• 제목/요약/키워드: design innovation

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Social Media Strategic Capability and the Distribution on Innovation Performance for High-Tech SMEs

  • NGAMMOH, Niramarn;MUMI, Atthaphon;POPAITOON, Sujinda;ISSARAPAIBOOL, Achariya
    • 유통과학연구
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    • 제19권8호
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    • pp.37-46
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    • 2021
  • Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

웨어러블 디바이스 소비자의 혁신특성, 소비자특성, 혁신저항, 그리고 수용의도와의 구조적 관계: 혁신저항모형과 인지된 위험이론을 기반으로 (The Structural Relationships among Innovation Characteristics, Consumer Characteristics, Innovation Resistance, and Intention to Acceptance of Wearable Device Customers: Based on Innovation Resistance Model and Theory of Perceived Risk)

  • 배재권
    • 한국정보시스템학회지:정보시스템연구
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    • 제25권4호
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    • pp.87-104
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    • 2016
  • Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

Exploration of Optimal Product Innovation Strategy Using Decision Tree Analysis: A Data-mining Approach

  • Cho, Insu
    • STI Policy Review
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    • 제8권2호
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    • pp.75-93
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    • 2017
  • Recently, global competition in the manufacturing sector is driving firms in the manufacturing sector to conduct product innovation projects to maintain their competitive edge. The key points of product innovation projects are 1) what the purpose of the project is and 2) what expected results in the target market can be achieved by implementing the innovation. Therefore, this study focuses on the performance of innovation projects with a business viewpoint. In this respect, this study proposes the "achievement rate" of product innovation projects as a measurement of project performance. Then, this study finds the best strategies from various innovation activities to optimize the achievement rate of product innovation projects. There are three major innovation activities for the projects, including three types of R&D activities: Internal, joint and external R&D, and five types of non-R&D activities - acquisition of machines, equipment and software, purchasing external knowledge, job education and training, market research and design. This study applies decision tree modeling, a kind of data-mining methodology, to explore effective innovation activities. This study employs the data from the 'Korean Innovation Survey (KIS) 2014: Manufacturing Sector.' The KIS 2014 gathered information about innovation activities in the manufacturing sector over three years (2011-2013). This study gives some practical implication for managing the activities. First, innovation activities that increased the achievement rate of product diversification projects included a combination of market research, new product design, and job training. Second, our results show that a combination of internal R&D, job training and training, and market research increases the project achievement most for the replacement of outdated products. Third, new market creation or extension of market share indicates that launching replacement products and continuously upgrading products are most important.

DEA-Tier를 이용한 국내 지식기반 건축서비스업의 혁신 성과 개선에 관한 연구 - 건축설계사무소를 중심으로 - (Improving the Performance of Innovation in a Knowledge-based Design Service Industry Using DEA-Tier - Focused on the Architectural Design Offices -)

  • 김지선;이훈구;이윤선;김재준
    • 한국건설관리학회논문집
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    • 제14권2호
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    • pp.160-170
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    • 2013
  • 지식서비스 산업은 지식의 생산, 가공, 활용을 통하여 부가가치를 창출하는 산업을 말한다. 지식 서비스 산업은 다른 서비스 산업에 비해 혁신 지향적이고 타 분야에 미치는 영향이 큰 특성을 지니지만, 이에 대한 연구는 미미한 실정이다. 본 연구에서는 지식 서비스를 창출하는 설계사무소의 기술 혁신의 필요성을 제기하며 건축설계사무소의 혁신 성과를 효율성 측면에서 분석하였다. DEA-Tier분석을 이용하여 건축설계사무소의 효율성의 크기에 따라 분류하고, 효율성 격차가 현저한 건축설계사무소들에게는 단기적, 중기적, 장기적인 관점에서의 실질적인 벤치마킹 경로까지 제시하여 향후 설계서비스업의 효율성 제고 전략 수립에 필요한 방법론을 제시하였다.

Effects of Perception of Job Characteristics on Innovation Behavior and Innovation Resistance

  • YANG, Hoe-Chang
    • 한국프랜차이즈경영연구
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    • 제11권4호
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    • pp.7-15
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    • 2020
  • Purpose: The purpose of this study is to clarify the role of decoupling between job characteristics, innovation behavior, and innovation resistance in order to seek ways for companies to survive and grow continuously through innovation activities in various uncertain situations. Research design, data and methodology: A total of 263 valid questionnaires were collected and used for analysis for employees working at the company. For the analysis, simple and multiple regression analysis, and 3-step mediated regression analysis were conducted using SPSS 24.0 and AMOS 24.0. Results: First, it was found that skill variety, task identity, autonomy, and feedback increase decoupling, and decoupling increases innovation resistance. In addition, it was confirmed that decoupling had a mediating effect between job characteristics and innovation resistance excluding task significance. Finally, it was found that task significance and feedback increase innovation behavior, and decoupling and task identity increase innovation resistance, but feedback can alleviate innovation resistance. Conclusions: As a result of the analysis, the fact that job characteristics excluding task importance have a positive effect on decoupling means that there are two sides of job characteristics perceived by employees. In other words, it means that the results of analysis on the jobs that the company assigns to its members may not be effective. In addition, decoupling, a phenomenon that seems to be accepting on the outside, but perceives that it is negative on the inside, means that there is a possibility to reject innovation. Therefore, prior to carrying out innovation activities, companies should give clear job specifications and meanings for the job and give them autonomy when assigning jobs to their members. In order to provide appropriate feedback, the company must design, operate, and provide feedback. It was found that there was a need to review the overall effectiveness. In addition, efforts such as strengthening corporate-level fairness, maintaining psychological contracts, and realizing authentic leadership should be preceded to reduce decoupling.

