• Title/Summary/Keyword: desire for revisitation

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The Impact of Motivation behind a Pilgrimage on the Satisfaction Level of Participants and Desire for Revisitation: Examining Holy Places as Moderator Variables (대순진리회 수도인의 성지순례 참여 동기가 만족도와 재참여 의사에 미치는 영향 - 성지 가치의 조절효과를 중심으로 -)

  • Yoo, Seung-gack
    • Journal of the Daesoon Academy of Sciences
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    • v.28
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    • pp.165-206
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    • 2017
  • In Daesoon Jinrihoe (The Society of Daesoon Truth), pilgrimages can serve as a medium to experience and spread Daesoon Thought. The purpose of this study is to gauge the empirical impact that the motive of a pilgrimage has on the satisfaction level of the participant and the participant's willingness to revisit the holy place. This study further suggests a variety of propositions to promote pilgrimages and thereby Daesoon Thought. This study employs hierarchical analysis for measuring the correlation between all factors the pilgrimage can entail and also the moderator variables (holy places) in the pilgrimage. The study reveals that empirical motive is one of the most influential factors in determining a given participant's level of satisfaction and willingness to revisit said holy place. It is also revealed also that the religious significance of a holy place plays an important role in satisfaction and future revisitation. This study claims pilgrimages are a form of learning and cultural exchange which promotes Daesoon Thought that enables maturity of religious faith. Thereby, all stake holders in the Daesoon Jinrihoe community including clergy should increase their efforts to raise awareness and recognition of Daesoon Truth.