• Journal of Distribution Science
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• v.13 no.5
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• pp.5-14
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• 2015

Purpose - Loyalty programs enable retailers to maintain longer and better customer relationships. In successful services, customers actively use and value these programs. As the proximity to the goal (goal gradient) might signal active participation, this study empirically examines customer's goal gradient behavior in a multi-vendor loyalty program. We also consider the effect of customer's accrual diversity on goal gradients, which is a differentiating feature in a multi-vendor loyalty program, and is further examined. Research Design, Data, and Methodology - The data consists of6,646 OK Cashbag members' individual transaction records from 2006 to 2009. The goal gradient hypothesis was tested as an increase in both the speed and the amount of accumulated award points. Result - The findings suggest that the goal gradient is also observed in a multi-vendor loyalty program, occurring more strongly among members with high accrual diversity. Conclusions - The results indicate that customers with high accrual diversity attend strongly to goal gradients in multi-vendor loyalty programs; hence, it is important for such program managers to better inform members about affiliated partners.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.24 no.8
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• pp.15-20
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• 2010

This paper shows a reasonable diversity factor, that was made by the systematic and statistical way considering actual conditions, such as investigated contract power and peak power for the last 5 years of each customer for 20 Lease Apartment. In this paper, it is necessary to analyze the key features and general trend from the investigated data. It made an analysis of the feature parameters, such as average, standard deviation, median, maximum, minimun and thus it was carried out by the linear and nonlinear regression analysis. The standards of demand, diversity, and load density are necessary to create the design of a transformer capacity that is seldom presented in terms for academic study.

• Journal of Sport and Applied Science
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• v.4 no.4
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• pp.7-17
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• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

• Archives of design research
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• v.15 no.2
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• pp.125-136
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• 2002

The purpose of this study is to investigate the editorial design of the advertising brochure in relation to the promotion of entering college freshmen. The role and function of the brochure promoting universities have been explained in terms of the editorial design. The special regard is paid to the Grid-system that must be handled with the greatest possible care in editorial design of brochures. In this study, it has not only divided into the three categories (Single Grid-system, Multiple Grid-system and Non-Grid-system) according to the Grid-system, and but also analyzed each case of the modeled college brochure. In the analyses, it is found that the using Grid-system brochures are much more effective than that of the lesser using Grid-system, especia1ly in the communication and design. Therefore, the Grid-system is shown to be crucial tool in the current design process of the college brochures. The suggestion of the using criterion of the Grid-system has also been made for the unity as well as diversity of layout in the editorial design. The study then extends this core object principle with the possible development of the Grid-system that includes the balance of the expression of the contents and the artistic structure of design. Additionally, the relationship between the Grid-system and the visual materials for the creative application to the brochure promoting the universities is presented as the final result of this study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.21-22
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• 2012

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.11-22
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• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.167-180
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• 2020

The purpose of this study is to present the use of traditional culture and the direction of various fashion designs by developing and producing contemporary fashion designs on the Muslim costumes of the Chinese Hui minority. Based on research methods, the cultural background was investigated and the design characteristics were summarized. Based on the results of this survey, 4 sets of women's fashion were designed. The design intent was to feature Muslim traditional costumes and to adopt a functional contemporary design. The conclusions of this study are as follows. First, simple and indecisive clothing shows the innocent and good side of the congregation. In this study, traditional dresses were used to make use of the simple silhouette and color, and to create a contemporary atmosphere, various materials, such as wool, glossy industrial complex, lace, and fur were used to create a modern sense design by adding diversity to the simple silhouette. Second, the biggest feature of the regimented Muslim costume focuses on a head cover and suggests a contemporary sense of hood improvement, and a design that can be used with two sides. These hooded head covers can provide fashion and diversity and can be proposed as functional. Third, contemporary Muslim fashion is gaining global attention and it is possible to develop various fashion designs based on traditional motifs. This study was able to increase the feminine image by changing the solemnity of the communal dress without discarding the foundation of the traditional religious culture based on the daily dress of the people.