Marc Jacobs 패션 콜래보레이션의 가치 탐색 (Exploring the values of Marc Jacobs's fashion collaboration)

  • 김선영
    • 복식문화연구
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    • 제22권3호
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    • pp.383-398
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    • 2014
  • This research worked on the cooperative case by Marc Jacobs, who was involved in innovative collaboration in the field of fashion, and the analysis on imbedded values. With assessment of it, this paper aims at providing the theoretical ground on prevalence of fashion collaboration for creative innovation and presenting the basic material in establishing the design and marketing in the fashion industry. In methodology, the review was followed up about literature regarding Marc Jacobs and collaboration and his cases in 2001 through 2012. Results showed that his collaboration cases could be divided into those with modern artist, those with fashion brand or designer, those with other field brand than fashion, and those with the public star. They were processed into such a form as development of new product and collection, shop display, and exhibition event. The value could be drawn from this case examination of Marc Jacobs' fashion collaboration, which includes the design innovation through reinterpretation of tradition, innovation of maximized brand value, and transboundary innovation toward a vast extension of realm. Namely, the collaboration of Marc Jacobs would be the driving force for design innovation and the creative process for both parties concerned through endless cooperation and would generate the innovative value for fashion field.

VLSI Design Innovation in the Deep-Submicron Era

  • Imai, Masaharu;Takeuchi, Yoshinori
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2000년도 ITC-CSCC -1
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    • pp.419-420
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    • 2000
  • This paper describes the innovation of VLSI design methodology in the coming decade. Technology trend of VLSI fabrication is surveyed first. Then the so-called “design crisis” is analyzed. Finally, possible design methodology to overcome the design crisis is discussed.

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과학기술혁신 패러다임 변화와 거버넌스 개편 방안 (Readjustment of STI Governance for Sustainability)

  • 성지은
    • 기술혁신학회지
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    • 제16권1호
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    • pp.199-229
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    • 2013
  • 이명박 정부 들어 큰 변화를 겪은 과학기술계는 차기 정부의 과학기술행정체제 개편을 둘러싸고 다양한 논의를 전개했다. 최근 우리나라는 추격의 대상이 주어졌던 과거와 달리 스스로 문제를 던지고 해결해야 하는 탈추격 상황에 있다. 그 과정에서 과학기술혁신정책은 삶의 질 제고, 지속가능한 발전, 불균형 해소 등 다양한 사회적 목표를 포괄하는 3세대 혁신정책 또는 통합형 혁신정책으로의 진화를 모색하며 관련 정책 및 부처 간의 연계 조정을 핵심 과제로 다루고 있다. 본 연구는 우리나라 혁신 거버넌스를 둘러싼 과학기술혁신의 활동 환경 정책 패러다임 변화를 살펴보고 차기 정부가 나아가야 할 혁신 거버넌스 개편 방향과 철학을 몇 가지 안으로 제시했다. 탈추격 혁신정책, 통합형 혁신정책 등의 철학적 기반 하에 혁신 거버넌스 개편 안으로 현행 체제를 유지하되 소프트웨어 개편을 강조하는 1안, 과학기술부 부총리 체제와 지경부의 발전적 해체를 강조하는 2안, 국과위의 발전적 개편을 강조하는 3안을 주장하였다.

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Transformation of Sectoral Innovation Pattern : Evidence from Korea

  • PARK, Kyoo-Ho
    • 동아시아경상학회지
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    • 제8권4호
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    • pp.67-77
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    • 2020
  • Purpose - This work tries to analyze the transformation of sectoral innovation pattern as time goes by to enhance the understanding on sectoral innovative activities, particularly considering the change of the nature of knowledge, and the trend of convergence. Research design, data, and methodology - This work tries to identify main factors, which determine the output of technological innovation through the econometric analysis, utilizing the result of Korean Innovation Survey and find a stylized fact on the change of the innovation pattern. Result - As a result of estimation, some major elements show different effects for two discrete years, 2002 and 2010; in chemical industry the open information source and neutral basic research become more important with the appropriation mechanism such as patents, and in machinery industry, the importance of internal information has been getting decreased with rising importance of customers. Conclusion - This work presents that some elements show different effects for two discrete years. Among three major elements, the source of information and appropriation mechanism shows different features for both industries. This means that we should explicit consider the changing nature of innovative environment, which leads to and heavily influence whether the innovative activity would be effective or not when we design innovation strategy and innovation policy.