• Structural Engineering and Mechanics
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• v.3 no.4
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• pp.373-382
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• 1995

The weighting strategy has received a great attention and has been widely applied to multicriterion optimization. This gaper examines a global criterion method (GCM) with the weighting objectives strategy in fuzzy structural engineering problems. Fuzziness of those problems are in their design goals, constraints and variables. Most of the constraints are originated from analysis of engineering mechanics. The GCM is verified to be equivalent to fuzzy goal programming via a truss design. Continued and mixed discrete variable spaces are presented and examined using a fuzzy global criterion method (FGCM). In the design process a weighting parameter with fuzzy information is introduced into the design and decision making. We use a uniform machine-tool spindle as an illustrative example in continuous design space. Fuzzy multicriterion optimization in mixed design space is illustrated by the design of mechanical spring stacks. Results show that weighting strategy in FGCM can generate both the best compromise solution and a set of Pareto solutions in fuzzy environment. Weighting technique with fuzziness provides a more relaxed design domain, which increases the satisfying degree of a compromise solution or improves the final design.

• Fashion, Industry and Education
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• v.14 no.2
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• pp.60-69
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• 2016

Visual literacy, a key element of a design portfolio, is achieved by communicating a consistent visual aesthetic with respect to design elements, design principles and individual style. Yet, students often feel challenged in articulating their personal aesthetic or design philosophy in order to create a unifying design identity within a body of artifacts. This paper shares some best practices on overcoming this challenge through students' engagement in self-reflection and identity formation processes. The implemented innovative strategy in a senior-level portfolio development course for apparel designers involved four different phases: 1) one-on-one meetings to self-reflect on previous design work, 2) selection and revision of artifacts, 3) peer-review and critiques of revised portfolio artifacts, and 4) development of a final ePortfolio to showcase a unified design identity. It was evident that recording students' initial self-reflection in the form of a metacognitive oral report encouraged and motivated identity development in their portfolio. Further, students expressed their satisfaction in the ability to participate in the selection process of artifacts by self-reflecting about what they wanted to highlight about themselves and why. Overall, student outcomes from this strategy exceeded expectations and the portfolios developed were successful in creating a cohesive design identity.

• Journal of Distribution Science
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• v.22 no.2
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• pp.63-69
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• 2024

Purpose: This study analyses the Service Development Strategy for MICE in Nakhon Si Thammarat Province, Thailand aim to 1) Investigate the current and desirable conditions of the service businesses in order to support the MICE 2) Undertake a SWOT analysis of service businesses with regard to supporting the MICE 3) Analyze service business distribution strategies development to support the MICE in Nakhon Si Thammarat Province. Research design, data and methodology: This study divided into 2 phases: Phase 1 involved qualitative research to study the process of service businesses in their support of the MICE. Phase 2 involved research and development with regard to the development of innovative service business development strategies to support the MICE. Results: The article showed that company executives and related parties understand the meaning of service business management to support the MICE to consist of 8 indicators: quality of meeting venues, access to meeting venues, meeting infrastructure, government support, additional activities in addition to meetings, the image and reputation of the city, MICE personnel, and security. Conclusions: Strategies for developing service business innovations to support the MICE consist of a proactive strategy, a preventive strategy, and a remedial strategy together with defensive strategies.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.1
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• pp.1-16
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• 2021

Purpose - This study aims to analyze 7-Eleven's specific competitive advantage strategy according to changes in the Japanese convenience store industry by selecting 7-Eleven, a leading company in the Japanese convenience store industry, as a representative case study. Research design, data, and methodology - Due to the current COVID-19 situation, fact-finding such as interviews with key managers through visiting surveys was not possible, so this case study was carried out based on the literature such as official and unofficial data collected from the companies through e-mail and articles that have been published outside. Result - As a result of the analysis, the researcher found that five competing strategy factors, such as dominant strategy, innovative logistics system strategy, information system development strategy, joint product development strategy, and direct communication strategy have closely maintained the mutual relation to form a combined strategy focusing on the franchise development strategy. Conclusion - The competitive advantage of 7-Eleven is thought to have secured its competitive advantage by combining the five competitive strategies complementarily for rapid response to change, cost advantage, and differentiated advantage. The management implications specified in this study can be considered a reference for establishing a competitive strategy for sustainable growth of the convenience store industry in the fierce competition and saturated market environment of Korean convenience stores.

