• Title/Summary/Keyword: design sense

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How Perceived Price Discount Influence on the Impulsive Consumption in the Context of Online Limited-Time Promotion: Moderating Effect of Perceived Time Pressure

  • Weiyi, Luo;Young-Chan, Lee
    • The Journal of Information Systems
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    • v.31 no.4
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    • pp.209-232
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    • 2022
  • Purpose In the current environment of online shopping, the cost for consumers to obtain the information they need is decreasing, and the price of products is becoming more transparent, leading to increased price competition among enterprises for similar products. Given the widespread usage of limited-time promotion as a marketing method for enterprises in the context of e-commerce, it is great meaning to study and reveal the internal influence mechanism of limited-time promotion on consumers' impulsive consumption. Design/methodology/approach Based on the S-O-R theory, this study constructs a model of consumers' impulsive consumption in the context of e-commerce from the perspective of perceived price discount, with evoking sense and pleasure as mediating variables and perceived time pressure as moderating variables. Findings The results show that perceived price discount has a significant positive impact on evoking sense and pleasure. Evoking sense has a significant positive impact on pleasure. Both evoking sense and pleasure have a significant positive impact on consumers' impulsive consumption. Meanwhile, perceived time pressure plays a significant moderating role between perceived price discount and evoking sense, between perceived price discount and pleasure, and between evoking sense and consumers' impulsive consumption. Finally, based on the above findings, this study provides effective suggestions for e-commerce participants in the formulation of limited-time promotion strategies.

Study on Characteristics of Body Sense in Contemporary Architectural Design - Focused on Works of Herzog & de Meuron, Steven Holl, Peter Zumthor, Kuma Kengo - (현대건축디자인의 신체감각 특성 연구 - 헤르조그와 드 뫼론, 스티븐 홀, 피터 줌터, 쿠마 겐코의 작품을 중심으로 -)

  • Lee, Mi-Kyung
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.82-92
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    • 2015
  • The philosophers think that the increase of loneliness in technological society is caused by the reduced feeling to some extent. They started to think the integral feeling in terms of existentialism away from Visualcentrism. It is apparent that in architectural design a concrete feeling(sense) out of Visualcentrism of modern architecture is reflected in a architecture. In particular, the architects such as Herzog & de Meuron, Steven Holl, Peter Zumthor, Kuma Kengo think that the existential value of the objects is important and would like to reflect the existence of materials on architecture. This study is to analyze the common points and different points regarding how in these works sensible experiences are approached. The results show that these works have common features containing escape from visual formativeness in the space, pursuit of locational connection, study on pure essence of the materials, and reflectance of the feeling of depth and motility. In addition, the actual beings of the materials for this feeling were mainly used and showed some difference in terms of the usage of local materials, natural environment, five senses of body. This study is important in the point of view that there are few researches that compared with the characteristics of architects' works while there were many researched that treated architecture as sensible view.

A Study on Traditional Colors (전통색에 관한 연구)

  • Choi, In-Ryu;Bang, Hey-Kyong;Kim, Yeo-Ju
    • The Research Journal of the Costume Culture
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    • v.16 no.2
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    • pp.397-407
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    • 2008
  • Recently, influence of color has been expanded in various fields including design field. Among human five senses, visual sense is best for information capturing, and 80% of information judgment by visual sense is from color. Color is emotion and image. Hanbok is marked by its beautiful color combinations. The guiding principle of such color chords was Obangsaek, or the traditional Korean five base colors. The method of this study is to consider concepts of Obangsaek derived from the principles of yin-yang and the five elements and is to investigate application of Obangsaek. And the purpose of this study is to understand traditional colors and is to provide judgment criteria on various color combinations based on Korean aesthetic sense for development of textile design. The degree of nation culture depends on the level of research, analysis and application on traditional colors. Obangsaek, Korean traditional color is splendid and primary color. Also, Obangsaek has symbolic and lucky meanings. These colors are still the primary source of coloring. Obangsaek has been reinterpreted by application on textile design, some into base colors and others into diverse shades. So this study will help in the aspect of development on Korean style design.

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Electrical Noise Reduction and Stiffness Increase with Self Force-Balancing Effect in a High-Resolution Capacitive Microaccelerometer using Branched Finger Electrodes with High-Amplitude Sense Voltage (고감지전압 및 가지전극을 이용한 고정도 정전용량형 미소가속도계의 전기적 잡음 감소 및 자율 균형력 발생에 의한 강성 증가)

