• 유통과학연구
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• 제13권5호
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• pp.5-14
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• 2015

Purpose - Loyalty programs enable retailers to maintain longer and better customer relationships. In successful services, customers actively use and value these programs. As the proximity to the goal (goal gradient) might signal active participation, this study empirically examines customer's goal gradient behavior in a multi-vendor loyalty program. We also consider the effect of customer's accrual diversity on goal gradients, which is a differentiating feature in a multi-vendor loyalty program, and is further examined. Research Design, Data, and Methodology - The data consists of6,646 OK Cashbag members' individual transaction records from 2006 to 2009. The goal gradient hypothesis was tested as an increase in both the speed and the amount of accumulated award points. Result - The findings suggest that the goal gradient is also observed in a multi-vendor loyalty program, occurring more strongly among members with high accrual diversity. Conclusions - The results indicate that customers with high accrual diversity attend strongly to goal gradients in multi-vendor loyalty programs; hence, it is important for such program managers to better inform members about affiliated partners.

• 조명전기설비학회논문지
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• 제24권8호
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• pp.15-20
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• 2010

전력용변압기 용량을 산정하는데 있어서 수용률 및 부등률, 단위세대의 표준 부하용량은 매우 중요한 기준이다. 본 연구에서는 60[$m^2$] 이하의 임대아파트를 대상으로 각 수용가의 계약전력과 최근 5년 동안의 최대전력을 조사하였다. 조사된 자료의 전체 특징과 중심적인 경향을 알아 보기 위해서 평균값 등의 특징 파라미터를 분석하였고, 회귀분석을 통하여 그 경향을 분석하였다. 모든 단지가 전력용변압기의 여유가 많은 것을 확인하였고, 적정용량 산정을 위한 부등률 기준을 제안하였다.

• Journal of Sport and Applied Science
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• 제4권4호
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• pp.7-17
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• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

• 디자인학연구
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• 제15권2호
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• pp.125-136
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• 2002

본 논문의 목적은 대학 신입생들에 대한 입학 홍보를 위해 제작된 브로셔의 편집디자인에 대해 연구하려는 것이다. 대학 홍보용 브로셔의 역할과 기능이 편집디자인의 측면에서 설명 되었는 바, 특별한 관심이 브로셔의 편집디자인에서 큰 주의를 요해야 하는 그리드 시스템에 주어졌다. 본 연구에서는, 그리드 시스템에 따라 단일 그리드 시스템, 멀티 그리드 시스템, 비 그리드 시스템 등의 세 범주로 나누어 각 대학의 브로셔의 사례들을 분석하였다. 분석을 통해 그리드 시스템을 사용한 브로셔들이 그렇지 않은 것보다 더 효과적이었음이 발견되었는데, 특히 내용전달과 디자인 측면에서 그러하였다. 따라서 그리드 시스템은 현재 대학 홍보용 브로셔의 편집디자인과정 에서 매우 결정적인 도구가 분명하다는 점이 증명되었다. 그리드 시스템의 사용기준에 대한 제안 역시 편집디자인의 레이아웃의 통일성과 다양성을 위해 제시되었다. 그래서 본 연구는 내용의 표현에 있어 균형과 디자인의 예술적 구조를 포함한 그리드 시스템의 가능한 발전과 더불어 이러한 주요 핵심원리에까지 확대되었다. 덧붙여 대학 홍보용 브로셔의 창조적인 적용을 위해 그리드 시스템과 시각재료 사이의 관련성이 본 연구의 마지막 결과로 설명되었다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2012년도 춘계학술대회
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• pp.21-22
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• 2012

• 한국의상디자인학회지
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• 제14권3호
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• pp.11-22
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• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• 한국의상디자인학회지
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• 제22권2호
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• pp.167-180
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• 2020

The purpose of this study is to present the use of traditional culture and the direction of various fashion designs by developing and producing contemporary fashion designs on the Muslim costumes of the Chinese Hui minority. Based on research methods, the cultural background was investigated and the design characteristics were summarized. Based on the results of this survey, 4 sets of women's fashion were designed. The design intent was to feature Muslim traditional costumes and to adopt a functional contemporary design. The conclusions of this study are as follows. First, simple and indecisive clothing shows the innocent and good side of the congregation. In this study, traditional dresses were used to make use of the simple silhouette and color, and to create a contemporary atmosphere, various materials, such as wool, glossy industrial complex, lace, and fur were used to create a modern sense design by adding diversity to the simple silhouette. Second, the biggest feature of the regimented Muslim costume focuses on a head cover and suggests a contemporary sense of hood improvement, and a design that can be used with two sides. These hooded head covers can provide fashion and diversity and can be proposed as functional. Third, contemporary Muslim fashion is gaining global attention and it is possible to develop various fashion designs based on traditional motifs. This study was able to increase the feminine image by changing the solemnity of the communal dress without discarding the foundation of the traditional religious culture based on the daily dress of the people.

