted by using the proposed Objective Selection of Desire Shots(OSDS) method based on the theory of Makee's conflict and desire pursuing modeling, Maslow's 20 desire types, Greimas's actant model, and the 17 narrative process classification. In addition to them, the 5 Beat(5B) model of a scene is proposed. Five image specialists have evaluated VST of the selected 147 desire shots. For each shot, the desire type among the 20 desires and the strength are obtained. Among them, the top 3 desires(affiliation, achievement, and nurturance) appearing 51.8% are analyzed. The composition elements of shots affecting the desire type and the strength have found. These can be used for better VST of preproduction and production of animation.

제3세대 뮤지엄 건축의 유형에 관한 연구 (A Study on the Museum's Typology on the Third Generation of Museum Architecture)

  • 이성훈;박용환
    • 한국실내디자인학회논문집
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    • 제16권5호
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    • pp.71-80
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    • 2007
  • Although the history of the contemporary museum architecture is relatively short, the concept of its existence has changed owing to its openness to the spectators at large. Within the short period of time, it has developed into a multi functional architecture with eduinfortainment function for the general publics in concert of the changes of its social activities in addition to its innate function as a museum to meet the intellectual desires of the spectators. Therefore, this study looks Into how to suffice the ever changing Intellectual desires of the spectators and the various spatial correspondences in accordance with the social and cultural roles of the museum with purpose to present the materials of the typological characteristics of the third generation museum architecture, which shows diversifying propensity, by means of an analytical study on the characteristics of the third generation museum architecture with confidence in mind that such materials are needed in the early planning stage. The chapter 2 divides the museum architecture into three generations for a comparative analytical study and presents the three classification standards thru the preceding studies related to the museum typological classifications. In accordance with the standards, 60 selective art museums have been classified by their typological patterns. The chapter 3 shows the result of the typological space classification of the 60 art museums through an analyzation on the typological characteristics and the interrelations of them. Such study is considered to furnish important measures for the realization of the substance of the museum architecture. At the same time, it Is also judged to play an instrumental role for the theoretical system of the communication function and classification required in the early designing stage as well as to play an educational role important as the designing guide line.

동계 이중외피와 내부식재에 의한 실내 온도 특성에 관한 연구 (The Characteristics of the winter season window and indoor temperature due to the indoor plant)

  • 윤영일;조주영
    • KIEAE Journal
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    • 제15권5호
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    • pp.107-112
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    • 2015
  • Purpose: This study desires to investigate an effect of indoor temperature, humidity, and illuminance targeting a planting system of double-skin facade and cavity space adjacent to the outside within a certain period of winter. Through this, the study suggests a basic material about an energy conservation effect of double window system using planting to reduce heating load of a building in winter, so desires to contribute to indoor thermal comfort effect and illuminance correction study of double window and indoor plant. Method: Considering effects such as day and night climatic elements and air conditions in winter, illuminance measurement was conducted through a double-skin facade of space, a subject of the measurement, on the basis of practical residence time of a resident, and this study analyzed characteristics of indoor illuminance about this. The study measured and compared a change of insolation, dry-bulb temperature, and relative humidity at each indoor-outdoor measuring point, so measured and compared characteristics of an indoor temperature effect by elements of double-skin facade and indoor plant. Result: Through this study, the researcher could determine that indoor plant within double window in winter not only blocks solar radiation but also photosynthesizes, so is somewhat disadvantageous to winter thermal comfort reducing heating load. In addition, solar radiation going through interior plays a role to bring down somewhat high humidity to about 50% of reasonable humidity, so plays a direct role of maintenance of comfortable indoor space. Although there are effects such as blocking of solar radiation and temperature reduction, this has a positive influence on humidity control and proper illuminance distribution. The researcher could determine that illuminance, temperature, and humidity by solar radiation penetration for the whole measuring time play a role to supplement indoor environment mutually.

복합쇼핑몰과 백화점 내 전문식당가의 공유 공간 특성에 관한 연구 (A Study on the Characteristics of Public Space in Specialized Restaurants at Domestic Composite Shopping Malls and Department Stores)

  • 양철식;김정기
    • 한국실내디자인학회논문집
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    • 제18권4호
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    • pp.3-10
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    • 2009
  • Domestic distribution market is in a time of transition for the present. With consumers' diverse demands, the growth of department stores, shopping malls, specialized shops and so on has been taken place radically and the competition among them also has become severe. In order to promptly and positively cope with the radically changing trend of market and the generation of competing business entities, they are necessary to establish a discriminated indoor space plan. With such desires as the expansion of leisure activities based on the increase of personal income and the up-gradation, diversification and individualization of living standard based on economic growth, the dining-out space, one of people's life environments, need a variety of changes. In the past, the specialized restaurants of composite shopping malls and department stores were a mere mediating space of food sale between producers and consumers, but today they become a discriminated and creative indoor space which representing customers' lifestyle. The purpose of this study was to examine the characteristic of public space of specialized restaurants at composite shopping malls and department stores and then present a discriminated spatial marketing strategy in order to find out the direction of its proceeding in the future. Therefore, the purpose of this study was to work out basic data for the development of dining-out contents at the time of appearing diverse composite dining-out spaces in the future and of establishing a renovation plan of specialized restaurants at composite shopping malls and department stores in order to provide customers a space which could satisfy their desires. In this vein, the characteristic and composition of necessary space was analyzed based on the examination of cases. The investigator hopes that study findings are used as basic data for the study on the interrelationship between the sale space and dining-out space of composite commercial facilities and for the establishment of marketing strategy to attract customers.