  • Han, Gi-Ho;Jo, Yeong-Ho
    • The Transactions of the Korean Institute of Electrical Engineers C
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    • v.51 no.4
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    • pp.169-174
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    • 2002
  • This paper presents a high-resolution capactive microaccelerometer using branched finger electrodes with high-amplitude sense voltage. From the fabricated microacceleromcter, the total noise is obtained as 9 $\mu\textrm{g}$/√Hz at the sense voltage of 16.5V, while the conventional microaccelerometers have shown the noire level of 25~800 $\mu\textrm{g}$/√Hz. We reduce the mechanical noise level of the microaccelerometer by increasing the proof-class based on deep RIE process of an SOI wafer. We reduce the electrical noise level by increasing the amplitude of AC sense voltage. The nonlinearity problem caused by the high-amplitude sense volage has been solved by a new electrode design of branched finger type, resulting in self force-balancing effects for the enhanced linearity and bandwidth. The fabricated microaccelerometer shows the electrical noise of 2.4 $\mu\textrm{g}$/√Hz at the sense voltage of 16.5V, which is an order of magnitude reduction of the electrical noise of 24.3 $\mu\textrm{g}$/√Hz measured at 0.9V. For the sense voltage higher than 2V, the electrical noise of the microaccelerometer is lower than the voltage-independent mechanical noise of 11 $\mu\textrm{g}$/√Hz. Total noise, composed of the electrical noise and the mechanical noire, has been measured as 9 $\mu\textrm{g}$/√Hz at the sense voltage of 16.5V, which is 31% of the total noise of 28.6 $\mu\textrm{g}$/√Hz at the sense voltage 0.9V. The self force-balancing effect in the blanched finger electrodes increases the stiffness of the microaccelerometer from 1.1N/m to 1.61N/m as the sense voltage increases from 0V to 17.8V, thereby generating additional stiffness at the rate of 0.0016$\pm$0.0008 N/m/V$^2$.

Study on the Characteristics of Spatial Design by Means of New Media - In View of Ontological Analysis of Heidegger - (뉴미디어에 의한 공간디자인의 특성 연구 - 하이데거의 존재론적 관점을 중심으로 -)

  • Lee, Mi-Kyung
    • Korean Institute of Interior Design Journal
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    • v.26 no.2
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    • pp.13-21
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    • 2017
  • The revolution of new media has overthrown the existing social structure and brought about the changes in the concepts of the space and subject. These changes are identical to the existential issue of the space and subject and to fundamental issue of spatial design. This study will interpret the new media in view of ontology and analyze the characteristics by applying it to spatial design. In this study, the characteristics of new media of ontological viewpoint were divided into six categories containing the process space, the space of exterior meaning, the space of the affairs, interactive subject, playful subject and extension of sense, which were the basis for this analysis. The results showed that the expression characteristics of spatial concept of ontology and subject concepts revealed in the areas of architectural surface, the space of art and installation, and architectural design process.

Design and Optimization of 4-Channel SENSE Head Coil

  • 오정민;김용권;류연철;오창현
    • Proceedings of the KSMRM Conference
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    • 2003.10a
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    • pp.16-16
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    • 2003
  • Purpose: Recently, a major interesting method of fast MR imaging is sensitivity encoding (SENSE) using arrays of multiple receiver coils. In this study, we have designed and implemented a 4-channel head array coil and optimized the structure and arrangement of the coil to improve the performance.

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The impact of the sense of self-efficacy on job satisfaction and organizational commitment of technical designers (테크니컬 디자이너의 자기효능감이 직무만족과 조직몰입에 미치는 영향)

  • Kim, Young Tae;Hwang, Choon-Sup
    • The Research Journal of the Costume Culture
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    • v.23 no.6
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    • pp.1021-1037
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    • 2015
  • This study analyzed the impact of sense of self-efficacy on job satisfaction and organizational commitment among technical designers in order to acquire information needed for human resources management in the field of technical design. The study was implemented through a normative-descriptive survey method using a questionnaire. The sample consisted of 217 technical designers working at vendors and agents located in Seoul. The results revealed that there were significant differences in the sense of self-efficacy levels among technical designers according to age and work experience. Personal self-efficacy had a positive influence on both intrinsic and extrinsic job satisfaction, but also on affective, continuance, and normative organizational commitment. In addition, personal self-efficacy had a greater influence on extrinsic job satisfaction than social self-efficacy. Both personal and social self-efficacy influenced continuance commitment while there was no relationship between social self-efficacy and affective organizational commitment. However, a clear relationship was found between both social and personal self-efficacy and normative organizational commitment. Nevertheless, social self-efficacy had a greater influence on normative organizational commitment than personal self-efficacy. This fact demonstrates the need to exert more effort to promote the sense of personal self-efficacy of technical designers. These results could be used to provide appropriate proposals for human resources management in the field of technical design.

A Study on the Aesthetic Consciousness of Japonisme (자포니슴(Japonisme)에 나타난 복식미 연구)

  • Ko, Young-Sook;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.13 no.2
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    • pp.30-49
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    • 2009
  • This study was intended to research how such Japonisme affected the western fashion and to consider that the unique Japanese fashion was implemented in the western mode as the traditional aesthetic sense got jointed with the western culture together and was expressed as the modern Japonisme beauty. The beauty of 'Date' was the aesthetic sense created focused on the noble culture of public family. On the contrary, 'Iki', 'Wabi', 'Sabi' and 'Shibusa' is the Japanese lower middle class's universal living aesthetics. 'Kawaii' is influence on an animation, cartoon and character industry as well as the whole world’s fashion style as one of the common aesthetic sense of the world people in the modern time. That is, Japanese fashion designers expressed the human body with such the aesthetic sense by the design of shape, space, fusion, amusement through clothes. It could be concluded that they created an autonomous amusement’s design world over the visual beauty of human body.