• 디지털융복합연구
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• 제15권9호
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• pp.427-434
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• 2017

본 연구는 국내 4개의 브랜드체험관을 분석하여, 브랜드체험관에서의 BI 표현 요소를 분석하고 브랜드체험관에서의 BI 표현 개선 방향을 제안하는데 목적이 있다. 1차적으로 문헌연구를 통해 현재 브랜드마케팅과 시각적 경험적 BI 요소의 이론적 배경을 고찰하고 이를 분석할 공간 표현 특성에 대해서 조사하였다. 2차로 이를 토대로 추출된 분석 기준을 가지고 국내의 4개 브랜드체험관을 분석하였다. 그 결과, 브랜드체험관은 BI 표현 개선을 위해 자사의 브랜드 이미지를 체험관에 명확하게 표현해야 하고 다양한 콘텐츠와 상황을 통해 이미지를 효과적으로 전달할 체험 전략이 필요하다. 또한, 단기적인 체험이 아닌 지속적인 관계를 이어 갈 장기적인 체험 콘텐츠도 필요하다. 본 연구를 바탕으로 앞으로 브랜드체험관의 BI 표현 연구를 위한 참고자료로 사용될 것을 기대하며, 이후 진행될 다른 분야의 BI 연구에도 도움이 되기를 바란다.

• 한국실내디자인학회논문집
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• 제21권5호
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• pp.280-288
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• 2012

The objective of this study was to analyze the characteristics of traditionality expressions at modernized Chinese restaurant in Hong Kong. As a case study, the study examined 12 modernized Chinese restaurants in Hong Kong. The gathered data were categorized and examined according to the ways of traditionality expressions, which included reproduction, transformation, and reinterpretation of traditional components. Each of the components was measured for the amount of traditional or modernity expression on a five-point scale. The five-point scoring system put an emphasis on tradition; 1 point was given to principal modernity(modernity: 90-100% + tradition: 0-10%), 2 points were given to principal modernity + auxiliary tradition(modernity: 70-90% + tradition: 10-30%), 3 points were given to the same ratio between tradition and modernity(modernity: 40-60% + tradition: 40-60%), 4 points were given to principal tradition + auxiliary modernity(modernity: 10-30% + tradition: 70-90%), and 5 points were given to principal tradition(modernity: 0-10% + tradition: 90-100%). The analysis performed according to those criteria and methodologies led to the following findings and conclusions: TM style, in which modernity was principal, usually did transformation and reinterpretation of traditionality. As for the design attributes of the styles, the TM style, they processed a majority of the spatial components as modern or reinterpretation of traditionality, which would be easily considered to be modern without careful observation, and applied a small amount of direct reproduction or transformation, which gives out a direct hint at traditionality, to attract more attention. Many of the spatial components did not express traditionality directly, expressing it indirectly or metaphorically. Traditionality was expressed in a small number of the spatial components, thus serving as a focus or impact point in the given space.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2004년도 봄 학술발표회 논문집
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• pp.127-134
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• 2004

In this paper, using an adjoint variable method, we develop a design sensitivity analysis (DSA) method applicable to heat conduction problems in steady state. Also, a topology design optimization method is developed using the developed DSA method. Design sensitivity expressions with respect to the thermal conductivity are derived. Since the already factorized system matrix is utilized to obtain the adjoint solution, the cost for the sensitivity computation is trivial. For the topology design optimization, the design variables are parameterized into normalized bulk material densities. The objective function and constraint are the thermal compliance of structures and allowable material volume, respectively. Through several numerical examples, the developed DSA method is verified to yield very accurate sensitivity results compared with finite difference ones, requiring less than 0.3% of CPU time far the finite differencing. Also, the topology optimization yields physical meaningful results.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2005년도 춘계 학술발표회 논문집
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• pp.327-334
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• 2005

In this paper, using an adjoint variable method, we develop a design sensitivity analysis (DSA) method applicable to 3-Dimensional heat conduction problems in steady state. Also, a topology design optimization method is developed using the developed DSA method. Design sensitivity expressions with respect to the thermal conductivity are derived. Since the already factorized system matrix is utilized to obtain the adjoint solution, the cost for the sensitivity computation is trivial. For the topology design optimization, the design variables are parameterized into normalized bulk material densities. The objective function and constraint are the thermal compliance of structures and allowable material volume, respectively, Through several numerical examples, the developed DSA method is verified to yield efficiency and accurate sensitivity results compared with finite difference ones. Also, the topology optimization yields physical meaningful results.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.129-134
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• 2006

Before the information revolution, written languages used to be our major communication method, but with development of various types of mass media technologies the role of visual images are becoming more and more essential. Computer which is one of the most popular information medias of today has influenced our lives in many ways including the way we communicate through icons. The current study first explores Peirce's semiotic theory and then accordingly Investigates programs, concepts and expressions of iconic designs. Lastly, analyze modern iconic architectural design examples by using the theoretical framework in order to define concepts of semiotic and its relationship architectural design applications as design methods.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 1996년도 The Korean Institute of Navigation 1996년도 한·중 국제학술 심포지움 및 추계학술발표회 논문집
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• pp.89-94
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• 1996

In this paper A methode for design of hybrid-ring couplers having sections of lenth λ/n is proposed. Assuming only one - axis symmitry and isolation of output arms general expressions for the scattering parameters are obtained. The new design method using λ/n sections for 3 dB couplers is derived, . The calculated frequency reponse of the new design has been compared with that of conventional ones, . A new design using λ/5 section and having an overall length 13λ/10 is found to be superior to the 7λ/6 design is expected to have a low insertion loss by virtue of its shorter length.

