• 제목/요약/키워드: design direction

검색결과 5,034건 처리시간 0.036초

광고디자인에 있어서 브랜드명에 의해 유발된 심상정보처리의 설득효과에 관한 연구 (Persuasion Effects of Imagery Information Processing caused by Brand in Advertisement Design)

  • 이진렬;유시천
    • 감성과학
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    • 제8권3호
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    • pp.177-187
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    • 2005
  • 본 연구는 광고디자인에 있어서 광고에 포함되어 있는 정보의 양의 광고수용자의 광고평가에 어떠한 영향을 미치는지를 검증하였다. 기존 연구는 주로 자원-부합이론(Resoruce-matching theory)의 관점에서 광고에 포함되어 있는 외부정보의 효과만을 주로 검증하였다. 그러나 본 연구에서는 이와는 달리 광고에 제시된 브랜드명 의해 유발된 심상정보처리와 같은 내부정보의 정보량이 어떻게 광고수용자의 광고평가효과를 조절하는지를 두가지의 실험을 통하여 검증하였다. 실험결과에 따르면 광고에서 제시된 브랜드명은 광고수용자가 인지적 잉여자원이 있는 경우 심상정보처리를 유발시키고 이러한 심상정보처리과정이 명성브랜드일 경우에는 광고에 대한 평가를 긍정적으로 유도하는 반면 비명성브랜드의 경우에는 부정적으로 유발하는 것으로 나타났다. 이러한 연구의 결과는 광고디자인프로세스에서 명성브랜드라면 광고효과를 증대시키기 위해 제품관련정보를 많이 내포해야 할 필요는 없다는 점을 시사하고 있다 오히려, 이미 소비자의 인식속에 구축되어 있는 브랜드자산을 통해 심상정보처리와 같은 내부정보탐색을 할 수 있는 여지를 마련하도록 광고디자인을 설계하는 것이 바람직하다고 할 수 있다. 반대로 비명성브랜드의 경우에는 광고효과를 극대화하기 위하여 제품관련정보를 다양화해야 할 필요가 있다. 이러한 결과가 향후 광고디자이너들이 광고디자인을 수행하는 프로세스상에서 광고수용자들에게 광고효과를 극대화하기 위해 어떻게 광고디자인을 수행해야 할 것인지에 도움을 되기를 바란다.

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압연 및 용접방향이 같은 맞대기 용접강판의 하중방향에 따른 피로균열 진전특성 (Characteristics of Fatigue Crack Propagations with Respect to Loading Directions in Butt-Welded Steel Plates with the Same Direction of Rolling and Welding Bead)

  • 이용복;김성엽;오병덕
    • Journal of Welding and Joining
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    • 제23권6호
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    • pp.37-42
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    • 2005
  • Most of the welding steel plate structures have complicated mechanical problems such as rolling directional characteristics and residual stresses caused by manufacturing process. For the enhancement of reliability and safety in those structures, therefore, a systematic investigation is required. SS400 steel plate used for common structures was selected and welded by FCAW butt-welding process for this study, and then it was studied experimently about characteristics of fatigue crack propagations with respect to rolling direction and welding residual stress of welded steel plates. When the angles between rolling direction and tensile loading direction in base material are increased, their ultimate strength not show a significant difference, but yielding strength are increased and elongations are decreased uniformly. It is also shown that fatigue crack growth rate can be increased from those results. When the angles between welding bead direction and loading direction in welded material are increase, fatigue crack growth rate of them are decreased and influenced uniformly according to the conditions of residual stress distribution. In these results, it is shown that the welded steel plate structures are needed to harmonize distributed welding residual stress, rolling direction and loading direction fur the improvement of safety and endurance in manufacture of their structures.

움직임 방향 치우침 특성을 이용한 십자형 다이아몬드 탐색 (Cross Diamond Search Using Motion Direction Biased Characteristics)

  • 류권열
    • 한국정보통신학회논문지
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    • 제13권8호
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    • pp.1527-1533
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    • 2009
  • 본 논문에서는 MVP 분포의 움직임 방향 치우침 특성을 이용한 방향성 탐색 패턴을 디자인하고, 탐색점의 이동 방향에 따라 탐색 패턴을 적응적으로 변화시키는 방향 적응적 십자형 다이아몬드 탐색 방법을 제안 한다. 제안한 방법은 이웃 매크로 블록으로부터 모션 벡터를 예측하고, 예측한 모션 벡터를 이용하여 초기 움직임 방향을 설정 한다. 탐색 과정에서 BMP의 이동 방향에 따라 제안한 탐색 패턴을 적응적으로 변화시킴으로써 탐색 효율을 향상시킨다. 실험 결과, 제안한 방법 은 움직임 추정에 소요되는 계산량을 기존의 십자형 다이아몬드 탐색에 비해 $0.43%{\sim}1.76%$ 감소시킴으로써 고속 움직임 추정이 가능함을 알 수 있었다.