• International Journal of Naval Architecture and Ocean Engineering
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• v.8 no.6
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• pp.602-614
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• 2016

It is necessary to develop an efficient optimization technique to perform optimum designs which have given design spaces, discrete design values and several design goals. As optimization techniques, direct search method and stochastic search method are widely used in designing of ship structures. The merit of the direct search method is to search the optimum points rapidly by considering the search direction, step size and convergence limit. And the merit of the stochastic search method is to obtain the global optimum points well by spreading points randomly entire the design spaces. In this paper, Pareto Strategy (PS) multi-objective function method is developed by considering the search direction based on Pareto optimal points, the step size, the convergence limit and the random number generation. The success points between just before and current Pareto optimal points are considered. PS method can also apply to the single objective function problems, and can consider the discrete design variables such as plate thickness, longitudinal space, web height and web space. The optimum design results are compared with existing Random Search (RS) multi-objective function method and Evolutionary Strategy (ES) multi-objective function method by performing the optimum designs of double bottom structure and double hull tanker which have discrete design values. Its superiority and effectiveness are shown by comparing the optimum results with those of RS method and ES method.

• Journal of Fisheries and Marine Sciences Education
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• v.21 no.4
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• pp.543-555
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• 2009

The characteristic of Web 2.0 is openness, participation, share, cooperation and creation. The purpose of this article was to identify learner based knowledge creation strategy through UCC in Web 2.0, to develop UCC by university students and to make systematic UCC process. This article suggested knowledge creation strategy with UCC learning Community of Practice(CoP). UCC was developed by 25 students who registered e-learning in "P" university and conducted interview with students and experts to analyze the contents which related with research questions. Systematic process for developing educational UCC was consisted of sectors such as idea creation, design, development, implementation and evaluation. Main developing process steps were as follows: making subject$\rightarrow$seeking information$\rightarrow$selecting data$\rightarrow$designing contents$\rightarrow$making story board$\rightarrow$planning of filming$\rightarrow$filming$\rightarrow$digitalizing$\rightarrow$editing$\rightarrow$reviewing final product$\rightarrow$implementing$\rightarrow$evaluating. For learner based knowledge creation through UCC, educational institutions have to provide platform for learners' need, and learners create diverse ideas with UCC CoP. This article suggested knowledge creation strategy with sharing collective intelligence through process of UCC design, development, implement and evaluation.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.20 no.8
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• pp.746-752
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• 2009

In this paper, we deal with the development of an optimal design program for a triple-band PTFA(Planar Inverted-F Antenna) of 433 MHz, 912 MHz and 2.45 GHz by using evolution strategy. Generally, the resonance frequency of the PIFA is determined by the width and length of a U-type slot used. However the resonance frequencies of the multiple U slots are varied by the mutual effect of the slots. Thus the optimal width and length of U-type slots are determined by using an optimal design program based on the evolution strategy. To achieve this, an interface program between a commercial EM analysis tool and the optimal design program is constructed for implementing the evolution strategy technique that seeks a global optimum of the objective function through the iterative design process consisting of variation and reproduction. The resonance frequencies of the triple-band PIFA yielded by the optimal design program are 430 MHz, 910.5 MHz and 2.458 GHz that show a good agreement to the design target values.

• Asian Journal of Business Environment
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• v.4 no.4
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• pp.5-11
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• 2014

Purpose - The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises' strategic development is proposed, which suggests a geometric interpretation for estimating a company's long-term development. Research design, data, and methodology - The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling. Results - The hypotheses testing demonstrates the definition of a company's strategic resource initiative and explains the-mechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative. Conclusions - An enterprise's strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.

• Archives of design research
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• v.15 no.1
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• pp.399-406
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• 2002

There have been diverse discourses arguing that new design has been emerging in the 21 st century. However, there have been very few trials to identify systematically the characteristics_of new design paradigm and to develop new design educational program based on them. Thus, this paper aims at development of strategy of new design educational program according to the characteristics of new design paradigm. At first, design is viewed as part of 'culture'and the structure of culture is identified: 'Artifact', 'Value', and 'Basic Assumptions'. Similarly, design is found to comprise of three fundamental attributes: 'Function', 'Aesthetics','Symbolic'. These levels are shown to be in the relation of mutually recycling influences. These structural framework is used to understand the design methods and qualification of designers over the development of design paradigms: vernacular design, machine age, and information-knowledge age. The result leads the list of requirements of new educational design program: 'Human-Centered','Situation-Based','User-Participatory', and 'Intangible'. The model of strategy of new educational design program is developed and proposed.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.361-373
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• 2014

according to rapid development in current industrial technologies, technology alone is no longer the only competitive factor among the manufacture companies. The value of innovation in product design has increased important attention to more consumers. This paper demonstrates the methodology of design strategy through the case studies of successful washing machine manufacturers on the China's Market. By the so called 4PS comparison of Haier washing machines with those of Siemens and Little Swan, this paper shows the difference of Haier's design strategy with other competitors, and offers a methodology of systematically analyzing strategic design and successfully develops a framework of design strategy.