• Archives of design research
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• v.13 no.3
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• pp.303-312
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• 2000

Identity Design System, based on the principle of market economy, has developed over last half a century. The essence of identity program is to establish the corporate Image from dispersion to integral ion through design. There is no doubt that identity design became an inevitable necessity as a market In tool . The circumstance of corporate identity, however , has been changed since the revolution of telecommunication by computer which had an important effect upon today's market The development of computer communication allows people with different taste to achieve their needs from var ious kinds of information. Today's market is shitting from uniformity to diversity It is more difficult to create a corporate Image through conventional method. To meet the challenges of today's market, the communication of corporate identity will ultimately reflect the complexity of the market by adapting the flexible conoept of identity design. The level of flexibility in identity system should be determined depending on the management and market Eng strategy. Flexible Identity System (FIS) would be the best solution for some cases such as; a company with various fields, a company with sensitivity to the contemporary trend, and a company with an emotional appeal to consumers. FIS, with the capacity of a chameleon, can not only adopt the various circumstantial flanges, but also maintain the up-to-date corporate image .

• Computers and Concrete
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• v.17 no.5
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• pp.673-692
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• 2016

In the standards, minimum reinforcement ratios are presented as the least reinforcement ratios that bearing elements should have in a way to include all systems and in general. However, naturally these general minimum ratios might be presented as being lower than the normally required reinforcement ratios by criteria such as system size, bearing system arrangement, section situation and distributions of the elements and earthquake effect. In this case, minimum reinforcement ratios may remain as meaningless restrictions. Then grouping the criterion that might affect reinforcement ratios according to certain parameters and creating minimum reinforcement ratios regarding preliminary design will provide ease and safety during the project designing. Moreover, it will enable fast and simple examinations in the beginning of project control and evaluation process. By means of the data which could be defined as "preliminary design & minimum reinforcement ratios", a more realistic and safe restriction compared to general minimum reinforcement ratios could be presented. As a result of numerous comprehensive studies, reinforcement ratios to include all certain systems might be obtained. Today, thanks to the development level of finite elements programs which can make reinforced concrete modelling, with the studies that are impossible to carry out beforehand, this deficiency in the minimum reinforcement ratios in the standarts may at least be partially made up with the advisory regulation of preliminary design & minimum reinforcement ratios. As the structure of the system to be examined and the diversity of the parameters range from the specific to the general, preliminary design & minimum reinforcement ratios will approximate to general minimum reinforcement ratios in real terms. By focusing on a more specific system structure and diversity of the parameters, preliminary design and even design reinforcement ratios will be approximated. In this preliminary study, a route between these two extremes was attempted to be followed. Today, it is possible to determine suggested practical ratios for project designs through carrying out numerous studies.

• Korean Institute of Interior Design Journal
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• v.21 no.4
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• pp.40-47
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• 2012

Courtyard is evolving from the conventional one element of a building far beyond into independent peremeter of urban architecture, of which function has been darmatically upgraded from embedded traditional air fluiding, nutural lighting system into where full fledged function can be experienced so much as your imagimation reaches taking major social responsibility such as intact offline social networking which links people from neighbors, inter / extra buiding openness which allow people can communicate among othewise between themselves and artificial natural environmental emelents supplier where people resort to relaxation and natural healing. Roles of courtyard has been by far streatched out into nearby natural healing space where people can shake off their unavoidable stresses from the modern life relaxing themselves looking at the sky otherwise observe natural surroundigns such as plants, flowers and waters. Thanks to hereonto mentioned its merits, Courtyard building is widely used and seen as a center of modern urban design in residence, public bilding and urban planned buildings. Courtyard biulding is nowadays boasting their morphological diversity brought out from lots of topological variation, type variants, cross section and inter relationship with the other neighboring spaces. Hence, hereby I have been studied how above mentioned three major peremeters of courtyard has been upgraded in modern architecture comparing the period from 1960 to 1990 and the period starting from 1991.