츠카모토 신야의 <철남(鐵男)>(1989)을 통해 살펴 본 기계적-몸 이미지 (Metal-Body Images in Shinya Tsukamoto's (1989))

  • 권수진;권하진
    • 한국콘텐츠학회논문지
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    • 제15권6호
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    • pp.168-178
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    • 2015
  • 본 연구는 츠카모토 신야의 영화 <철남>(1989)의 기계적-몸 이미지에 대한 연구로 탈인간화 하는 몸 그리고 욕망에 대한 해석을 시도 하였다. <철남>에서 살펴본 기계적-몸 이미지는 초현실주의적 이미지, 그로테스크적 이미지, 그리고 에로스적 이미지로 관찰되었다. 기계적-몸의 초현실주의적 이미지는 <철남>의 변화과정에서 보이는 변용, 파괴, 착란, 그리고 환상에 대한 과장으로 파악되었고, 그로테스크적 이미지는 인물의 일상적인 공간에서 기괴한 형태로의 변형으로 인간의 내재된 실체를 보여줌으로써 엽기성과 나약함이 혼합된 이미지로 관찰 되었다. 그리고 에로스적 이미지는 불완전한 존재가 완전함을 추구하고자 하는 욕망에 의해 스스로의 파괴와 재탄생을 이루는 과정에서 나타났다. 위의 세 가지 이미지 유형에 대한 분석은 세계정복을 꿈꾸는 과부화된 인간의 욕망이 탈인간화된 기계적-몸으로서 비유기체로의 시각화로 귀결된다.

신디셔먼(Cindy Sherman)의 이미지에 나타난 시뮬라시옹 분석-신체와 폭력을 중심으로 (A study of simulation in Cindy Sherman's image in body and violence)

  • 이호영
    • 만화애니메이션 연구
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    • 통권20호
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    • pp.121-139
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    • 2010
  • 사회가 디지털화되어갈수록 시뮬라시옹의 세계는 확산한다. 시뮬라시옹의 세계는 강제되는 세계이며, 인간이 만들어 가는 세계이며, 인간이 살아가는 세계이다. 인간을 지배하는 세계는 지배 권력이며 강제하는 힘들을 발휘하는 지배 담론이다. 인간은 그 강제된 힘들에 지배받는 이 권력적 지배 현상에서 벗어나고자 스스로에게 폭력을 행사한다. 신디 셔먼(Cindy Sherman)은 시뮬라시옹의 세계 속에 인간, 욕망하는 인간, 폭력에 희생당한 인간, 스스로에게 폭력을 가하는 신체적 인간을 표현하는 작가로 주목받고 있다. 세계가 가하는, 권력이 가하는 폭력 위에서 신디 셔먼은 우리에게 질문을 던진다. 진짜와 가짜의 경계 속에서 당신은, 현재는 무엇인가라고. 그 방식은 작품 속에 등장하는 가면과 분장이라는 덧씌워진 현상, 포장 속에 드러나는 욕망과 폭력 받는 현실이라는 상징을 통해서이다. 유기적 기관들로 분리된 시선으로는 세계를 인식 불가능하고 살로서, 신체로서 세계를 만날 때 세계는, 존재는 감각되어지는 어떤 것이 된다. 그 세계는 시뮬라크르한 세계이며 동시에 폭력이 내재된 강제되는 세계이다. 그 폭력을 피하기 위해서 신디 셔먼은 자신을 폭력에 스스로 희생함으로서 거대한 폭력을 순화하거나 피하고자 하는 것이다. 더 이상 다른 이의 고통은, 꽃의 탄생과 죽음은, 타자의 것들이 아니라 나의 것이라고 우리들 앞에 던져 놓고 있다.

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성리학의 아동교육 목적으로서 근본배양에 관한 연구 (A Study on 'Cultivation of the Fundamental' of the Xing-Li-Xue(性理學) as Aim of Child Education)

  • 신동은
    • 아동학회지
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    • 제26권1호
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    • pp.91-105
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    • 2005
  • This study investigates the meaning, the method of "Cultivation of the fundamental" as aim of child education in context of the Xing-Li-Xue(性理學) educational theory. Chu-hsi understood the meaning of "Cultivation of the fundamental" as Ching(敬, the cultivation of good nature in human mind). The method of "Cultivation of the fundamental" consists of quiet sitting(정좌), attention(주의집중), moral environment(도덕적 환경) and practicing propriety(예의 실습). Through quiet sitting and attention, learners may reach a condition of mind which is free of their selfish desires and in which they can find out their original nature. The education in Confucianism accepts the environment as a significant element in forming human personality. Making moral environment has leaners to take good value with ease. Characteristic of study in Xing-Li-Xue is to emphasize to observe concrete clauses of propriety. The reason why Xing-Li-Xue emphasizes propriety is that Mind Study may be maintained through Body Study. In conclusion, the "Cultivation of the fundamental" in the Xing-Li-Xue is to form the power to regulate selfish desires and thus behave more moderately. Along these points, not only quiet sitting which relexes the body and soul, but also song and dance are not considered as contrary to Xing-Li-Xue educational theory. The various ways of "Cultivation of the fundamental" of Xing-Li-Xue educational theory make people recognize, understand and experience good innate nature of human beings. And we can reach the conclusion that education of Xing-Li-Xue uses so many methods that learner can accept moral value as naturally as possible.

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