• 디자인학연구
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• 제17권2호
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• pp.199-208
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• 2004

인터넷이라는 가상의 공간에서 사람들은 공동체를 형성하며 서로 상호작용 한다. 이러한 사이버 공간에서 아바타(Avatar)의 존재는 자신을 표현하는 분신일 뿐만 아니라 가상공간에서 나를 표현하는 '또 하나의 나'로서 의미를 부여한다. 자신의 생각에 따라 표정 짓고 행동하는 아바타를 보며 사용자가 느끼는 현실감은 실로 크다고 할 수 있다. 따라서 아바타 기반 채팅 커뮤니케이션에서 문자 입력만으로 아바타의 표정이 애니메이션 될 수 있다면 사용자간의 커뮤니케이션에 더욱 효과적인 감정 전달이 가능할 것이다. 본 연구는 채팅시 사용자에 의해 입력되는 단어들에 의해 아바타가 스스로 반응하는 시스템을 위해 요구되는 감정 표현 어휘들을 분류 분석하였다. 분류 분석한 결과는 다음과 같다. 첫째, 한국어의 형용사와 자동사에서 추출한 감정 표현 어휘는 25개 그룹 209단어로 분류할 수 있었다. 둘째, 25개의 감정 표현 어휘 그룹 중 긍정적인 표현은 단 2개(좋다, 혹하다)이고 나머지 23개는 모두 부정적인 감정 표현 어휘들이다. 따라서 한국어에는 긍정적인 감정 표현 어휘보다는 부정적인 감정 표현 어휘가 더 발달되어 있다는 것을 알 수 있었다. 셋째, 분류된 25개의 감정 표현 어휘들을 수량화이론III류 분석하여 아바타의 표정을 제작한 결과 감정 표현 어휘들과 아바타 표정이 밀접한 관련성을 지니고 있어 사용자의 감정을 표현하는데 있어 유용하다는 것을 명확히 하였다. 하지만 국어 언어학적 구조 즉, 문맥 전체의 의미를 정량적 관계로 해석해 내지 못하는 등 실험의 한계성을 지니고 있다.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2005년도 춘계 학술발표회 논문집
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• pp.335-342
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• 2005

Using higher order Mindlin plates and piezoelectric materials, eigenvalue problems are considered. Since piezoelectric crystal resonators produce a proper amount of electric signal for a thickness-shear frequency, the objective is to decouple the thickness-shear mode from the others. Design variables are the bulk material densities corresponding to the mass of masking plates for electrodes. The design sensitivity expressions for the thickness-shear frequency and mode shape vector are derived using direct differentiation method(DDM). Using the developed design sensitivity analysis (DSA) method, we formulate a topology optimization problem whose objective function is to maximize the thickness-shear component of strain energy density at the thickness-shear mode. Constraints are the allowable volume and area of masking plate. Numerical examples show that the optimal design yields an improved mode shape and thickness-shear energy.

• Journal of Ship and Ocean Technology
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• 제8권3호
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• pp.50-60
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• 2004

In this paper, a continuum-based design sensitivity analysis (DSA) method is developed for the weakly coupled thermo-elasticity problems. The temperature and displacement fields are described in a common domain. Boundary value problems such as an equilibrium equation and a heat conduction equation in steady state are considered. The direct differentiation method of continuum-based DSA is employed to enhance the efficiency and accuracy of sensitivity computation. We derive design sensitivity expressions with respect to thermal conductivity in heat conduction problem and Young's modulus in equilibrium equation. The sensitivities are evaluated using the finite element method. The obtained analytical sensitivities are compared with the finite differencing to yield very accurate results. Extensive developments of this method are useful and applicable for the optimal design problems incorporating welding and thermal deformation problems.

• 복식
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• 제62권5호
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• pp.108-124
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• 2012

The purpose of this study is to examine the political and social statements through fashion design, by comparing with more activated statements in the general design area. To achieve this, the documentary study and practical case study have been executed. First of all, the meaning of design politics was defined and the cases of design practice of political and social statements were reviewed and classified historically. Traditionally, designs have been inextricably linked with political authorities and ideologies. As propaganda, it has been used for power authority to seize power and maintain dominance. On the contrary, they could be an instrument to resist and criticize against contemporary power authority and dominant. Next, the political and social statements were traced historically through fashion design on the basis of the two previously reviewed categories. And then, comparing political and social statements between design and fashion design, the contents and ways of their expressions were similar. In design, there were more various ways when the designers were leading collective behavior, but in fashion design, there were more leading voices of socio-political organizations and resistant counter culture groups. Now, new trends are rising constantly where individual designers' creations express many different socio-political beliefs. This study which inquires designers' political and social involvement will be helpful in making people rethink the social role of fashion design and encouraging conscious fashion design activism.