FFS 모드에서 러빙 방향에 따른 Reverse Twist 변화에 대한 연구 (Study on the Reverse Twist According to the Rubbing Direction for the Fringe-Field Switching (FFS) Mode)

  • 김미숙;신승민;정연학;김향율;김서윤;이승희
    • 한국전기전자재료학회논문지
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    • 제19권2호
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    • pp.185-188
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    • 2006
  • We studied on the reverse twist near the pixel edge depending on the rubbing direction for the fringe field switching (FFS) mode. Liquid crystal (LC) dynamic and the transmittance near the pixel edge, where the various field directions are generated, depend on the initial rubbing direction because the position of reverse twist is decided by the angle between the electric direction and the LC director at a bias voltage. For example, when the rubbing angle is $7^{\circ}$, the reverse twist appears on the bottom position of the right sharp comer of the pixel edge so that the reverse region exists far away from main active region. But, when the rubbing angle is $-7^{\circ}$, the reverse twist appears on the top position of the right sharp comer of the pixel edge, resulting that the region becomes more close to the main active area and the unstable disclination lines (DLs) easily intrude into the active region. Therefore, it is necessary to keep the reverse twist region far from the active region and it is possible by controlling the rubbing direction in the design of a pixel electrode.

주행 오차 보정을 통한 장애물 극복 신경망 제어기 설계 (Design of a Croos-obstacle Neural network Controller using running error calibration)

  • 임신택;이필복;정길도
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2009년도 정보 및 제어 심포지움 논문집
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    • pp.372-374
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    • 2009
  • In this research, an obstacle avoidance method is proposed. The common usage of a robot is indoor and the obstacles to the indoor robot is studied. The accurate detection of direction after overcoming the obstacles is necessary for performance of autonomous navigation and mission project. The sensors such as Laser, Ultrasound, PSD can be used to measure the obstacles. In this research, a PSD sensor is used to detect obstacles. It detects the height and width of obstacles located on the floor. Before measuring the obstacles, a calibration of the sensor was done and it produced a better accuracy. We have plotted an error graph using data obtained from the repeated experiments. The graph is fitted to a polynomial curve. The polynomial equation is used for the robot navigation. And in this research, a model of the error of the direction of the robot after overcoming obstacles was obtained also. The prototype of the obstacle and the error of the direction after overcoming the obstacles are modelled using a neural networks. The input of the neural network composed with the height of the obstacles, the speed of robot, the direction of wheels and the error of the direction. To implement the suggested algorithm, we set up a robot which is operated by a notebook computer. Experiment showed the suggested algorithm performed well.

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혈액투석 환자의 동정맥루 천자 방향과 천자 간격이 재순환율에 미치는 영향 (The effect of Arteriovenous Fistula Cannulation Direction and Puncture Distance on the Recirculation Rate of Hemodialysis Patients)

  • 임효정;최은희;김은주;정지윤;반승수
    • 중환자간호학회지
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    • 제11권1호
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    • pp.28-34
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    • 2018
  • Purpose : The purpose of this study was to compare the effect of recirculation rate according to cannulation direction and interval among hemodialysis patients with arteriovenous fistula (AVF). Method : The research used repeated measures design. This study was conducted among thirty patients who received hemodialysis three times a week for longer than a year through AVF at the I University hospital. Three different types of interventions were administered to the participants each week for three weeks. Needles were placed at a different distance and in a different direction each week: 7 cm apart from each other in antegrade direction during the first week, 5 cm apart in retrograde direction in the following week, and 7 cm apart in retrograde direction in the third week. Results : No significant differences in the recirculation rate were found due to any of the three tested methods (p = 1.00). Conclusion : This finding suggests that, if the patients have well-functioned AVF, we can choose an appropriate intervention from among the three methods in consideration of the patient's diverse needs.

Favorable driving direction of double shield TBM in deep mixed rock strata: Numerical investigations to reduce shield entrapment

  • Wen, Sen;Zhang, Chunshun;Zhang, Ya
    • Geomechanics and Engineering
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    • 제17권3호
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    • pp.237-245
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    • 2019
  • In deep mixed rock strata, a double shield TBM (DS-TBM) is easy to be entrapped by a large force during tunneling. In order to reduce the probability of the entrapment, we need to investigate a favorable driving direction, either driving with or against dip, which mainly associates with the angle between the tunneling axis and strike, ${\theta}$, as well as the dip angle of rock strata, ${\alpha}$. We, therefore, establish a 3DEC model to show the changes of displacements and contact forces in mixed rock strata through LDP (longitudinal displacement profile) and LFP (longitudinal contact force profile) curves at four characteristic points on the surrounding rock. This is followed by a series of numerical models to investigate the favorable driving direction. The computational results indicate driving with dip is the favorable tunneling direction to reduce the probability of DS-TBM entrapment, irrespective of ${\theta}$ and ${\alpha}$, which is not in full agreement with the guidelines proposed in RMR. From the favorable driving direction (i.e., driving with dip), the smallest contact force is found when ${\theta}$ is equal to $90^{\circ}$. The present study is therefore beneficial for route selection and construction design in TBM tunneling.

YOLO 환경에서 손가락 방향감지 알고리즘 설계 및 구현 (Design and Implementation of Finger Direction Detection Algorithm in YOLO Environment)

  • 이철민;민텟따;이동명
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2021년도 춘계학술대회
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    • pp.28-30
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    • 2021
  • 본 논문에서는 YOLO (You Only Look Once) 라이브러리를 이용하여 사용자의 손가락 방향을 감지하는 알고리즘을 제안하였다. 제안한 손가락 방향감지 알고리즘의 처리단계는 학습 데이터 관리단계, 데이터 학습 단계, 그리고 손가락 방향감지 단계로 구성된다. 실험 결과, 카메라와 손가락간의 거리는 손가락 방향 감지 정확도에 매우 큰 영향을 미침을 알 수 있었다. 차후 제안 알고리즘의 정확도 및 신뢰도의 개선 후에 이 기능을 커틀봇3 (Turtlebot3)에 적용 할 예정이다.

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