• 디자인학연구
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• 제13권3호
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• pp.303-312
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• 2000

시장경제에 뿌리를 둔 아이덴티티 시스템 개발작업은 "분산으로부터 통합" 을 대원칙으로 삼아 지난 반세기동안 발전해 왔으며 , 그 필요성은 이미지 마케팅 측면에서 입증되어 왔다. 그러나 1995년을 기점으로 가속화된 정보통신분야의 발전에 의한 정보의 양과 속도는 과거와 비교할수 없으며, 따라서 정보의 수용자들은 자신들의 기준으로 정보를 평가, 선택할수 있는 기회를 가지게 되었다. 이러한 환경변화에 적절히 대응키 위해서는 새로운 방법을 모색해야 하며, 종래의 방법에 의존한 도입 효과는 불확실하다. 아미덴티티 시스템에서 허용되는 유연성의 정도는 경영과 마케팅전략에 의해 결정되어야 한다. 기업활동영역이 다양한 경우, 시대의 트랜드에 민감한 업종, 그리고 일반인과소비자들에 감성적 접근을 시도하는 기업들에게 FIS은 효과적으로 기능 한다. FIS은 성장 변화하는 운영체계를 가지므로 환경변화에 대한 적응력이 탁월하며, 기업의 이미지를 신선하게 유지시킬수 있는 것이 가장 큰 장점이다.

• Computers and Concrete
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• 제17권5호
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• pp.673-692
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• 2016

In the standards, minimum reinforcement ratios are presented as the least reinforcement ratios that bearing elements should have in a way to include all systems and in general. However, naturally these general minimum ratios might be presented as being lower than the normally required reinforcement ratios by criteria such as system size, bearing system arrangement, section situation and distributions of the elements and earthquake effect. In this case, minimum reinforcement ratios may remain as meaningless restrictions. Then grouping the criterion that might affect reinforcement ratios according to certain parameters and creating minimum reinforcement ratios regarding preliminary design will provide ease and safety during the project designing. Moreover, it will enable fast and simple examinations in the beginning of project control and evaluation process. By means of the data which could be defined as "preliminary design & minimum reinforcement ratios", a more realistic and safe restriction compared to general minimum reinforcement ratios could be presented. As a result of numerous comprehensive studies, reinforcement ratios to include all certain systems might be obtained. Today, thanks to the development level of finite elements programs which can make reinforced concrete modelling, with the studies that are impossible to carry out beforehand, this deficiency in the minimum reinforcement ratios in the standarts may at least be partially made up with the advisory regulation of preliminary design & minimum reinforcement ratios. As the structure of the system to be examined and the diversity of the parameters range from the specific to the general, preliminary design & minimum reinforcement ratios will approximate to general minimum reinforcement ratios in real terms. By focusing on a more specific system structure and diversity of the parameters, preliminary design and even design reinforcement ratios will be approximated. In this preliminary study, a route between these two extremes was attempted to be followed. Today, it is possible to determine suggested practical ratios for project designs through carrying out numerous studies.

• 한국실내디자인학회논문집
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• 제21권4호
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• pp.40-47
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• 2012

Courtyard is evolving from the conventional one element of a building far beyond into independent peremeter of urban architecture, of which function has been darmatically upgraded from embedded traditional air fluiding, nutural lighting system into where full fledged function can be experienced so much as your imagimation reaches taking major social responsibility such as intact offline social networking which links people from neighbors, inter / extra buiding openness which allow people can communicate among othewise between themselves and artificial natural environmental emelents supplier where people resort to relaxation and natural healing. Roles of courtyard has been by far streatched out into nearby natural healing space where people can shake off their unavoidable stresses from the modern life relaxing themselves looking at the sky otherwise observe natural surroundigns such as plants, flowers and waters. Thanks to hereonto mentioned its merits, Courtyard building is widely used and seen as a center of modern urban design in residence, public bilding and urban planned buildings. Courtyard biulding is nowadays boasting their morphological diversity brought out from lots of topological variation, type variants, cross section and inter relationship with the other neighboring spaces. Hence, hereby I have been studied how above mentioned three major peremeters of courtyard has been upgraded in modern architecture comparing the period from 1960 to 1990 and the period starting from 1991.